AP Resultados Estudio de Ejecución PDV 09 16

Resultados Estudio de Ejecución PDV
Agua Pura
Septiembre 2016
Nuestros Pilares
• Rentabilidad
• Volumen
• Servicio al Cliente
• Recurso Humano Motivado, Comprometido y Capacitado

Share Nacional EEPDV
El share de Salvavidas cae -4.4pp YTD Septiembre vs. el mes anterior, lo cual es ganado por
Cielo.
100%
23.0%
23.1%
24.1%
24.8%
25.6%
26.0%
26.2%
90%
26.7%
27.0%
28.0%
28.7%
28.8%
31.7%
31.5%
30.6%
31.2%
35.1%
34.4%
35.3%
35.9%
35.4%
36.5%
37.9%
80% +8.4
70%
60%
54.5%
56.2%
54.6%
54.8%
51.4%
53.9%
53.8%
50%
53.3%
55.5%
54.1%
53.2%
54.7%
50.2%
49.3%
49.0%
50.0%
49.5%
49.0%
50.7%
49.2%
50.7%
50.2%
47.6%
40%
-4.4
30%
20%
22.5%
21.6%
21.3%
20.7%
20.4%
20.2%
20.1%
20.0%
18.8%
18.1%
18.1%
17.9%
17.9%
17.8%
16.7%
16.6%
14.6%
14.1%
13.6%
10%
13.2%
13.3%
12.5%
12.0%
-5.6
0%
- 1 5 - 1 5 r - 1 5 r - 1 5 - 1 5 - 1 5 l - 1 5 - 1 5 - 1 5 t - 1 5 - 1 5 - 1 5 - 1 6 - 1 6 r - 1 6 r - 1 6 - 1 6 - 1 6 l - 1 6 -1 6 - 1 6 0 15 016
e b a y n ju o p c v c y
en fe m ab ma ju ag se o no di ene fe b ma ab ma jun ju ago sep D
2
D
2
YT YT
AQUA SALVAVIDAS CIELO SCANDIA SHANGRILA WATTA

AP
S
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
0.0%
5.0%
Pa
ch
o
1.1%
n c
0.9%
ito
1.0%
0.7%
0.7%
0.6%
AP
S
31.0%
20
abr-16
32.0%
oz
33.0%
31.3%
32.4%
35.1%
AP
S
5.9%
L
7.0%
itr
o
6.4%
5.1%
7.5%
AP
5.6%
S1.
0.5%
5
0.8%
Lt
s
0.7%
0.3%
0.3%
may-16
0.4%
AP
S
0.1%
8
0.2%
Lt
s
0.2%
0.1%
0.1%
AP
0.0%
S
1.0%
Ga
0.9%
lo
n
1.2%
Agua Pura Salvavidas y el 52% Cielo.
1.0%
0.9%
Share por Presentación Nacional
0.7%
AP
S
4.9%
2
4.4%
Lt
jun-16
s
4.3%
Cr
5.1%
i s t
4.7%
al
4.3%
in
4.0%
a3
2.7%
5 0
3.6%
3.6%
3.4%
AP
3.6%
S
3 .
0.0%
3
1.5%
LT
S
2.7%
6.6%
3.6%
jul-16
Ci
4.3%
el
o
16.8%
17.4%
37
5
17.4%
18.4%
17.3%
Ci
17.3%
el
o
8.9%
8.4%
62
5
8.5%
8.3%
8.9%
Ci
8.4%
el
o
6.5%
6.2%
1L
ago-16
t.
4.9%
5.1%
5.0%
Ci
4.6%
e
lo
3.2%
3l
3.9%
ts
Aq
.
4.5%
u
6.0%
a6
5.4%
0
4.7%
0-
7
13.5%
50
13.0%
m
l
11.6%
12.6%
11.5%
13.0%
sep-16
Aq
u
0.6%
a5
0.6%
0 0
0.5%
La presentación de 3 litros y 3.3 litros pesa 9% en el mercado. Del cual el 48% lo capitaliza
0.4%
0.2%
0.1%
Cobertura a Nivel Nacional x Marca
90.0%
78.3%78.2%78.3% 78.5% 78.9% 78.3% 77.5%

80.0% 75.9%77.3% 75.5% 76.1% 77.2%76.1%76.1% 76.7%76.8% 76.5%
72.4%
70.9% 69.5% 79.0% 78.5%
76.1%
70.0%
60.0%
50.0%
41.0%
39.3% 38.1% 37.6%39.0%
38.2% 38.6%38.6% 38.1
40.0% 36.0%36.1%36.9%34.7%34.6% 36.9%
34.9%36.4%
34.7% 35.8%35.0%35.2% 35.9%
34.1%
39.9%
36.4% 36.6%35.7% 37.5% 36.8% 35.4
30.0% 34.6%34.2% 34.4% 34.0%33.5%
32.4%31.2% 31.6% 31.8% 31.3% 32.1% 31.9%
30.4% 30.3%30.3% 29.8%
20.0%
10.0%
0.0%
AQUA SALVAVIDAS CIELO

AP
S
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
Pa
0.0%
ch
on
7.9%
c
6.3%
ito
6.6%
5.7%
4.7%
AP
5.1%
S
73.8%
20
74.4%
abr-16
oz
75.9%
75.4%
75.6%
AP
74.5%
S L
11.7%
12.9%
itr
o
11.8%
9.9%
12.5%
AP
9.3%
Sr
0.9%
10
0.7%
oz
0.8%
0.7%
0.7%
0.8%
AP
S
0.3%
8
0.3%
Lt
may-16
s
0.4%
0.3%
0.3%
AP
S
0.1%
1.
Cobertura x Presentación
0.8%
5
1.0%
Lt
s
0.9%
0.4%
0.4%
0.4%
AP
S
10.0%
2
8.8%
Lt
s
9.2%
9.4%
9.6%
AP
S
7.6%
6.5%
Ga
jun-16
5.7%
lo
n
6.2%
6.1%
5.1%
AP
S
3.9%
3.
0.0%
3
2.0%
Lt
s
3.6%
7.9%
4.3%
Ci
4.7%
el
o
33.9%
36.5%
37
5
35.4%
38.3%
34.2%
Ci
34.6%
el
jul-16
o
26.5%
62 26.4%
5
25.7%
27.2%
25.9%
25.0%
Ci
el
11.8%
o
12.5%
Lt
9.4%
10.7%
9.6%
Ci
9.0%
el
o
8.1%
Q
3L
5.5%
ts
UA
6.0%
8.2%
60
7.9%
0
ago-16
6.7%
-7
37.5%
50
36.1%
m
l
32.0%
35.4%
31.9%
AQ
31.2%
U
2.3%
A5
2.5%
0 0
1.9%
ri
1.9%
s t
0.7%
al
i
0.8%
na
6.8%
5.7%
35
0
7.4%
7.2%
6.7%
sep-16
Aq
7.7%
ua
0.0%
2
0.0%
Lt
s
0.7%
0.4%
0.8%
0.3%
Clientes Competencia sin APS
90%
80% 78% 78% 78% 79% 79% 79% 78% 78% 77%
76% 77% 76% 77% 76% 76% 77% 76% 76% 77% 77%
70%
69%
60%
50%
41%
39% 38% 39% 39%
40% 39% 37% 37% 37% 37% 38% 38%
36% 36% 35% 36% 35% 36% 35% 36% 35% 40%
36% 36% 32% 37% 37%
34% 35% 34% 35% 34%
30% 32% 31% 31% 32% 31% 34% 33%
30% 30% 30%
20%
15% 14% 13% 16% 15% 15%
13% 13% 15% 13% 12%
14% 12% 12% 14%
12% 12% 10% 11% 11% 11%
10%
10% 9% 9% 9% 9% 10% 9% 13% 10% 10% 10% 11% 12% 12% 16% 13% 13% 11% 12% 12% 12%
0%
5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6
n-1 b-1 r-1 r-1 y-1 n-1 l -1 g-1 p-1 t-1 v-1 c-1 n-1 b-1 r-1 r-1 y-1 n-1 l -1 g-1 p-1
Ja Fe Ma Ap Ma Ju Ju Au Se O c N o De Ja Fe M a A p M a Ju Ju Au Se
Aqua sin APS Cielo sin APS Cob AQUA Cob SALVAVIDAS Cob CIELO
CENTRO CENTRO
Share por Empresa Centro Centro
El área de Centro Centro es la más afectada. Ya que continua ganando Cielo share en el
mercado.
100%
90%
44.4%
45.6%
46.3%
46.4%
46.3%
80%
46.8%
47.5%
47.7%
48.2%
48.1%
50.1%
50.5%
52.6%
48.8%
54.1%
55.2%
55.5%
56.1%
55.8%
57.5%
56.5%
58.5%
60.3%
70%
60%
50%
40%
39.7%
40.3%
39.5%
37.4%
40.9%
40.9%
39.6%
38.4%
42.3%
41.1%
38.4%
38.4%
35.8%
41.4%
33.7%
31.4%
30%
33.4%
34.8%
33.4%
32.4%
33.5%
31.9%
31.3%
20%
15.9%
15.0%
14.2%
14.1%
10%
13.5%
13.0%
12.8%
12.7%
11.6%
11.6%
11.1%
11.1%
11.0%
10.7%
10.4%
9.9%
9.5%
9.4%
9.0%
8.4%
8.3%
8.2%
7.4%
0%
- 1 5 - 1 5 r -1 5 r - 1 5 - 1 5 - 1 5 l - 1 5 - 1 5 - 1 5 t - 1 5 - 1 5 - 1 5 - 1 6 - 1 6 r - 1 6 r - 1 6 - 1 6 - 1 6 l - 1 6 - 1 6 - 1 6 0 1 5 01 6
en fe m ab ma ju ag se o no di ene feb ma ab ma jun ju ago sep D
2
D
2
YT YT

AP
PS
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
ach
o
1.1%
nc
0.9%
ito
0.7%
0.5%
0.5%
0.4%
AP
S
17.8%
20
abr-16
19.8%
oz
19.1%
19.9%
18.1%
21.2%
AP
S
3.7%
L
4.1%
itr
o
3.1%
2.3%
4.4%
AP
2.9%
S
1.
0.2%
5
0.3%
Lt
s
0.2%
0.2%
0.2%
may-16
0.3%
AP
S
0.1%
8
0.1%
Lt
s
0.1%
0.0%
0.1%
AP
0.0%
S
0.4%
Ga
0.3%
lo
n
0.4%
0.2%
0.2%
0.2%
AP
S
4.2%
2
2.9%
Lt
jun-16
s
1.8%
Cr
2.2%
is t
2.2%
al
2.2%
in
7.3%
Share por Presentación Centro Centro
a3
5.0%
5 0
7.0%
6.4%
5.4%
AP
6.2%
S 3
0.0%
.3
3.0%
LT
S
6.2%
11.7%
6.7%
jul-16
Ci
8.9%
e
lo
24.9%
26.0%
37
5
25.8%
27.9%
Ci 25.3%
26.2%
e
lo
13.9%
13.2%
62
5
13.8%
13.5%
15.0%
Ci
14.2%
e
lo
10.7%
9.1%
1L
ago-16
t.
7.5%
6.0%
8.1%
Ci
Las presentaciones donde Cielo apalanca su crecimiento son 375 y 625 ml.
7.2%
el
o
5.7%
3l
7.1%
ts
Aq
.
9.4%
u a
11.2%
12.0%
60
0
9.8%
-7
9.0%
50
9.3%
m
l
8.4%
8.1%
7.3%
8.0%
sep-16
Aq
ua
0.0%
5
0.6%
00
0.5%
0.2%
0.1%
0.2%
Cobertura Centro Centro x Marca
Centro Centro
80.0%
72.7%72.9%72.0%72.8% 72.7% 72.8%
70.6%69.7% 70.5%
69.2% 69.1%68.3% 68.8%67.4%67.7%69.1% 67.6%67.6% 68.4%67.5% 67.9%
70.0% 67.5% 65.9%
70.9%
69.0%
67.5% 66.5% 67.5% 65.9%
65.5% 65.7%64.9% 65.4%
60.0% 62.8% 63.1% 63.5% 63.7% 62.2%
61.8%61.2% 60.6% 61.0% 60.6%
58.9% 58.9%
50.0% 53.1% 45.8%
41.3%
39.1% 38.6%
40.0% 37.1% 36.8%37.2%35.6% 36.9% 36.5% 36.2% 35.8% 36.9% 36.2%
33.8% 34.0%35.1% 34.8%
32.2%
30.4% 37.1%
37.2%
30.0%
25.8%
20.0%
10.0%
0.0%

AP
S
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
Pa
0.0%
ch
on
9.4%
c
8.9%
ito
6.1%
7.5%
4.1%
AP
3.8%
S
60.7%
20
61.4%
abr-16
oz
60.9%
64.9%
61.9%
AP
60.4%
S L
11.9%
11.2%
itr
o
8.5%
8.0%
11.0%
AP
7.0%
Sr
0.6%
10
0.6%
oz
0.4%
0.7%
1.3%
0.6%
AP
S
0.3%
8
0.4%
Lt
may-16
s
0.3%
0.3%
0.3%
AP
S
0.1%
1.
0.1%
5
0.7%
Lt
s
0.3%
0.5%
0.5%
0.4%
AP
S
11.2%
2
7.8%
Lt
s
5.9%
6.8%
7.3%
AP
S
5.7%
4.8%
Ga
jun-16
3.3%
lo
n
2.2%
2.9%
2.6%
AP
S
1.9%
3.
0.0%
3
5.3%
Lt
s
9.5%
Cobertura x Presentación Centro Centro
18.6%
11.5%
Ci
12.8%
el
o
64.9%
Centro Centro
62.7%
37
5
60.9%
70.5%
62.1%
Ci
60.3%
el
jul-16
o
53.4%
62 48.1%
5
47.1%
53.3%
53.2%
48.1%
Ci
el
25.6%
o
22.2%
Lt
16.3%
17.4%
18.6%
Ci
17.0%
el
o
18.2%
Q
3L
12.8%
ts
UA
14.9%
19.6%
60
21.5%
0
ago-16
16.3%
-7
35.8%
50
35.1%
m
l
29.1%
35.2%
31.7%
AQ
29.0%
U
0.6%
A5
2.9%
0 0
2.1%
ri
1.3%
s t
0.3%
al
i
1.1%
na
18.3%
14.3%
35
0
17.8%
16.0%
14.1%
sep-16
Aq
16.1%
ua
0.0%
2
0.0%
Lt
s
1.2%
0.2%
0.2%
0.2%
80%
73% 74% 72% 73% 73% 69%
73%
71% 70% 69%
70% 69% 68% 69% 67% 68% 68% 68% 68% 68% 67%
65% 71%
68% 69%
62% 63% 62% 61% 63% 67% 66% 66% 66% 65% 65%
60% 59% 59% 64% 64%
61% 61%
50% 53%
46%
40% 41% 37% 39%

39% 35%
37% 36% 37% 36% 36% 36% 37% 36% 37%
35%
34% 34%
30% 32%
30%
26%
20% 17%
16%
14% 14% 13% 14% 14% 14% 15% 13% 14%
11% 12% 11% 12% 11%
10% 11% 9%
10% 9% 9%
21% 16% 18% 18% 17% 19% 19% 25% 19% 19% 20% 22% 25% 25% 33% 25% 24% 24% 23% 25% 26%
0%
- 1 5 - 1 5 r - 1 5 r - 1 5 - 1 5 - 1 5 l - 1 5 - 1 5 - 1 5 t -1 5 - 1 5 - 1 5 - 1 6 - 1 6 r - 1 6 r - 1 6 - 1 6 - 1 6 l - 1 6 - 1 6 - 1 6
n b y n Ju g p v c n b y n Ju g p
Ja Fe M a A p M a Ju Au Se O c N o De Ja Fe Ma A p M a Ju Au Se
100%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
e
5
22.5% 37.4% 40.1%
5
24.3% 49.0% 26.6%
en fe m
5
15.2% 57.1% 27.6%
a ab
5
m
24.1% 50.6% 25.3%
5
21.8% 47.3% 30.9%
a ju
AQUA
5
21.2% 44.1% 34.7%
5
40.1% 36.9% 22.9%
5
25.5% 48.9% 25.7%
ju ag se
5
41.7% 20.0% 38.3%
SALVAVIDAS
5
36.3% 46.1% 17.6%
oc no
5
24.2% 59.7% 16.1%
CIELO
Share por Empresa Agencia Antigua
5
33.3% 39.4% 27.3%
Antigua
6
21.1% 36.8% 40.3%
6
29.5% 35.8% 33.1%
SCANDIA
6
27.2% 26.9% 45.9%
6 6 14.3% 67.1% 12.6%
11.4% 35.9% 50.7%

d en fe ma ab ma ju
SHANGRILA
6
19.0% 37.9% 43.2%

6
8.8% 29.5% 58.9%

6
8.9% 60.6% 30.6%

ju ag se
WATTA
-1 b-1 r-1 r-1 y-1 n-1 l-1 o-1 p-1 t-1 v-1 ic-1 e-1 b-1 r-1 r-1 y-1 n-1 l-1 o-1 p-1
6
10.4% 32.2% 56.3%

Y T
2 0
Y
D TD
26.3% 43.5% 30.2%

2
15 016
16.7% 40.3% 41.3%

AP
PS
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
ach
o
2.2%
nc
0.9%
ito
1.2%
0.6%
0.5%
0.1%
AP
S
38.1%
20
abr-16
26.1%
oz
26.6%
16.6%
34.1%
25.8%
AP
S
5.3%
L
1.0%
itr
o
1.5%
0.0%
11.6%
AP
0.0%
S1
.
0.0%
5
0.0%
Lt
s
0.0%
0.2%
1.3%
may-16
0.0%
AP
0.0%
S8
0.1%
Lt
s
0.7%
0.1%
0.9%
AP
0.0%
S
1.9%
Ga
0.5%
lo
n
0.2%
0.2%
1.0%
0.3%
AP
15.0%
S2
3.3%
Lt
jun-16
s
1.0%
Cr
1.7%
is t
8.0%
al
1.9%
in
4.7%
a3
4.1%
5 0
6.9%
10.0%
Share por Presentación Agencia Antigua
Antigua
2.8%
AP
4.0%
S 3
0.0%
.3
1.3%
LT
S
2.0%
10.9%
3.0%
jul-16
Ci
1.6%
e
lo
10.7%
35.3%
37
5
39.3%
38.4%
25.5%
Ci
50.4%
e
lo
1.3%
8.2%
62
5
2.2%
3.5%
2.0%
3.1%
Ci
0.7%
el
o
3.0%
ago-16
Lt
1.0%
3.6%
3.1%
Ci
1.2%
el
o
0.0%
3l
4.3%
ts
Aq
.
0.7%
u a
13.4%
0.0%
60
0
1.6%
-7
14.0%
50
11.4%
m
l
19.0%
8.8%
8.9%
10.4%
sep-16
Aq
ua
0.3%
5
0.0%
00
0.0%
0.0%
0.0%
0.0%
Cobertura Agencia Antigua x Marca
Antigua
90.0%
80.0% 76.8%
72.7% 72.2%
70.0%
60.7% 63.1%
59.7% 61.6%
59.4%60.7%
57.3% 58.3%
57.1% 56.6% 56.3%
60.0% 55.0% 56.1% 54.1% 53.6%
50.4% 51.5% 52.2%
47.7% 47.8% 45.3% 45.9%
50.0%
43.4% 42.9% 43.0%
48.1% 38.7% 40.4% 39.4% 40.9% 48.1%
46.9% 36.7% 47.4%
40.0% 34.2% 46.8% 44.8%
42.3% 44.0% 33.0%
31.1% 41.0% 31.3%
37.9% 38.3% 37.6% 38.6%
36.9%35.8% 25.8%
30.0% 35.5% 33.9%
32.3% 32.4% 22.9% 34.2% 31.6% 31.9%
30.8% 30.6% 29.5%
20.0% 24.0%
23.0% 21.9%
21.4%
18.8%
10.0%
0.0%

AP
S P
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
a
0.0%
ch
o
9.4%
nc
6.8%
ito
4.6%
4.5%
2.1%
AP
1.0%
S
55.2%
20
54.7%
abr-16
oz
39.4%
50.9%
57.3%
AP
43.3%
S L
7.3%
2.6%
itr
o
2.8%
0.9%
10.4%
AP
S
0.0%
r
0.0%
10
0.0%
o z
0.0%
0.0%
1.0%
0.0%
AP
S
0.0%
8
0.0%
Lt
may-16
s
0.0%
0.0%
0.0%
AP
S
0.0%
1
0.0%
.5
0.0%
Lt
s
0.0%
0.9%
1.0%
0.0%
AP
S
12.5%
2
6.8%
Lt
s
2.8%
4.5%
14.6%
AP
S
2.1%
10.4%
Ga
jun-16
5.1%
lo
n
0.9%
1.8%
4.2%
AP
1.0%
S3
0.0%
.3
2.6%
Lt
s
3.7%
7.1%
Antigua
2.1%
Ci
1.0%
el
o
Cobertura Agencia Antigua x Presentación
20.8%
55.6%
37
5
45.9%
75.9%
39.6%
Ci
71.1%
el
jul-16
o
4.2%
62 19.7%
5
5.5%
7.1%
5.2%
7.2%
Ci
el
1.0%
o
5.1%
Lt
0.9%
2.7%
4.2%
Ci
3.1%
el
o
0.0%
AQ
3L
6.0%
ts
UA
0.9%
9.8%
60
0.0%
0
ago-16
3.1%
-7
30.2%
50
30.8%
m
l
31.2%
28.6%
20.8%
AQ
24.7%
U
2.1%
A5
0.9%
00
0.0%
0.0%
ir st
0.0%
al
i
0.0%
na
10.4%
8.5%
35
0
9.2%
11.6%
4.2%
sep-16
Aq
5.2%
ua
0.0%
2
0.0%
Lt
s
0.0%
0.0%
0.0%
0.0%
90%
80% 77%
73% 72%
70%
63% 62%
60% 61% 59% 61%
60% 57% 57% 58%
55% 56% 57% 54% 56%
51%
50%
48% 50% 48% 47%
42% 45% 45% 46%
43% 43% 43% 48% 47%
41% 47% 45%
39% 40% 39% 44%
40% 38% 40% 38% 37%
35% 41%34% 38%
38% 34% 33%
31% 35% 32% 32% 37% 36% 33% 31% 32%
30% 26% 28% 27%
24% 31% 31% 25%
29% 26%
23% 24%
20% 19% 19% 18% 23% 23% 24%
19%
22%
21% 15%
19% 14% 13%
11% 11%
10%
36% 20% 20% 19% 24% 21% 20% 27% 38% 38% 13% 26% 35% 32% 50% 16% 28% 36% 37% 28% 45%
0%
- 1 5 - 1 5 r - 1 5 r - 1 5 - 1 5 - 1 5 l - 1 5 - 1 5 - 1 5 -1 5 - 1 5 - 1 5 - 1 6 - 1 6 - 1 6 r - 1 6 - 1 6 - 1 6 l - 1 6 - 1 6 - 1 6
n b y n Ju g p ct v c n b ar Ap ay Jun Ju Aug Sep
Ja Fe M a A p M a Ju A u Se O N o D e Ja F e M M
Share por Empresa Agencia Atlántico
Atlantico
100%
90%
39.0%
43.1%
43.5%
43.8%
44.5%
45.1%
45.2%
45.8%
80%
46.7%
47.0%
47.5%
49.1%
50.7%
51.1%
50.0%
49.7%
51.2%
51.8%
52.8%
53.9%
54.7%
55.5%
57.5%
70%
60%
50%
40%
48.7%
42.7%
42.0%
46.5%
46.3%
42.4%
43.6%
41.1%
40.9%
47.4%
36.7%
41.8%
46.3%
38.3%
39.5%
40.7%
34.5%
37.2%
39.7%
37.3%
30%
37.3%
37.2%
35.1%
20%
14.2%
10%
12.9%
12.3%
12.2%
12.1%
11.8%
11.9%
11.2%
11.0%
10.0%
10.0%
9.9%
9.6%
9.4%
9.1%
9.0%
8.6%
8.1%
8.1%
7.3%
6.8%
6.6%
6.1%
0%
- 1 5 - 1 5 r -1 5 r - 1 5 - 1 5 - 1 5 l - 1 5 - 1 5 - 1 5 t - 1 5 - 1 5 - 1 5 - 1 6 - 1 6 r - 1 6 r - 1 6 - 1 6 - 1 6 l - 1 6 - 1 6 - 1 6 0 1 5 01 6
2
D
2
YT YT

AP
PS
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
ach
o
0.9%
nc
1.1%
ito
0.7%
0.5%
1.0%
0.5%
AP
S
20.5%
20
abr-16
21.6%
oz
20.4%
22.1%
20.4%
22.8%
AP
S
5.2%
L
6.6%
itr
o
4.2%
1.9%
6.5%
AP
4.0%
S1
.
0.3%
5
0.5%
Lt
s
0.1%
0.3%
0.4%
may-16
0.4%
AP
0.0%
S8
0.1%
Lt
s
0.0%
0.0%
0.0%
AP
0.0%
S
0.4%
Ga
0.4%
lo
n
0.2%
0.2%
0.4%
0.3%
AP
4.5%
S2
4.3%
Lt
jun-16
s
2.6%
Cr
2.0%
is t
2.0%
al
2.7%
in
7.7%
a3
4.8%
5 0
8.8%
8.0%
6.5%
Atlantico
AP
Share por Presentación Agencia Atlantico
6.6%
S 3
0.0%
.3
4.9%
LT
S
9.9%
18.1%
8.7%
jul-16
Ci
10.7%
e
lo
24.3%
24.1%
37
5
24.7%
26.5%
21.7%
Ci
23.8%
e
lo
13.8%
13.5%
62
5
14.3%
13.2%
14.3%
16.2%
Ci
9.2%
el
o
6.7%
ago-16
Lt
4.6%
3.9%
8.5%
Ci
6.1%
el
o
3.8%
3l
5.7%
ts
Aq
.
8.2%
u a
13.8%
11.1%
60
0
8.7%
-7
8.0%
50
9.4%
m
l
8.3%
6.3%
6.6%
7.1%
sep-16
Aq
ua
0.1%
5
0.0%
00
0.6%
0.4%
0.1%
0.2%
Cobertura Agencia Atlántico x Marca
Atlantico
90.0%
80.0% 75.8% 77.2%75.7% 76.4% 75.8%77.2%76.9%

