Documentos de Académico
Documentos de Profesional
Documentos de Cultura
B) TAMAÑO
C) UBICACIÓN
Miraflores
San isidro
ZONA 7 San Borja
Surco
La molina
RESTAURANTES EN LIMA
RESTAURANTES
ZONA 7 15%
RESTAURANTES EN ZONA 7
Distrito pollerias
Miraflores 48
Surco 109
San Isidro 59
San Borja 38
La Molina 52
306
POLLERIAS
Distrito 2019
Miraflores 48
Surco 109
pollerias San Isidro 59
San Borja 38
La Molina 52
70%
Distrito 2019
Miraflores 34
Surco 76
pollerias San Isidro 41
San Borja 27
La Molina 36
CHIFAS
proyeccion a 10 años del crecimiento del sector
Distrito 2019
Miraflores 24
Surco 55
pollerias San Isidro 30
San Borja 19
La Molina 26
40%
Distrito 2019
Miraflores 17
pollerias
Surco 39
pollerias San Isidro 21
San Borja 13
La Molina 18
MERCADO ATACADO
Distrito 2019
Miraflores 50
Surco 115
pollerias + CHIFAS San Isidro 62
San Borja 40
La Molina 55
restaurantes en zona 7
7500
1.79
total Poblacion (2018) 2019 2020 2021 TOTAL
1092.762 1106.9625317 2489.27 5579.2683683661 9175.50
1569.206 1589.5981956 3574.59 8011.8293769737 13176.0218529934
640.359 648.6800436 1458.71 3269.4512638625 5376.8445723218
642.544 650.89396866 1463.69 3280.6098005993 5395.1955776881
733.243 742.7718588 1670.30 3743.6890751736 6156.762300389
4678.114 4761.8522277 4847.08938257 4933.8522825187 39280.3269865352
chifas total
24 72
55 164
30 89
19 57
26 78
154 460
años
2020 2021 2022 2023 2024
50 52 54 56 58
113 117 122 127 131
61 64 66 68 71
39 41 42 44 46
54 56 58 60 63
años
2020 2021 2022 2023 2024
35 36 38 39 40
79 82 85 89 92
43 44 46 48 50
28 29 30 31 32
38 39 41 42 44
años
2020 2021 2022 2023 2024
24 23 23 23 22
54 53 53 52 51
30 29 29 28 28
19 18 18 18 18
26 25 25 24 24
años
2020 2021 2022 2023 2024
9 9 9 9 9
22 21 21 21 20
12 12 11 11 11
7 7 7 7 7
10 10 10 10 10
años
2020 2021 2022 2023 2024
44 46 47 48 49
101 104 106 109 112
55 56 58 59 61
35 36 37 38 39
48 49 51 52 54
2025 2026 2027 2028
60 62 65 67
136 142 147 152
74 77 80 83
48 49 51 53
65 68 70 73
5
2 6
7
8
9
10
11
12
1
2
3
4
5
6
3
7
8
9
10
11
12
1
2
3
4
5
6
4
7
8
9
10
11
12
MIENTO DEL SECTOR
TASA DE CRECIMIENTO DEL SECTOR promedio del sector del año
ENERO 1.85
FEBRERO 1.42
MARZO -0.79
ABRIL 1.34
MAYO 0.87
JUNIO 1.15
1.30
JULIO 1.82
AGOSTO 1.29
SEPTIEMBRE 1.53
OCTUBRE 1.64
NOVIEMBRE 1.58
DICIEMBRE 1.90
ENERO 0.88
FEBRERO 0.71
MARZO 0.68
ABRIL 1.03
MAYO 1.10
JUNIO 1.22 1.25
JULIO 1.33
AGOSTO 1.39
SEPTIEMBRE 1.50
OCTUBRE 1.60
NOVIEMBRE 1.70
DICIEMBRE 1.83
ENERO 0.69
FEBRERO 0.74
MARZO 0.86
ABRIL 0.99
MAYO 1.09
JUNIO 1.19
1.24
JULIO 1.30
AGOSTO 1.40
SEPTIEMBRE 1.50
OCTUBRE 1.61
NOVIEMBRE 1.71
DICIEMBRE 1.82
ENERO 0.66
FEBRERO 0.76
MARZO 0.87
ABRIL 0.98
MAYO 1.08
JUNIO 1.19
1.24
JULIO 1.29
AGOSTO 1.40
SEPTIEMBRE 1.50
OCTUBRE 1.61
NOVIEMBRE 1.71
DICIEMBRE 1.82
PRONOSTICO DE
VENTAS
NSA 4.30%
NSB 23.40%
TOTAL 27.70%
Nº PERSONAS 10’295,249
Miraflores
San isidro
ZONA 7 San Borja
Surco
La molina
43.3
MERCADO POTENCIAL
MIRAFLORES
2019 81462.3 0.792 64518.1427253962
2020 81305.9 0.8019 65199.2041643379
Surco
2019 364428 0.792 288626.806674461
2020 371410 0.802 297833.539484577
2021 378526 0.815 308434.283758225
2022 385778 0.826 318469.308077794
2023 393169 0.837 329216.253516569
