PRESUPUESTO DE MARKETING

Ene-20
Presupuesto Real
Publicidad y Promoción 1,500,000.00 1,500,000.00
Personal de la Empresa 2,650,000.00 2,650,000.00
Tecnologia 300,000.00 250,000.00
Proveedores 850,000.00 850,000.00
Aspectos legales 150,000.00 150,000.00
Imprevistos 600,000.00 500,000.00
Otros 100,000.00 100,000.00
TOTAL $6,150,000.00 $6,000,000.00

Resumen de gastos Presupuesto Real

Ene-20 $6,150,000.00 $6,000,000.00
Feb-20 $6,150,000.00 $6,000,000.00
Mar-20 $6,150,000.00 $6,000,000.00
Abr-20 $6,150,000.00 $6,000,000.00
May-20 $12,300,000.00 $6,000,000.00
Jun-20 $6,150,000.00 $6,000,000.00
Jul-20 $7,300,000.00 $6,850,000.00
Ago-20 $7,300,000.00 $6,850,000.00
Sep-20 $7,300,000.00 $6,850,000.00
Oct-20 $7,300,000.00 $6,850,000.00
Nov-20 $7,300,000.00 $6,850,000.00
Dic-20 $6,850,000.00 $6,850,000.00
TOTAL $86,400,000.00 $77,100,000.00

Ventas ESTIMADAS
Ene-20 $200,000,000.00
Feb-20 $260,000,000.00
Mar-20 $290,000,000.00
Abr-20 $310,000,000.00
May-20 $350,000,000.00
Jun-20 $350,000,000.00
Jul-20 $350,000,000.00
Ago-20 $350,000,000.00
Sep-20 $350,000,000.00
Oct-20 $380,000,000.00
Nov-20 $380,000,000.00
Dic-20 $380,000,000.00
TOTAL $3,950,000,000.00

NOTA:
Para los años siguientes se estima un crecimiento de entre el 7 y 10% para la
 Feb-20 Mar-20
Presupuesto Real Presupuesto Real
1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00
2,650,000.00 2,650,000.00 2,650,000.00 2,650,000.00
300,000.00 250,000.00 300,000.00 250,000.00
850,000.00 850,000.00 850,000.00 850,000.00
150,000.00 150,000.00 150,000.00 150,000.00
600,000.00 500,000.00 600,000.00 500,000.00
100,000.00 100,000.00 100,000.00 100,000.00
$6,150,000.00 $6,000,000.00 $6,150,000.00 $6,000,000.00

Presupuesto
Cantidad restante acumulado Gasto acumulado
$150,000.00 $6,150,000.00 $6,000,000.00
$150,000.00 $12,300,000.00 $12,000,000.00
$150,000.00 $18,450,000.00 $18,000,000.00
$150,000.00 $24,600,000.00 $24,000,000.00
$6,300,000.00 $36,900,000.00 $30,000,000.00
$150,000.00 $43,050,000.00 $36,000,000.00
$450,000.00 $50,350,000.00 $42,850,000.00
$450,000.00 $57,650,000.00 $49,700,000.00
$450,000.00 $64,950,000.00 $56,550,000.00
$450,000.00 $72,250,000.00 $63,400,000.00
 $450,000.00 $79,550,000.00 $70,250,000.00
$0.00 $86,400,000.00 $77,100,000.00
$9,300,000.00

e entre el 7 y 10% para la empresa, de igual manera se espera un incremento en la a

 1er trim. Abr-20
Presupuesto Real Cantidad restante Presupuesto
4,500,000.00 4,500,000.00 0.00 1,500,000.00
7,950,000.00 7,950,000.00 0.00 2,650,000.00
900,000.00 750,000.00 150,000.00 300,000.00
2,550,000.00 2,550,000.00 0.00 850,000.00
450,000.00 450,000.00 0.00 150,000.00
1,800,000.00 1,500,000.00 300,000.00 600,000.00
300,000.00 300,000.00 0.00 100,000.00
$18,450,000.00 $18,000,000.00 $450,000.00 $6,150,000.00

Presupues
$14,000,000.00

$12,000,000.00

$10,000,000.00

$8,000,000.00

$6,000,000.00

$4,000,000.00

$2,000,000.00

$0.00
Ene-20 Feb-20 Mar-20 Abr-20 May-20
 P
$100,000,000.00
de marketing

$90,000,000.00

$80,000,000.00

$70,000,000.00

$60,000,000.00

$50,000,000.00

$40,000,000.00

$30,000,000.00

$20,000,000.00

$10,000,000.00

$0.00
Ene-20 Feb-20 Mar-20 Abr-20 May-20 Jun-20

era un incremento en la actividad relacionada al marketing el cual ayudara a ese cre

Abr-20 May-20 Jun-20
Real Presupuesto Real Presupuesto
1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00
2,650,000.00 2,650,000.00 2,650,000.00 2,650,000.00
250,000.00 300,000.00 250,000.00 300,000.00
850,000.00 850,000.00 850,000.00 850,000.00
150,000.00 150,000.00 150,000.00 150,000.00
500,000.00 600,000.00 500,000.00 600,000.00
100,000.00 100,000.00 100,000.00 100,000.00
$6,000,000.00 $6,150,000.00 $6,000,000.00 $6,150,000.00