74.6%75.2% 75.5%
73.6% 73.9% 73.8% 72.5%
71.9% 71.1%72.2% 72.4%
70.5% 70.0%69.3%
66.4% 67.1% 67.9% 75.9% 66.5%
70.0% 75.1% 65.6%64.3% 65.0%
62.6% 64.0% 71.9%
61.5% 60.9% 62.4%
59.1% 66.1% 66.0%67.5%
60.0% 64.4% 66.4%
63.5%
57.5% 55.3%
50.0%
51.7%
39.6% 49.3%
37.2%
40.0%
33.4% 42.2%
38.6%
36.5%37.1% 36.7%37.1% 36.6%
30.0% 33.5% 33.7%
31.8%33.2% 31.8%31.4% 31.9%
28.8% 28.5% 29.7%
26.5%
20.0%
21.4%
10.0%
0.0%

AP
S
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
Pa
0.0%
ch
on
8.3%
c
7.6%
ito
7.2%
7.7%
6.5%
AP
4.3%
S
67.9%
20
70.7%
abr-16
oz
67.7%
69.4%
69.8%
AP
69.8%
S L
14.6%
19.3%
itr
o
11.7%
7.5%
14.5%
AP
9.6%
Sr
0.9%
10
1.0%
oz
0.2%
0.6%
0.6%
0.5%
AP
S
0.0%
8
0.5%
Lt
may-16
s
0.5%
0.0%
0.0%
AP
S
0.0%
1.
0.0%
5
1.4%
Lt
s
0.2%
0.4%
0.9%
0.5%
AP
S
13.7%
2
10.7%
Lt
s
7.7%
5.8%
6.2%
AP
S
7.1%
5.4%
Ga
jun-16
5.5%
lo
n
2.5%
2.4%
3.4%
AP
S
2.8%
3.
0.0%
3
10.0%
Lt
s
15.6%
24.8%
13.9%
Ci
Atlantico
15.7%
el
o
61.6%
61.2%
37
Cobertura Agencia Atlántico x Presentación
5
59.1%
68.5%
57.4%
Ci
57.6%
el
jul-16
o
51.5%
62 52.9%
5
54.6%
56.1%
54.6%
59.4%
Ci
el
21.8%
o
18.3%
Lt
12.9%
10.3%
18.8%
Ci
16.2%
el
o
13.7%
Q
3L
11.9%
ts
UA
14.1%
21.0%
60
18.2%
0
ago-16
17.3%
-7
31.2%
50
38.3%
m
l
32.5%
31.9%
28.7%
AQ
28.4%
U
0.7%
A5
0.2%
0 0
2.5%
ri
3.0%
s t
0.9%
al
i
1.0%
na
20.0%
15.2%
35
0
23.8%
19.9%
15.7%
sep-16
Aq
18.8%
ua
0.0%
2
0.0%
Lt
s
2.0%
0.0%
0.0%
0.5%
90%
80% 77% 77% 75% 76% 76% 77%

76% 75% 74%
74% 77%
75% 76%
69%
70%
71% 66% 72% 64% 71% 73% 75% 72%
70%
66% 64% 72%
68% 68%
64% 66% 66% 65% 66%
60% 63% 64% 64%
62% 61%
59%
57%
55% 49%
50% 53%
42%
40% 39%
40% 36% 37% 37% 37%
34% 33% 33% 32% 37%
31% 32% 32% 31%
30% 29% 28%
23% 23% 26% 24%30% 22%
23%
20% 20%
20% 19% 19% 18% 21% 18% 17% 19% 19% 19%
15% 14% 15%13% 16% 16%
11% 11% 11% 10% 11% 12%
10%
12%
10% 11% 12% 9% 8%
10% 8% 7% 8%
6% 6% 5%
5%
0%
- 1 5 - 1 5 r - 1 5 r - 1 5 - 1 5 - 1 5 l - 1 5 - 1 5 - 1 5 t -1 5 - 1 5 - 1 5 - 1 6 - 1 6 r - 1 6 r - 1 6 - 1 6 - 1 6 l - 1 6 - 1 6 - 1 6
100%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
e -
27.8% 40.4% 31.8%
31.5% 44.8% 23.6%
en fe m
b a
15.7% 47.8% 36.5%
22.1% 37.2% 40.8%
y
28.2% 41.5% 30.3%
ab ma ju
AQUA
18.5% 38.9% 42.6%
n ju
32.8% 43.2% 24.0%
o
27.7% 36.0% 36.3%
ag se
30.1% 31.1% 38.8%
SALVAVIDAS
p c
41.6% 39.4% 19.0%
no
v
20.4% 47.5% 32.0%
CIELO
28.1% 39.0% 32.9%
23.9% 42.9% 28.8%

Chimaltenango
Share por Empresa Agencia Chimaltenango
25.1% 34.6% 40.3%
SCANDIA
46.6% 17.8% 35.6%
14.3% 29.1% 56.0%

y
15.3% 29.7% 52.8%

SHANGRILA
9.3% 17.2% 72.8%
16.5% 19.4% 63.1%
18.4% 26.8% 54.2%

di ene fe b ma ab ma jun ju ago sep
WATTA
1 5 -1 5 r -1 5 r-1 5 -1 5 -1 5 l-1 5 -1 5 -1 5 t -1 5 -1 5 -1 5 -1 6 -1 6 r -1 6 r-1 6 - 1 6 -1 6 l -1 6 -1 6 -1 6
14.1% 27.5% 56.1%

D
2 0
YT YT
D
26.0% 40.1% 33.8%

2
15 016
20.4% 27.2% 51.1%

AP
PS
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
ach
o
1.6%
n
0.6%
cit
o
0.6%
0.2%
0.0%
0.0%
AP
S
20.8%
20
abr-16
22.7%
oz
14.3%
18.7%
21.4%
21.2%
AP
S
0.5%
L
1.5%
itr
o
1.0%
0.0%
1.0%
AP
1.0%
S 1.
0.0%
5
0.0%
Lt
s
0.0%
0.0%
0.0%
may-16
0.0%
AP
S
0.0%
8
0.0%
Lt
s
0.0%
0.0%
0.7%
AP
0.0%
S
0.0%
Ga
0.1%
lo
n
0.0%
0.0%
0.0%
0.0%
AP
S
0.0%
2
2.5%
Lt
jun-16
s
0.5%
Cr
0.0%
i s t
0.0%
al
0.0%
in
6.2%
a3
2.0%
5 0
0.7%
0.6%
3.5%
AP
5.4%
S3.
0.0%
3
0.0%
Chimaltenango
LT
S
0.9%
0.9%
0.0%
jul-16
Ci
0.0%
el
o
50.8%
Share por Presentación Agencia Chimaltenango
37 48.0%
5
59.8%
54.5%
49.2%
Ci
54.0%
el
o
2.7%
4.8%
62
5
4.1%
4.5%
2.5%
1.2%
Ci
2.1%
el
o
0.0%
ago-16
Lt
4.2%
3.3%
1.0%
Ci
1.0%
el
o
0.4%
3l
0.0%
ts
Aq
.
4.7%
u
0.8%
a6
1.5%
0
0.0%
0-
75
14.3%
0
15.3%
m
l
8.8%
16.5%
18.4%
14.1%
sep-16
Aq
u
0.0%
a5
0.0%
0 0
0.5%
0.0%
0.0%
0.0%
Cobertura Agencia Chimaltenango x Marca
Chimaltenango
90.0%
80.0% 76.5%
75.2%
70.0% 74.2%
64.4% 64.0% 63.6% 62.4%
58.2% 67.0%65.8%
60.0% 56.3% 55.4% 55.9%
54.1%53.8%
52.0% 52.6% 52.5%
50.8%
49.5% 49.6%46.5%
46.4% 49.2% 48.6%
50.0% 45.5% 44.9% 45.5%
43.3%
41.3% 41.3% 41.2%40.7% 41.0% 41.4%
46.9% 39.8%40.2%46.7% 46.1%
44.2% 38.3%
40.0% 35.7% 43.2% 36.6%
41.3% 40.3%40.7% 40.1%
40.3% 32.5% 32.3% 38.6%
39.3% 34.0%
36.3%
30.0% 34.4% 34.6%
34.0% 32.7% 31.6%
30.7% 29.4%
28.0%
24.0% 25.2%
20.0%
20.9% 21.6%
19.8%
10.0%
0.0%

AP
S P
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
a
0.0%
ch
o
0.9%
nc
6.0%
ito
2.9%
1.1%
0.0%
AP
0.0%
S
29.0%
20
38.5%
abr-16
oz
25.5%
33.3%
38.3%
AP
35.1%
S L
0.9%
2.6%
itr
o
1.0%
0.0%
1.1%
AP
S
1.8%
r
0.0%
10
0.0%
o z
0.0%
0.0%
0.0%
0.0%
AP
S
0.0%
8
0.0%
Lt
may-16
s
0.0%
0.0%
0.0%
AP
S
0.0%
1
0.0%
.5
0.0%
Lt
s
0.0%
0.0%
0.0%
0.0%
AP
S
0.0%
2
2.6%
Lt
s
1.0%
0.0%
0.0%
AP
S
0.0%
0.0%
Ga
jun-16
0.9%
lo
n
0.0%
0.0%
1.1%
AP
0.0%
S3
0.0%
.3
0.0%
Lt
s
1.0%
1.1%
0.0%
Ci
0.0%
el
o
62.6%
74.4%
37
Chimaltenango
5
74.5%
74.2%
67.0%
Ci
64.9%
el
jul-16
o
6.5%
62 9.4%
5
6.9%
8.6%
4.3%
Cobertura Agencia Chimaltenango x Presentación
1.8%
Ci
el
1.9%
o
0.9%
Lt
2.0%
3.2%
1.1%
Ci
0.9%
el
o
0.9%
AQ
3L
0.0%
ts
UA
1.0%
1.1%
60
1.1%
0
ago-16
0.0%
-7
23.4%
50
32.5%
m
l
20.6%
32.3%
34.0%
AQ
19.8%
U
1.9%
A5
0.0%
00
1.0%
0.0%
ir st
0.0%
al
i
1.8%
na
7.5%
6.0%
35
0
1.0%
2.2%
4.3%
sep-16
Aq
6.3%
ua
0.0%
2
0.0%
Lt
s
0.0%
0.0%
0.0%
0.0%
100%
90%
80% 75% 76%
70% 74%
64% 64% 64%
67% 66%
60% 58%
56% 55% 56%
52% 53% 54% 54% 53% 50%
46% 50% 46% 49% 49%
50%
45% 45% 44%
40% 47% 41% 40% 41% 46% 40% 40% 47% 46% 41% 41%
40%43% 34% 41% 36% 41% 43% 38%
37% 34%
41% 41% 34%36% 35%
39% 32% 32%
30% 33% 33%
33% 32%
31% 30% 29%
28% 24% 28% 28%
26% 26% 25%
20% 22% 23% 23%
21% 20% 21% 22% 20%
18% 19%
16% 16% 17% 16%
10% 14%
27% 15% 26% 33% 22% 37% 19% 38% 31% 31% 27% 23% 30% 32% 38% 51% 46% 61% 54% 50% 50%
0%
5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6
n-1 b-1 r-1 r-1 y-1 n-1 l-1 g-1 p-1 t-1 v-1 c-1 n-1 b-1 r-1 r-1 y-1 n-1 l-1 g-1 p-1
Ja Fe M a A p M a Ju Ju Au Se O c N o De Ja Fe M a A p M a Ju Ju Au Se
Share por Empresa Agencia La Nueva
La Nueva
100%
90%
80%
50.3%
51.3%
51.3%
52.3%
52.4%
52.7%
53.2%
53.5%
53.7%
54.3%
55.2%
50.2%
56.0%
57.6%
60.3%
61.0%
61.5%
61.6%
61.7%
63.7%
65.1%
64.0%
70%
65.8%
60%
50%
40%
35.4%
36.3%
35.7%
33.5%
32.6%
36.5%
35.8%
35.9%
40.5%
38.9%
39.8%
30%
35.7%
37.6%
32.8%
29.3%
30.8%
28.2%
30.0%
29.8%
29.0%
27.0%
28.4%
27.4%
20%
14.2%
10%
13.1%
12.8%
12.4%
12.0%
11.0%
10.9%
10.7%
9.5%
9.3%
9.2%
8.8%
8.5%
8.3%
8.3%
7.6%
7.4%
7.3%
7.2%
7.2%
6.9%
6.3%
6.3%
0%
- 1 5 - 1 5 r -1 5 r - 1 5 - 1 5 - 1 5 l - 1 5 - 1 5 - 1 5 t - 1 5 - 1 5 - 1 5 - 1 6 - 1 6 r - 1 6 r - 1 6 - 1 6 - 1 6 l - 1 6 - 1 6 - 1 6 0 1 5 01 6
2
D
2
YT YT

AP
PS
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
ach
o
1.1%
n
1.0%
cit
o
0.8%
0.6%
0.4%
0.4%
AP
S
14.7%
20
abr-16
14.7%
oz
15.5%
17.4%
15.5%
17.0%
AP
S
2.7%
L
2.9%
itr
o
2.9%
2.6%
3.5%
AP
2.5%
S 1.
0.1%
5
0.2%
Lt
s
0.3%
0.2%
0.2%
may-16
0.2%
AP
S
0.1%
8
0.1%
Lt
s
0.1%
0.1%
0.0%
AP
0.1%
S
0.3%
Ga
0.2%
lo
n
0.5%
0.2%
0.1%
0.1%
AP
S
3.3%
2
1.7%
Lt
jun-16
s
1.2%
Cr
1.8%
i s t
1.4%
al
1.7%
in
8.5%
a3
6.2%
5 0
7.1%
6.8%
6.2%
La Nueva
AP
Share por Presentación Agencia La Nueva
6.9%
S3.
0.0%
3
2.7%
LT
S
5.3%
10.4%
7.1%
jul-16
Ci
9.7%
el
o
25.7%
37 27.8%
5
25.6%
28.9%
26.4%
Ci
27.0%
el
o
15.5%
15.4%
62
5
15.7%
15.1%
17.3%
15.2%
Ci
12.2%
el
o
12.6%
ago-16
Lt
10.7%
7.5%
9.3%
Ci
9.2%
el
o
6.9%
3l
9.4%
ts
Aq
.
12.0%
u
10.2%
a6
12.8%
0
12.3%
0-
75
8.5%
0
6.1%
m
l
5.4%
7.2%
6.2%
6.7%
sep-16
Aq
u
0.0%
a5
1.3%
0 0
0.5%
0.1%
0.0%
0.2%
Cobertura Agencia La Nueva x Marca
La Nueva
90.0% 84.0%
82.8% 83.1%
81.2% 79.8%81.9% 80.5%
79.7% 79.5% 79.5% 79.8% 79.4%
76.5% 77.8% 77.8%
80.0% 75.0% 74.7%75.0% 74.8% 75.0% 74.1% 75.4%
74.1% 72.8% 72.3%
76.8% 69.9% 69.0% 69.9%
70.0% 74.3%75.6% 76.3% 75.0%
74.2% 72.8% 75.2% 72.7%
72.1% 73.5%71.9%71.7% 71.9% 70.9%
70.2%
67.9%
60.0%
59.7%
48.0%
50.0%
44.5%
40.7% 39.9%
38.6%37.7% 37.4% 37.9% 38.9%39.0% 36.5%
40.0% 36.7% 35.6% 36.5%
32.6%
30.7%31.9%
30.0% 33.3% 34.1%34.3%
28.8%
20.0% 26.0% 26.2%
10.0%
0.0%

AP
S
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
Pa
0.0%
ch
on
11.7%
c
12.8%
ito
7.6%
10.4%
4.0%
AP
5.8%
S
63.3%
20
60.4%
abr-16
oz
64.0%
67.8%
62.6%
AP
61.2%
S L
12.2%
9.4%
itr
o
10.3%
10.9%
11.7%
AP
8.8%
Sr
0.3%
10
0.6%
oz
0.6%
1.3%
2.1%
0.6%
AP
S
0.5%
8
0.6%
Lt
may-16
s
0.4%
0.6%
0.6%
AP
S
0.2%
1.
0.0%
5
0.4%
Lt
s
0.6%
0.6%
0.4%
0.4%
AP
S
10.8%
2
6.6%
Lt
s
5.4%
7.4%
6.2%
AP
S
6.2%
4.7%
Ga
jun-16
2.6%
lo
n
3.1%
3.5%
2.1%
AP
S
1.7%
3.
0.0%
3
5.0%
Lt
s
10.5%
22.6%
15.3%
Ci
La Nueva
19.1%
el
o
77.7%
75.8%
37
5
Cobertura Agencia La Nueva x Presentación
73.8%
79.0%
70.6%
Ci
70.2%
el
jul-16
o
72.8%
62 67.9%
5
67.8%
70.9%
70.9%
66.2%
Ci
el
36.2%
o
37.8%
Lt
29.1%
28.3%
25.8%
Ci
27.2%
el
o
26.4%
Q
3L
19.6%
ts
UA
24.8%
23.7%
60
28.7%
0
ago-16
25.5%
-7
39.9%
50
29.4%
m
l
25.8%
37.1%
32.1%
AQ
31.7%
U
0.0%
A5
7.0%
0 0
2.9%
ri
0.8%
s t
0.2%
al
i
1.7%
na
24.1%
20.0%
35
0
23.1%
20.3%
19.6%
sep-16
Aq
22.9%
ua
0.0%
2
0.0%
Lt
s
1.4%
0.5%
0.4%
0.0%
90%
84%
83% 83% 82%
80% 80% 81% 80% 80% 79%
80% 77% 75% 78% 76% 78%
75% 75% 73% 79% 75% 74%
74% 73%
77% 75% 76% 72% 72%
74% 73% 74% 75% 73% 69%
70% 72% 72% 72% 71%
70%
68% 70%
60%
60%
50% 48%
44%
41% 40%
40% 38% 37% 38%
38% 39% 39%
37% 36%
33% 33% 34% 34%
30% 31% 32%
29%
26% 26%
20%
10% 12%
11% 9% 10% 11% 10% 10% 10% 10% 9% 8%
7% 9% 7% 7%
7% 6% 6% 7%
19% 17% 17% 21% 20% 19% 19% 25% 18% 18% 20% 24% 28% 25% 34% 25% 30%4%
27%4%
23% 26% 26%
0%
- 1 5 - 1 5 r - 1 5 r - 1 5 - 1 5 - 1 5 l - 1 5 - 1 5 - 1 5 t -1 5 - 1 5 - 1 5 - 1 6 - 1 6 r - 1 6 r - 1 6 - 1 6 - 1 6 l - 1 6 - 1 6 - 1 6
Share por Empresa Agencia La Constancia
La Constancia
100%
90%
21.4%
36.1%
41.8%
42.3%
42.5%
45.9%
46.3%
80%
47.2%
52.1%
51.4%
55.6%
51.1%
54.1%
56.7%
57.1%
60.3%
58.5%
58.3%
62.1%
63.7%
57.3%
63.9%
70%
69.3%
43.2%
60%
50%
40.8%
30.0%
40.5%
40%
42.5%
35.6%
35.9%
38.2%
28.0%
27.7%
33.3%
33.6%
39.9%
30.7%
30.2%
30%
27.1%
28.0%
29.2%
26.1%
22.2%
25.5%
26.7%
19.6%
35.4%
20%
28.2%
23.1%
18.6%
17.0%
16.9%
16.7%
16.6%
15.5%
15.2%
14.1%
10%
13.7%
13.1%
12.7%
12.6%
12.3%
12.2%
12.0%
12.0%
10.9%
9.4%
8.2%
8.0%
0%
- 1 5 - 1 5 r -1 5 r - 1 5 - 1 5 - 1 5 l - 1 5 - 1 5 - 1 5 t - 1 5 - 1 5 - 1 5 - 1 6 - 1 6 r - 1 6 r - 1 6 - 1 6 - 1 6 l - 1 6 - 1 6 - 1 6 0 1 5 01 6
b a y n ju o p c v c y
e
en fe m ab ma ju ag se o no di ene feb ma ab ma jun ju ago sep 2
D TD
2
Y T Y

AP
PS
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
ach
o
1.7%
n
0.6%
cit
o
0.1%
0.2%
0.3%
0.2%
AP
S2
13.2%
abr-16
17.9%
oz
19.9%
17.6%
15.3%
15.2%
AP
S
3.8%
L
3.8%
itr
o
0.2%
3.8%
0.6%
AP
4.2%
S 1.
0.0%
5
0.4%
Lt
s
0.0%
0.5%
0.0%
may-16
0.0%
AP
S
0.0%
8
0.0%
Lt
s
0.0%
0.2%
0.0%
AP
0.0%
S
0.3%
Ga
0.1%
lo
n
0.2%
0.5%
0.3%
0.3%
AP
S
6.8%
2
5.9%
Lt
jun-16
s
4.2%
6.0%
2.3%
AP
3.3%
S3.
0.0%
3
1.4%
LT
S
3.1%
Cr
0.4%
i s t
0.8%
al
0.0%
in
0.7%
La Constancia
a3
1.5%
5 0
1.6%
1.6%
3.8%
jul-16
Share por Presentación Agencia La Constancia
Ci
0.0%
el
o
26.8%
25.0%
37
5
31.6%
26.6%
28.6%
Ci
26.1%
el
o
14.0%
13.3%
62
5
13.3%
13.9%
14.5%
16.7%
Ci
15.0%
el
o
11.4%
ago-16
Lt
4.7%
9.8%
5.1%
Ci
8.3%
el
o
8.2%
3l
7.5%
ts
Aq
.
4.6%
u
8.3%
a6
21.0%
0
11.0%
0-
75
8.1%
0
12.2%
m
l
16.4%
10.8%
9.4%
12.0%
sep-16
Aq
u
0.1%
a5
0.0%
0 0
0.2%
0.2%
0.0%
0.0%
Cobertura Agencia La Constancia x Marca
La Constancia
100.0%
92.1%
90.0% 86.4% 84.9%
83.7% 83.1% 84.2%
80.0% 81.3% 80.8%
79.3% 79.6% 78.0% 78.8%79.2%
80.0% 75.4% 75.0% 76.1% 75.3%
72.7%71.4% 75.9% 70.8% 72.2% 73.0%
69.2%
66.7%
70.0% 64.8%65.6% 65.2%
72.5% 60.6%
62.3% 60.5% 71.4%
59.3% 68.8%
58.0%
60.0% 55.8% 64.0% 62.8%
55.8%
59.4% 59.1% 61.5%52.8% 60.4%
58.2%57.1% 57.9%
50.0% 55.3% 57.7%
52.0% 51.6%
51.9% 50.0%
47.5% 46.9% 46.7% 46.2% 47.4% 47.7%
40.0% 45.3%
40.0% 41.7%42.5%
29.3% 39.4% 39.5%
30.0%
20.0% 24.6%
10.0%
0.0%

AP
S
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
Pa
0.0%
ch
on
17.3%
c
5.6%
ito
1.9%
2.8%
2.6%
AP
2.6%
S
58.7%
20
74.6%
abr-16
oz
76.9%
76.4%
62.8%
AP
57.9%
S L
17.3%
14.1%
itr
o
3.8%
16.7%
1.3%
AP
10.5%
Sr
2.7%
10
1.4%
oz
0.0%
0.0%
1.3%
2.6%
AP
S
1.3%
8
0.0%
Lt
may-16
s
0.0%
0.0%
1.3%
AP
S
0.0%
1.
0.0%
5
2.8%
Lt
s
0.0%
1.4%
0.0%
0.0%
AP
S
20.0%
2
16.9%
Lt
s
15.4%
20.8%
10.3%
AP
S
10.5%
4.0%
Ga
jun-16
2.8%
lo
n
1.9%
8.3%
3.8%
AP
S
2.6%
3.
0.0%
3
1.4%
Lt
s
1.9%
4.2%
9.0%
Ci
0.0%
el
o
78.7%
La Constancia
60.6%
37
5
61.5%
72.2%
79.5%
Ci
Cobertura Agencia Constancia x Presentación
60.5%
el
jul-16
o
70.7%
62 53.5%
5
42.3%
63.9%
75.6%
57.9%
Ci
el
40.0%
o
25.4%
Lt
9.6%
30.6%
17.9%
Ci
23.7%
el
o
29.3%
Q
3L
12.7%
ts
UA
11.5%
23.6%
60
52.6%
0
ago-16
13.2%
-7
46.7%
50
57.7%
m
l
46.2%
50.0%
46.2%
AQ
39.5%
U
1.3%
A5
0.0%
0 0
1.9%
ri
1.4%
s t
0.0%
al
i
0.0%
na
4.0%
5.6%
35
0
9.6%
1.4%
3.8%
sep-16
Aq
0.0%
ua
0.0%
2
0.0%
Lt
s
0.0%
0.0%
0.0%
0.0%
100%
92%
90% 86%
84% 85% 84%
81% 83% 81% 81%
80% 79% 79% 79%
80% 78%
75% 76%
71% 76% 71% 72%
75% 69%
70% 73% 67% 66% 73%
65% 69%
62% 61% 61%
59% 65% 58%
60% 56% 58% 57% 64%58% 62% 63%
59%
56% 52%59% 52% 53% 58%
47% 55%
50% 52% 47% 47%
40% 45% 42% 43% 47% 46% 39%

