21/6/2020 Promocionando tu juego

APRENDA ROBLOX > MÁRKETING

Promocionando tu juego
5 minutos CONTENIDO

Anuncios de
Roblox ofrece varias herramientas para promocionar sus juegos, incluidos anuncios de

odinetnoc
ratlucO
actualización
actualizaciones de juegos, enlaces de redes sociales, promoción directa de juegos y
Siguiendo /


anuncios. Notificaciones
Anunciando una
Anuncios de actualización actualización
Estadísticas de
Anunciar actualizaciones de juegos es una gran herramienta de promoción y muestra a los notificación
jugadores que estás mejorando y expandiendo activamente el juego.
Redes sociales

Siguiendo / Notificaciones Promoción de juegos

Configurar una
Los jugadores que disfrutan de su juego pueden "seguirlo" haciendo clic en el botón Seguir promoción
en la página de detalles del juego: Ejecutando la
promoción

Publicidad en Roblox

Cuando anuncia una actualización, los seguidores recibirán una notificación en su flujo de
Notificaciones . Incluso pueden iniciar el juego directamente desde la notificación.

Anunciando una actualización

Puedes anunciar una actualización del juego de la siguiente manera:

Desde la página Crear , seleccione Juegos .

Haz clic en el ícono de ajustes para el juego deseado y selecciona Configurar juego en
el menú desplegable.
Selecciona la pestaña Actualizaciones del juego en la columna central izquierda de la
página.
Type in the latest updates and click Preview to see how it will appear on different
platforms (desktop, tablet, or phone).
When you’re satisfied with the update, click Send to announce it to your followers.

Making Announcements Count

Game updates are limited to 60 characters and you can only announce an update once
per week. Here are some tips on writing updates:

Keep boring technical details to yourself; instead, tell your followers about new and
exciting things in the game.

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Be descriptive with the 60 characters allowed. Announcements like "Bug fixes" are
vague and might make players think your game was (or still is) full of bugs.
Even if you make updates to your game every week, it might be best to wait 2-3
weeks between each announcement and then talk about all of the changes since the
last update.

Notification Stats
Once you’ve announced an update, you can monitor its statistics in the Game Updates tab
on the Configure Game page. This includes:

Date The date and time at which the notification was sent.

Sender The Roblox user who sent the notification.

Message The message sent.

Views Number of Roblox users who have viewed the notification.

Play Rate Percentage of users who play the game by clicking the Play link in the notification.

Unfollow Rate Percentage of users who unfollow the game from the notification. If this
percentage is higher than Play Rate, consider making more impactful notifications
as described above.

Social Media
You can also grow your audience by linking to social media channels directly from a game’s
page:

From the Create page, select Games.

Click the gear icon for the desired game and select Configure Game from the
drop-down menu.
Select the Social Links tab from the center-left column on the page.
Add up to three links to social media sites. Once set, players will see the links on the
game’s page.

For compliance reasons, social links are only visible to players age 13 or older.

Game Promotion
Games promoted through the Roblox system will appear in the regular Games sorting and
will be specially tagged as Sponsored Ad.

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The first slots that appear in the sort will be reserved for regular games, but as soon as a
user starts scrolling, a promoted game will show up in occasional slots. These ads will appear
in all sorts except for “Featured” and “Recommended.”

Configuring a Promotion
You can promote your game as follows:

From the Create page, select Games.

Click the gear icon for the game you want to promote and select Sponsor from the
menu.
Select which devices you want to promote your game on.
Click the Create button.

Now you can configure your promotion in the Sponsored Games tab on the Create page. You
can also toggle whether the promotion is running and view statistics on how well it’s
performing.

Running the Promotion

To have a promotion run, you must bid on it each day that you want it to run. The bidding
works like this:

You pay however many Robux you want for the promotion to run.
The promotion will run based on how much you paid compared to all of the other
developers that day. For example, suppose you and two other developers bid for their
games to run as promotions:

Developer Bid Amount Result

You 300 Your promotion will run three times as often as

Developer A's, and six times as often as Developer B's.

Developer A 100 Developer A's promotion will appear twice as often as

Developer B's.

Developer B 50 —

Advertising on Roblox
Yet another avenue for game promotion is image advertisements on the Roblox website. For
details on uploading ads and running ad campaigns, see Advertising Games and Items.

TAGS: promotion anuncio márketing

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