Presupuesto de marketing vs. gasto real

Abr-20 May-20 Jun-20 Jul-20 Ago-20 Sep-20 Oct-20

 Presupuesto
de marketing acumulado vs. gasto real

May-20 Jun-20 Jul-20 Ago-20 Sep-20 Oct-20 Nov-20

el cual ayudara a ese crecimiento sostenido. Estos valores fueron otorgados por la
Jun-20 2do trim.
Real Presupuesto Real Cantidad restante
1,500,000.00 4,500,000.00 4,500,000.00 0.00
2,650,000.00 7,950,000.00 7,950,000.00 0.00
250,000.00 900,000.00 750,000.00 150,000.00
850,000.00 2,550,000.00 2,550,000.00 0.00
150,000.00 450,000.00 450,000.00 0.00
500,000.00 1,800,000.00 1,500,000.00 300,000.00
100,000.00 300,000.00 300,000.00 0.00
$6,000,000.00 $18,450,000.00 $18,000,000.00 $450,000.00

Presupuesto Real

Sep-20 Oct-20 Nov-20 Dic-20

 Presupuesto acumulado
Gasto acumulado

0 Oct-20 Nov-20 Dic-20

es fueron otorgados por la administración de la empresa el cual lleva el balance inte

 Jul-20 Ago-20
Presupuesto Real Presupuesto Real
2,000,000.00 1,800,000.00 2,000,000.00 1,800,000.00
2,650,000.00 2,650,000.00 2,650,000.00 2,650,000.00
450,000.00 400,000.00 450,000.00 400,000.00
1,000,000.00 850,000.00 1,000,000.00 850,000.00
250,000.00 200,000.00 250,000.00 200,000.00
800,000.00 800,000.00 800,000.00 800,000.00
150,000.00 150,000.00 150,000.00 150,000.00
$7,300,000.00 $6,850,000.00 $7,300,000.00 $6,850,000.00
eva el balance interno de crecimiento y el departamento de mercadeo con los resul
 Sep-20 3er trim.
Presupuesto Real Presupuesto Real
2,000,000.00 1,800,000.00 6,000,000.00 5,400,000.00
2,650,000.00 2,650,000.00 7,950,000.00 7,950,000.00
450,000.00 400,000.00 1,350,000.00 1,200,000.00
1,000,000.00 850,000.00 3,000,000.00 2,550,000.00
250,000.00 200,000.00 750,000.00 600,000.00
800,000.00 800,000.00 2,400,000.00 2,400,000.00
150,000.00 150,000.00 450,000.00 450,000.00
$7,300,000.00 $6,850,000.00 $21,900,000.00 $20,550,000.00
adeo con los resultados de los valores en los años anteriores.
trim. Oct-20 Nov-20
Cantidad restante Presupuesto Real Presupuesto
600,000.00 2,000,000.00 1,800,000.00 2,000,000.00
0.00 2,650,000.00 2,650,000.00 2,650,000.00
150,000.00 450,000.00 400,000.00 450,000.00
450,000.00 1,000,000.00 850,000.00 1,000,000.00
150,000.00 250,000.00 200,000.00 250,000.00
0.00 800,000.00 800,000.00 800,000.00
0.00 150,000.00 150,000.00 150,000.00
$1,350,000.00 $7,300,000.00 $6,850,000.00 $7,300,000.00
Nov-20 Dic-20 4to tr
Real Presupuesto Real Presupuesto
1,800,000.00 2,000,000.00 1,800,000.00 6,000,000.00
2,650,000.00 2,650,000.00 2,650,000.00 7,950,000.00
400,000.00 450,000.00 400,000.00 1,350,000.00
850,000.00 1,000,000.00 850,000.00 3,000,000.00
200,000.00 250,000.00 200,000.00 750,000.00
800,000.00 800,000.00 800,000.00 2,400,000.00
150,000.00 150,000.00 150,000.00 450,000.00
$6,850,000.00 $7,300,000.00 $6,850,000.00 $21,900,000.00
4to trim. Total del 2020
Real Cantidad restante Presupuesto Real
5,400,000.00 600,000.00 21,000,000.00 19,800,000.00
7,950,000.00 0.00 31,800,000.00 31,800,000.00
1,200,000.00 150,000.00 4,500,000.00 3,900,000.00
2,550,000.00 450,000.00 11,100,000.00 10,200,000.00
600,000.00 150,000.00 2,400,000.00 2,100,000.00
2,400,000.00 0.00 8,400,000.00 7,800,000.00
450,000.00 0.00 1,500,000.00 1,500,000.00
$20,550,000.00 $1,350,000.00 $80,700,000.00 $77,100,000.00
el 2020
Cantidad restante
1,200,000.00
0.00
600,000.00
900,000.00
300,000.00
600,000.00
0.00
$3,600,000.00