40%
33% 39%
29% 31%
30% 26%
25% 29%
23%
25% 21%
20% 18% 19% 19% 18%
16% 16% 16% 16%17%
16% 17%
13% 14% 12% 12% 11% 12% 12% 12% 13% 13%
9% 9% 10% 10% 10%10% 9%
10% 7%8% 6% 8%
5% 5%
0%
0%
5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6
CUENTAS CLAVES
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0%
e
5
15.5% 80.8% 3.7%
5
32.5% 67.5%
en fe m
5
44.8% 55.2%
a ab
5
1.9%
m
22.0% 76.1%
5
42.1% 57.9%
a ju
AQUA
5
31.9% 68.1%
5
19.7% 78.0% 2.3%
5
49.1% 50.9%
ju ag se
5
22.8% 74.7% 2.5%
SALVAVIDAS
5
18.4% 81.6%
oc no
5
29.6% 70.4%
CIELO
5
Share por Empresa Agencia Zona Viva
34.0% 64.2% 1.9%
6
19.5% 66.6% 4.5% 6.5%
Zona Viva
6
57.6% 38.9% 2.4%
SCANDIA
6
39.5% 55.2% 3.2%
6
34.0% 48.1% 5.0% 12.4%
6
33.9% 58.1% 6.4%

d en fe ma ab ma ju
SHANGRILA
6
37.5% 46.5% 4.5% 11.4%

6
31.8% 59.8% 7.5%

6
20.3% 45.8% 13.6% 20.3%

ju ag se
WATTA
6
24.7% 66.8% 1.3%

3.6%
3.6%
Y T
2 0
Y
D TD
31.1% 67.7%
2
1 5 01 6
33.2% 54.0% 0.9% 5.2%6.5%

Share por Presentación Cuentas Claves
Zona Viva
80.0%
66.8%
70.0%
59.1%
57.8%
60.0%
48.1%
45.8%
44.6%
50.0%
37.5%
40.0%
34.0%
33.9%
31.8%
24.7%
30.0% 20.3%
20.3%
20.0%
13.6%
12.4%
11.4%
7.5%
6.4%
10.0%
5.0%
4.5%
3.6%
3.6%
1.6%
1.3%
0.9%
0.4%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
APS 20 oz Cielo 625 Aqua 600-750ml SCANDIA SHANGRILA WATTA
abr-16 may-16 jun-16 jul-16 ago-16 sep-16

Cobertura Zona Viva x Marca
Zona Viva
80.0%
74.1%
70.0% 69.6% 68.8%
70.0% 66.7% 67.1%
63.6%
61.8% 61.4% 60.1%
60.0% 60.0%
57.9%
60.0% 53.8% 55.6%
54.5%
50.6%
54.5% 47.5% 47.4% 53.6%
50.0% 46.3%
51.3%
41.2% 47.2%
45.5% 45.5% 45.0% 44.7%43.9%
40.0% 42.9%
40.0% 41.2% 40.4%
36.4% 36.7% 37.5% 36.7%
35.5%
30.0% 26.0%
31.8%
30.0%
28.3% 27.3% 28.6%
25.9%
20.0%
10.0%
3.3% 4.5%
2.0% 2.2% 2.5% 2.9%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.8% 1.1%
0.0%

AP
S
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
Pa
0.0%
ch
o n
0.0%
0.0%
cit
o
1.3%
0.0%
0.0%
AP
0.0%
S
46.3%
20
48.2%
abr-16
oz
57.9%
61.4%
42.9%
AP
67.1%
S L
0.0%
0.0%
itr
o
1.3%
0.0%
0.0%
AP
0.0%
Sr
0.0%
10
0.0%
oz
0.0%
0.0%
0.0%
0.0%
AP
S
0.0%
8
0.0%
Lt
may-16
s
0.0%
0.0%
0.0%
AP
S
0.0%
1.
0.0%
5
0.0%
Lt
s
0.0%
0.0%
0.0%
0.0%
AP
S
0.0%
2
0.0%
Lt
s
1.3%
0.0%
0.0%
AP
S
0.0%
0.0%
Ga
jun-16
0.0%
lo
n
0.0%
0.0%
0.0%
AP
S
0.0%
3.
0.0%
3
0.0%
Lt
s
0.0%
0.0%
0.0%
Ci
Zona Viva
0.0%
el
o
0.0%
0.0%
37
5
0.0%
Cobertura Agencia Zona Viva x Presentación
0.0%
0.0%
Ci
0.0%
el
jul-16
o 0.0%
0.0%
62
5
0.0%
0.0%
0.0%
2.9%
Ci
el
0.0%
o
0.0%
Lt
0.0%
0.0%
0.0%
Ci
0.0%
el
o
0.0%
Q
3L
0.0%
ts
UA
0.0%
0.0%
60
0.0%
ago-16
0-
0.0%
7
43.9%
50
41.2%
m
l
35.5%
31.8%
28.6%
AQ
30.0%
U
0.0%
A5
0.0%
0 0
0.0%
0.0%
ir st
0.0%
al
i
0.0%
na
0.0%
0.0%
35
0
0.0%
0.0%
0.0%
sep-16
Aq
0.0%
ua
0.0%
2
0.0%
Lt
s
0.0%
0.0%
0.0%
0.0%
80%
74%
70% 70% 69%
70% 67% 67%
64%
62% 61%
60% 60%
60% 58%
54% 56% 55%
55% 51%
50% 48% 47% 46%
51% 45%
47%
41% 45% 45% 45% 44% 41%
40% 38% 43%
40% 37% 36%
36% 32%
30% 27% 29% 30%
26% 49%28% 50% 26% 48%

45% 45%
20% 40% 42% 44% 40%
38% 37%
33% 31%
28% 30% 31%
26% 24% 24%
10% 22% 20%
3%
3% 5%
2% 3% 5%3%
0%2%0% 0% 2% 0% 0% 0% 3%0% 0% 0% 0% 0% 0% 3%
0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
0% 0% 0% 0% 0% 0% 0% 0% 0%
5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6
Ja Fe M a A p M a Ju Ju Au Se O c N o De Ja Fe Ma A p M a Ju Ju Au Se
Cielo sin APS Aqua sin APS Cob AQUA Cob SALVAVIDAS Cob CIELO
CENTRO NORTE
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0%
e
5
19.1% 64.2% 16.7%
5
16.1% 67.0% 16.9%
en fe m
5
13.8% 69.9% 16.3%
a ab
5
m
14.6% 69.5% 15.9%
5
14.6% 68.7% 16.7%
a ju
AQUA
5
15.0% 61.1% 23.8%
5
15.8% 64.9% 19.3%
5
12.5% 69.2% 18.3%
ju ag se
5
14.2% 62.4% 23.4%
SALVAVIDAS
5
15.5% 61.9% 22.5%
oc no
Share por Empresa Centro Norte
5
12.9% 67.4% 19.7%
CIELO
5
10.6% 69.8% 19.6%
Norte
6
14.7% 56.9% 25.3%
6
14.6% 61.5% 22.3%
SCANDIA
6 6 13.6% 60.5% 22.9%
11.1% 65.8% 21.5%

6
11.2% 60.2% 27.8%

d en fe ma ab ma ju
SHANGRILA
6
9.2% 57.3% 32.1%

6
9.7% 59.2% 30.1%

6
10.7% 60.0% 28.2%

ju ag se
WATTA
6
6.5% 57.7% 34.9%

Y T
2 0
Y
D TD
15.1% 66.3% 18.6%

2
1 5 01 6
11.2% 59.9% 27.2%

AP
PS
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
ach
o
0.2%
n
0.1%
cit
o
0.3%
0.1%
0.1%
0.0%
AP
S
41.8%
20
abr-16
43.0%
oz
33.8%
35.0%
36.7%
39.5%
AP
S
7.3%
L
5.6%
itr
o
7.1%
9.6%
9.6%
AP
7.0%
S 1.
1.4%
5
0.4%
Lt
s
0.3%
0.2%
0.1%
may-16
0.1%
AP
S
0.1%
8
0.3%
Lt
s
0.5%
0.3%
0.1%
AP
0.1%
S
3.8%
Ga
2.7%
lo
n
4.1%
3.1%
3.2%
2.0%
AP
S
11.2%
2
7.4%
Lt
jun-16
s
10.3%
Cr
10.1%
i s t
9.6%
al
8.6%
Share por Presentación Centro Norte
in
0.0%
a3
0.3%
5 0
0.3%
Norte
0.2%
0.5%
AP
0.3%
S3.
0.0%
3
0.7%
LT
S
1.2%
7.3%
5.0%
jul-16
Ci
5.7%
el
o
7.7%
37 11.3%
5
14.1%
12.1%
11.4%
Ci
14.0%
el
o
7.3%
7.8%
62
5
8.6%
7.9%
9.6%
Ci
12.5%
el
o
4.9%
7.5%
1L
ago-16
t.
6.3%
7.7%
5.6%
Ci
7.0%
el
o
1.6%
3l
1.2%
ts
Aq
.
3.1%
u
2.4%
a6
1.6%
0
1.4%
0-
75
10.9%
0
11.2%
m
l
8.4%
8.8%
9.0%
6.1%
sep-16
Aq
u
0.2%
a5
0.0%
0 0
0.1%
0.0%
0.1%
0.0%
Cobertura Centro Norte x Marca
Centro Norte
100.0%
90.0%
87.1% 86.0%85.5%
83.0% 84.7% 84.4%85.0%83.6% 83.9% 84.7% 84.9%83.9%84.8%
83.0% 83.4%
80.9%82.2% 82.0%
79.7% 78.3%
80.0%
79.3%
70.0%
67.5%
60.0% 63.8%
50.0%
40.0%
31.4% 31.4% 31.8% 31.7% 33.3%
30.2% 29.0%28.0%
26.4% 27.1% 26.4%25.4% 27.1% 27.4%
30.0% 24.4%23.7% 25.0%24.6% 24.1%
22.1% 23.4%
21.0% 29.3%27.9%
17.2% 26.3% 26.9% 26.3%
20.0% 23.4%23.7% 23.5%22.5% 24.2%
19.5% 19.2%17.9% 20.1% 19.2%
17.5%17.5% 17.3%
10.0% 15.5% 15.2%15.0%16.4%15.5%
0.0%

AP
S
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
Pa
0.0%
ch
on
1.0%
c
0.3%
ito
1.1%
0.7%
0.3%
AP
0.4%
S
84.4%
20
83.8%
abr-16
oz
84.2%
82.5%
85.3%
AP
85.2%
S L
12.3%
11.1%
itr
o
15.0%
14.0%
13.5%
AP
8.2%
Sr
0.4%
10
0.3%
oz
0.7%
0.6%
0.3%
0.1%
AP
S
0.4%
8
0.1%
Lt
may-16
s
0.6%
0.2%
0.1%
AP
S
0.0%
1.
1.7%
5
0.5%
Lt
s
0.8%
0.1%
0.0%
0.1%
AP
S
18.3%
2
11.2%
Lt
s
19.8%
15.8%
16.1%
AP
S
10.7%
16.7%
Ga
jun-16
11.8%
lo
n
19.8%
13.4%
13.3%
AP
S
8.5%
3.
0.0%
3
0.6%
Lt
Cobertura Centro Norte x Presentación
s
1.0%
4.7%
3.1%
Ci
2.5%
el
o
16.7%
Centro Norte
22.9%
37
5
28.8%
23.6%
20.0%
Ci
24.2%
el
jul-16
o
21.8%
62 23.7%
5
28.9%
24.8%
25.0%
31.4%
Ci
el
9.2%
o
14.6%
Lt
12.6%
14.9%
9.4%
Ci
12.3%
el
o
4.6%
Q
3L
1.4%
ts
UA
3.1%
2.8%
60
1.4%
0
ago-16
1.6%
-7
30.1%
50
27.1%
m
l
29.2%
25.6%
26.9%
AQ
17.4%
U
0.2%
A5
0.1%
0 0
0.1%
ri
0.2%
s t
0.1%
al
i
0.1%
na
0.0%
0.9%
35
0
0.7%
0.4%
0.8%
sep-16
Aq
0.4%
ua
0.0%
2
0.0%
Lt
s
1.4%
1.2%
2.4%
0.8%
100%
90% 85%
86% 85% 84% 85% 87% 86% 85%
85% 84% 84% 85% 84% 85%
80% 83% 81% 82% 82% 83%
80% 78%
70%
60%
50%
40%
32% 32% 33%
31% 31% 30%
30% 27% 28% 29% 28%
26% 27% 26% 25% 27%
24% 24% 24% 25% 25% 23%
22% 22% 23% 26%
29% 28% 27%
20% 17% 18% 25% 23% 22% 24%
15% 15% 15% 19% 20%
12% 12% 19% 18% 19%
10% 9% 9% 11% 11% 11% 11%
10% 9% 9% 8% 8% 8% 9% 8% 8%
7% 6% 7% 6%
5% 8% 8% 5% 5% 7% 7% 6% 8% 8% 5% 5% 7% 6% 7% 7% 7% 5% 7% 5% 8%
0%
5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6
Ja Fe M a A p Ma Ju Ju Au Se O c N o De Ja Fe M a Ap Ma Ju Ju Au Se
100%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
e
5
23.9% 61.3% 14.8%
5
22.9% 52.6% 24.5%
en fe m
5
18.1% 59.8% 22.1%
a ab
5
m
18.6% 70.4% 11.0%
5
24.3% 53.4% 22.3%
a ju
AQUA
5
24.8% 52.3% 23.0%
5
24.6% 55.9% 19.5%
5
19.1% 57.7% 23.3%
ju ag se
5
21.2% 47.8% 30.9%
SALVAVIDAS
5
20.2% 46.3% 33.6%
oc no
5
Share por Empresa Agencia Cobán
25.2% 48.9% 26.0%
CIELO
5
9.0% 53.9% 37.1%
Coban
6
12.0% 51.0% 35.1%
6
21.8% 57.1% 20.3%
SCANDIA
6 6 13.6% 55.8% 27.5%
14.7% 56.6% 27.8%

6
17.0% 57.6% 25.2%

d en fe ma ab ma ju
SHANGRILA
6
8.1% 48.1% 42.8%

6
12.4% 55.0% 32.2%

6
6.6% 49.1% 43.7%

ju ag se
WATTA
6
5.3% 47.3% 46.9%

Y T
2 0
Y
D TD
21.9% 56.8% 21.3%

2
15 016
12.4% 53.1% 33.5%

AP
PS
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
ach
o
0.4%
n
0.0%
cit
o
0.7%
0.0%
0.1%
0.0%
AP
S
42.9%
20
abr-16
39.5%
oz
32.2%
43.8%
39.7%
38.1%
AP
S
9.6%
L
12.4%
itr
o
9.3%
7.4%
5.5%
AP
8.4%
S 1.
0.0%
5
0.0%
Lt
s
0.0%
0.0%
0.0%
may-16
0.0%
AP
S
0.0%
8
0.0%
Lt
s
0.0%
0.0%
0.0%
AP
0.0%
S
0.3%
Ga
0.0%
lo
n
0.3%
0.3%
0.0%
0.0%
AP
S
3.5%
2
5.7%
Lt
jun-16
s
5.6%
Cr
3.4%
i s t
3.9%
al
0.8%
in
0.0%
a3
0.0%
Share por Presentación Agencia Cobán
5 0
0.0%
Coban
0.0%
0.0%
AP
0.0%
S3.
0.0%
3
0.0%
LT
S
0.0%
0.0%
0.9%
jul-16
Ci
0.0%
el
o
14.7%
37 17.2%
5
28.7%
23.5%
24.6%
Ci
24.6%
el
o
12.9%
7.6%
62
5
14.1%
8.8%
19.1%
22.2%
Ci
0.2%
el
o
0.0%
ago-16
Lt
0.0%
0.0%
0.0%
Ci
0.0%
el
o
0.0%
3l
0.4%
ts
Aq
.
0.0%
u
0.0%
a6
0.0%
0
0.0%
0-
75
14.6%
0
17.0%
m
l
8.1%
12.4%
6.6%
5.3%
sep-16
Aq
u
0.1%
a5
0.0%
0 0
0.0%
0.0%
0.0%
0.0%
Cobertura Agencia Cobán x Marca
Cobán
100.0%
92.3%
90.0% 86.1%
82.4% 81.8% 83.3%
79.8%80.1% 79.1%77.5%80.7%
79.0% 77.5% 78.7% 77.7%
80.0% 74.9% 76.4% 76.0%
74.5%
79.0%
70.0%
71.9% 60.4%
67.8%
60.0% 55.1%
63.2% 63.9%
49.4%
50.0% 46.2%45.0%
42.4% 42.3%41.7%40.8%
39.3%38.0% 40.1%
38.1% 37.9% 37.5% 37.9% 38.0
40.0% 35.2%
34.6% 34.2%
32.4%31.5%
37.9% 37.9% 29.3%
36.7%
36.4%
30.0% 34.8% 29.2%
32.7% 32.9%
27.1%27.4% 28.7% 27.6%
20.0% 25.3% 26.0% 24.6%
22.2%
22.4% 23.6%
19.5%
17.3% 18.4%
10.0% 15.8%
13.4%
0.0%

AP
S P
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
a
0.0%
ch
o
1.3%
nc
0.0%
ito
1.7%
0.0%
0.6%
AP
0.0%
S
76.0%
20
79.1%
abr-16
oz
77.0%
80.1%
81.6%
AP
78.0%
S L
14.7%
24.3%
itr
o
21.3%
10.5%
10.3%
AP
S
15.2%
r
0.0%
10
0.0%
o z
0.0%
0.0%
0.0%
0.0%
AP
S
0.4%
8
0.0%
Lt
may-16
s
0.0%
0.0%
0.0%
AP
S
0.0%
1.
0.0%
5
0.0%
Lt
s
0.0%
0.0%
0.0%
0.0%
AP
S
4.4%
2
9.0%
Lt
s
10.1%
2.9%
6.9%
AP
S
1.2%
0.9%
Ga
jun-16
0.0%
lo
n
1.7%
1.2%
0.0%
AP
S
0.0%
3.
0.0%
3
0.0%
Lt
s
0.0%
Cobán
0.0%
Cobertura Agencia Cobán x Presentación
0.0%
Ci
0.0%
el
o
19.6%
24.3%
37
5
52.2%
28.1%
35.6%
Ci
36.6%
el
jul-16
o 29.3%
24.3%
62
5
51.1%
24.0%
47.1%
59.1%
Ci
el
0.4%
o
0.0%
Lt
0.0%
0.0%
0.0%
Ci
0.0%
el
o
0.0%
Q
3L
0.6%
ts
UA
0.0%
0.0%
60
0.0%
0
ago-16
0.0%
-7
33.8%
50
40.1%
m
l
23.6%
24.6%
19.5%
AQ
13.4%
U
0.4%
A5
0.0%
0 0
0.0%
ri
0.0%
s t
0.0%
al
i
0.0%
na
0.0%
0.0%
35
0
0.0%
0.0%
0.0%
sep-16
Aq
0.0%
ua
0.0%
2
0.0%
Lt
s
0.0%
0.0%
0.0%
0.0%
100%
92%
90% 86%
82% 82% 83%
79% 80% 80% 79% 78% 81%
80% 78% 79%
75% 76% 76%
74%
70% 72%
68%
60%
60% 63% 64%
55%
49%
50% 46% 45%
42% 42% 42% 41%
40%
40% 38% 38% 38% 39% 38% 38%
35% 35% 35% 34%
32% 32% 37% 36% 38%
29%
30% 27% 27% 33% 33%
29%
21% 25% 26%
20% 22% 22% 18%
22% 24% 25% 20%
18% 15% 15%18% 16%
17% 11% 12% 13%
16% 11% 11% 11%
15%
8% 7% 9% 14% 14% 14% 9% 7% 13%
10% 11% 11% 12% 11% 7%13% 6% 7%
10% 11%
7%2%
8% 3% 7% 9% 7% 8% 8%
6%
0%
5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6
Ja Fe Ma Ap Ma Ju Ju Au Se O c N o De Ja Fe M a Ap Ma Ju Ju Au Se
Share por Empresa Agencia Petén
Peten
100%
90%
80%
70%
80.1%
60%
86.7%
88.1%
90.0%
86.4%
92.2%
88.8%
90.1%
91.8%
93.5%
93.3%
93.4%
94.7%
92.4%
90.5%
92.6%
96.1%
94.9%
93.8%
93.6%
96.1%
93.4%
88.1%
50%
40%
30%
20%
10%
17.1%
11.4%
11.0%
10.7%
4.7%
6.8%
4.5%
5.6%
8.8%
7.0%
5.9%
9.7%
7.5%
5.8%
6.3%
5.7%
3.4%
5.1%
4.8%
4.3%
3.8%
8.0%
6.1%
0%
- 1 5 -15 r-1 5 r -1 5 -1 5 -1 5 l-1 5 -1 5 -1 5 t -1 5 -1 5 -1 5 - 16 -1 6 r-1 6 r -1 6 -1 6 -1 6 l-1 6 -1 6 -1 6 0 1 5 01 6

2
D
2
YT YT

AP
PS
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
ach
o
0.1%
n
0.0%
cit
o
0.2%
0.1%
0.0%
0.0%
AP
S
57.7%
20
abr-16
65.1%
oz
49.0%
53.8%
64.8%
54.6%
AP
S
1.2%
L
0.3%
itr
o
0.9%
3.0%
0.0%
AP
0.0%
S 1.
1.1%
5
0.0%
Lt
s
1.3%
0.0%
0.0%
may-16
0.0%
AP
S
0.0%
8
0.9%
Lt
s
1.6%
0.0%
0.0%
AP
0.0%
S
9.9%
Ga
10.4%
lo
n
13.3%
12.3%
14.9%
11.3%
AP
S
23.4%
2
19.1%
Lt
jun-16
s
26.1%
Cr
24.1%
i s t
15.1%
al
30.2%
in
0.0%
Share por Presentación Agencia Petén
a3
0.0%
5 0
0.0%
Peten
0.0%
0.0%
AP
0.0%
S3.
0.0%
3
0.0%
LT
S
0.0%
0.0%
0.0%
jul-16
Ci
0.0%
el
o
0.1%
37 0.1%
5
0.0%
0.2%
0.0%
Ci
0.0%
el
o
0.6%
0.0%
62
5
0.2%
0.8%
0.3%
0.0%
Ci
0.0%
el
o
0.0%
ago-16
Lt
0.0%
0.0%
0.0%
Ci
0.0%
el
o
0.1%
3l
0.2%
ts
Aq
.
0.0%
u
0.4%
a6
0.2%
0
0.0%
0-
75
5.7%
0
3.4%
m
l
5.1%
4.8%
4.3%
3.6%
sep-16
Aq
u
0.0%
a5
0.0%
0 0
0.0%
0.0%
0.0%
0.0%
Cobertura Agencia Petén x Marca
Petén
120.0%
100.0% 100.0% 99.0% 98.2% 98.8% 98.4%

96.1% 96.5% 97.9% 97.6%
100.0% 93.7% 95.2%
98.8% 98.5% 97.6% 99.3%

96.1% 97.6% 98.0% 98.6% 95.8%
94.1%
92.7%
80.0%
60.0%
40.0%
22.4%
18.6% 19.0%
20.0% 16.2% 14.8%12.9%12.7% 16.4%17.3%18.3% 16.9% 15.5%
13.5%13.9% 12.6%12.9% 12.6%
8.6% 10.6% 7.7% 10.0% 10.4%
7.8%
4.0% 3.8% 4.0% 6.0%
1.6% 2.8% 3.0% 1.9% 2.4% 3.4% 3.5% 2.6% 2.1%
1.0% 0.9% 1.0% 1.2% 1.4% 1.0% 0.6% 1.2% 1.5% 0.0%
0.0%
5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6 1 5 01 6
e -1 b-1 r-1 r-1 y-1 n-1 l-1 o-1 p-1 t-1 v-1 ic-1 e-1 b-1 r-1 r-1 y-1 n-1 l-1 o-1 p-1 0
a ab a ju ju ag se oc no d en fe ma ab ma ju ju ag se 2 2
en fe m m TD TD
Y Y

AP
S
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
120.0%
Pa
ch
o n
1.0%
0.0%
cit
o
1.2%
0.6%
0.0%
AP
0.0%
S
97.6%
20
97.6%
abr-16
oz
97.0%
98.8%
98.5%
AP
97.6%
S L
1.9%
0.6%
i tr
o
2.4%
6.4%
0.0%
AP
0.0%
Sr
0.0%
10
0.0%
oz
1.2%
0.0%
0.0%
0.0%
AP
S
0.0%
8
0.0%
may-16
Lt
s
0.6%
0.6%
0.0%
AP
S
0.0%
1.
1.4%
5
0.0%
Lt
s
3.0%
0.0%
0.0%
0.0%
AP
42.3%
S2
L
24.1%
ts
42.3%
34.9%
20.0%
AP
S
29.0%
43.8%
Ga
jun-16
34.3%
lo
n
50.0%
45.3%
31.9%
AP
S
37.1%
3.
0.0%
3
0.0%
Lt
s
Petén
0.0%
Cobertura Agencia Petén x Presentación
0.0%
0.0%
Ci
0.0%
el
o
0.5%
0.6%
37
5
0.0%
0.6%
0.0%
Ci
0.0%
el
jul-16
o 2.4%
0.0%
62
5
1.2%
2.9%
0.7%
0.0%
Ci
el
0.0%
o
0.0%
Lt
0.0%
0.0%
Ci
0.0%
0.0%
el
o
0.5%
Q
3L
0.6%
ts
UA
0.0%
0.6%
60
0.7%
ago-16
0-
0.0%
75
18.3%
0
7.8%
m
l
19.0%
16.9%
12.6%
AQ
12.9%
U
0.0%
A5
0.0%
0 0
0.0%
Cr
0.0%
i st
0.0%
al
i
0.0%
na
0.0%
0.0%
35
0
0.0%
0.0%
0.0%
sep-16
Aq
0.0%
u
a
0.0%
2
0.0%
Lt
s
0.0%
0.0%
0.0%
0.8%
120%
100% 96% 96% 98% 98% 100% 98% 100% 99% 98% 99% 99% 99% 98% 98% 99% 99% 98%
94% 94% 95%
93%
80%
60%
40%
22%
19% 19% 17%
20% 16% 15% 13% 13% 16% 17% 18%
14% 14% 13% 13%
9% 11% 10% 10%
8% 8%
4% 4% 2% 4% 1% 3% 3% 2% 1% 1% 1% 2% 1% 6% 3% 3% 1%
6% 1% 1% 1% 0%
0% 5%2% 0% 4%1% 5%2% 2%0% 2%1% 2%0% 2%0% 0% 2%0% 0% 1% 1% 1% 0% 1%0% 2%0% 2%0% 1%0% 0% 2%0%
1 5 5 1 5 1 5 5 1 5 1 5 1 5 0% 5 5 0% 1 5 1% 1 5 1% 1 6 0% 6 0% 1 6 1 6 6 1 6 1 6 1% 6 6
n- b- 1 r - r - y - 1
n- l - g - p- 1 t - 1
v - c - n- b- 1 r - r - y - 1
n- l - g -1 p-1
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0%
e -
20.8% 71.1% 8.1%
14.0% 72.7% 13.3%
en fe m
b a
15.9% 67.7% 16.4%
20.9% 65.0% 14.1%
y
18.4% 62.4% 19.2%
ab ma ju
AQUA
18.4% 64.2% 17.4%
n ju
19.0% 59.2% 21.7%
o
23.0% 57.6% 19.4%
ag se
17.6% 68.9% 13.5%
SALVAVIDAS
p c
27.4% 57.8% 14.7%
no
v
16.0% 70.7% 13.3%
CIELO
23.3% 66.1% 10.6%
23.0% 52.4% 17.2%

