DIALOGO EN INGLES INFORME DE PRESUPUESTO # 8

ANGIE PAOLA MARTÍNEZ MORALES

GESTIÓN DE MERCADOS
SERVICIO NACIONAL DE APRENDIZAJE SENA

CHAPARRAL-TOLIMA
2019
1 Escriba los principales conceptos descritos en la sección “Let’s listen” y
“Let’s read”, luego traduzca estos conceptos a español, a manera de glosario.

 Balance Sheet: It reflects the structure of a company and has

information regarding a company’s assets, liabilities and available
capital. This information is presented at the end of a reporting period or
on an annual basis.
 Hoja de balance: Refleja la estructura de una empresa y tiene
información sobre los activos, pasivos y capital disponible de una
empresa esta información se presenta al final del periodo de
presentación de informes o anualmente.

 Cash Flow Statement: It indicates cash Flow changes (inflows and

outflows) over a particular period of time.
 Estado de flujo de efectivo: Indica los cambios de flujo de caja
(entradas y salidas) durante un periodo de tiempo particular.

 Creditors: Need an assurance that loans granted to a business and

interests on those loans Will be paid on time.
 Acreedores: Necesita una garantía de que los préstamos otorgados a
una empresa e intereses sobre esos préstamos se pagaran a tiempo.

 Financial analysts: Use information to provide services to clients

(investors, credit agencies).
 Analistas financieros: Utilizar información para proporcionar servicios a
clientes (inversores), agencias de créditos.

 Financial indicator or ratio: Is a relative magnitude of two numbers

selected from the financial statements of a company. As the financial
statements themselves, it is used by administrators or Project stakeholders
to interpret and evaluate financial performance.
 Indicador financiero o razón: Es una magnitud relativa de dos
números seleccionados de los estados financieros de una empresa.
Como los estados financieros en si mismos, los administradores o
partes interesadas del proyecto lo utilizan para interpretar y evaluar el
desempeño financiero.
 Government Institutions: Use information to allocate resources
forstatistical purposes.
 Instituciones Gubernamentales: Utilizan información para asignar
recursos con fines estadísticos.

 Income statement: It reflects the results of a company’s operation in terms

of incomes, expenses, profits and losses over a year or particular period of
time of a Project.
 Estado de Resultados: Refleja los resultados de la operación de una
compañía en términos de ingresos, gastos, ganancias y pérdidas
durante un año o un periodo de tiempo particular de un proyecto.

 Management: Responsible for day to day business management. Need

information on financial situation of business, current and expected situation
in the future.
 Administración: Responsable de la gestion empresarial diaria. Necesita
información sobre la situación financiera de las empresas, es decir, la
situación actual y la esperada en el futuro.

 Price: In general, it’s the value given in Exchange for transfer of ownership
as it’s the essence of Commercial transactions. Three main parties take part
in the process: the buyer, the seller and the competition.
 Precio: En general, es el valor otorgado a cambio de la transferencia de
propiedad, ya que es la esencia de las transacciones comerciales. Allí,
los principales participantes participan en el proceso: El comprador, el
vendedor, y la competencia

 Sales Budget: Is the first input a company needs to estimate incomes,

costs, expenses and generally, all the elements that make up the financial
statements.
 Presupuesto de Ventas: Es la primera entrada que una empresa
necesita para estimar los ingresos, costos, gastos y en general, todos
los elementos que componen los estados financieros.
  Sales Forecasting: Is also a procedure a lot companies use to set their
goals and organize their operating plans.
 Pronóstico de Ventas: También es un procedimiento que utilizan
muchas empresas para establecer sus objetivos y organizan sus planes
operativos.

2.
3.
4. DIALOGUE

Seller - "Mrs. Yisenia, do you think the image of your store is important to achieve
greater sales? "

- Mrs. Yisenia - "Yes"

- Seller- "Mr. Yisenia, why has not the color of the facade changed? "

- Mrs. Yisenia - "Well, I did not have time to do it"

- Seller - "Why do not you have time?"

- Mrs. Yisenia- "Why do I have a lot of work! Can I ask, what do you want? In fact,
you're taking my time!"
Seller - "Mrs. Yisenia, what is the most important challenge your business faces to
sell more? "

- Mrs. Yisenia - "Well, I do not have enough customers, I need more people to
come to my business. Three or five months go by when people have stopped
coming and I do not know what to do to get them back. "
- Seller - "I understand that the people who come to your business have gone
down. So, what do you consider to be the main cause of this phenomenon? "

- Mrs Yisenia - "Actually I think I have to renew myself, that the store looks a bit
worn and unattractive. I feel he does not call people to come in and I think I should
change his image. "
- Seller - "What is the first thing that comes your mind that could do to modify then
the image of your store?"

- Mrs Yisenia- "I must start with the painting and look for attractive colors, as well
as repainting the furniture, giving more light to the establishment, etc."

- Seller - "Ms. Yisenia, may I show you the different colors we have designed to
help you with your purpose of arousing the interest of the people?"

- Mrs. Yisenia - "Of course!"

- Seller: will you buy me?
- Ms. Yisenia- I am going to renew to captivate my clients more
- Seller Then Mrs. Yisenia as we are going to close the business that means of
payment prefer?
- Mrs Yisenia 50% today and the other 50% when the contract is finished
- Ready seller
- Ms. Yisenia Thank you