Sheet1

0 1 2
año de adquisición segundo año tercer año
clientes 100,000.00 90,000.00 91800
tasa de retención 90.00% 102.00%
ordenes por año 18.00 19.8 21.78
promedio por pedido $240,000.00 $264,000.00 $290,400.00
utilidades totales $432,000,000,000.00 $470,448,000,000.00 $580,626,921,600.00

Costo 32.00% 32.00% 32.00%

Costo de ventas $138,240,000,000.00 $150,543,360,000.00 $185,800,614,912.00

Costo de adquisición $3,500.00 $3,710.00 $4,043.90

Adquisición/MK $350,000,000.00 $333,900,000.00 $371,230,020.00
Costo de mercadeo $138,590,000,000.00 $150,877,260,000.00 $186,171,844,932.00
Costo total $276,830,000,000.00 $301,420,620,000.00 $371,972,459,844.00

presupuesto bruto $155,170,000,000.00 $169,027,380,000.00 $208,654,461,756.00

tasa de descuentos 1.00 1.16 1.35
valor de yrepresentación $155,170,000,000.00 $145,713,258,620.69 $155,064,255,169.44
acumulados NPV $155,170,000,000.00 $300,883,258,620.69 $455,947,513,790.13
CLTV $1,551,700.00 $3,008,832.59 $4,559,475.14

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2012 FORECAST REALES CUMPLIMIENTO

1 4,824,439,587.48
2 5,007,991,096.25
3 4,959,061,301.10
4 5,712,440,792.56
5 5,839,904,712.72
6 5,070,737,071.43
7 5,414,290,556.69
8 4,900,291,726.80
9 5,948,182,937.16
10
11
12

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