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The intermediaries are companies that perform various functions within the channel;
they often carry out distribution more efficiently than producers or end users of
products and services.
Los intermediarios son empresas que realizan diversas funciones dentro del canal; con
frecuencia llevan a cabo con más eficiencia la distribución que los productores o los
usuarios finales de productos y servicios.
The right variety of products must be in the same place, to maximize the opportunity of
a profitable sales volume
Distribution refers to the way in which the company brings its products or services to
the market, which can happen directly or indirectly.
An intensive distribution in which the brand or product is placed in the largest possible
number of distribution centers so that it is widely available in the market.
Una distribución intensiva en la que la marca o producto se coloca en el mayor número
posible de centros de distribución para que este ampliamente disponible en el mercado.
Selective distribution is used when a product or brand is placed in a reduced number of
sales centers within a defined geographical area.
Established distribution channels, the company should direct its attention to the
distribution of its products through these channels.
Physical distribution has its advantages such as: improving service, reducing costs,
generating more sales, price stability, among others.
La distribución física tiene sus ventajas tales como: mejorar el servicio, reducir
costos, generar más ventas, estabilidad de precios, entre otras.
The congestion of the urban population, the increase in the costs of energy and the
growing concerns for the environment will greatly affect the administration of the
physical distribution
La congestión de la población urbana, el aumento en los costos de los energéticos y las
crecientes preocupaciones por el ambiente afectaran grandemente la administración de
la distribución física
The importance of good logistics lies mainly in costs and customer service.