Share por Empresa Agencia Puerto Barrios
Puerto Barrios
22.4% 45.1% 28.1%
SCANDIA
25.5% 61.8% 6.8%
y 14.3% 62.4% 21.4%
16.5% 57.2% 23.8%

SHANGRILA 16.8% 60.5% 19.4%
18.6% 58.4% 20.9%
21.1% 58.1% 18.9%

di ene feb ma ab ma jun ju ago sep
WATTA
1 5 - 15 r-1 5 r- 15 -1 5 -1 5 l-1 5 -1 5 -1 5 t -1 5 -1 5 -1 5 -1 6 -1 6 r -1 6 r -1 6 -1 6 -1 6 l-1 6 -1 6 -1 6
18.0% 62.2% 17.9%

D
2 0
YT YT
D
18.7% 65.4% 15.9%

2
15 016
19.6% 57.6% 19.4%

AP
PS
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
ach
o
0.1%
n
0.0%
cit
o
0.0%
0.0%
0.0%
0.4%
AP
S
40.7%
20
abr-16
42.1%
oz
41.0%
46.8%
46.8%
47.0%
AP
S
7.2%
L
2.6%
itr
o
5.5%
4.7%
2.8%
AP
5.0%
S 1.
1.8%
5
2.3%
Lt
s
0.4%
0.0%
0.0%
may-16
0.0%
AP
S
0.0%
8
0.2%
Lt
s
0.4%
0.0%
0.0%
AP
0.0%
S
4.1%
Ga
4.5%
lo
n
3.7%
1.9%
2.2%
1.0%
AP
S
8.5%
2
5.6%
Lt
jun-16
s
9.3%
Cr
4.9%
i s t
6.0%
al
8.9%
in
0.0%
a3
0.0%
5 0
0.0%
0.0%
0.0%
AP
0.0%
S3.
0.0%
3
Puerto Barrios
0.0%
LT
S
0.2%
0.0%
0.0%
jul-16
Ci
0.0%
el
o
Share por Presentación Agencia Puerto Barrios
6.8%
37 11.8%
5
11.5%
7.1%
8.3%
Ci
10.6%
el
o
13.5%
9.9%
62
5
7.2%
12.6%
10.2%
5.1%
Ci
0.3%
el
o
2.1%
ago-16
Lt
0.8%
1.2%
0.2%
Ci
0.0%
el
o
0.8%
3l
0.0%
ts
Aq
.
0.0%
u
0.0%
a6
0.2%
0
2.1%
0-
75
14.3%
0
16.5%
m
l
15.1%
18.6%
20.1%
17.6%
sep-16
Aq
u
0.0%
a5
0.0%
0 0
1.0%
0.0%
0.0%
0.0%
Cobertura Agencia Puerto Barrios x Marca
Puerto Barrios
90.0%
80.0%
77.3%
75.5% 74.3%
73.6%
70.9%69.6%72.1% 70.6%
70.0% 65.9%
67.3% 66.7% 66.0%
65.2% 63.7% 64.3%
61.9% 61.4%
58.0% 65.2% 68.0%
60.0% 64.1% 62.2%
62.6%
50.0%
40.0% 37.2% 37.4%

33.2% 34.1%
31.0% 31.4% 26.4% 32.1%
29.5% 30.0%29.5% 29.4%
27.4%26.7%27.4%28.3% 27.7% 27.7%
30.0% 26.4% 26.4% 26.0% 26.0%
20.7%
31.4%
20.0% 24.3% 25.0%
22.0%20.7% 22.7% 22.7% 22.7%
19.9%20.7% 20.4%
19.0% 18.0% 18.8%19.7%
15.6%14.3%
10.0% 13.0% 13.2% 13.2%
12.7% 11.4%
9.7%
0.0%
5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6 15 016
en fe m m TD TD
Y Y

A
PS
P
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
a
0.0%
ch
o
1.1%
nc
0.0%
ito
0.0%
0.0%
0.0%
AP
0.9%
S
72.0%
20
64.1%
abr-16
oz
69.7%
61.7%
73.9%
AP
64.3%
S L
15.4%
3.3%
itr
o
11.4%
7.1%
5.5%
AP
S
6.3%
r
0.0%
10
0.0%
o z
1.9%
0.5%
0.9%
0.0%
AP
0.5%
S8
0.6%
Lt
may-16
s
1.4%
0.0%
0.0%
AP
S
0.0%
1
2.7%
.5
1.7%
Lt
s
0.9%
0.0%
0.0%
0.0%
AP
17.0%
S2
12.2%
Lt
s
18.0%
8.2%
14.7%
AP
S
11.6%
20.9%
Ga
jun-16
19.3%
lo
n
20.9%
8.2%
13.3%
AP
5.4%
S3
0.0%
.3
0.0%
Lt
s
0.5%
0.0%
0.0%
Ci
e
0.0%
lo
9.3%
10.5%
37
Puerto Barrios
5
9.5%
5.1%
5.0%
Ci
e
7.1%
jul-16
lo 13.8%
20.9%
62
5
10.0%
15.8%
11.9%
Cobertura Agencia Puerto Barrios x Presentación
7.1%
Ci
el
0.5%
o
1.7%
Lt
0.5%
1.0%
0.5%
Ci
0.0%
el
o
3.8%
AQ
3L
0.0%
ts
UA
0.0%
0.0%
60
0.5%
0
ago-16
2.7%
-7
26.4%
50
26.0%
m
l
33.6%
26.0%
31.7%
AQ
27.7%
U
0.0%
A5
0.0%
00
0.0%
0.0%
ir st
0.0%
al
i
0.0%
na
0.0%
0.0%
35
0
0.0%
0.0%
0.0%
sep-16
Aq
0.0%
ua
0.0%
2
0.0%
Lt
s
1.4%
0.0%
1.4%
0.9%
90%
80% 77%
75% 74%
72% 74%
71% 70% 71%
70% 67%
64% 64%
66% 65% 67% 61% 65%
63% 64%
60% 62% 62%
58%
50%
40% 37% 37%

33% 34%
31% 31% 31% 32%
30% 30%
30% 26% 27% 27% 27% 28% 26% 26% 26%
28%
24% 30%
22% 21% 23% 23% 27%
20% 21% 25% 26% 20%
20% 24% 22% 19%
23% 23% 18%
21% 20% 22% 22% 16%
19% 19% 18% 13% 19% 18% 18% 17% 14%
17%
15% 14% 15% 14% 19%
10% 13% 13% 13%
11%
10% 9%
11% 14% 16% 9% 16% 17% 16% 16% 7% 7% 7% 10% 13% 16% 8% 14% 16% 6% 16% 7% 13%
0%
5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6
Ja Fe Ma Ap Ma Ju Ju Au Se O c N o De Ja Fe M a A p M a Ju Ju Au Se
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
e
5
14.0% 71.0% 15.0%
5
11.5% 79.2% 9.3%
en fe m
5
11.4% 69.1% 19.5%
a ab
5
m
15.1% 72.0% 12.9%
5
10.4% 67.9% 21.7%
a ju
AQUA
5
17.2% 54.2% 28.6%
5
8.1% 78.1% 13.8%
5
13.6% 52.7% 33.7%
ju ag se
5
14.4% 74.5% 11.0%
SALVAVIDAS
5
31.3% 55.7% 12.9%
oc no
5
16.1% 80.9% 3.0%
Share por Empresa Agencia Salamá
CIELO
5
7.7% 62.5% 29.8%
Salama
6
6.8% 61.8% 29.9%
6
12.4% 61.3% 25.3%
SCANDIA
6 6 13.1% 60.7% 20.7%
16.9% 63.5% 17.6%

6
16.6% 66.2% 17.2%

d en fe ma ab ma ju
SHANGRILA
6
6.3% 55.2% 38.2%

6
8.9% 47.5% 43.6%

6
10.7% 57.4% 28.7%

ju ag se
WATTA
-1 b-1 r-1 r-1 y-1 n-1 l-1 o-1 p-1 t-1 v-1 ic-1 e -1 b-1 r-1 r-1 y-1 n-1 l-1 o-1 p-1
6
6.4% 51.4% 41.3%

Y T
2 0
Y
D TD
12.9% 68.7% 18.4%

2
1 5 01 6
10.9% 58.3% 29.2%

AP
PS
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
ach
o
1.2%
n
0.0%
cit
o
0.3%
0.0%
0.0%
0.0%
AP
S2
45.8%
abr-16
54.0%
oz
36.5%
43.5%
36.9%
42.8%
AP
S
11.0%
L
9.0%
itr
o
13.3%
2.0%
8.9%
AP
8.6%
S1.
0.0%
5
0.0%
Lt
s
0.0%
0.0%
0.0%
may-16
0.0%
AP
S
0.0%
8
0.0%
Lt
s
0.0%
0.0%
0.0%
AP
0.0%
S
0.0%
Ga
0.0%
lo
n
0.4%
0.0%
0.4%
0.0%
AP
S
5.5%
2
3.2%
Lt
jun-16
s
4.6%
Cr
2.0%
i s t
11.2%
al
0.0%
in
0.0%
a3
0.0%
5 0
0.0%
Share por Presentación Agencia Salamá
0.0%
Salama
0.0%
AP
0.0%
S3.
0.0%
3
0.0%
LT
S
0.0%
0.0%
0.0%
jul-16
Ci
0.0%
el
o
9.8%
37 10.1%
5
26.5%
31.7%
16.4%
Ci
18.9%
el
o
7.8%
7.1%
62
5
11.7%
11.4%
12.3%
20.6%
Ci
0.0%
el
o
0.0%
ago-16
Lt
0.0%
0.0%
0.0%
Ci
0.7%
el
o
0.0%
3l
0.0%
ts
Aq
.
0.0%
u
0.5%
a6
0.0%
0
1.1%
0-
75
16.9%
0
16.6%
m
l
6.3%
8.9%
10.7%
6.4%
sep-16
Aq
u
0.0%
a5
0.0%
0 0
0.0%
0.0%
0.0%
0.0%
Cobertura Agencia Salamá x Marca
Salamá
100.0% 95.1%
92.7% 92.9%
87.7% 89.2%
90.0% 84.5% 84.2% 85.7% 85.6%
82.1% 81.8% 80.9%
80.0% 79.5%80.2% 79.8%
84.4% 77.4%77.5% 77.5%
80.0%
82.1%
70.0% 76.5%
72.6%
60.0%
51.5%
50.0% 44.8%
36.9%
40.0% 35.5% 34.1% 43.3%
32.9% 33.0%
29.7% 29.1% 35.2%
30.0% 25.0%
22.0% 23.5% 22.6% 19.6%
18.8%19.5%19.7% 20.0% 30.0% 19.4%
17.8% 25.7%17.7% 17.1% 26.8%
20.0%
22.4% 22.1% 22.1%
20.6% 18.9% 19.0% 17.9% 16.9%
10.0% 17.1%16.9% 15.1% 14.3% 14.5% 15.2%
12.5% 13.6%
9.8% 7.5%
7.8%
0.0%
5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6 1 5 01 6
a u c a u 2 2
en fe m ab ma ju j ag se o no d en fe m ab ma ju j ag se D D
YT YT

AP
S
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
Pa
ch
o n
3.6%
c
0.0%
ito
1.5%
0.0%
0.0%
AP
0.0%
S
79.8%
20
92.9%
abr-16
oz
82.1%
82.1%
77.5%
AP
81.8%
S L
13.1%
20.0%
i tr
o
25.4%
4.5%
18.3%
AP
13.6%
Sr
0.0%
10
0.0%
oz
0.0%
0.0%
0.0%
0.0%
AP
S
0.0%
8
0.0%
may-16
Lt
s
0.0%
0.0%
0.0%
AP
S
0.0%
1.
0.0%
5
0.0%
Lt
s
0.0%
0.0%
0.0%
0.0%
AP
6.0%
S2
L
4.3%
ts
9.0%
1.5%
15.5%
AP
S
0.0%
0.0%
Ga
jun-16
0.0%
lo
n
1.5%
0.0%
1.4%
AP
S
0.0%
3.
0.0%
3
0.0%
Lt
s
0.0%
Salamá
0.0%
0.0%
Ci
0.0%
el
Cobertura Agencia Salamá x Presentación
o
13.1%
11.4%
37
5
44.8%
40.3%
25.4%
Ci
27.3%
el
jul-16
o
15.5%
62 17.1%
5
43.3%
28.4%
33.8%
47.0%
Ci
el
0.0%
o
0.0%
Lt
0.0%
3.0%
Ci
0.0%
1.5%
el
o
0.0%
Q
3L
0.0%
ts
UA
0.0%
1.5%
60
0.0%
0
ago-16
1.5%
-7
36.9%
50
32.9%
m
l
17.9%
19.4%
26.8%
AQ
15.2%
U
0.0%
A5
0.0%
0 0
0.0%
0.0%
ris
t
0.0%
al
i
0.0%
na
0.0%
0.0%
35
0
0.0%
0.0%
0.0%
sep-16
Aq
0.0%
u
a
0.0%
2
0.0%
Lt
s
0.0%
0.0%
0.0%
0.0%
100%
95%
93% 93%
90% 88% 89%
85% 86%
82% 82%
84% 80% 80% 80%
80% 82% 77%
79% 77% 78% 80% 73%
76%
70%
60%
52%
50%
45% 43%
40% 37%
35% 34% 33%
30% 29% 35%
30% 27%
22% 24% 24% 30%
23%
19% 20% 20% 20% 26%
20% 22% 18% 21% 18% 22%
20% 19% 14% 19% 17% 18% 19%
17% 17%
10% 15% 15% 14% 16% 15% 15%
10% 8%
13% 13% 11%
8% 17% 11%
7% 9% 13%10% 11% 10% 12% 14%
6% 7% 7% 9% 7% 7% 7% 7% 6% 7% 6% 6% 6%
5%
0% 0% 2% 2% 4% 1%3% 4% 3% 5% 2% 4% 5%
1%
- 1 5
- 1 5
- 1 5
- 1 5
- 1 5
- 1 5
l - 1 5
- 1 5
- 1 5
- 1 5
- 1 5
- 1 5
- 1 6
- 1 6
- 1 6
- 1 6
- 1 6
- 1 6
l - 1 6
- 1 6 -1 6
Ja
n eb ar Apr ay Jun Ju Aug Sep Oct v ec Jan Feb ar Apr ay Jun Ju Aug Sep
F M M No D M M
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0%
e
5
8.6% 42.5% 48.9%
5
15.3% 42.3% 42.3%
en fe m
5
12.3% 54.0% 33.7%
a ab
5
m
7.4% 58.6% 34.0%
5
18.3% 56.9% 24.8%
a ju
AQUA
5
15.0% 46.0% 39.0%
5
13.5% 45.1% 41.4%
5
12.7% 46.1% 41.2%
ju ag se
5
6.4% 36.4% 57.2%
SALVAVIDAS
5
10.1% 42.1% 47.8%
oc no
5
13.4% 36.4% 50.2%
CIELO
Share por Empresa Agencia Sanarate
5
14.1% 53.9% 32.0%
6
Sanarate
15.8% 36.5% 44.3%
6
8.4% 50.2% 37.7%
SCANDIA
6 6 6.9% 50.8% 37.8%
11.5% 36.9% 47.5%

6
6.0% 37.3% 56.2%

d en fe ma ab ma ju
SHANGRILA
6
10.2% 40.6% 46.1%

6
4.6% 57.9% 36.9%

6
9.3% 54.0% 35.5%

ju ag se
WATTA
6
5.0% 45.9% 49.0%

Y T
2 0
Y
D TD
12.2% 47.5% 40.3%

2
1 5 01 6
8.6% 45.6% 43.4%

AP
S
P
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
ach
o
0.0%
nc
0.1%
ito
0.1%
0.3%
0.2%
0.0%
AP
S
23.1%
20
abr-16
23.6%
oz
23.8%
23.5%
21.9%
26.8%
AP
S
5.6%
L
6.2%
itr
o
7.9%
18.4%
14.9%
AP
8.6%
S1
1.2%
.5
0.0%
Lt
s
0.0%
0.0%
0.0%
may-16
0.0%
AP
0.0%
S8
0.4%
Lt
s
0.3%
0.6%
0.0%
AP
0.4%
S
1.0%
Ga
0.9%
lo
n
2.1%
1.8%
2.9%
0.5%
AP
5.6%
S2
4.1%
Lt
jun-16
s
4.6%
Cr
13.0%
is t
12.2%
al
9.2%
in
0.0%
a3
1.9%
5 0
1.7%
0.1%
1.9%
Sanarate
AP
Share por Presentación Agencia Sanarate
0.4%
S 3
0.0%
.3
2.0%
LT
S
4.7%
19.2%
9.7%
jul-16
Ci
14.2%
e
lo
13.8%
17.5%
37
5
12.0%
10.2%
9.9%
Ci
14.6%
e
lo
11.9%
14.3%
62
5
9.6%
8.5%
8.3%
12.2%
Ci
18.2%
el
o
22.2%
ago-16
Lt
14.9%
13.5%
12.8%
Ci
18.3%
el
o
3.6%
2.2%
3L
Aq
ts
9.5%
au
4.7%
4.6%
60
0
3.9%
-7
11.1%
50
5.9%
m
l
7.9%
4.3%
6.1%
sep-16
4.1%
Aq
ua
0.4%
5
0.1%
00
0.1%
0.0%
0.0%
0.0%
Cobertura Agencia Sanarate x Marca
Sanarate
120.0%
99.0% 100.0%
97.6% 96.9% 97.9% 97.9% 96.3%96.0%
100.0% 93.9% 94.0% 94.8% 94.9%95.8%95.9% 93.8%
92.5% 92.7%
86.9%
84.3%
81.0% 90.9%
80.0% 85.9% 74.7%
78.9%
64.2% 64.9%
60.0% 59.6%
60.0% 54.1% 53.1% 54.0%
50.6% 49.0%49.0% 49.8%
47.3%48.1% 47.6%
45.3% 43.4%
38.1% 49.0% 38.9%
40.0% 35.7% 34.7% 36.1% 36.0%
31.3% 44.4% 33.7%
31.3%
37.8% 38.0%
33.0%32.3% 32.3%
30.4%31.4% 29.0%27.6%
27.6% 28.1%
20.0% 26.0% 24.2% 25.0%
22.2%
16.7% 18.4%
14.4%
0.0%
5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6 15 016
en fe m m TD TD
Y Y

AP
S
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
120.0%
Pa
ch
o n
0.0%
c
1.0%
ito
3.0%
3.3%
0.9%
AP
0.0%
S
85.9%
20
86.9%
abr-16
oz
100.0%
92.7%
96.3%
AP
96.0%
S L
10.1%
18.2%
i tr
o
25.0%
40.7%
42.6%
AP
13.0%
Sr
1.0%
10
0.0%
oz
0.0%
1.3%
0.0%
0.0%
AP
S
0.0%
8
0.0%
may-16
Lt
s
1.0%
0.0%
0.0%
AP
S
0.0%
1.
2.0%
5
0.0%
Lt
s
0.0%
0.0%
0.0%
0.0%
AP
14.1%
S2
L
7.1%
ts
14.0%
29.3%
29.6%
AP
S
16.0%
7.1%
Ga
jun-16
3.0%
lo
n
15.0%
11.3%
20.4%
AP
S
3.0%
3.
0.0%
3
3.0%
Lt
s
6.0%
22.0%
Sanarate
13.9%
Ci
16.0%
el
o
57.6%
74.7%
37
Cobertura Agencia Sanarate x Presentación
5
49.0%
47.3%
48.1%
Ci
53.0%
el
jul-16
o
58.6%
62 72.7%
5
49.0%
47.3%
48.1%
54.0%
Ci
el
56.6%
o
70.7%
Lt
49.0%
47.3%
Ci
46.3%
51.0%
el
o
14.1%
Q
3L
4.0%
ts
UA
16.0%
10.0%
60
7.4%
0
ago-16
7.0%
-7
43.4%
50
24.2%
m
l
38.0%
18.7%
34.3%
AQ
14.0%
U
1.0%
A5
1.0%
0 0
1.0%
0.0%
ris
t
0.0%
al
i
0.0%
na
0.0%
8.1%
35
0
6.0%
0.7%
5.6%
sep-16
Aq
1.0%
u
a
0.0%
2
0.0%
Lt
s
5.0%
0.7%
11.1%
3.0%
120%
99% 98% 98% 100%

100% 98% 97% 96% 96%
94% 94% 95% 95% 96% 96% 93%
93%
87%
84%
80% 86%
81% 79% 75%
64% 65%
60% 60%
60%
54% 54%
51%
49% 49% 47% 48%
53% 44% 43% 49%
40% 38% 38% 36% 38% 36% 39%
31% 30% 36%
35% 33% 32% 45% 34%
29% 28%
31% 26% 31%
28%
20% 22% 24% 25%
17% 18%
14%
7% 6% 16%7% 11% 2% 4% 3% 4% 0% 20% 20% 5% 0% 3% 3% 3% 9% 13% 0% 5% 2% 3%

0% 3% 3% 1%
0%5 5 5 0%5 2%5 0%5 2%5 1%5 5 0%5 0%5 2%5 1%6 0%6 1%6 6 6 0% 6 1% 6
2% 1%
6 6
- 1 - 1 r - 1 r - 1 - 1 - 1 l - 1 - 1 - 1 t - 1 - 1 - 1 - 1 - 1 r - 1 r - 1 - 1 - 1 l - 1 -1 p-1
n b y n g p v c n b y n g
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0%
e
5
21.5% 69.4% 9.1%
5
19.9% 72.8% 7.2%
en fe m
5
18.8% 69.4% 11.8%
a ab
5
m
19.5% 59.8% 20.7%
5
14.5% 67.6% 17.9%
a ju
AQUA
5
13.4% 53.8% 32.8%
5
19.6% 59.9% 20.5%
5
10.9% 73.1% 16.0%
ju ag se
5
17.9% 66.0% 16.0%
SALVAVIDAS
5
18.8% 51.8% 29.4%
oc no
5
15.4% 63.7% 20.9%
CIELO
5
Share por Empresa Agencia Teculután
12.1% 81.9% 6.0%
6
21.9% 55.0% 18.0%
Teculutan
6
9.2% 68.2% 20.5%
SCANDIA
6
18.5% 47.5% 32.4%
6
10.8% 66.0% 21.3%
6
12.9% 49.5% 36.0%

d en fe ma ab ma ju
SHANGRILA
6
10.5% 46.0% 42.9%

6
14.3% 46.1% 37.4%

6
13.4% 62.8% 23.1%

ju ag se
WATTA
6
8.7% 59.3% 29.5%

Y T
2 0
Y
D TD
17.3% 65.8% 16.9%

2
15 016
13.4% 55.6% 29.0%

AP
PS
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
ach
o
0.0%
n
0.3%
cit
o
0.1%
0.1%
0.1%
0.0%
AP
S
36.8%
20
abr-16
39.6%
oz
25.6%
25.9%
34.9%
42.2%
AP
S
12.0%
L
3.8%
itr
o
8.6%
9.0%
13.9%
AP
8.0%
S 1.
3.0%
5
0.8%
Lt
s
0.0%
0.7%
0.3%
may-16
0.5%
AP
S
0.2%
8
0.3%
Lt
s
0.5%
0.4%
0.4%
AP
0.0%
S
3.0%
Ga
0.3%
lo
n
2.7%
1.8%
2.9%
1.1%
AP
S
10.8%
2
3.7%
Lt
jun-16
s
8.1%
Cr
5.9%
i s t
10.1%
al
6.1%
in
0.0%
a3
0.0%
5 0
0.0%
0.5%
0.1%
AP
Teculutan
0.9%
S
Share por Presentación Agencia Teculután
3.
0.0%
3
1.5%
LT
S
1.4%
7.4%
8.7%
jul-16
Ci
10.5%
el
o
5.5%
37 10.9%
5
11.9%
10.8%
6.9%
Ci
9.1%
el
o
4.7%
9.1%
62
5
9.9%
9.1%
6.0%
7.8%
Ci
7.3%
el
o
13.4%
ago-16
Lt
15.6%
13.8%
8.7%
Ci
11.5%
el
o
3.8%
2.6%
3L
Aq
ts
5.6%
u
3.7%
a6
1.5%
0
1.1%
0-
75
10.3%
0
12.9%
m
l
9.5%
11.6%
10.5%
8.2%
sep-16
Aq
u
0.4%
a5
0.0%
0 0
0.0%
0.1%
0.2%
0.2%
Cobertura Agencia Teculután x Marca
120.0% Teculután
100.0% 96.4%
92.6%91.3%91.5% 93.9% 93.4% 92.9% 92.1%
90.5%89.2%90.3%91.4% 90.1%89.7% 89.7% 90.5%
87.3% 87.5% 88.0% 88.9%
84.9%
81.0% 79.6%
80.0%
60.0%
43.9%
41.0% 39.7%
38.6% 38.9%
40.0% 36.2% 36.0% 35.9%
33.1% 30.2% 32.0%32.4% 32.9%
30.4% 39.7% 28.7%
27.9%
24.8% 24.7% 24.5% 35.1% 24.4% 24.7%
19.8% 20.7% 15.7%
15.6%
16.8% 30.8%
20.0% 15.2% 13.5%
12.7% 24.3%
12.4% 10.8% 12.8% 12.5% 25.1% 22.1% 22.0%
18.8%
5.4% 3.8% 14.0%
9.0% 8.5%
0.0%