2024 400702 0.850 42%
340430.712481918
2025 408379 0.861 351712.755869746
San Isidro
2019 53086.63 79.20% 42044.607831191
2020 52715.86 0.8019 42272.8479797655
2021 52347.68 0.8148 42654.4959609342
2022 51982.08 0.8255 42912.5197701116
2023 51619.03 0.8373 43222.7071195911
42%
2024 51258.51 0.8496 43548.5493764685
2025 50900.51 0.8612 43837.6578182556
2026 50545.01 0.8737 44161.3341980797
2027 50192.00 0.8861 44474.3816192834
2028 49841.45 0.8986 44786.1978525039
San Borja
2019 113108.4 79.20% 89581.8442056679
2020 113506.2 0.8019 91020.5995923196
2021 113905.4 0.8148 92813.572581329
2022 114305.9 0.8255 94362.4445748824
2023 114707.9 0.8373 96049.6136120897
42%
2024 115111.3 0.8496 97797.0697327117
2025 115516.2 0.8612 99487.377500161
2026 115922.4 0.8737 101281.778200346
2027 116330.1 0.8861 103078.369775623
2028 116739.2 0.8986 104898.748956185
La Molina
2019 183984.87 79.20% 145716.018295661
2020 188282.85 0.80190 150984.020916612
2021 192681.24 0.81483 157002.577845504
2022 197182.37 0.82553 162779.037041368
2023 201788.66 0.83734 168965.840170775
42%
2024 206502.55 0.84959 175441.822720662
2025 211326.55 0.86124 182003.303018974
2026 216263.25 0.87370 188949.872286153
2027 221315.28 0.88609 196104.168250392
2028 226485.32 0.89857 203513.672078687
2019 5 9 9 8
2020 7 8 8 9
2021 8 8 7 7
2022 7 9 7 7
2023 8 7 9 9
2024 7 9 9 9
2025 7 9 7 9
2026 8 9 7 9
2027 7 8 7 9
2028 9 9 7 8
fuente : cpi
# Habitantes que
Número de visitas % que usa recipientes (pide
Año consumen pollo a la edad ( 60%)
al año por persona delivery) (30%)
brasa fuera de casa
Miraflores
2019 27097.6199446664 135488.099723332 81292.8598339992 24387.8579501998
2020 27383.6657490219 191685.660243153 115011.396145892 34503.4188437676
2021 27771.8062980895 222174.450384716 133304.670230829 39991.4010692488
2022 28082.2929512719 196576.050658903 117945.630395342 35383.6891186026
2023 28429.5345205951 227436.27616476 136461.765698856 40938.5297096569
2024 28789.9369544882 201529.558681417 120917.73520885 36275.3205626551
2025 29128.8674365227 203902.072055659 122341.243233395 36702.3729700185
2026 29493.5926964901 235948.741571921 141569.244943153 42470.7734829458
2027 29854.1456153338 208979.019307336 125387.411584402 37616.2234753205
2028 30216.7783398951 271951.005059056 163170.603035434 48951.1809106301
Surco
2019 121223.258803274 969786.070426189 581871.642255713 174561.492676714
2020 125090.086583522 1000720.69266818 600432.415600907 180129.724680272
2021 129542.399178454 1036339.19342764 621803.516056581 186541.054816974
2022 133757.109392674 1203813.98453406 722288.390720437 216686.517216131
2023 138270.826476959 967895.785338714 580737.471203228 174221.241360968
2024 142980.899242405 1286828.09318165 772096.855908989 231629.056772697
2025 147719.357465293 1329474.21718764 797684.530312585 239305.359093775
2026 152727.762678725 1374549.86410852 824729.918465113 247418.975539534
2027 157859.767466524 1262878.13973219 757726.883839313 227318.065151794
2028 163151.650364668 1468364.85328201 881018.911969205 264305.673590761
San Isidro
2019 17658.7352891002 141269.882312802 84761.9293876811 25428.5788163043
