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VALENCIANA
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COMISSIÓ GESTORA DE LES PROVES D’ACCÉS A LA UNIVERSITAT -®e:"'
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COM ISIÓN GESTORA DE LAS PRUEBAS DE ACCESO A LA UNIVERSIDAD SISTE:1\ IA UNI VE RSITARI VA LENC IÁ
CONSELLERIA D'EDUCACIÓ SISTEMA UN IVE RSITA RI O VA L ENC IANO

PROVES D’ACCÉS A LA UNIVERSITAT PRUEBASDE ACCESO A LA UNIVERSIDAD

CONVOCATÒRIA: SETEMBRE 2010 CONVOCATORIA: SEPTIEM BRE 2010

ANGLÉS INGLÉS

BAREM DE L’EXAMEN:

BAREM O DEL EXAMEN: Pleaseansweron aseparatesheetofpaper.

OPCIÓ A / OPCIÓN A
PartA.ReadingComprehension.
Read thefollowingtext:

STORE BRANDS LIFT GROCERS IN TROUBLED TIM ES

Ast heeconomypl ungesint

oadeeprecession,grocerystoresareoneoft hefew sect
orsdoingwel l
.That
isbecausecash-shortconsumersareeatingoutlessand stockingup atthesupermarket.Andstorebrand
products,whi ch t
end to be cheapert
han nat
ionalbrands and more profitabl
e forgrocers,are doi
ng
especiallywell.

Led by chai nslike Kroger,Wegmans and Safeway,grocershave expanded t heirstore brandsbeyond

cheap genericsand si mpl eknockoffsofCheerios,Oreosand Coca-Col
a.Now,ret ai
lersarei ncreasingl
y
addingpremi um store-branditemslikeorgani
cs,orcreat
ingproduct
swithoutdirectcompet i
tion.

In t
hiseconomicclimate,many shoppersarewi l
ling t
ot ry t
henewly developed storebrands.They al
so
sayitishardt
oresistt
hel ow pri
cesofstorebrandsforstaplegoodsli
kemi lk,sugarandcheese.

Jan-BenedictE.M .St eenkamp,marketing professor atthe University of North Carolina,said past

recessionshadgivenconsumersareasontotradedownfrom nationalbrands.Thistime,hesaid,thegains
mayst i
ckbecausethequali
tyandconsist
encyofst orebrandshaveimproved.

Besidestheweak economy,t hegrowt h ofstorebrandsreflect sahistori

cshiftint hebalanceofpower
bet
weenpackagedfoodmanufact urersandgroceryret ailers.Asthesegroceryretai
lershaveconsoli
dat
ed
and grown bigger,t
hey are i
ncreasingl
y ablet o stock t
hei rshel
veswi ththei
rown store brands,whi
ch
bri
nghi gherprofi
tsanddrivecustomerl oyalt
y— alltothedetrimentofmaj orfoodbrands.

Ofcourse,maj orbranded food companiesdispute t

he idea thatstore brandsare j
ustasgood as t hei
r
product
sandt hey arguet
hatbranded product
sofferbettertaste,consist
ency andinnovation,just
ifyinga
premium price.

Source:Andrew M artin,The New YorkTimes

1
~ VALEN(:IANA COMISSIÓ GESTORA DE LES PROVES D’ACCÉS A LA UNIVERSITAT ~~;
-,"n ~
COM ISIÓN GESTORA DE LAS PRUEBAS DE ACCESO A LA UNIVERSIDAD S ISTE~ IA UN IVERSITA RI VALENC IA
CONSELLERIA D'EDUCACIÓ SISTE MA UN IVERS ITA RI O VALENC IANO

PROVES D’ACCÉS A LA UNIVERSITAT PRUEBASDE ACCESO A LA UNIVERSIDAD

CONVOCATÒRIA: SETEMBRE 2010 CONVOCATORIA: SEPTIEM BRE 2010

ANGLÉS INGLÉS

BAREM DE L’EXAMEN:

BAREM O DEL EXAMEN: Pleaseansweron aseparatesheetofpaper.

OPCIÓ B / OPCIÓN B
PartA.ReadingComprehension.
Read thefollowingtext:

NOW TEACHERS ARE ORDERED TO SM ILE AT THEIR PUPILS

A secondary schoolhasordered teachersto welcomechildren with asmileatthestartof

every lesson aspartofadriveto hand morepowerto pupils.Staffhavealso been told to
ensuretheyarenotboringst udentsbysettingworkthatistoohard.