AP
S
P
100.0%
a
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
ch
o
0.0%
nc
1.1%
i to
0.6%
0.5%
0.5%
AP
1.2%
S
92.9%
20
90.1%
abr-16
oz
89.1%
83.4%
89.2%
AP
92.1%
S L
18.3%
8.2%
itr
o
15.4%
13.7%
16.9%
AP
S
3.7%
r
1.5%
10
1.6%
o z
0.0%
1.5%
0.5%
0.6%
AP
1.0%
S8
0.0%
may-16
Lt
s
0.0%
0.5%
0.5%
AP
0.0%
S1
3.6%
.5
0.5%
Lt
s
0.0%
0.5%
0.0%
0.6%
AP
17.3%
S2
5.5%
Lt
s
17.3%
12.7%
15.9%
AP
S
6.7%
14.2%
Ga
jun-16
4.4%
lo
n
17.3%
7.8%
12.8%
AP
S
4.3%
3
0.0%
.3
1.1%
Lt
s
1.3%
5.9%
6.7%
Ci
Teculután
e
1.2%
lo
18.3%
30.2%
37
5
Cobertura Agencia Teculután x Presentación
39.1%
34.1%
19.0%
Ci
e
23.2%
jul-16
lo 18.8%
30.2%
62
5
39.7%
34.6%
20.5%
23.8%
Ci
el
17.3%
o
30.2%
Lt
39.1%
33.2%
17.4%
Ci
23.2%
el
o
12.2%
AQ
3L
3.3%
ts
UA
7.1%
4.9%
60
1.5%
0
ago-16
0.6%
-7
32.0%
50
32.4%
m
l
39.7%
40.5%
33.8%
AQ
20.7%
U A
0.0%
0.0%
50
0
0.0%
1.0%
ir st
0.5%
al
i
0.6%
na
0.0%
0.0%
35
0
0.0%
1.5%
0.5%
sep-16
Aq
1.2%
ua
0.0%
2
0.0%
Lt
s
2.6%
5.4%
3.6%
0.6%
120%
100% 96%
94% 93% 93%
90% 89% 90% 91% 93% 91% 91% 90% 90% 90%
92%
88% 88%
85%
87%
80%
81% 80%
60%
44%
41% 39% 40%
40% 39%
36% 36% 35% 36%
33% 32% 32% 40%
30% 30%
25% 25% 25% 31% 24%
28% 16% 16% 22%
20% 24% 19%
20% 15% 24% 17% 22%
13% 12% 13% 21% 13%
9% 11%
9% 4% 14%
17% 5% 14%
9% 8% 7% 8% 5% 7% 5% 11% 11% 9% 5% 5% 9% 9% 6% 5%
3% 1% 4% 1% 1% 3% 2% 4% 4% 5%
1% 2% 2% 4%
2% 2% 2% 2% 1% 3% 4% 2%
0% 0% 0%
5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6
CENTRO OCCIDENTE
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
e -
23.3% 64.9% 11.8%
23.5% 61.1% 15.4%
en fe m
b a
25.8% 61.5% 12.7%
26.7% 64.2% 9.1%
y
23.7% 65.6% 10.7%
ab ma ju
AQUA
25.6% 61.9% 12.5%
n ju
22.4% 64.1% 13.5%
o
24.1% 62.8% 13.0%
ag se
21.8% 62.9% 15.3%
SALVAVIDAS
p c
22.9% 62.5% 14.6%
no
v
24.6% 61.9% 13.5%
CIELO
Share por Empresa Centro Occidente
25.4% 61.2% 13.3%
25.6% 58.6% 13.4%

Occidente
19.4% 65.9% 12.4%
SCANDIA
19.7% 59.6% 19.3%
y 17.8% 59.4% 21.2%
16.1% 60.7% 22.3%

SHANGRILA 12.6% 64.3% 22.0%
15.7% 63.6% 20.0%
10.0% 64.4% 24.6%

WATTA
di ene fe b ma ab ma jun ju ago sep
1 5 - 1 5 r - 1 5 r - 1 5 - 1 5 - 1 5 l - 1 5 -1 5 -1 5 t - 1 5 - 1 5 -1 5 - 1 6 - 1 6 r - 1 6 r - 1 6 - 1 6 - 1 6 l - 1 6 - 1 6 - 1 6
11.5% 59.3% 28.4%

D
2 0
YT YT
D
24.1% 63.2% 12.7%

2
15 016
16.5% 61.7% 20.4%

AP
S
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
Pa
ch
o
2.9%
n
2.0%
cit
o
2.7%
2.1%
2.2%
1.8%
AP
S
44.7%
20
abr-16
40.2%
oz
46.8%
47.4%
45.5%
41.8%
AP
S
6.9%
L
10.6%
itr
o
7.8%
3.2%
6.6%
AP
4.3%
S 1.
0.5%
5
0.2%
Lt
s
0.3%
0.1%
0.1%
may-16
0.1%
AP
S
0.3%
8
0.1%
Lt
s
0.0%
0.1%
0.1%
AP
0.1%
S
0.2%
Ga
1.0%
lo
n
0.2%
0.8%
0.5%
0.8%
AP
S
2.7%
2
6.0%
Lt
jun-16
s
4.0%
C
7.4%
ris
5.4%
ta
7.0%
li n
0.0%
a3
0.1%
5 0
1.5%
1.6%
3.1%
Share por Presentación Centro Occidente
AP
Occidente
2.2%
S 3
.
0.0%
3
0.6%
LT
S
0.0%
0.1%
0.4%
jul-16
Ci
0.1%
el
o
14.0%
14.8%
37
5
14.7%
14.9%
16.5%
Ci
18.0%
el
o
4.1%
4.4%
62
5
4.4%
3.1%
3.7%
4.0%
Ci
2.1%
el
o
2.0%
ago-16
Lt
2.0%
1.8%
2.9%
Ci
3.3%
elo
0.9%
3l
1.1%
ts
Aq
.
0.9%
u a
0.3%
1.5%
60
0
3.2%
-7
14.4%
50
14.2%
m
l
11.1%
13.6%
9.3%
10.8%
sep-16
Aq
u
3.4%
a5
1.8%
0 0
1.4%
1.9%
0.6%
0.3%
Cobertura Centro Occidente x Marca
Occidente
100.0%
91.4%
87.6% 88.2% 89.6% 88.4% 89.1%89.6%88.1% 88.7%
90.0% 86.9% 86.4% 87.0% 87.0%
91.9% 90.2%
89.0% 90.4% 88.2% 87.4%
86.9% 86.5% 86.0%
80.0%
83.6%
70.0%
60.0%
50.0%
39.2%39.8% 39.2% 38.5%

40.0% 35.5%
37.1% 36.4%35.9% 35.7%35.7%36.6%37.2%36.0% 36.4% 37.0%
34.3% 34.6%
32.5%31.5% 29.2% 32.9%
30.0%
30.0% 25.9% 26.9% 27.0%
25.3% 25.2%
23.3%22.8%
22.3% 21.5%21.8%22.1% 21.4%22.6%21.1% 21.4%
30.9% 28.3%
20.0% 16.2%17.0% 24.9%26.2%
22.9% 23.3%
20.4%
10.0%
0.0%
- 1 5 - 1 5 r -1 5 r - 1 5 - 1 5 - 1 5 l - 1 5 - 1 5 -1 5 t - 1 5 - 1 5 - 1 5 - 1 6 - 1 6 r - 1 6 r - 1 6 - 1 6 - 1 6 l - 1 6 - 1 6 - 1 6 0 1 5 01 6
e b a y n ju g o e p c v c e b y n ju go ep
en fe m ab ma ju a s o no di en fe ma ab ma ju a s D
2
D
2
YT YT

AP
S
100.0%
Pa
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
ch
o n
15.1%
c
10.5%
i to
14.0%
10.3%
11.6%
AP
12.6%
S
87.6%
20
86.6%
abr-16
oz
89.2%
88.2%
87.9%
AP
87.2%
S L
10.8%
14.5%
itr
o
11.5%
5.8%
10.2%
AP
7.4%
Sr
2.3%
10
1.2%
oz
1.4%
1.2%
0.7%
1.9%
AP
S
0.3%
8
0.2%
may-16
Lt
s
0.1%
0.1%
0.2%
AP
S
0.0%
1.
0.3%
5
0.3%
Lt
s
0.8%
0.1%
0.1%
0.1%
AP
S
4.0%
2
9.3%
Lt
s
5.7%
8.6%
7.7%
AP
S
9.1%
1.5%
Ga
jun-16
3.9%
lo
n
1.1%
2.9%
2.0%
AP
S
2.5%
3.
0.0%
3
0.0%
Lt
s
0.0%
0.0%
0.1%
Ci
Occidente
0.0%
el
o
21.3%
Cobertura Centro Occidente x Presentación
25.0%
37
5
21.4%
23.4%
24.2%
Ci
27.2%
el
jul-16
o
9.1%
62 11.7%
5
9.2%
7.6%
9.1%
8.9%
Ci
el
2.6%
o
3.4%
Lt
2.4%
2.1%
4.6%
Ci
3.7%
el
o
1.9%
Q
3L
1.5%
ts
UA
0.8%
0.4%
60
2.4%
0
ago-16
3.3%
-7
36.4%
50
38.3%
m
l
29.1%
34.6%
26.7%
AQ
30.0%
U
8.5%
A5
5.8%
0 0
4.1%
ri
5.6%
s t
2.1%
al
i
1.4%
na
0.0%
0.2%
35
0
2.4%
3.6%
5.6%
sep-16
Aq
5.5%
ua
0.0%
2
0.0%
Lt
s
0.2%
0.3%
0.3%
0.4%
100%
91% 92% 90% 90% 89% 90%
90%
90% 89% 87% 87% 88% 86% 86% 88%
86%
88% 87% 88% 87% 88%
85%
80%
70%
60%
50%
40% 39% 40% 39% 38%

36% 37% 36% 36% 35% 36% 36% 37% 37% 36% 36% 35%
33% 31%
29% 30%
30% 26% 27% 27%
25% 31% 25%
23% 23% 28%
20%
22% 21% 22% 22% 21% 23% 21% 26%
20% 16% 17% 23% 23%
10% 12%
9% 8%
7% 7% 9% 9% 8% 8% 8% 9% 7%6% 9% 8% 8% 7%
3% 4% 5% 3% 4% 5% 4% 5% 6% 3% 3% 4% 6%
3% 3% 5% 3% 4% 5% 6%5% 4% 6%4% 5%
0%
- 1 5 - 1 5 r - 1 5 r - 1 5 - 1 5 - 1 5 l - 1 5 - 1 5 - 1 5 t - 1 5 -1 5 - 1 5 - 1 6 - 1 6 r - 1 6 r - 1 6 - 1 6 - 1 6 l - 1 6 - 1 6 - 1 6
n eb a Ap ay Jun Ju Aug Sep Oc v ec Jan Feb a Ap ay Jun Ju Aug Sep
Ja F M M No D M M
Share por Empresa Agencia Huehuetenango
Huehuetenango
3.6%
100%
4.3%
5.4%
5.5%
5.9%
7.4%
8.1%
8.4%
9.2%
9.3%
9.4%
11.7%
11.9%
11.6%
6.3%
10.7%
13.1%
14.4%
9.0%
19.3%
11.2%
15.8%
20.0%
90%
80%
46.9%
45.9%
50.1%
47.0%
47.4%
43.9%
52.4%
46.3%
41.3%
50.0%
70%
48.9%
48.8%
44.2%
47.5%
52.6%
46.9%
42.2%
51.6%
50.0%
60%
52.1%
46.8%
60.5%
56.5%
50%
40%
30%
48.8%
48.6%
47.3%
47.0%
46.7%
46.3%
45.2%
45.1%
43.9%
42.3%
41.9%
41.9%
41.8%
40.9%
38.7%
36.4%
34.3%
20%
33.4%
33.2%
33.0%
30.5%
25.7%
21.4%
10%
0%
- 1 5 - 1 5 r -1 5 r - 1 5 - 1 5 - 1 5 l - 1 5 - 1 5 - 1 5 t - 1 5 - 1 5 - 1 5 - 1 6 - 1 6 r - 1 6 r - 1 6 - 1 6 - 1 6 l - 1 6 - 1 6 - 1 6 0 1 5 01 6
2
D
2
YT YT

AP
PS
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
ach
o
2.9%
nc
2.5%
ito
2.9%
2.4%
4.4%
3.4%
AP
S
37.7%
20
abr-16
40.9%
oz
38.8%
34.5%
37.0%
35.8%
AP
S
8.2%
L
6.7%
itr
o
5.0%
3.1%
6.2%
AP
2.8%
S1
0.0%
.5
0.0%
Lt
s
0.6%
0.0%
0.0%
may-16
0.0%
AP
0.0%
S8
0.0%
Lt
s
0.0%
0.0%
0.1%
AP
0.0%
S
0.2%
Ga
0.0%
lo
n
0.1%
0.0%
0.1%
0.1%
AP
1.9%
S2
2.1%
Lt
jun-16
s
2.0%
Cr
1.9%
is t
4.5%
al
1.7%
in
0.0%
a3
0.2%
5 0
2.8%
4.3%
8.1%
AP
12.0%
S 3.
0.0%
3L
0.0%
Huehuetenango
TS
0.0%
0.0%
0.0%
jul-16
Ci
0.0%
e
lo
8.7%
8.5%
37
Share por Presentación Agencia Huehuetenango
10.9%
14.6%
7.6%
Ci
17.8%
e
lo
1.9%
3.0%
62
5
3.5%
4.5%
1.4%
2.0%
Ci
0.0%
el
o
0.0%
ago-16
Lt
0.0%
0.0%
0.0%
Ci
0.2%
el
o
0.0%
3l
0.2%
ts
Aq
.
0.0%
u a
0.2%
0.0%
60
0
0.0%
-7
23.3%
50
27.6%
m
l
24.2%
25.0%
22.6%
20.5%
sep-16
Aq
ua
9.9%
5
6.7%
00
6.3%
7.9%
3.1%
0.9%
Cobertura Agencia Huehuetenango x Marca
Huehuetenango
100.0%
93.3%
90.8% 90.1% 91.6% 91.3%
86.2% 89.6% 87.0%86.0% 88.1%
90.0% 85.3% 84.4% 84.4% 85.1% 85.2%83.8% 85.0% 86.3%
82.2% 81.7% 82.2%
77.4% 87.9%
80.0%
82.6% 83.2%
77.6% 77.9% 77.3% 76.3% 68.0% 76.5%
70.0% 75.9%
73.2% 73.7%73.7%
70.6% 71.5%
67.3% 68.4%68.6%
60.0% 64.2%
61.5% 62.8%
61.1%
50.0%
48.7%48.3%
40.0%
30.0%
28.2%
30.0% 24.0%
20.4%19.1% 19.8% 19.1%
18.4%
20.0% 16.4% 15.1%
14.6% 13.3%12.2% 13.3%
10.4% 11.7% 10.6%
8.5% 7.4% 17.0%
10.0% 14.2% 11.7%
8.7%
0.0%
- 1 5 - 1 5 r - 1 5 r - 1 5 - 1 5 - 1 5 l - 1 5 - 1 5 - 1 5 t - 1 5 - 1 5 - 1 5 - 1 6 - 1 6 r - 1 6 r - 1 6 - 1 6 - 1 6 l - 1 6 - 1 6 -1 6 0 15 016
e b a y n j u go e p c v c e b y n ju go e p
2
D
2
YT YT

AP
S
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
Pa
0.0%
ch
o n
16.3%
10.2%
cit
o
15.2%
11.9%
18.3%
AP
17.0%
S
91.0%
20
87.9%
abr-16
oz
86.7%
80.6%
78.7%
AP
81.5%
S L
13.5%
11.7%
itr
o
10.4%
6.3%
12.2%
AP
5.8%
Sr
2.1%
10
1.5%
oz
0.4%
2.4%
0.0%
0.8%
AP
S
0.0%
8
0.0%
may-16
Lt
s
0.0%
0.0%
0.4%
AP
S
0.0%
1.
0.0%
5
0.0%
Lt
s
0.7%
0.0%
0.0%
0.0%
AP
S
2.8%
2
5.7%
Lt
s
4.4%
4.3%
10.0%
AP
S
4.2%
3.
0.0%
jun-16
0.0%
Lt
s
0.7%
0.0%
0.4%
AP
S
1.2%
1.7%
Ga
0.0%
lo
n
0.0%
0.0%
0.0%
Ci
0.0%
el
o
13.9%
12.5%
37
5
Huehuetenango
16.3%
27.3%
11.3%
Ci
28.2%
el
jul-16
o 4.9%
7.2%
62
5
7.0%
13.0%
2.6%
5.0%
Ci
Cobertura Agencia Huehuetenango x Presentación
el
0.0%
o
0.0%
Lt
0.0%
0.0%
Ci
0.0%
0.4%
el
o
0.0%
Q
3L
0.4%
ts
UA
0.0%
0.4%
60
0.0%
ago-16
0-
0.0%
75
61.5%
0
64.2%
m
l
61.1%
68.0%
48.7%
AQ
48.3%
U
23.3%
A5
15.5%
0 0
14.1%
20.2%
ir st
7.0%
al
i
2.3%
na
0.0%
0.4%
35
0
4.8%
8.3%
12.6%
sep-16
Aq
18.9%
ua
0.0%
2
0.0%
Lt
s
0.0%
0.0%
0.0%
0.0%
100%
93% 92%
91% 90% 90% 91%
90% 86% 87% 86% 88% 88%
85% 84% 84% 85% 85% 84%
83% 82%
80% 82% 83% 78% 77% 82%
76% 78% 77% 76%
68%
70% 73% 71% 74% 74%
71%
67% 68% 69%
60% 64%
61% 61%
50%
49% 48%
40%
30% 28%
30%
24%
20% 19% 20%
20% 15% 18% 17%
16%
9% 10% 19% 13% 12% 14% 15% 12%
7% 12% 11% 15%
10% 14% 12%
9% 14%
16% 13%
11% 12% 10%
10% 11% 9%
7% 9% 8% 8% 8% 8%
2% 4% 2% 1% 2% 2% 2% 3% 3% 3% 3% 6%1% 3% 5%3% 6% 1% 3% 1% 7% 3% 10%
0%
5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6
Ja Fe M a Ap Ma Ju Ju Au Se O c N o De Ja Fe Ma Ap Ma Ju Ju Au Se
Share por Empresa Agencia Los Altos
Los Altos
1.7%
2.8%
3.2%
100%
4.5%
6.2%
7.2%
7.8%
10.0%
10.8%
8.7%
8.8%
9.3%
9.2%
9.4%
11.7%
9.2%
12.7%
14.2%
15.7%
16.8%
17.2%
18.8%
20.8%
90%
80%
70%
73.3%
79.5%
66.0%
69.6%
79.0%
60%
67.9%
75.1%
66.2%
85.4%
74.4%
73.7%
72.7%
75.5%
72.8%
80.2%
79.2%
71.4%
68.6%
73.3%
50%
69.5%
76.7%
75.8%
70.6%
40%
30%
20%
25.2%
22.6%
22.3%
22.2%
22.1%
18.9%
18.6%
17.8%
17.3%
17.0%
16.8%
16.4%
15.6%
15.4%
15.2%
10%
12.5%
12.3%
11.8%
11.6%
11.5%
8.7%
6.9%
6.5%
0%
- 1 5 - 1 5 r -1 5 r - 1 5 - 1 5 - 1 5 l - 1 5 - 1 5 - 1 5 t - 1 5 - 1 5 - 1 5 - 1 6 - 1 6 r - 1 6 r - 1 6 - 1 6 - 1 6 l - 1 6 - 1 6 - 1 6 0 1 5 01 6
b a y n ju o p c v c y
e
en fe m ab ma ju ag se o no di ene feb ma ab ma jun ju ago sep 2
D TD
2
Y T Y

AP
S
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
Pa
ch
o
5.8%
n
3.6%
cit
o
4.3%
4.1%
2.9%
3.9%
AP
S
50.1%
20
abr-16
52.9%
oz
48.2%
50.1%
45.8%
49.8%
AP
S
9.2%
L
6.4%
itr
o
12.4%
4.8%
7.6%
AP
6.3%
S 1.
0.8%
5
0.5%
Lt
s
1.1%
0.0%
0.5%
may-16
0.0%
AP
S
0.0%
8
0.0%
Lt
s
0.0%
0.2%
0.1%
AP
0.0%
S
0.3%
Ga
0.1%
lo
n
0.1%
1.0%
0.6%
0.4%
AP
S
1.5%
2
5.2%
Lt
jun-16
s
7.2%
Cr
16.5%
i s t
11.0%
al
11.6%
in
0.0%
a3
0.0%
5 0
0.0%
0.0%
0.0%
Los Altos
AP
Share por Presentación Agencia Los Altos
0.0%
S3 .
0.0%
3
0.0%
LT
S
0.0%
0.0%
0.0%
jul-16
Ci
0.0%
el
o
8.7%
14.9%
37
5
13.3%
7.0%
14.3%
Ci
11.5%
el
o
3.2%
3.0%
62
5
2.4%
1.4%
2.9%
1.7%
Ci
0.8%
el
o
0.9%
ago-16
Lt
1.1%
0.9%
2.1%
Ci
0.0%
elo
0.0%
3l
0.0%
ts
Aq
.
0.0%
u a
0.0%
1.5%
60
0
4.0%
-7
11.1%
50
9.0%
m
l
6.3%
9.3%
8.1%
5.7%
sep-16
Aq
u
4.3%
a5
2.4%
0 0
0.2%
1.6%
0.6%
1.0%
Cobertura Agencia Los Altos x Marca
Los Altos
120.0%
99.3% 99.5%100.0% 99.0%

97.2%98.8%98.6% 96.9%95.7%98.8%96.8%97.3%98.0%98.1% 96.4%97.4%98.1%95.7%97.7%
97.5% 97.6%
100.0% 95.1% 94.4%
80.0%
60.0%
40.0% 35.9% 35.3%

32.3% 31.8% 31.2%
29.8%
27.1% 26.3% 27.5%
25.0% 25.4% 25.5% 23.9%
23.3%
21.2% 23.1% 22.8%24.7%24.8% 22.5%
17.9% 19.7% 18.5%
17.2%
20.0% 12.9%13.4% 13.3% 24.6%
11.8% 21.7% 10.4% 20.7%
8.8% 7.2% 20.0% 20.2%18.7% 17.6%
16.0% 4.0% 3.4% 15.9% 15.0% 14.9%
13.2% 12.7%
0.0%

AP
S
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
120.0%
Pa
ch
o n
30.2%
c
12.4%
ito
24.0%
23.7%
18.1%
AP
29.3%
S
98.0%
20
96.4%
abr-16
oz
97.0%
96.9%
95.3%
AP
97.3%
S L
14.6%
7.8%
i tr
o
16.9%
8.4%
10.5%
AP
11.3%
Sr
1.5%
10
3.1%
oz
5.6%
1.9%
2.2%
5.4%
AP
S
0.0%
8
0.0%
may-16
Lt
s
0.0%
0.0%
0.4%
AP
S
0.0%
1.
1.0%
5
0.5%
Lt
s
2.6%
0.0%
0.4%
0.0%
AP
3.4%
S2
L
6.2%
ts
9.7%
19.8%
13.0%
AP
S
16.7%
2.0%
Ga
jun-16
1.0%
lo
n
0.7%
3.4%
1.8%
AP
S
2.3%
3.
0.0%
3
0.0%
Lt
s
0.0%
0.0%
Los Altos
0.0%
Ci
0.0%
el
o
16.6%
22.8%
37
Cobertura Agencia Los Altos x Presentación
5
23.2%
14.5%
29.3%
Ci
23.0%
el
jul-16
o
8.3%
62 8.3%
5
6.0%
3.8%
9.4%
4.5%
Ci
el
1.0%
o
1.0%
Lt
1.1%
0.8%
Ci
4.7%
0.0%
el
o
0.0%
Q
3L
0.0%
ts
UA
0.0%
0.0%
60
3.6%
0
ago-16
4.5%
-7
26.3%
50
19.2%
m
l
18.7%
24.8%
24.6%
AQ
17.6%
U
11.7%
A5
5.7%
0 0
1.1%
5.0%
ris
t
2.5%
al
i
4.1%
na
0.0%
0.0%
35
0
0.0%
0.0%
0.0%
sep-16
Aq
0.0%
u
a
0.0%
2
0.0%
Lt
s
0.0%
0.8%
0.0%
0.5%
120%
99% 100%100% 99%

100% 95% 97% 99% 99% 97% 96% 99% 97% 97% 98% 98% 96% 97% 98% 96% 98%
94%
80%
60%
40% 36% 35%

32% 32% 30% 31%
27% 25% 25% 25% 26%
23% 21% 23% 25% 25% 25% 24%
23%
18% 20% 19%
20% 16% 16% 17%
12% 13% 13% 15% 13% 13% 13% 22% 20% 20% 19% 18%
9% 7% 15%
4%
3%
0% 3%2% 3%0% 1%0% 1%0% 0%1% 2%2% 3%1% 1%1% 1%2% 0%2% 1%1% 1%1% 0%0% 0%0% 3%2% 0%1% 2%3% 1%2% 1%1% 2%3% 1%2%
5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6
Share por Empresa Agencia Malacatán
Malacatan
100% 0.9% 2.0%
1.3% 6.9%
2.0% 4.7% 1.8% 1.8% 3.4% 4.7%
90%
80%
70%
75.0%
60%
83.9%
80.5%
76.9%
85.0%
92.1%
92.4%
90.9%
94.4%
90.7%
90.7%
95.0%
95.5%
92.3%
92.1%
96.9%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
92.1%
50%
40%
30%
20%
25.0%
16.2%
14.8%
14.8%
10%
11.6%
8.2%
7.9%
7.6%
7.2%
7.2%
5.9%
6.0%
5.6%
5.0%
4.5%
3.2%
0% 3.1%
- 1 5 -15 r-1 5 r -1 5 -1 5 -1 5 l-1 5 -1 5 -1 5 t -1 5 -1 5 -1 5 - 16 -1 6 r-1 6 r -1 6 -1 6 -1 6 l-1 6 -1 6 -1 6 0 1 5 01 6
y n ju o p c v c y
e
en fe m
b a
ab ma ju ag se o no di ene fe b ma ab ma jun ju ago sep D
2
D
2
YT YT