2020 17754.5961515015 142036.769212012 85222.0615272073 25566.6184581622
2021 17914.8883035923 125404.218125146 75242.5308750879 22572.7592625264
2022 18023.2583034469 126162.808124128 75697.6848744768 22709.305462343
2023 18153.5369902283 163381.832912054 98029.0997472326 29408.7299241698
2024 18290.3907381168 164613.516643051 98768.1099858305 29630.4329957491
2025 18411.8162836673 128882.713985671 77329.6283914028 23198.8885174208
2020 2 2 5 4
2021 2 3 4 5
2022 4 5 4 4
2023 5 3 3 3
2024 5 4 2 4
2025 5 2 5 3
2026 3 3 5 4
2027 5 2 5 4
2028 4 3 3 4
fuente : cpi
Miraflores
2019 27097.6199446664 108390.479778666 43356.1919114662 13006.8575734399
2020 27383.6657490219 54767.3314980438 21906.9325992175 6572.0797797653
2021 27771.8062980895 55543.612596179 22217.4450384716 6665.2335115415
2022 28082.2929512719 112329.171805088 44931.6687220351 13479.5006166105
2023 28429.5345205951 142147.672602975 56859.0690411901 17057.720712357
2024 28789.9369544882 143949.684772441 57579.8739089764 17273.9621726929
2025 29128.8674365227 145644.337182613 58257.7348730453 17477.3204619136
2026 29493.5926964901 88480.7780894704 35392.3112357882 10617.6933707364
2027 29854.1456153338 149270.728076669 59708.2912306676 17912.4873692003
2028 30216.7783398951 120867.113359581 48346.8453438322 14504.0536031497
Surco
2019 121223.258803274 484893.035213094 193957.214085238 58187.1642255713
2020 125090.086583522 250180.173167045 100072.069266818 30021.6207800453
2021 129542.399178454 388627.197535363 155450.879014145 46635.2637042436
2022 133757.109392674 668785.546963368 267514.218785347 80254.2656356041
2023 138270.826476959 414812.479430877 165924.991772351 49777.4975317053
2024 142980.899242405 571923.596969621 228769.438787849 68630.8316363546
2025 147719.357465293 295438.714930587 118175.485972235 35452.6457916704
2026 152727.762678725 458183.288036174 183273.31521447 54981.9945643409
2027 157859.767466524 315719.534933047 126287.813973219 37886.3441919657
2028 163151.650364668 489454.951094003 195781.980437601 58734.5941312803
San Isidro
2019 17658.7352891002 70634.9411564009 28253.9764625604 8476.1929387681
2020 17754.5961515015 88772.9807575076 35509.192303003 10652.7576909009
2021 17914.8883035923 71659.5532143694 28663.8212857477 8599.1463857243
2022 18023.2583034469 72093.0332137874 28837.213285515 8651.1639856545
2023 18153.5369902283 54460.6109706848 21784.2443882739 6535.2733164822
2024 18290.3907381168 36580.7814762335 14632.3125904934 4389.693777148
2025 18411.8162836673 92059.0814183367 36823.6325673347 11047.0897702004
# Habitantes que
consumen pollo a la brasa
fuera de casa
27097.6199446664
27383.6657490219
27771.8062980896 Crecimiento de nsa y nsb
28082.2929512721 2013 23.10%
28429.5345205953 2014 22.80%
28789.9369544885 2015 24.40%
29128.867436523 2016 26.50%
29493.5926964906 2017 27.15%
29854.1456153343 2018 29.00%
30216.7783398958 2019 30.38%
2020 31.63%
121223.258803274 2021 33.24%
125090.086583522 2022 34.55%
129542.399178454 2023 35.98%
133757.109392674 2024 37.44%
138270.826476959 2025 38.82%
142980.899242405 2026 40.26%
147719.357465293 2027 41.68%
2017