The move i
sthe l
atestexample ofa Governmentini
tiat
ive t
o give pupilsa maj
orsay i
n
manyaspectsoft
heirschooli
ng,butsomecri t
icssayt
hisisputti
ngchi ldreni
ncharge.

Yesterday the M ailrevealed that20 students ata Kentsecondary schoolwere given

iPhones to provide inst
antfeedback ofteachers to seniorstaff.In anotherincident,a
teacherbeing interviewed fora job by a studentpanelwas asked t o si
ng the M ichael
Jackson song ‘Bad’.Shefailed to getthejob afterrefusi
ng.Pupilson anotherinterview
panelvoted in favourofafemalecandidatebecauseshewasthe‘prettiest ’,although she
wasnothired.

School sSecretary Ed Ball

sadmi t
ted t
heapproach used by someschool swas‘complet ely
wrong’,‘absurd’and‘ridiculous’.‘Thepeoplewhoareinchargearetheheadteachers,the
governorsandtheteachers, ’hesaid.‘TheideathatyouwouldgiveoutiPhonestosecretly
spy on teachers,thatwould bein my view,compl etel
y wrong’.‘Any head teacherdoi ng
thatneeds to look hard atthemselves and consider the way in which they are doing
things’.

Butfarfrom dismissi ng the practice,he added:‘Some schoolsdo ask teachersto geta

reportfrom thechildrenabouthow lessonsaregoing’.

Dai
lyM ai
l l6th,2010,p.10
,Tuesday,Apri

2
 OPCIÓ A / OPCIÓN A
I. Answer the following questions using your own words but taking into account the information
in the text. (2 points: 1 point each)

a. According to the text, why are grocery stores, nowadays, successful in comparison to other
businesses?
b. On what basis do food companies justify the higher price of their brand-name products?

II. Are the following statements true (T) or false (F)? Identify the part of the text that supports
your answer by copying the exact passage on the answer sheet. (1.5 point: 0.5 each)

a. National brands are usually more profitable for grocers than store brands.
b. Shoppers find it difficult to resist buying store brand milk and sugar.
c. Major food manufacturers claim their products are as good as store brands.

III. Find a synonym for each of the four words below from these six options: (1 point: 0.25 each)
plunges retailers staple trade down stick products

a. merchants who sell goods directly to the consumers

b. stay, remain
c. drops steeply
d. basic, essential, necessary

IV. Choose a, b, or c, in each question below. Only one choice is correct. (1.5 points: 0.5 each)

1. Nowadays, consumers are short of cash; as a result, they…

a. line up at supermarkets to get groceries.

b. go to restaurants less frequently.
c. eat less than before the recession.

2. Food chains like Wegmans…

a. are introducing more quality store-brand products.

b. are expanding by opening more stores.
c. have decreased the amount of generics.

3. According to the text, the growth of store brands reflects

a. the consolidation of grocery retailers in detriment of major food manufacturers.

b. customers’ loyalty to national brands.
c. the power of national manufacturers.

Part B. Write a 130 to 150-word composition. (4 points)

How has the financial crisis affected daily life in Spain?

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 OPCIÓ B / OPCIÓN B

I. Answer the following questions using your own words but taking into account the information in
the text. (2 points: 1 point each)

a. What measures have teachers been forced to take in secondary schools?

b. Why have mobile phones been used in some schools?

II. Are the following statements true (T) or false (F)? Identify the part of the text that supports
your answer by copying the exact passage on the answer sheet. (1.5 point: 0.5 each)

a. Teachers have been told not to assign homework.

b. In Kent, iPhones were given to every student.
c. Some schools want their students to express their opinion about their classes.

III. Find a synonym for each of the four words below from these six options: (1 point: 0.25 each)
staff schooling feedback incident panel governors

a. jury, committee
b. event, episode
c. employees
d. response, opinion

IV. Choose a, b, or c, in each question below. Only one choice is correct. (1.5 points: 0.5 each)

1. A teacher was asked to sing ‘Bad’...

a. and got the job.
b. and never got the job.
c. and was then asked to refuse the job.

2. Ed Balls stated that...

a. students should have more power.
b. teachers should be secretly observed.
c. iPhones are not a good tool to provide feedback.

3. Some schools want students to...

a. give their opinion on lessons.
b. describe teachers.
c. report about the use of iPhones.

Part B. Write a 130 to 150-word composition. (4 points)

What is your opinion about giving more power to students in schools?