AP
PS
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
ach
o
0.4%
nc
0.4%
i to
1.0%
0.0%
1.5%
0.0%
AP
S
54.3%
20
abr-16
35.4%
oz
48.7%
58.2%
56.6%
41.3%
AP
S
15.1%
L
34.8%
itr
o
28.4%
3.0%
24.5%
AP
10.3%
S1
2.1%
.5
0.0%
Lt
s
0.0%
0.0%
0.0%
may-16
0.0%
AP
S
0.0%
8
0.4%
Lt
s
0.0%
0.0%
0.0%
AP
0.0%
S
0.0%
Ga
3.0%
lo
n
0.5%
3.0%
0.4%
5.0%
AP
8.2%
S2
17.8%
Lt
jun-16
s
12.1%
Cr
20.0%
is t
9.1%
al
35.6%
in
0.0%
a3
0.0%
5 0
0.0%
0.0%
0.0%
AP
0.0%
Malacatan
S 3.
Share por Presentación Agencia Malacatán
0.0%
3L
0.0%
TS
0.0%
0.0%
0.0%
jul-16
Ci
0.0%
e
lo
2.1%
37 1.8%
5
0.8%
1.1%
1.6%
Ci
0.0%
e
lo
2.2%
0.0%
62
5
1.0%
2.3%
0.0%
0.0%
Ci
0.0%
el
o
0.0%
ago-16
Lt
0.0%
0.0%
0.0%
Ci
0.0%
el
o
0.5%
3l
0.0%
ts
Aq
.
0.0%
u a
0.0%
3.1%
60
0
0.0%
-7
14.8%
50
6.0%
m
l
6.1%
11.6%
2.5%
5.4%
sep-16
Aq
ua
0.0%
5
0.0%
00
0.0%
0.0%
0.0%
0.0%
Cobertura Agencia Malacatán x Marca
Malacatán
120.0%
100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

96.4% 96.8% 96.6% 96.3% 95.6% 97.0%
100.0% 95.0%
91.7% 100.0%
100.0% 100.0% 96.7%
97.0%
93.6%
92.5%
80.0%
81.3% 80.0%
60.0%
40.0%
30.2%
25.0%
20.0% 21.3%
20.0% 14.3% 16.1% 16.1%
13.1% 14.0%
10.0% 10.1%
8.3% 6.9% 7.4% 9.1% 17.6%
3.2% 3.0% 5.0% 4.3% 5.9%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 1.5% 3.1%
0.0% 5.7% 5.9% 3.3% 5.9%
5
0.0% 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6 1 5 01 6
en fe m m TD TD
Y Y

AP
S
100.0%
120.0%
Pa
0.0%
20.0%
40.0%
60.0%
80.0%
ch
o n
3.8%
c
2.9%
i to
4.9%
0.0%
5.9%
AP
0.0%
S
92.5%
20
95.6%
abr-16
oz
95.1%
100.0%
98.0%
AP
100.0%
S L
18.9%
60.3%
itr
o
41.0%
6.4%
29.4%
AP
16.1%
Sr
0.0%
10
0.0%
oz
0.0%
0.0%
0.0%
0.0%
AP
S
0.0%
8
0.0%
may-16
Lt
s
0.0%
0.0%
0.0%
AP
S
0.0%
1.
1.9%
5
0.0%
Lt
s
0.0%
0.0%
0.0%
0.0%
AP
S
11.3%
2
32.4%
Lt
s
18.0%
23.4%
11.8%
AP
S
64.5%
0.0%
Ga
jun-16
23.5%
lo
n
3.3%
12.8%
2.0%
AP
S
29.0%
3.
0.0%
3
0.0%
Lt
s
0.0%
0.0%
0.0%
Ci
Malacatán
0.0%
el
o
3.8%
5.9%
37
5
1.6%
Cobertura Agencia Malacatán x Presentación
2.1%
0.0%
Ci
0.0%
el
jul-16
o
3.8%
62 0.0%
5
1.6%
4.3%
2.0%
0.0%
Ci
el
0.0%
o
0.0%
Lt
0.0%
0.0%
0.0%
Ci
0.0%
el
o
1.9%
Q
3L
0.0%
ts
UA
0.0%
0.0%
60
3.9%
0
ago-16
0.0%
-7
30.2%
50
17.6%
m
l
13.1%
21.3%
5.9%
AQ
16.1%
U
0.0%
A5
0.0%
0 0
0.0%
ri
0.0%
s t
0.0%
al
i
0.0%
na
0.0%
0.0%
35
0
0.0%
0.0%
0.0%
sep-16
Aq
0.0%
ua
0.0%
2
0.0%
Lt
s
1.6%
0.0%
2.0%
3.2%
120%
100% 100%100% 100%100%100% 100%100%100%

100% 96% 97% 97% 96% 97% 95% 96% 97%
92% 92%
80%
81% 80%
60%
40%
30%
25%
20% 21%
20% 18%
14% 19% 16% 13%
16%
10% 6%
15% 8% 7% 7% 9% 6% 6% 6%
3% 8% 3% 5% 8% 3% 4%
5% 0% 0%
0% 4%0% 0% 3%0% 0% 0% 0% 0% 3%0% 0% 0% 0% 4%0% 3%3% 5%0% 0% 1%3% 2%2% 0% 0% 0%
0% 0% 0% 0% 0% 0% 0% 0% 0%
- 1 5 - 1 5 r - 1 5 r - 1 5 - 1 5 - 1 5 l - 1 5 - 1 5 - 1 5 t - 1 5 -1 5 - 1 5 - 1 6 - 1 6 r - 1 6 r - 1 6 - 1 6 - 1 6 l - 1 6 - 1 6 - 1 6
Ja F M M No D M M
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
e
5
9.2% 84.7% 6.1%
5
18.8% 69.1% 12.2%
en fe m
5
11.3% 80.5% 8.2%
a ab
5
m
10.8% 86.2% 3.1%
5
21.3% 75.1% 3.6%
a ju
AQUA
5
21.5% 70.9% 7.6%
5
17.6% 76.7% 5.7%
5
10.7% 83.4% 5.9%
ju ag se
5
18.0% 72.6% 9.4%
SALVAVIDAS
5
21.9% 63.0% 15.1%
oc no
5
16.6% 75.6% 7.8%
CIELO
Share por Empresa Agencia Mazateca
5
12.9% 76.8% 10.3%
6
11.6% 77.1% 7.7%
Coatepeque
6
11.3% 81.8% 2.7%
SCANDIA
6 6 13.7% 72.6% 11.2%
9.9% 82.2% 5.0%

6
12.4% 72.5% 12.8%

d en fe ma ab ma ju
SHANGRILA
6
9.9% 77.1% 9.5%

6
13.9% 80.0% 1.9%

6
12.4% 79.2% 6.7%

ju ag se
WATTA
6
12.0% 83.2% 1.8%

Y T
2 0
Y
D TD
15.5% 77.7% 6.8%

2
15 016
11.9% 78.4% 6.6%

AP
PS
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
ach
o
0.6%
n
0.3%
cit
o
0.3%
0.2%
0.3%
0.4%
AP
S2
64.7%
abr-16
64.8%
oz
69.2%
69.1%
65.8%
59.6%
AP
S
9.7%
L
4.7%
itr
o
1.9%
4.2%
8.6%
AP
10.7%
S1.
0.0%
5
0.0%
Lt
s
0.0%
1.1%
0.0%
may-16
1.1%
AP
S
0.0%
8
0.0%
Lt
s
0.0%
0.0%
0.0%
AP
0.0%
S
0.3%
Ga
0.9%
lo
n
2.8%
1.5%
3.6%
3.4%
AP
S
6.8%
2
1.9%
Lt
jun-16
s
2.9%
Cr
2.8%
i s t
1.0%
al
7.9%
in
0.0%
a3
0.0%
5 0
0.0%
0.0%
0.0%
AP
0.0%
S
Coatepeque
3.
0.0%
3
0.0%
LT
S
0.0%
Share por Presentación Agencia Coatepeque
0.0%
0.0%
jul-16
Ci
0.0%
el
o
0.7%
37 9.9%
5
2.2%
1.1%
0.7%
Ci
0.0%
el
o
4.3%
2.9%
62
5
7.3%
0.9%
6.0%
1.8%
Ci
0.0%
el
o
0.0%
ago-16
Lt
0.0%
0.0%
0.0%
Ci
0.0%
el
o
0.0%
3l
0.0%
ts
Aq
.
0.0%
u
0.0%
a6
0.0%
0
0.0%
0-
75
9.9%
0
12.4%
m
l
9.9%
13.9%
11.4%
12.0%
sep-16
Aq
u
0.0%
a5
0.0%
0 0
0.0%
0.0%
0.0%
0.0%
Cobertura Agencia Mazateca x Marca
Coatepeque
100.0%
89.9%
87.3% 88.0%
90.0% 85.4% 86.1%84.7%86.6% 85.6%
84.0% 82.5% 83.1%
80.2% 81.6% 81.6% 81.3%
79.5% 77.8%
80.0% 75.7%75.0%76.7%
80.1%
70.0%
67.0% 67.6%
60.0%
50.0%
40.0%
31.4%
28.2%
30.0% 24.0%25.2% 22.4% 23.1%
22.0% 22.3% 20.8%21.0%
19.8% 20.3%
18.6% 17.2% 18.1%
20.0% 16.0%16.8% 24.8% 16.4%16.5% 15.3%
13.7% 14.1% 14.3%
11.5%
16.0% 15.8% 17.2%
10.0% 14.6% 15.1% 13.3%2.9%
12.0% 12.2% 13.3%
10.6% 10.1% 9.6% 9.8%
6.8% 7.8% 7.2%
0.0% 5.9% 4.1% 4.0%
3.0%
5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6 1 5 01 6
en fe m m TD TD
Y Y

AP
S
100.0%
Pa
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
ch
o n
2.1%
c
1.0%
i to
1.0%
1.0%
1.0%
AP
1.0%
S
82.5%
20
77.8%
abr-16
oz
81.6%
85.6%
81.3%
AP
88.0%
S L
9.3%
5.1%
itr
o
1.0%
4.8%
8.3%
AP
12.0%
Sr
0.0%
10
0.0%
oz
0.0%
0.0%
0.0%
1.0%
AP
S
0.0%
8
0.0%
may-16
Lt
s
0.0%
0.0%
0.0%
AP
S
0.0%
1.
0.0%
5
0.0%
Lt
s
0.0%
1.0%
0.0%
1.0%
AP
S
7.2%
2
2.0%
Lt
s
2.0%
2.9%
1.0%
AP
S
9.0%
1.0%
Ga
jun-16
3.0%
lo
n
5.1%
3.8%
8.3%
AP
S
5.0%
3.
0.0%
3
0.0%
Lt
s
0.0%
0.0%
0.0%
Ci
0.0%
el
o
Coatepeque
1.0%
13.1%
37
5
3.1%
Cobertura Agencia Mazateca x Presentación
1.9%
1.0%
Ci
0.0%
el
jul-16
o
6.2%
62 4.0%
5
11.2%
1.9%
10.4%
4.0%
Ci
el
0.0%
o
0.0%
Lt
0.0%
0.0%
0.0%
Ci
0.0%
el
o
0.0%
Q
3L
0.0%
ts
UA
0.0%
0.0%
60
0.0%
0
ago-16
0.0%
-7
16.5%
50
17.2%
m
l
15.3%
23.1%
19.8%
AQ
21.0%
U
0.0%
A5
0.0%
0 0
0.0%
ri
0.0%
s t
0.0%
al
i
0.0%
na
0.0%
0.0%
35
0
0.0%
0.0%
0.0%
sep-16
Aq
0.0%
ua
0.0%
2
0.0%
Lt
s
0.0%
0.0%
1.0%
0.0%
100%
90%
90% 87% 88%
85% 86% 85% 87% 86%
84% 82%
81% 82% 82% 81%
80% 79%
80% 78%
76% 75%
70%
67% 68%
60%
50%
40%
31%
30% 28% 27%
24% 22%25% 22% 23%
22% 21% 21%
20% 19%
20% 16% 17% 22% 16% 16% 17% 15%
14% 16% 12% 14% 15% 12% 14%
11% 15% 10% 16% 17% 13% 11%
10% 6% 13% 15%
12% 7%
11% 7% 12%
11% 3%
10%
3% 8%
10% 10% 4% 9% 14%8% 11% 9% 4%
8%
7% 9%
3%
4% 6% 7% 6% 4%6% 9% 9% 8% 7% 6%5% 7% 8% 5% 7% 8% 6% 6%
0% 1% 1% 0% 0% 2%
5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
e -
7.8% 48.8% 43.4%
9.5% 49.9% 40.6%
en fe m
b a
13.1% 38.5% 48.5%
14.2% 49.1% 36.7%
y
12.5% 52.9% 34.6%
ab ma ju
AQUA
6.5% 50.9% 42.6%
n ju
11.1% 56.7% 32.2%
o
8.0% 54.2% 37.9%
p
6.4% 49.8% 43.9%
SALVAVIDAS
6.8% 51.1% 42.1%
ag se oc no
v
Share por Empresa Agencia Quiché
12.4% 50.3% 37.3%
CIELO
10.3% 47.2% 42.5%
Quiche
14.4% 39.7% 45.4%
14.5% 47.3% 38.2%
SCANDIA
13.6% 45.7% 40.7%
6.3% 37.1% 56.6%

y
15.5% 30.6% 54.0%

SHANGRILA
9.6% 39.8% 50.6%
12.9% 41.7% 45.4%
5.7% 37.3% 56.6%

WATTA
1 5 -1 5 r -1 5 r-1 5 -1 5 -1 5 l-1 5 -1 5 -1 5 t -1 5 -1 5 -1 5 -1 6 -1 6 r -1 6 r -1 6 -1 6 -1 6 l-1 6 -1 6 -1 6
10.0% 29.1% 60.9%

D
2 0
YT YT
D
9.9% 50.1% 40.0%

2
15 016
11.4% 38.7% 49.8%

AP
PS
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
ach
o
3.0%
n
1.3%
cit
o
3.1%
1.9%
1.8%
0.8%
AP
S
26.0%
20
abr-16
25.2%
oz
28.0%
36.8%
29.1%
25.7%
AP
S
3.0%
L
2.3%
itr
o
2.2%
0.4%
1.2%
AP
1.1%
S 1.
0.9%
5
0.0%
Lt
s
0.0%
0.0%
0.0%
may-16
0.0%
AP
S
0.0%
8
0.0%
Lt
s
0.0%
0.0%
0.0%
AP
0.0%
S
0.2%
Ga
0.0%
lo
n
0.0%
0.1%
0.0%
0.0%
AP
S
2.8%
2
1.0%
Lt
jun-16
s
0.3%
Cr
0.8%
i s t
0.9%
al
0.8%
in
0.0%
a3
0.0%
5 0
6.2%
Share por Presentación Agencia Quiché
1.2%
Quiche
4.4%
AP
0.6%
S3.
0.0%
3
0.0%
LT
S
0.0%
1.4%
1.0%
jul-16
Ci
0.0%
el
o
32.4%
37 33.5%
5
26.3%
36.8%
34.8%
Ci
31.3%
el
o
10.3%
11.1%
62
5
11.3%
4.8%
9.4%
10.2%
Ci
9.9%
el
o
5.7%
ago-16
Lt
8.0%
3.8%
8.4%
Ci
11.7%
el
o
4.0%
3l
3.7%
ts
Aq
.
5.0%
u
0.0%
a6
4.0%
0
7.6%
0-
75
6.1%
0
14.3%
m
l
8.8%
12.9%
5.7%
9.3%
sep-16
Aq
u
0.1%
a5
1.2%
0 0
0.8%
0.0%
0.0%
0.1%
Cobertura Agencia Quiché x Marca
Quiché
120.0%
96.3% 97.5%
100.0%
92.5% 92.5%
88.8% 87.5% 88.8%88.8% 90.0% 90.0%
85.0% 86.1%86.3% 85.0% 85.0% 85.0% 84.9%
81.3% 81.5% 81.3% 81.3%
78.8%78.8%
80.0%
87.5% 87.2%
82.7% 83.8%
80.0%80.0% 81.3% 78.8% 80.0%
77.5% 76.1%75.3%
76.3% 73.8% 73.8%
72.2%72.5% 71.3%71.3% 70.0% 68.8%
60.0% 56.3% 66.3%
55.0%
36.7%36.3% 36.3% 37.5%
40.0% 33.8% 33.8% 35.0% 34.7%
32.5% 32.5%
30.0% 30.0%
27.5% 26.1%
24.7%
22.5%
20.0% 18.8%17.5% 31.3%
20.0% 22.5%
13.8%
0.0%
5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6 15 016
en fe m m TD TD
Y Y

AP
S
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
120.0%
Pa
ch
o n
31.3%
13.8%
cit
o
25.0%
11.3%
13.8%
AP
7.5%
S
97.5%
20
77.5%
abr-16
oz
90.0%
83.8%
90.0%
AP
80.0%
S L
15.0%
12.5%
i tr
o
11.3%
2.5%
5.0%
AP
3.8%
Sr
11.3%
10
0.0%
oz
0.0%
1.3%
0.0%
0.0%
AP
S
0.0%
8
0.0%
may-16
Lt
s
0.0%
0.0%
0.0%
AP
S
0.0%
1.
0.0%
5
0.0%
Lt
s
0.0%
0.0%
0.0%
0.0%
AP
7.5%
S2
L
3.8%
ts
1.3%
2.5%
2.5%
AP
S
3.8%
3.8%
Ga
jun-16
0.0%
lo
n
0.0%
1.3%
0.0%
AP
S
0.0%
3.
0.0%
3
0.0%
Lt
s
0.0%
Quiché
0.0%
0.0%
Ci
Cobertura Agencia Quiché x Presentación
0.0%
el
o
85.0%
81.3%
37
5
70.0%
66.3%
82.5%
Ci
68.8%
el
jul-16
o 46.3%
43.8%
62
5
42.5%
12.5%
38.8%
38.8%
Ci
el
26.3%
o
16.3%
Lt
21.3%
7.5%
Ci
26.3%
23.8%
el
o
17.5%
Q
3L
7.5%
ts
UA
10.0%
0.0%
60
11.3%
0
ago-16
16.3%
-7
32.5%
50
56.3%
m
l
31.3%
33.8%
22.5%
AQ
35.0%
U
1.3%
A5
7.5%
0 0
5.0%
0.0%
ris
t
0.0%
al
i
0.0%
na
0.0%
0.0%
35
0
16.3%
5.0%
11.3%
sep-16
Aq
2.5%
u
a
0.0%
2
0.0%
Lt
s
0.0%
0.0%
0.0%
1.3%
120%
100% 96% 98%

93% 93%
89% 90% 90%
86% 86% 88% 89% 89% 85%
85% 85% 85% 84%
81% 81% 88% 81%
80% 79% 79%
80% 80% 74% 83% 81% 80% 81%
79%
76% 78%
72% 73% 74%
71% 71% 70% 69%
66%
60% 56%
55%
40% 36% 36% 38%

34% 35%
30% 37%
33% 34% 33%
30% 31%
28%
20% 23% 25% 23%
20% 19% 18%
16% 16%
13% 14% 13%
9% 9% 9%
8% 14% 19%6%
11% 14%5% 11%6%3% 19% 4% 4% 9% 11%5% 14% 15% 19% 1% 15% 10% 11% 8% 14%
0% 1% 4% 4% 4%
1%
4%
1% 3% 4%
5 5 5 5 5 5 5 5 0%
5 5 5 5 6 6 6 6 6 6 6 6 6
Share por Empresa Agencia Sagitario
Sagitario
100%
90%
80%
70%
77.3%
77.3%
78.8%
79.8%
79.4%
81.0%
60%
81.3%
83.6%
82.0%
80.8%
83.0%
83.9%
81.3%
81.9%
84.7%
78.8%
83.2%
77.2%
82.4%
87.5%
84.0%
88.2%
86.3%
50%
40%
30%
20%
20.0%
19.7%
18.6%
17.5%
17.5%
16.6%
15.7%
15.4%
15.3%
15.0%
14.9%
14.5%
14.1%
13.7%
13.6%
10%
12.9%
12.5%
12.4%
12.2%
11.3%
9.9%
9.7%
8.9%
0%
5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6 15 016
en fe m m TD TD
Y Y

AP
S
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
Pa
ch
o
0.7%
n c
0.7%
ito
0.4%
0.0%
0.1%
0.3%
AP
S
67.5%
20
abr-16
53.6%
oz
72.5%
64.4%
68.6%
62.9%
AP
S
3.3%
L
12.8%
itr
o
7.7%
5.7%
6.9%
AP
5.1%
S 1.
0.0%
5
0.0%
Lt
s
0.0%
0.0%
0.0%
may-16
0.0%
AP
S
3.6%
8
0.4%
Lt
s
0.2%
0.4%
0.0%
AP
0.0%
S
0.1%
Ga
0.7%
lo
n
0.2%
2.0%
1.3%
0.4%
AP
S
2.2%
2
8.6%
Lt
jun-16
s
5.2%
Cr
11.3%
i s t
7.7%
al
9.2%
in
0.0%
a3
0.0%
5 0
0.0%
0.0%
0.0%
Sagitario
AP
Share por Presentación Agencia Sagitario
0.0%
S3 .
0.0%
3
0.0%
LT
S
0.0%
0.0%
0.0%
jul-16
Ci
0.0%
el
o 0.0%
1.4%
37
5
0.3%
2.0%
0.6%
Ci
2.4%
el
o
1.0%
1.6%
62
5
1.8%
1.0%
0.3%
1.2%
Ci
0.0%
el
o
0.0%
ago-16
Lt
0.4%
0.7%
0.0%
Ci
0.5%
elo
0.0%
3l
1.0%
ts
Aq
.
0.0%
au
0.0%
0.0%
60
0
0.0%
-7
19.7%
50
15.3%
m
l
9.5%
11.3%
12.2%
sep-16
15.0%
Aq
u
0.0%
a5
0.0%
0 0
0.0%
0.0%
0.0%
0.0%
Cobertura Agencia Sagitario x Marca
Sagitario
100.0%
91.9%93.5% 91.8%
88.8%90.1%89.9% 90.2%
87.6% 86.5% 86.2% 87.2%
90.0% 85.6% 84.1% 85.0%84.1% 85.7%
82.8%82.0% 83.1% 83.5% 83.1%
86.4%
80.0%
80.4%
70.0%
60.0%
50.0%
40.0%
32.7%
29.8% 28.2%
30.0% 26.3% 27.1%
23.5% 23.5%22.5%22.4% 23.6%22.6% 23.5% 23.4%
19.7% 20.0% 20.4%19.8%19.6% 20.4% 21.0%
20.0% 14.8%
13.0%
18.5%
6.5% 7.2%
10.0% 4.2% 3.5% 4.1% 4.4% 4.4% 3.0% 5.1% 4.3%
3.6% 3.4% 4.1% 3.5% 2.2% 3.6% 3.9% 3.9%
0.6%
0.0% 5.6% 5.3%
2.7% 1.6%
5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6 15 016
e n fe m m TD TD
Y Y

AP
PS
a
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
0.0%
ch
o
3.0%
nc
2.1%
ito
2.1%
0.0%
0.5%
AP
0.6%
S
79.2%
20
81.5%
abr-16
oz
91.3%
87.2%
84.5%
AP
83.5%
S L
3.6%
10.3%
itr
o
6.7%
5.6%
5.9%
AP
S
4.7%
r
0.0%
10
1.5%
oz
0.0%
0.5%
0.5%
0.6%
AP
1.8%
S8
L
0.5%
may-16
ts
0.5%
0.5%
0.0%
AP
S
0.0%
1.
0.0%
5
0.0%
Lt
s
0.0%
0.0%
0.0%
0.0%
AP
S
2.4%
2
8.7%
Lt
s
3.6%
8.2%
6.4%
AP
S
6.5%
0.6%
Ga
jun-16
2.1%
lo
n
0.5%
5.1%
3.2%
AP
S
1.2%
3.
0.0%
3
0.0%
Lt
s
0.0%
0.0%
Sagitario
0.0%
Ci
0.0%
el
o
0.0%
3.1%
37
Cobertura Agencia Sagitario x Presentación
5
0.5%
2.6%
1.1%
Ci
2.4%
jul-16
el
o
0.6%
62 3.6%
5
3.1%
2.6%
0.5%
2.4%
Ci
el
0.0%
o
0.0%
Lt
0.5%
0.5%
0.0%
Ci
0.6%
el
o
0.0%
Q
3L
1.0%
ts
UA
0.0%
0.0%
60
0.0%
0
ago-16
0.0%
-7
32.7%
50
28.2%
m
l
17.9%
20.4%
23.5%
AQ
27.1%
U
0.0%
A5
0.0%
0 0
0.0%
ri
0.0%
st
0.0%
al
i
0.0%
na
0.0%
0.0%
35
0
0.0%
0.0%
0.0%
sep-16
Aq
0.0%
u a
0.0%
2
0.0%
Lt
s
0.5%
0.0%
0.0%
0.0%
100%
92% 94% 90% 92%
90% 86% 87% 89% 90% 90% 87%
86% 86% 86% 85% 84%
83% 82% 84% 84% 83%
80%
80%
70%
60%
50%
40%
33%
30% 28%
30% 26% 27%
24% 24% 23% 22% 24% 23% 24%
20% 20% 20% 20% 20% 20%
20% 18%
15%
13% 17%
10% 12% 12% 13%
7% 13%
4% 9%
6% 11%
4% 4% 10%
4% 4% 5% 4% 6% 12% 5%
10%
3% 7%
7% 4% 3% 4% 3%
8% 8% 8%3% 2% 6% 1% 4%
6% 6% 5% 2%
2% 1% 2% 1% 2% 2% 2% 5% 2% 2% 3% 2% 1% 2%
0% 1% 1% 3% 0% 1% 1% 1% 1% 1%
5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
e
5
7.6% 68.5% 24.0%
5
2.9% 70.0% 27.1%
en fe m
5
12.3% 64.6% 23.1%
a ab
5
m
5.1% 74.4% 20.4%
5
12.5% 71.2% 16.3%
a ju
AQUA
5
5.2% 70.6% 24.2%
5
16.8% 55.3% 27.9%
5
9.1% 67.4% 23.5%
ju ag se
5
8.2% 69.9% 21.9%
SALVAVIDAS
5
10.3% 67.6% 22.1%
oc no
5
7.6% 74.7% 17.8%
CIELO
5
10.7% 72.9% 16.4%
Share por Empresa Agencia San Marcos
6
7.9% 64.5% 25.8%
San Marcos
6
4.5% 73.3% 22.2%
SCANDIA
6
9.9% 59.3% 30.4%
6
12.1% 61.1% 25.8%
6
11.0% 50.5% 38.1%

d en fe ma ab ma ju
SHANGRILA
6
6.3% 68.8% 24.0%

6
8.3% 65.7% 25.0%

6
4.4% 66.4% 28.6%

ju ag se
WATTA
6
6.4% 58.0% 35.7%

Y T
2 0
Y
D TD
8.8% 68.0% 23.2%

2
15 016
7.9% 63.1% 28.4%

AP
PS
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
ach
o
2.8%
nc
2.3%
ito
3.5%
2.1%
2.3%
1.2%
AP
S
51.6%
20
abr-16
39.5%
oz
58.3%
57.1%
47.3%
50.2%
AP
S
4.0%
L
4.4%
itr
o
3.5%
0.0%
4.9%
AP
1.1%
S
1.
0.0%
5
0.0%
Lt
s
0.0%
0.0%
0.0%
may-16
0.5%
AP
S
0.0%
8
0.1%
Lt
s
0.0%
0.0%
0.4%
AP
0.5%
S
0.0%
Ga
0.0%
lo
n
0.0%
0.0%
0.2%
0.1%
AP
S
2.2%
2
3.7%
Lt
jun-16
s
2.1%
Cr
0.3%
is t
1.6%
al
0.2%
in
0.0%
a3
0.2%
5 0
0.7%
5.6%
8.8%
AP
2.6%
S
San Marcos
3.
0.0%
3
0.9%
LT
Share por Presentación Agencia San Marcos
S
0.0%
0.0%
1.4%
jul-16
Ci
0.6%
e
lo
21.5%
25.0%
37
5
20.0%
23.2%
21.8%
Ci
29.6%
e
lo
3.1%
6.9%
62
5
1.8%
1.5%
3.1%
2.1%
Ci
0.5%
el
o
3.9%
ago-16
Lt
1.8%
0.3%
3.6%
Ci
1.8%
e
lo
0.7%
2.3%
3L
Aq
ts
0.5%
u a
0.0%
0.2%
60
0
2.2%
-7
12.1%
50
10.0%
m
l
6.2%
8.3%
4.3%
6.4%
sep-16
Aq
ua
0.0%
5
1.0%
00
0.2%
0.0%
0.1%
0.0%
Cobertura Agencia San Marcos x Marca
San Marcos
100.0%
93.6%95.0% 93.6% 94.2%
90.0% 90.7% 91.4%92.1%
89.3% 88.5%90.0%89.1%90.0%89.9% 88.6% 88.8%
90.0% 85.7% 85.7%87.1%
82.1% 83.6%
78.6% 89.0%
80.0%
70.0%
60.0%
50.0% 46.4%
43.6% 44.3%
40.7%
38.6%38.1% 38.4%
40.0% 36.7%
35.0% 35.0% 34.3%
31.4% 30.7%31.9% 39.3%40.7%
37.9%
30.0% 25.7%
22.1% 23.6% 23.7% 33.8% 31.4%
21.4%
29.3%
27.1%
20.0% 15.0% 24.3%
17.1% 17.9% 17.3%

