Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Creacin de American Marketing Association Converse publica articulo "The development of the science of marketing"
AMA propone u
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La Universidad de Ohio evoluciona el concepto del marketing AMA aporta la primera definicin formal del marketing
Alderson prepara una teoria funcional del marketing
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1902 1914 1921 1934 1937 1945 1957 1960 1965 1971 1972 1975 1985 1987 1990 1999 2000
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1902 Primera vez del uso del termino marke Primera vez del uso del termino marketing 50 1914 Primera investigacin cientfica en mar Primera investigacin cientfica en marketing -75 1921 Publicacin de "Anlisis de mercados: p Publicacin de "Anlisis de mercados: principios y metodos"-40 1934 Creacin de American Marketing Journ Creacin de American Marketing Journal 100 1937 Creacin de American Marketing Assoc Creacin de American Marketing Association 75 1945 Converse publica articulo "The develop Converse publica articulo "The development of the science of 50 marketing" 1957 Alderson prepara una teoria funcional Alderson prepara una teoria funcional del marketing -100 1960 AMA aporta la primera definicin form AMA aporta la primera definicin formal del marketing -85 1965 La Universidad de Ohio evoluciona el c La Universidad de Ohio evoluciona el concepto del marketing -65 1971 Kotler aclara que hay tres niveles en la Kotler aclara que hay tres niveles en la amplitud del concepto -45 1972 Journal of entorno Marketing publica un estudio Journal of Marketing publica un estudio del papel del marketing 100 en el cambio social y del 1975 Bagozi manifiesta que el marketing inco Bagozi manifiesta que el marketing incorpora actividades de75 intercambio 1985 AMA propone una nueva definicin AMA propone una nueva definicin 50 1987 Ferrel y Lucas determinan el grado de a Ferrel y Lucas determinan el grado de aceptacin de 5 definiciones 30 1990 Kohli y Jaworski definieron la orientaci Kohli y Jaworski definieron la orientacin del mercado -20 1999 Gummesson da una definicin ms con Gummesson da una definicin ms concreta -40 2000 Kotler habla de la aparicion de un nuev Kotler habla de la aparicion de un nuevo mercado -55
2002 2004
La Universidad de Ohio evoluciona el concepto del marketing Primera investigacin cientfica en 2002 Kotler, Jain yeconomia Maescinceey en sula obra "M Kotler, Jain y Maescincee en su obra "Marketing moves" abordan -80 el compaativo de la vieja de nuev
100
2004 0 0 0 0 0 0 0 0 0 0 0
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Treaty of Alliance with France
Moves to London
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Declaration of Independence
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1706 1718 1724 1728 1739 1737 1751 1752 1769 1776 1778 1782 1783 1787 1790
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Apprenticesat PrintingShop Moves toLondon Opens Printing office in PA Poor Richard:An Almanack AppointedPostmasterof Phil. PA Famous KiteExperiment Elected Pres. of Amer. Phil. Society Declaration of Independence Treaty of Alliance with France Treaty of Peace with Great Britain Sees Montgolfier Brothers 1st to Fly in Delegate to Constitutional Convention 0 0 0 0 0
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Apprenticesat PrintingShop
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Today
3.3 Subtask 5. Main Task 5.1 Subtask 5.2 Subtask 5.3 Subtask
Jan'13
Feb'13
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Oct'13
2. Main Task
Today:
5/4/2013
Date
1/3/2013 1/10/2013 1/10/2013 1/10/2013 1/30/2013 1/30/2013 2/9/2013 3/1/2013 3/1/2013 3/31/2013 3/31/2013 Proposal Due Funding Granted 1. Main Task 1.1 Subtask 2. Main Task 2.1 Subtask 1.2 Subtask 1.3 Subtask 2.2 Subtask 2.3 Subtask 3. Main Task
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% Done
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90 74 54 44 -40 -60 34 20 -70 -80 80
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0 0 67.5 0 6.8 0 0 0 0 0 50
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41277 41284 41284 41284 41304 41304 41314 41334 41334 41364 41364
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Proposal Due Funding Granted 1. Main Task 1.1 Subtask 2. Main Task 2.1 Subtask 1.2 Subtask 1.3 Subtask 2.2 Subtask 2.3 Subtask 3. Main Task
75 20 68 20 20 20 20 20 100
90% 10%
50%
3/31/2013 4/20/2013 4/20/2013 4/30/2013 5/20/2013 5/30/2013 6/19/2013 6/19/2013 6/19/2013 7/9/2013 7/9/2013 7/19/2013 8/8/2013 8/18/2013 9/7/2013
3.1 Subtask 4. Main Task 4.1 Subtask 3.2 Subtask 4.2 Subtask 3.3 Subtask 4.3 Subtask 5. Main Task 5.1 Subtask 6. Main Task 6.1 Subtask 5.2 Subtask 6.2 Subtask 5.3 Subtask 6.3 Subtask
20 100 20 20 20 20 20 80 20 70 20 20 20 20 20
20%
10%
0 20 0 0 0 0 0 8 0 0 0 0 0 0 0 0 0 0 0
41364 41384 41384 41394 41414 41424 41444 41444 41444 41464 41464 41474 41494 41504 41524 #N/A #N/A #N/A #N/A
3.1 Subtask 4. Main Task 4.1 Subtask 3.2 Subtask 4.2 Subtask 3.3 Subtask 4.3 Subtask 5. Main Task 5.1 Subtask 6. Main Task 6.1 Subtask 5.2 Subtask 6.2 Subtask 5.3 Subtask 6.3 Subtask 0 0 0 0
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