17658.7352891002 Miraflores 81776
17754.5961515015 Surco 350855
17914.8883035923 San Isidro 53836
18023.2583034469 San Borja 112317
18153.5369902283 La Molina 175681
18290.3907381168
18411.8162836673
18547.7603631935
18679.240280099
18810.2030980516
37624.3745663805
38228.6518287742
38981.7004841582
39632.2267214506
40340.8377170777
41074.7692877389
41784.6985500676
42538.3468441453
43292.9153057615
44057.4745615978
61200.7276841776
63413.2887849771
65941.0826951116
68367.1955573744
70965.6528717255
73685.565542678
76441.387267969
79358.9463601842
82363.7506651646
85475.7422730484
la molina
7
8 Distrito Una vez por seman
7 Miraflores 17
8 Surco 18
7 San Isidro 15
9 San Borja 18
7 La Molina 15
9
9
9
costo unitario
S/ 173,281.68
S/ 156,457.96
S/ 162,026.74
S/ 191,198.10
S/ 197,650.20 pollerias
S/ 204,382.98
S/ 211,156.33
S/ 191,026.12
S/ 197,445.03
S/ 233,215.91
PRONOSTICO DE VENTAS / po
S/ 22,086.88
S/ 22,206.78 AÑOS
S/ 22,407.27 Miraflores
S/ 25,763.21 Surco
S/ 25,949.44 San Isidro
S/ 26,145.06 San Borja
S/ 26,318.63 La Molina
S/ 23,198.84 total
S/ 23,363.29
S/ 26,888.10
S/ 47,059.15
S/ 54,645.66
S/ 55,722.10
S/ 49,570.49
S/ 57,664.91
S/ 58,714.02
S/ 52,262.72
S/ 53,205.36
S/ 54,149.14
S/ 55,105.42
S/ 76,547.56
S/ 79,314.95
S/ 82,476.62
S/ 97,726.98
S/ 101,441.32
S/ 105,329.28
S/ 109,268.57
S/ 113,439.05
S/ 117,734.25
S/ 106,909.83
la molina
2
5 Distrito Una vez por seman
5 Miraflores 12
4 Surco 9
5 San Isidro 9
3 San Borja 12
5 La Molina 10
4
2
4
S/ 57,760.56
S/ 29,801.52
S/ 46,293.35
S/ 79,665.88
S/ 49,412.55 pollerias
S/ 68,127.66
S/ 35,192.72
S/ 54,578.89
S/ 37,608.58
S/ 58,303.98
PRONOSTICO DE VENTAS chif
S/ 8,414.05
S/ 10,574.66 AÑOS
S/ 8,536.10 Miraflores
S/ 8,587.74 Surco
S/ 6,487.36 San Isidro
S/ 4,357.51 San Borja
S/ 10,966.10 La Molina
S/ 11,047.07 total
S/ 11,125.38
S/ 6,722.03
S/ 17,927.29
S/ 18,215.22
S/ 23,217.54
S/ 18,884.00
S/ 14,416.23 PRONOSTICO DE VENTAS TOTAL
S/ 19,571.34
S/ 14,932.21
S/ 20,268.71 AÑOS
S/ 20,628.24 Miraflores
S/ 20,992.54 Surco
San Isidro
S/ 14,580.49 San Borja
S/ 37,769.02 La Molina
S/ 39,274.58 total
S/ 32,575.66
S/ 42,267.22
S/ 26,332.32
S/ 45,528.57
S/ 37,813.02
S/ 19,622.37
S/ 40,727.55
MERCADO DISPONIBLE
MERCADO EFECTIVO
MERCADO META
79.2
80.19
81.48306375
82.5525289617
83.7340620325
84.9586726897
86.1241994807
87.3703089919
88.6085100897
Miraflores
Cada quince días Una vez por mes Cada dos meses Esporádica
17 19 16 18
17 15 18 19
18 19 15 17
19 17 18 15
18 18 16 16
Cada quince días Una vez por mes Cada dos meses Esporádica
12 11 11 9
9 10 9 10
9 11 10 12
10 11 12 9
11 12 10 9
VENTAS TOTAL
Nunca
16
19
17
15
20
años
2022 2023 2024
38 39 40
85 89 92
46 48 50
30 31 32
41 42 44
Nunca
10
11
9
12
10
años
2022 2023 2024
9 9 9
21 21 20
11 11 11
7 7 7
10 10 10
175681
179785
183984.87158543
188282.854366645
192681.240272467
197182.374772374
201788.658127238
206502.546669279
211326.55411192
216263.252890247
221315.275532773
226485.316065252
2026 2027 2028
S/ 36,889.47 S/ 42,674.79 S/ 37,794.00
S/ 191,026.12 S/ 197,445.03 S/ 233,215.91
S/ 23,198.84 S/ 23,363.29 S/ 26,888.10
S/ 53,205.36 S/ 54,149.14 S/ 55,105.42
S/ 113,439.05 S/ 117,734.25 S/ 106,909.83