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Evidencia 1: Summary “Approach to diagnostics of marketing complex of

industrial enterprise”

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DESARROLLO DE ACTIVIDAD 1

APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OF INDUSTRIAL

ENTERPRISE
Tatiana Maksimova, Elena Shapran Volodymyr Dal East-Ukrainian National University, Lugansk,
Ukraine The development of the economic system in Ukraine and competition relations between
its subjects needs the decision of tasks, among which the question of diagnostics of enterprise’s
marketing activity occupies the special place. Its basic content is an estimation of the state of
economic subjects in the conditions of incomplete information with the purpose of exposure of
problems and perspective directions of their decision, and also consequences of acceptance of
current administrative decisions. There are a few scientific works of domestic scientists, devoted
to this problem. Fewness of such researches does not allow talking about the presence of the
unique approach to diagnostic activity of enterprise. Actuality of this question is confirmed also by
the fact that the determination of current status of subject of economic activity depends on
working of plan package, recommendations, and procedures, directed on the improvement of this
state or warning of unfortunate events for its functioning. Especially it concerns to diagnostics of
marketing complex of enterprise, concrete content of which is, in particular, the authentication of
the real state and properties of analysable object, that is the marketing complex; exposure of
changes in consisting of object of the sentinel measuring; establishment of basic factors, which
caused these changes, and accounts of their influence; development of recommendations in
relation to the improvement of this state

RESUMEN

The development of companies in the industrial marketing activity in Ukraine is

basic, the lack of educating the entrepreneur and generating confidence in the
product; led to problems and bad perspective directions to possess at a good level;
also the consequences of the acceptance of the current administrative decisions
are not well oriented.
It is important to take into account a good diagnosis so that it brings to a successful
conclusion the real state of the company.
With the initial and main help of a good handling of industrial marketing in support
with social networks and other technologies that support in a very good way the
recognition of an entity.