Documentos de Académico
Documentos de Profesional
Documentos de Cultura
José y Asunciona
profesional.
I
AGRADECIMIENTO
A mi Asesor:
Eduardo Vilca
y aliento permanente.
A mis profesores:
II
PRESENTACIÓN
consejos que me brindaron en el transcurrir de mis años de estudio, las cuales serán
III
RESUMEN
del servicio son las adecuadas por lo que generan un alto grado de
IV
ABSTRACT
The present investigation was made in order to determine the impact of the
For the present research report descriptive design was used, and the following
methods: inductive and statistical method and finally applied the following
sample of 295 students of the Institute and the respective interview marketing
manager.
It concluded that the actions taken to improve the quality of service are
summer programs and ongoing training to faculty and staff, with these actions
and value generators customer satisfaction, we can say that the marketing
Vinci Institute.
V
ÍNDICE
Dedicatoria....................................................................................................................I
Agradecimiento...........................................................................................................II
Presentación...............................................................................................................III
Resumen ....................................................................................................................IV
Abstract........................................................................................................................V
CAPÍTULO I: INTRODUCCIÓN
1. Realidad problemática............................................................................................2
1.1 Antecedentes....................................................................................................5
2. Problema..................................................................................................................6
3. Hipótesis..................................................................................................................6
4. Objetivos..................................................................................................................6
5. Matriz de consistencia............................................................................................7
6. Operacionalización de variables...........................................................................8
7. Marco teórico...........................................................................................................9
VI
CAPÍTULO II: MATERIALES Y MÉTODOS DE ESTUDIO
1. Materiales...............................................................................................................36
1.1. Población.........................................................................................................36
1.2. Muestra............................................................................................................36
1.3. Diseño..............................................................................................................37
2. Métodos y Técnicas..............................................................................................37
2.1. Métodos...........................................................................................................37
2.2. Técnicas...........................................................................................................37
Resultados de la entrevista......................................................................................40
Resultados de la encuesta.......................................................................................43
Resultados de la observación..................................................................................62
DISCUSION.................................................................................................................69
CONCLUSIONES........................................................................................................72
RECOMENDACIONES...............................................................................................73
REFERENCIAS BIBLIOGRÁFICAS...........................................................................76
ANEXOS......................................................................................................................79
VII