Propuestas Efectivas

Dr. NICO SCHINAGL

 Customer Centric
Pirámide de Objetivos del Cliente

Incrementar Reducir
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 Estructura Estratégico
Propuestas Efectivas

Resumen de Discrepancia / Objetivos - ________________________________________

La idea / Acción / Resultados
Como va a funcionar / como funcionó
Reforzar Beneficios / Resultados
Obtener Cierre / Compromiso
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1. Titulo de la Propuesta
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Propósito
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Resultado Esperado
Máximo_______________________________________________________________

Mediano_______________________________________________________________

Mínimo________________________________________________________________

Tema Central
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Invitación
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2. Titulo de la Propuesta
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Poder
Audiencia Clave___________________________________________________________
Audiencia Secundaria______________________________________________________
Líder de Influencia_________________________________________________________

Conocimiento
Alto_____ Mediano _____ Bajo _____

Actitud ( identificar quienes )

Positivo__________________________________________________________________
Neutral___________________________________________________________________
Negativo_________________________________________________________________

Estilo: Directo al grano

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3. Titulo de la Propuesta
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I. Resumen de Discrepancia
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Apoyo Grafico
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Objetivos Críticos
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II. La idea / Acción / Resultados

Principal
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Apoyo Grafico
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Métricas Clave
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4. Titulo de la Propuesta
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II. La idea / Acción / Resultados

Secundario
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Apoyo Grafico
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Métricas Clave
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Secundario
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Apoyo Grafico
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Métricas Clave
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5. Titulo de la Propuesta
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III. Como va a funcionar / como funcionó
Who
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What
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Where
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When
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How
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Why
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6. Titulo de la Propuesta
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IV. Reforzar Beneficios / Resultados

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Apoyo Grafico
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Métricas Clave
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Apoyo Grafico
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Métricas Clave
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