15.1%13.6%16.7% 14.4%14.3% 14.5%
16.5%
12.9%14.3%
10.0%
11.4% 11.4%
8.6% 9.3% 9.4%
6.4%
0.0%
- 1 5 - 1 5 r - 1 5 r - 1 5 - 1 5 - 1 5 l - 1 5 - 1 5 - 1 5 t - 1 5 - 1 5 - 1 5 - 1 6 - 1 6 r - 1 6 r - 1 6 - 1 6 - 1 6 l - 1 6 -1 6 -1 6 0 15 016
e b a y n ju go ep c v c e b y n ju g o e p
2
D
2
YT YT

AP
S
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
Pa
ch
o n
12.1%
15.0%
cit
o
16.4%
5.8%
12.1%
AP
5.0%
S
82.9%
20
85.0%
abr-16
oz
85.7%
89.9%
91.4%
AP
87.9%
S L
5.0%
9.3%
itr
o
5.7%
1.4%
12.9%
AP
2.9%
Sr
3.6%
10
0.0%
oz
0.0%
0.7%
0.7%
2.1%
AP
S
0.0%
8
0.7%
may-16
Lt
s
0.0%
0.0%
0.0%
AP
S
0.0%
1.
0.0%
5
0.0%
Lt
s
0.0%
0.0%
0.0%
0.0%
AP
3.6%
S2
L
10.0%
ts
4.3%
0.7%
3.6%
AP
S
0.7%
0.0%
Ga
jun-16
0.0%
lo
n
0.0%
0.0%
0.0%
AP
S
0.0%
3.
0.0%
3
0.0%
Lt
s
0.0%
0.0%
0.7%
Ci
0.0%
el
San Marcos
o
30.7%
44.3%
37
5
29.3%
36.7%
Cobertura Agencia San Marcos x Presentación
38.6%
Ci
40.7%
el
jul-16
o
6.4%
62 16.4%
5
4.3%
2.9%
9.3%
4.3%
Ci
el
0.0%
o
8.6%
Lt
2.1%
0.7%
Ci
5.7%
2.1%
el
o
1.4%
Q
3L
3.6%
ts
UA
0.7%
0.0%
60
1.4%
ago-16
0-
2.1%
75
24.3%
0
27.1%
m
l
11.4%
17.3%
12.1%
AQ
14.3%
U
0.0%
A5
3.6%
0 0
0.7%
0.0%
ir st
0.0%
al
i
0.0%
na
0.0%
0.7%
35
0
1.4%
11.5%
16.4%
sep-16
Aq
5.0%
ua
0.0%
2
0.0%
Lt
s
0.0%
0.0%
0.0%
0.0%
100%
94% 95% 94% 94%
90% 91% 91% 92%
90%
89% 88% 90% 89% 90% 90% 89%
86% 86% 87%
84%
80% 82%
79%
70%
60%
50% 46%
44% 44%
41% 39% 41%
40% 38% 39% 38%
35% 35% 37%
31% 31% 32%
30% 26% 34% 31% 27%
22% 24% 24% 29%
21%
20% 24% 18%
17% 17% 17%
15% 15% 14% 14% 14%
11% 13% 14%
9% 9% 15% 9%
10% 6% 11% 9% 11% 11%
7% 8%
9% 6% 7%6% 7%6% 6% 8% 8% 8% 9% 11% 10%7% 9%
5% 5% 5% 4%4% 7% 8% 5% 2% 1% 4% 5% 3% 3%6% 4%
0% 2% 3% 2% 3%
0%
- 1 5 - 1 5 r - 1 5 r - 1 5 - 1 5 - 1 5 l - 1 5 - 1 5 - 1 5 t - 1 5 -1 5 - 1 5 - 1 6 - 1 6 r - 1 6 r - 1 6 - 1 6 - 1 6 l - 1 6 -1 6 - 1 6
Ja
F M M No D M M
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0%
e -
15.7% 61.6% 22.7%
21.7% 42.5% 35.8%
en fe m
b a
31.4% 33.8% 34.8%
24.7% 47.8% 27.5%
y
22.8% 46.8% 30.4%
ab ma ju
AQUA
15.1% 50.5% 34.4%
n ju
11.5% 55.6% 32.9%
o
22.1% 47.3% 30.6%
ag se
20.2% 47.0% 32.8%
SALVAVIDAS
p c
22.1% 55.7% 22.1%
no
v
Share por Empresa Agencia Bravo
20.0% 47.9% 32.1%
CIELO
17.9% 48.6% 33.6%
Bravo
15.8% 50.8% 32.5%
22.2% 47.2% 29.2%
SCANDIA
16.6% 44.2% 38.7%
y 11.5% 36.9% 51.6%
14.7% 46.4% 38.4%

SHANGRILA 16.6% 38.3% 43.4%
14.2% 32.7% 53.0%
11.1% 39.0% 49.3%

WATTA
1 5 - 1 5 r -1 5 r - 1 5 - 1 5 - 1 5 l - 1 5 - 1 5 - 1 5 t - 1 5 - 1 5 - 1 5 - 1 6 - 1 6 r - 1 6 r - 1 6 - 1 6 - 1 6 l - 1 6 - 1 6 - 1 6
13.5% 33.1% 53.4%

D
2 0
YT YT
D
20.6% 48.1% 31.3%

2
1 5 01 6
15.1% 41.0% 43.3%

AP
S
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
Pa
ch
o
1.3%
n c
3.6%
ito
2.3%
2.3%
1.7%
1.8%
AP
S
31.1%
20
abr-16
22.5%
oz
32.5%
25.8%
33.5%
25.5%
AP
S
3.1%
L
8.7%
itr
o
2.4%
2.6%
1.5%
AP
3.0%
S 1.
0.0%
5
1.6%
Lt
s
0.0%
0.0%
0.0%
may-16
0.0%
AP
S
0.0%
8
0.2%
Lt
s
0.0%
0.0%
0.0%
AP
0.0%
S
0.3%
Ga
3.7%
lo
n
0.1%
0.2%
0.2%
0.2%
AP
S
0.4%
2
5.7%
Lt
jun-16
s
0.8%
Cr
1.9%
i s t
0.5%
al
2.0%
in
0.0%
Share por Presentación Agencia Bravo
a3
0.0%
5 0
0.0%
Bravo
0.0%
1.4%
AP
0.0%
S3 .
0.0%
3
4.1%
LT
S
0.0%
0.0%
0.0%
jul-16
Ci
0.0%
el
o 24.1%
37.5%
37
5
32.3%
32.5%
34.0%
Ci
30.1%
el
o
7.7%
7.0%
62
5
7.3%
8.3%
6.3%
8.7%
Ci
4.4%
el
o
5.7%
ago-16
Lt
3.2%
10.0%
6.0%
Ci
8.1%
elo
2.0%
3l
1.6%
ts
Aq
.
0.6%
u a
2.2%
3.0%
60
0
6.6%
-7
11.1%
50
14.6%
m
l
15.6%
14.0%
10.6%
13.1%
sep-16
Aq
u
0.4%
a5
0.2%
0 0
1.0%
0.0%
0.5%
0.0%
Cobertura Agencia Bravo x Marca
Bravo
100.0%
93.3%91.7% 93.3% 91.7%
90.0% 83.3%
88.1%86.9%
90.0% 85.0%86.7% 86.7%
84.7%
81.7% 83.3% 81.7% 82.6%
80.0% 80.0% 81.7% 80.6%
78.3% 76.7% 78.3%
80.0% 75.0%75.0% 76.3%
83.1% 72.3%
70.0% 69.5% 77.6%
70.0% 65.0%
63.3%
68.6% 61.7% 68.3%
59.0%
65.7% 57.6% 59.2%
60.0% 55.0% 55.0%54.3% 55.0%
51.7%50.0% 51.7% 61.0%
56.7%
50.0% 53.3% 45.0%
51.7% 50.0% 40.0%
36.7% 46.7% 46.3%46.0%
40.0% 43.3%
38.3% 40.0%40.0% 40.0%
30.0% 35.0% 33.9%
31.1% 32.2% 31.7%
20.0% 23.3%
10.0%
0.0%
5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6 15 016
e n fe m m TD TD
Y Y

AP
S
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
Pa
ch
o n
8.5%
c
41.7%
ito
13.4%
13.3%
8.3%
AP
16.9%
S
61.0%
20
86.7%
abr-16
oz
74.6%
81.7%
90.0%
AP
84.7%
S L
8.5%
40.0%
i tr
o
10.4%
8.3%
1.7%
AP
10.2%
Sr
3.4%
10
0.0%
oz
1.5%
0.0%
0.0%
1.7%
AP
S
0.0%
8
0.0%
may-16
Lt
s
0.0%
0.0%
0.0%
AP
S
0.0%
1.
0.0%
5
3.3%
Lt
s
0.0%
0.0%
0.0%
0.0%
AP
1.7%
S2
L
28.3%
ts
3.0%
3.3%
1.7%
AP
S
8.5%
3.4%
Ga
jun-16
30.0%
lo
n
1.5%
5.0%
1.7%
AP
S
3.4%
3.
0.0%
3
0.0%
Lt
s
Bravo
0.0%
Cobertura Agencia Bravo x Presentación
0.0%
0.0%
Ci
0.0%
el
o
74.6%
80.0%
37
5
65.7%
80.0%
68.3%
Ci
83.1%
el
jul-16
o
22.0%
62 41.7%
5
22.4%
35.0%
23.3%
44.1%
Ci
el
8.5%
o
16.7%
Lt
6.0%
23.3%
Ci
15.0%
25.4%
el
o
6.8%
Q
3L
5.0%
ts
UA
1.5%
6.7%
60
6.7%
0
ago-16
15.3%
-7
32.2%
50
78.3%
m
l
43.3%
55.0%
30.0%
AQ
57.6%
U
1.7%
A5
1.7%
0 0
3.0%
0.0%
ris
t
1.7%
al
i
0.0%
na
0.0%
0.0%
35
0
0.0%
0.0%
3.3%
sep-16
Aq
0.0%
u
a
0.0%
2
0.0%
Lt
s
0.0%
1.7%
1.7%
1.7%
100%
93% 92% 93% 92%
90%
90% 88% 87% 83%
85% 87% 87%
82%
85%
82% 83%
80% 78% 82%
80% 77% 78% 83%
75% 75% 80%
76% 78%
70% 69%
70% 65%
63% 69% 68%
62% 66%
60% 58%
55% 54% 59% 61% 55%
57% 52%
50% 55%
50% 52% 53%
52%
47% 50% 40%
40% 45% 43%
40% 40%
37% 38% 38%
35% 40%
30% 34% 32%
31% 32%
27% 25%
20% 23%
20% 20% 20%
17%
10% 12% 12% 11% 13% 13% 13%
8% 8% 8% 10% 8% 8%
5%3% 3% 28% 15% 15% 15% 5% 19% 3% 3% 15% 8% 10% 7% 8% 29% 13% 18% 13% 5% 12%
0% 3%
5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6
CENTRO SOR
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
e -
34.6% 60.7% 4.7%
31.2% 62.2% 6.6%
en fe m
b a
29.0% 65.8% 5.2%
31.9% 61.4% 6.7%
y
28.3% 62.8% 8.9%
ab ma ju
AQUA
36.5% 56.8% 6.7%
n ju
32.6% 60.0% 7.4%
o
28.8% 55.2% 16.0%
ag se
29.1% 62.7% 8.2%
SALVAVIDAS
p c
Share por Empresa Centro SOR
29.6% 60.7% 9.6%
no
v
26.4% 64.4% 9.1%
CIELO
29.5% 60.7% 9.8%
Sor
25.2% 61.0% 10.8%
28.9% 60.2% 8.5%
SCANDIA
27.4% 57.7% 13.1%
y 24.1% 55.4% 18.1%
19.2% 58.7% 20.1%

SHANGRILA 20.4% 61.3% 16.7%
22.4% 53.2% 22.4%
21.4% 58.5% 18.5%

WATTA
15 -1 5 r-1 5 r -1 5 -1 5 - 1 5 l-1 5 -1 5 -1 5 t -1 5 -1 5 -1 5 -1 6 -1 6 r -1 6 r -1 6 -1 6 -1 6 l-1 6 -1 6 -1 6
24.9% 62.8% 11.2%

D
2 0
YT YT
D
31.3% 60.8% 7.8%

2
1 5 01 6
23.8% 58.7% 15.5%

AP
PS
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
ach
o
0.8%
nc
0.4%
ito
0.4%
0.3%
0.3%
0.3%
AP
S
38.4%
20
abr-16
38.5%
oz
41.3%
35.1%
38.9%
45.6%
AP
S
8.6%
L
9.8%
itr
o
9.7%
8.6%
11.0%
AP
9.7%
S1
0.6%
.5
2.5%
Lt
s
2.2%
0.7%
0.9%
may-16
0.8%
AP
0.1%
S8
0.2%
Lt
s
0.4%
0.3%
0.1%
AP
0.0%
S
0.4%
Ga
0.7%
lo
n
0.6%
0.8%
0.3%
0.5%
AP
2.7%
S2
3.8%
Lt
jun-16
s
Share por Presentación Centro Sor
3.3%
Cr
4.6%
is t
4.2%
al
2.8%
in
3.7%
a3
2.7%
Sor
5 0
3.2%
2.9%
2.7%
AP
3.1%
S 3.
0.0%
3L
0.3%
TS
1.0%
2.5%
0.7%
jul-16
Ci
0.8%
e
lo
10.4%
37 9.1%
5
9.3%
9.6%
Ci 10.7%
6.8%
el
o
4.0%
4.3%
62
5
3.8%
4.0%
4.0%
2.4%
Ci
2.5%
el
o
4.0%
ago-16
Lt
2.1%
4.6%
1.8%
Ci
0.9%
el
o
1.2%
3l
2.6%
ts
Aq
.
1.5%
u a
4.3%
2.0%
60
0
1.1%
-7
24.1%
50
19.2%
m
l
20.3%
22.4%
21.2%
24.8%
sep-16
Aq
ua
0.1%
5
0.0%
00
0.1%
0.0%
0.0%
0.0%
Cobertura Centro SOR x Marca
Centro Sor
80.0%
74.2%
72.8% 71.9%
71.6% 71.6% 71.0%71.7% 71.3% 71.7% 70.5%
68.6% 69.1% 69.4% 68.7%68.7%69.2% 68.3% 69.1%
70.0% 67.0%
64.3% 65.1%
62.0% 68.5%
60.0%
52.6%
48.5% 50.2%
50.0%
49.6% 48.8% 48.6%
47.4% 46.3%45.9%
46.0% 45.8% 46.0%
40.0% 43.4% 44.1%45.2% 44.7%
42.7%42.1% 41.8%41.5%42.7%43.1%42.9%
30.0%
23.0%
18.4%18.2% 19.6%
20.0% 16.7% 17.1% 23.2% 24.5%
13.7%13.2%12.9% 13.7% 20.8%
11.4%11.9%11.0%10.3% 10.7%
10.0% 9.9% 17.3%
8.4%
10.0%
6.7%
0.0%
5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6 15 016
en fe m m TD TD
Y Y

AP
PS
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
ach
o
4.1%
nc
2.8%
ito
2.2%
1.9%
1.0%
AP
1.8%
S
66.1%
20
69.8%
abr-16
oz
71.6%
68.9%
67.6%
AP
69.4%
S L
12.1%
15.9%
itr
o
14.4%
14.1%
16.9%
AP
S
16.1%
r
0.1%
10
0.5%
oz
0.8%
0.0%
0.0%
0.1%
AP
0.5%
S8
0.5%
Lt
may-16
s
0.8%
0.8%
0.4%
AP
0.2%
S1
.
1.3%
5
2.9%
Lt
s
2.4%
0.7%
0.9%
1.0%
AP
5.9%
S2
7.4%
Lt
s
7.9%
8.1%
8.1%
AP
S
5.7%
4.1%
Ga
jun-16
5.6%
lo
n
5.2%
7.6%
3.7%
AP
S
4.7%
Cobertura Centro SOR x Presentación
3
0.0%
.3
0.6%
Lt
s
2.1%
3.2%
1.0%
Ci
e
1.0%
Centro Sor
lo
17.8%
21.3%
37
5
21.5%
17.9%
22.9%
Ci
e
15.6%
jul-16
lo 8.9%
11.8%
62
5
11.3%
9.8%
10.1%
6.2%
Ci
el
3.3%
o
5.8%
Lt
4.8%
5.7%
3.5%
Ci
e
1.2%
lo
3.0%
Q
3L
2.6%
ts
UA
2.4%
4.3%
60
2.7%
0
ago-16
1.4%
-7
50.2%
50
44.7%
m
l
44.4%
47.8%
45.6%
AQ
48.0%
U
0.0%
A5
0.0%
0 0
0.1%
ri
0.0%
s t
0.0%
al
i
0.0%
na
4.1%
3.4%
35
0
5.1%
4.0%
4.1%
sep-16
Aq
4.4%
ua
0.0%
2
0.0%
Lt
s
0.0%
0.0%
0.6%
0.1%
80%
73% 74%
72% 72% 71% 72% 71% 72% 72%
69% 70% 69% 69% 69% 69%
70% 67% 69% 68%
64% 65%
60% 62%
53%
50%
50%
48% 50% 49% 49%
47% 47% 46%
43% 44% 45% 45% 46%
40% 43% 42% 42% 41% 43% 43% 43%
30% 33%
29% 29% 24%
26% 27% 26% 26% 25% 23% 23%
25% 24% 24% 25% 25% 21%
23% 23%
20% 17% 21% 21% 22% 21% 22%
17%
14% 13% 13% 18% 18% 18%
12% 11% 17%
10% 10% 10% 10% 14%
10% 7% 8%
9% 8% 9% 9% 8% 11%
5% 6% 7% 8% 6% 7% 7% 6%
3% 4% 5% 4% 3% 3% 3%
0%
- 1 5 - 1 5 r- 1 5 r - 1 5 - 1 5 - 1 5 l - 1 5 - 1 5 - 1 5 t - 1 5 -1 5 - 1 5 - 1 6 - 1 6 r - 1 6 r - 1 6 - 1 6 - 1 6 l - 1 6 -1 6 - 1 6
Ja Fe M a A p M a Ju Au Se O c N o De Ja Fe Ma Ap M a Ju Au Se
Share por Empresa Agencia Barberena
Barberena
00%
10.5%
11.8%
9.6%
12.1%
12.7%
13.7%
15.0%
15.8%
15.8%
12.5%
17.2%
18.5%
18.6%
12.8%
20.6%
14.2%
18.6%
17.4%
10.8%
90%
18.0%
22.4%
21.2%
25.8%
80%
70%
54.0%
54.4%
60%
68.2%
64.4%
67.4%
65.4%
60.0%
58.3%
61.3%
65.5%
56.3%
57.2%
66.4%
62.9%
55.7%
62.8%
63.2%
69.7%
76.8%
63.1%
50%
54.5%
61.4%
57.8%
40%
30%
20%
33.3%
29.8%
25.0%
25.0%
24.5%
24.3%
23.8%
22.9%
22.5%
22.2%
22.0%
21.3%
20.8%
18.7%
18.7%
17.2%
16.7%
16.1%
15.3%
10%
12.8%
11.9%
12.0%
8.5%
0%
- 1 5 - 1 5 r -1 5 r - 1 5 - 1 5 - 1 5 l - 1 5 - 1 5 - 1 5 t - 1 5 - 1 5 - 1 5 - 1 6 - 1 6 r - 1 6 r - 1 6 - 1 6 - 1 6 l - 1 6 - 1 6 - 1 6 0 15 016
2
D
2
YT YT

AP
PS
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
ach
o
0.9%
nc
0.5%
ito
0.3%
0.1%
0.2%
0.4%
AP
S
29.4%
20
abr-16
27.6%
oz
35.8%
29.9%
41.6%
41.4%
AP
S
10.2%
L
16.3%
itr
o
9.6%
12.5%
18.7%
AP
13.7%
S1
0.0%
.5
2.2%
Lt
s
1.8%
0.0%
2.2%
may-16
0.0%
AP
0.0%
S8
0.0%
Lt
s
0.0%
0.0%
0.1%
AP
0.0%
S
0.4%
Ga
0.2%
lo
n
0.3%
0.4%
0.2%
0.0%
AP
1.2%
S2
5.0%
Lt
jun-16
s
1.8%
Cr
6.9%
is t
5.2%
al
1.2%
in
12.3%
a3
8.9%
5 0
13.2%
8.0%
8.6%
AP
Barberena
9.6%
S 3
0.0%
Share por Presentación Agencia Barberena
.3
0.0%
LT
S
1.5%
1.7%
1.2%
jul-16
Ci
1.0%
e
lo
17.7%
13.8%
37
5
11.5%
16.5%
9.9%
Ci
7.6%
e
lo
4.2%
4.6%
62
5
4.9%
4.3%
2.0%
1.5%
Ci
0.0%
el
o
2.7%
ago-16
Lt
1.8%
4.4%
0.4%
Ci
0.9%
el
o
0.4%
3l
0.0%
ts
Aq
.
0.5%
u a
0.6%
0.3%
60
0
2.7%
-7
18.7%
50
11.9%
m
l
16.7%
12.0%
8.5%
17.2%
sep-16
Aq
ua
0.0%
5
0.0%
00
0.0%
0.0%
0.0%
0.0%
Cobertura Agencia Barberena x Marca
Barberena
100.0%
88.6%
90.0%
82.4% 80.9%
76.5% 77.0% 76.5% 77.9% 76.5%
80.0% 74.0% 74.0% 74.5% 73.3%
70.8%72.2% 70.8%
68.9% 67.3%
70.0%
67.0% 76.0%
61.7% 72.4%
60.9% 69.7%
60.0%
49.2% 48.7% 47.7%

50.0% 46.8%
42.5% 42.5% 44.0% 43.6%
41.8% 40.8%
37.0% 38.2% 38.1% 38.5% 35.2% 36.9%
40.0% 36.3%
34.6%
32.7% 32.1%
28.3% 29.4% 29.8%
38.3% 38.8% 29.1% 28.7%
27.5%
30.0% 25.5% 24.0% 33.6%
20.6% 21.1% 21.0% 20.2% 21.7%
18.9% 18.3% 28.3%
20.0% 25.5% 26.1% 25.5%
21.8% 13.7%
22.1%
10.0%
12.9%
0.0%
5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6 1 5 01 6
en fe m m TD TD
Y Y

AP
S
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
Pa
ch
on
5.3%
c
4.1%
ito
2.3%
0.8%
0.9%
AP
3.0%
S
68.1%
20
69.4%
abr-16
oz
81.8%
72.0%
79.1%
AP
69.3%
S L
19.1%
31.6%
itr
o
17.0%
22.4%
30.0%
AP
19.8%
Sr
0.0%
10
2.0%
oz
0.0%
0.0%
0.0%
0.0%
AP
S
0.0%
8
0.0%
Lt
may-16
s
0.0%
0.0%
0.9%
AP
S
0.0%
1.
0.0%
5
3.1%
Lt
s
2.3%
0.0%
1.8%
0.0%
AP
6.4%
S2
L
12.2%
ts
5.7%
9.6%
12.7%
AP
S
3.0%
G
4.3%
jun-16
2.0%
lo
n
2.3%
4.0%
4.5%
AP
S
0.0%
3.
0.0%
3
0.0%
Lt
s
4.5%
4.0%
1.8%
Ci
2.0%
Barberena
el
o
37.2%
39.8%
37
5
26.1%
32.8%
Cobertura Agencia Barberena x Presentación
24.5%
Ci
12.9%
el
jul-16
o 13.8%
22.4%
62
5
14.8%
14.4%
10.9%
5.0%
Ci
el
0.0%
o
6.1%
Lt
4.5%
8.8%
1.8%
Ci
1.0%
el
o
2.1%
Q
3L
0.0%
ts
UA
1.1%
1.6%
60
0.9%
ago-16
0-
2.0%
75
46.8%
0
38.8%
m
l
44.3%
32.0%
28.2%
AQ
41.6%
U
0.0%
A5
0.0%
0 0
0.0%
Cr
0.0%
ist
0.0%
al
i
0.0%
na
17.0%
12.2%
35
0
22.7%
10.4%
15.5%
sep-16
Aq
13.9%
u
a
0.0%
2
0.0%
Lt
s
0.0%
0.0%
0.0%
0.0%
100%
90% 89%
82% 81%
80% 77% 77% 76% 78%
74% 74% 74%
71% 72% 71% 72% 76%
70% 69% 67% 67% 73%
60% 62% 61%
50% 49% 49% 48%

47%
42% 42% 44% 42% 44%
40% 37% 38% 38% 37% 38%
35% 35%
33% 38% 39%
29% 32% 30% 29%
30% 34%
30%
27% 28% 28%
25% 27% 24% 25% 26% 25%
20% 22% 22% 23% 21% 20% 21% 22%
21% 21% 20% 22% 21%
18% 19% 18% 19%
14% 16% 15%
10% 14% 14% 13%
10% 10% 11%
9% 8% 9%
10% 7% 10% 7% 7% 12% 3% 10% 6% 6% 13% 17% 16% 5% 13% 12% 15%7%5% 12% 9% 5%
0%
5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6
Share por Empresa Agencia Chiquimulilla
Chiquimulilla
2.0%1.9%
1.2%
1.4%
100%
2.2%
2.3%
2.4%
2.5%
3.1%
3.5%
6.1% 4.3%
4.7%
3.2% 7.2%
2.5%
4.8%5.6%
4.6%6.0%
8.8%
4.4%
90%
21.2%
11.2%
80%
47.2%
45.3%
51.5%
56.8%
54.3%
56.8%
59.1%
57.4%
59.2%
53.8%
54.8%
64.8%
70%
65.8%
62.4%
65.1%
65.0%
63.7%
57.4%
58.7%
59.0%
64.9%
60%
49.4%
52.8%
50%
40%
30%
51.2%
50.9%
46.3%
44.4%
43.2%
42.5%
42.1%
41.2%
40.6%
40.5%
40.1%
35.3%
35.2%
33.8%
20%
32.0%
31.2%
31.1%
30.9%
30.6%
30.3%
28.9%
24.7%
23.4%
10%
0%
- 1 5 - 1 5 r - 1 5 r - 1 5 - 1 5 - 1 5 l - 1 5 - 1 5 - 1 5 t - 1 5 - 1 5 - 1 5 - 1 6 - 1 6 r -1 6 r - 1 6 - 1 6 - 1 6 l - 1 6 - 1 6 - 1 6 0 1 5 01 6
2
D
2
YT YT

AP
PS
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
ach
o
0.0%
nc
1.6%
ito
0.0%
0.1%
0.0%
0.0%
AP
S
30.1%
20
abr-16
34.2%
oz
44.5%
30.3%
36.5%
39.7%
AP
S
6.7%
L
12.8%
itr
o
8.8%
9.6%
17.3%
AP
12.5%
S1
.
1.3%
5
3.5%
Lt
s
2.0%
3.3%
0.0%
may-16
0.0%
AP
S
0.0%
8
0.5%
Lt
s
0.6%
0.0%
0.0%
AP
0.4%
S
0.0%
Ga
2.3%
lo
n
1.5%
3.7%
0.0%
1.0%
AP
S
5.9%
2
7.0%
Lt
jun-16
s
1.8%
Cr
4.5%
is t
4.9%
al
4.2%
in
5.6%
a3
2.7%
5 0
5.9%
1.2%
0.0%
AP
7.3%
S 3
Chiquimulilla
0.0%
.3
0.0%
LT
S
0.0%
6.8%
Share por Presentación Agencia Chiquimulilla
0.0%
jul-16
Ci
1.4%
e
lo
9.4%
1.4%
37
5
2.0%
4.3%
Ci 3.1%
2.5%
e
lo
0.0%
1.0%
62
5
0.0%
1.1%
0.0%
0.0%
Ci
0.8%
el
o
0.8%
ago-16
Lt
0.0%
8.0%
0.0%
Ci
0.0%
el
o
0.9%
3l
0.0%
ts
Aq
.
0.0%
u a
7.7%
1.7%
60
0
0.0%
-7
30.3%
50
24.7%
m
l
31.1%
23.4%
30.9%
31.2%
sep-16
Aq
ua
0.0%
5
0.0%
00
0.0%
0.0%
0.0%
0.0%
Cobertura Agencia Chiquimulilla x Marca
Chiquimulilla
90.0%
83.3% 84.2%
79.5% 78.7% 78.6%
80.0%
73.0% 73.4%
69.9% 71.2%69.0% 71.0% 70.8%
67.2% 68.8%
70.0% 65.0% 66.7%
63.9% 64.6%
62.0% 60.0%
58.6% 60.3% 60.0% 64.1%
68.5%
60.0%
54.1%
63.3% 61.3% 60.9%
56.7% 56.9% 50.0% 57.9% 56.9%56.3%
55.7%
50.0% 53.5% 53.6%
51.6%
39.6% 49.2%47.7% 50.0%
46.6% 47.6%
40.0%
39.3%
30.0%
20.0%
10.1%
8.2% 8.0% 7.7% 6.3%
10.0% 6.3% 7.0% 6.2%
4.5% 4.3%
2.1% 3.4% 2.7% 1.6% 2.4% 3.3% 3.3% 3.1% 2.7%
0.0% 1.4% 0.0% 0.0%
0.0%
-15 -15 r-15 r-15 -15 -15 l-15 -15 -15 t-15 -15 c-15 -16 -16 r-16 r-16 -16 -16 l-16 -16 -16 0 1 5 0 16
e b a y n u o p c v i e b a b y n u o p 2 2
en fe m ab ma ju j ag se o no d en fe m a ma ju j ag se D D
YT YT

AP
S
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
Pa
ch
on
0.0%
c
10.9%
ito
0.0%
1.4%
0.0%
AP
0.0%
S
55.4%
20
73.4%
abr-16
oz
77.1%
65.2%
57.8%
AP
75.4%
S L
7.7%
25.0%
itr
o
8.6%
14.5%
26.6%
AP
24.6%
Sr
0.0%
10
1.6%
oz
0.0%
0.0%
0.0%
0.0%
AP
S
0.0%
8
1.6%
Lt
may-16
s
2.9%
0.0%
0.0%
AP
S
1.8%
1.
3.1%
5
3.1%
Lt
s
2.9%
1.4%
0.0%
0.0%
AP
4.6%
S2
L
9.4%
ts
4.3%
7.2%
4.7%
AP
S
7.0%
G
0.0%
jun-16
12.5%
lo
n
5.7%
23.2%
0.0%
AP
S
10.5%
3.
0.0%
3
0.0%
Lt
s
0.0%
5.8%
0.0%
Ci
1.8%
el
o
7.7%
Chiquimulilla
3.1%
37
5
4.3%
7.2%
6.3%
Ci
7.0%
el
jul-16
o
1.5%
62 1.6%
Cobertura Agencia Chiquimulilla x Presentación
5
0.0%
2.9%
0.0%
0.0%
Ci
el
0.0%
o
1.6%
Lt
0.0%
4.3%
0.0%
Ci
0.0%
el
o
1.5%
Q
3L
0.0%
ts
UA
0.0%
4.3%
60
1.6%
0
ago-16
0.0%
-7
60.0%
50
51.6%
m
l
50.0%
50.7%
68.8%
AQ
57.9%
U
0.0%
A5
0.0%
0 0
0.0%
ri
0.0%
st
0.0%
al
i
0.0%
na
6.2%
3.1%
35
0
5.7%
2.9%
0.0%
sep-16
Aq
8.8%
ua
0.0%
2
0.0%
Lt
s
0.0%
0.0%
0.0%
0.0%
90%
83% 84%
80% 79% 79%
80%
73%
69% 70% 71% 69% 69%
70% 67%
65% 71%
68% 60% 67% 64%
61% 60%
60% 59% 63% 62% 64% 63%
59% 61%
57% 54% 58%
56% 57% 50%
50% 54% 48%
48% 50% 52%
49%
47%
40%
40% 38% 39% 40%
38%
35% 37%
30% 33%
31% 32% 31% 31% 31%
30% 29% 29%
20% 23% 23%

20% 20% 20%
15% 10% 16%
10% 8% 8% 8% 7%
6% 6%
3% 5% 3% 3% 3% 4%
2% 2% 0% 1% 2% 0% 2%
0% 4% 2% 2%
0% 2% 2% 0% 0% 0% 2% 0% 2% 1% 1% 0% 2% 3% 2% 0% 2% 2% 0%
5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6
Ja Fe M a Ap Ma Ju Ju Au Se O c N o De Ja Fe M a A p M a Ju Ju Au Se
Cielo sin APS Aqua sin APS Cob AQUA Cob SALVAVIDAS Cob CIELO
0%
100%
10%
20%
30%
40%
50%
60%
70%
80%
90%
e
5
46.4% 53.0% 0.5%
5
29.0% 69.6% 1.4%
en fe m
5
30.4% 66.6% 3.0%
a ab
5
4.2%
m
40.2% 55.6%
5
27.1% 72.0% 0.8%
a ju
AQUA
5
45.2% 49.1% 5.7%
5
46.1% 49.9% 4.0%
5
38.3% 49.8% 11.9%
ju ag se
5
35.3% 60.5% 4.2%
SALVAVIDAS
5
38.7% 52.6% 8.7%
oc no
5
32.1% 63.7% 4.2%
CIELO
Share por Empresa Agencia Escuintla
5
39.6% 54.3% 6.0%
6
Escuintla
32.7% 59.8% 7.3%
6
41.3% 57.0% 1.7%
SCANDIA
6
45.4% 39.9% 14.3%
6
25.2% 58.1% 16.4%

6
34.3% 48.7% 16.8%

d en fe ma ab ma ju
SHANGRILA
6
20.1% 68.7% 11.0%

6
33.1% 53.7% 11.8%

6
25.5% 48.7% 25.8%

ju ag se
WATTA
6
31.5% 55.1% 12.8%

Y T
2 0
Y
4.0%
D TD
37.6% 58.5%
2
15 016
32.1% 54.4% 13.1%

AP
PS
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
ach
o
0.2%
n
0.5%
cit
o
0.2%
0.1%
0.1%
0.0%
AP
S
50.0%
20
abr-16
44.2%
oz
62.1%
43.9%
40.3%
43.8%
AP
S
3.6%
L
1.0%
itr
o
1.6%
3.0%
5.7%
AP
2.7%
S 1.
0.8%
5
0.0%
Lt
s
0.0%
0.0%
0.0%
may-16
0.0%
AP
S
0.0%
8
0.5%
Lt
s
0.6%
0.7%
0.0%
AP
0.0%
S
0.5%
Ga
0.4%
lo
n
0.6%
0.4%
0.4%
0.5%
AP
S
2.7%
2
2.0%
Lt
jun-16
s
3.7%
Cr
5.7%
i s t
2.0%
al
8.0%
in
0.0%
a3
0.0%
5 0
0.0%
0.0%
0.0%
Escuintla
AP
Share por Presentación Agencia Escuintla
0.0%
S3.
0.0%
3
0.0%
LT
S
0.2%
0.2%
0.0%
jul-16
Ci
0.0%
el
o
9.2%
37 12.4%
5
9.0%
5.8%
17.1%
Ci
9.4%
el
o
3.0%
2.9%
62
5
1.9%
2.4%
6.3%
1.5%
Ci
4.0%
el
o
1.0%
ago-16
Lt
0.0%
1.4%
0.0%
Ci
0.0%
el
o
0.2%
3l
0.5%
ts
Aq
.
0.2%
u
2.2%
a6
2.3%
0
1.8%
0-
75
25.2%
0
34.3%
m
l
20.1%
33.1%
25.2%
31.5%
sep-16
Aq
u
0.0%
a5
0.0%
0 0
0.0%
0.0%
0.0%
0.0%
Cobertura Agencia Escuintla x Marca
Escuintla
90.0%
79.0%
80.0%
73.2%
70.3%
68.7%67.4%
70.0% 66.0% 66.3% 65.4% 66.2% 66.0% 65.6%
60.8% 63.4% 63.0% 63.0% 63.0%
60.7% 59.7% 59.9% 60.6%
60.0% 55.6% 56.9%55.5%
52.0% 51.4%
50.0% 55.0%
53.5% 52.7% 52.3%51.6%
50.3% 51.7% 51.4%
48.5% 48.1% 48.8%
46.2% 46.8% 45.6%
40.0% 45.3%44.8%44.6% 44.8%
42.4% 43.2%
38.7% 31.0%
30.0%
20.2%
18.1% 17.9%
20.0% 23.2%
13.9% 21.7%
10.7% 10.6% 12.0%
8.8% 9.1% 8.8% 8.7% 7.8% 16.9%
10.0% 5.9% 5.0% 6.3%
4.1% 3.9%
1.7%
0.0%
1.0%
- 1 - 1 5 r - 1 5 r - 1 5 - 1 5 - 1 5 l - 1 5 - 1 5 - 1 5 t - 1 5 - 1 5 - 1 5 - 1 6 - 1 6 r - 1 6 r - 1 6 - 1 6 - 1 6 l - 1 6 - 1 6 -1 6
5
0 15 016
e b a y n j u go e p c v c e b y n j u go e p
e n fe m ab ma ju a s o no di en fe ma ab ma ju a s
2
D TD
2
Y T Y

AP
S P
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
a
0.0%
ch
o
1.0%
nc
2.2%
ito
1.1%
0.6%
0.6%
AP
0.0%
S
64.6%
20
62.3%
abr-16
oz
65.0%
68.0%
59.4%
AP
62.4%
S L
3.8%
2.2%
itr
o
2.8%
5.8%
9.0%
AP
S
4.4%
r
0.5%
10
0.5%
o z
0.0%
0.0%
0.0%
0.0%
AP
S
0.0%
8
1.1%
Lt
may-16
s
1.1%
0.6%
0.0%
AP
S
0.0%
1.
1.0%
5
0.0%
Lt
s
0.0%
0.0%
0.0%
0.0%
AP
S
4.3%
2
2.7%
Lt
s
9.4%
5.8%
3.2%
AP
S
10.5%
4.3%
Ga
jun-16
1.6%
lo
n
6.1%
4.7%
1.9%
AP
S
4.4%
3.
0.0%
3
0.0%
Lt
s
0.6%
0.6%
0.0%
Ci
Escuintla
0.0%
el
o
11.0%
18.0%
37
Cobertura Agencia Escuintla x Presentación
5
20.6%
11.0%
29.7%
Ci
21.0%
el
jul-16
o
1.9%
4.4%
62
5
4.4%
5.2%
7.1%
3.3%
Ci
el
1.0%
o
1.1%
Lt
0.0%
1.2%
0.0%
Ci
e
0.0%
lo
0.5%
Q
3L
0.5%
ts
UA
0.6%
2.9%
60
3.2%
0
ago-16
3.3%
-7
51.7%
50
43.2%
m
l
45.0%
52.3%
51.6%
AQ
48.1%
U
0.0%
A5
0.0%
0 0
0.0%
ri
0.0%
s t
0.0%
al
i
0.0%
na
0.0%
0.0%
35
0
0.0%
0.0%
0.0%
sep-16
Aq
0.0%
ua
0.0%
2
0.0%
Lt
s
0.0%
0.0%
0.6%
0.0%
80% 79%
71% 70%
70% 69%
66% 66% 67% 66%
65%
66% 66%
60% 61% 61% 63% 63%
60% 60% 61%
53% 56% 57% 51%
55% 55%
50% 52% 53% 52% 52% 52%
50%
48% 49% 48%
46% 45% 45% 45% 45% 46%
40% 43%
42%
39% 39% 40% 41% 40%
36% 36% 42% 31%
34%
30% 32% 31%
30% 30%
28% 29% 28% 28% 28%
22% 26%
24% 20%24% 23%
20% 21% 18% 17%
14%
11% 11% 12%
10% 9% 9% 9% 9% 8%
7% 15%
4%
9%
5% 4% 15% 10% 11% 11%
1% 2% 9% 7% 5% 7% 7%
4% 3% 5% 3% 3% 5%
0% 0% 2% 1% 2%
- 1 5 - 1 5 r - 1 5 r - 1 5 - 1 5 - 1 5 l - 1 5 - 1 5 - 1 5 t - 1 5 -1 5 - 1 5 - 1 6 - 1 6 r- 1 6 r - 1 6 - 1 6 - 1 6 l - 1 6 - 1 6 - 1 6
Ja Fe Ma A p Ma Ju Au Se O c N o De Ja Fe M a A p M a Ju Au Se
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
e
5
22.5% 56.1% 21.4%
5
19.5% 59.5% 21.0%
en fe m
5
15.2% 65.1% 19.6%
a ab
5
m
14.7% 55.8% 29.5%
5
18.7% 49.5% 31.8%
a ju
AQUA
5
29.1% 55.9% 15.0%
5
16.8% 49.4% 33.8%
5
14.6% 62.3% 23.1%
ju ag se
5
18.1% 56.5% 25.4%
SALVAVIDAS
5
20.1% 49.4% 30.4%
oc no
Share por Empresa Agencia Jalapa
5
9.3% 50.3% 40.4%
CIELO
5
19.2% 60.1% 20.8%
Jalapa
6
11.0% 57.8% 26.6%
6
20.8% 51.8% 23.0%
SCANDIA
6 6 14.4% 51.2% 32.6%
9.5% 43.6% 43.9%

6
7.8% 37.7% 53.6%

d en fe ma ab ma ju
SHANGRILA
6
10.9% 48.1% 37.6%

6
10.3% 39.3% 49.1%

6
9.6% 41.6% 47.2%

ju ag se
WATTA
6
12.1% 54.2% 31.8%

Y T
2 0
Y
D TD
18.8% 56.7% 24.5%

2
15 016
11.8% 47.2% 38.4%

AP
PS
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
ach
o
1.3%
nc
0.0%
ito
0.3%
0.3%
0.1%
0.9%
AP
S
22.5%
20
abr-16
17.0%
oz
24.8%
20.2%
22.6%
23.5%
AP
S
15.0%
L
10.9%
itr
o
14.2%
10.9%
11.9%
AP
17.4%
S1
0.7%
.5
2.3%
Lt
s
2.0%
0.9%
1.4%
may-16
2.1%
AP
0.3%
S8
0.1%
Lt
s
0.0%
0.1%
0.0%
AP
0.0%
S
0.2%
Ga
0.2%
lo
n
0.3%
0.1%
0.1%
0.3%
AP
2.7%
S2
3.7%
Lt
jun-16
s
3.7%
Cr
2.8%
is t
2.6%
al
2.2%
in
0.7%
a3
3.4%
Share por Presentación Agencia Jalapa
5 0
2.6%
Jalapa
4.0%
2.8%
AP
7.9%
S 3
0.0%
.3
1.0%
LT
S
1.1%
5.7%
2.7%
jul-16
Ci
4.5%
e
lo
15.5%
15.5%
37
5
13.5%
14.9%
18.1%
Ci
13.0%
e
lo
9.9%
10.5%
62
5
8.9%
10.0%
10.0%
9.5%
Ci
11.8%
el
o
15.6%
ago-16
Lt
8.3%
11.8%
10.3%
Ci
5.5%
el
o
6.7%
3l
12.0%
ts
Aq
.
6.9%
u a
12.5%
8.8%
60
0
3.7%
-7
9.5%
50
7.8%
m
l
10.9%
10.3%
9.6%
12.1%
sep-16
Aq
ua
0.0%
5
0.0%
00
0.0%
0.0%
0.0%
0.0%
Cobertura Agencia Jalapa x Marca
Jalapa
90.0% 84.8%
78.7%77.6%79.5% 77.6% 78.8% 77.8%

80.0% 75.6% 74.5%
74.4%
71.3% 72.7% 71.7%
70.9%69.5%
67.9%
74.6%
70.0%
63.9% 64.6%65.8%
60.0% 63.4% 55.7% 65.9% 64.3%

53.8%53.5%
51.2% 50.6%51.9%
47.0% 48.8%
50.0% 44.9% 45.6% 45.5% 43.9% 46.3%
43.4% 43.9%
50.0%
37.5% 39.0%
37.8% 37.6%
40.0% 35.5%
41.0% 31.6% 40.7% 39.5% 40.2% 32.8%39.8%
38.1% 40.7%
27.5%28.1% 36.8% 35.4% 36.4% 36.9%
30.0% 35.4%
32.9% 32.9%
28.9%
25.6% 26.0% 27.1%
25.3%
20.0%
20.5% 21.3%
10.0%
0.0%
5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6 15 016
e n fe m m TD TD
Y Y

A
PS
P
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
a
0.0%
ch
o
9.5%
nc
0.0%
ito
1.2%
3.8%
1.2%
AP
4.9%
S
63.1%
20
63.0%
abr-16
oz
76.5%
72.6%
68.6%
AP
62.2%
S L
31.0%
27.2%
itr
o
40.7%
29.2%
25.6%
AP
S
35.4%
r
0.0%
10
0.0%
o z
3.7%
0.0%
0.0%
0.0%
AP
1.2%
S8
0.0%
Lt
may-16
s
0.0%
0.9%
0.0%
AP
S
0.0%
1
2.4%
.5
6.2%
Lt
s
4.9%
2.8%
2.3%
4.9%
AP
11.9%
S2
16.0%
Lt
s
14.8%
13.2%
10.5%
AP
S
6.1%
3.6%
Ga
jun-16
6.2%
lo
n
3.7%
1.9%
1.2%
AP
3.7%
S3
0.0%
.3
3.7%
Lt
s
4.9%
Jalapa
14.2%
Cobertura Agencia Jalapa x Presentación
5.8%
Ci
e
6.1%
lo
48.8%
50.6%
37
5
49.4%
45.3%
48.8%
Ci
e
35.4%
jul-16
lo
39.3%
62 42.0%
5
49.4%
41.5%
34.9%
28.0%
Ci
el
28.6%
o
38.3%
Lt
32.1%
27.4%
26.7%
Ci
9.8%
el
o
23.8%
AQ
3L
22.2%
ts
UA
17.3%
21.7%
60
15.1%
0
ago-16
3.7%
-7
38.1%
50
40.7%
m
l
35.8%
45.3%
37.2%
AQ
40.2%
U
0.0%
A5
0.0%
00
0.0%
ri
0.0%
s t
0.0%
al
i
0.0%
na
3.6%
11.1%
35
0
7.4%
11.3%
7.0%
sep-16
Aq
17.1%
ua
0.0%
2
0.0%
Lt
s
0.0%
0.0%
0.0%
0.0%
90%
85%
80% 79% 79% 79% 78% 79% 78%

74% 76% 75%
71% 73%
71% 70%
70% 68%
66%
64%
65% 66% 64%
60% 63%
56%
54% 53%
51% 51% 52% 50%
50% 47% 49%
45% 46% 45% 44% 44%
41% 43% 41% 41%
40% 38% 38% 39% 38% 38%
36% 40% 40%
33%
36% 37% 35% 35% 36%
30% 28% 28% 33%
32%
27% 27%26%
25% 26% 27%24%
20% 20% 22%
21% 19% 20%
19% 18% 17% 16%
14% 14% 13%
10% 11%
9% 9% 8% 10%
8% 7%
7% 11% 15% 10% 18% 11% 14% 9% 7% 7% 24% 8% 4% 13% 18% 16% 23% 17% 6% 13% 16% 16%
0%
- 1 5 - 1 5 r - 1 5 r - 1 5 - 1 5 - 1 5 l - 1 5 - 1 5 - 1 5 t -1 5 - 1 5 - 1 5 - 1 6 - 1 6 r - 1 6 r - 1 6 - 1 6 - 1 6 l - 1 6 - 1 6 - 1 6
0%
100%
10%
20%
30%
40%
50%
60%
70%
80%
90%
e
5
28.7% 69.3% 2.0%
5
24.5% 66.4% 9.1%
en fe m
5
28.4% 66.9% 4.7%
a ab
5
m
32.9% 62.6% 4.5%
5
23.9% 64.1% 12.0%
a ju
AQUA
5
24.9% 72.4% 2.7%
5
28.9% 66.7% 4.4%
5
20.6% 50.5% 28.9%
ju ag se
5
24.7% 72.3% 3.1%
SALVAVIDAS
5
32.3% 59.2% 8.5%
oc no
5
19.0% 76.7% 4.3%
Share por Empresa Agencia Jutiapa
CIELO
5
28.5% 67.3% 4.3%
Jutiapa
6
20.8% 68.1% 7.4%
6
27.6% 61.7% 7.5%
SCANDIA
6
23.9% 61.4% 12.2%
6
15.8% 76.2% 5.5%

6
15.1% 61.6% 21.6%

d en fe ma ab ma ju
SHANGRILA
6
14.1% 74.5% 8.9%

6
22.1% 59.9% 15.8%

6
18.8% 68.9% 9.5%

ju ag se
WATTA
6
22.9% 70.1% 7.0%

Y T
2 0
Y
D TD
26.4% 65.7% 7.9%

2
15 016
20.1% 66.9% 10.6%

AP
PS
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
ach
o
1.9%
n
0.5%
cit
o
1.3%
1.3%
0.2%
0.8%
AP
S
33.6%
20
abr-16
28.9%
oz
32.9%
28.4%
42.8%
50.6%
AP
S
22.3%
L
15.8%
itr
o
19.2%
17.1%
15.2%
AP
13.8%
S 1.
1.3%
5
6.1%
Lt
s
8.0%
1.3%
1.9%
may-16
0.0%
AP
S
0.1%
8
0.1%
Lt
s
0.3%
0.4%
0.0%
AP
0.0%
S
0.6%
Ga
0.9%
lo
n
1.1%
0.8%
0.5%
0.0%
AP
S
6.5%
2
6.7%
Lt
jun-16
s
8.7%
6.0%
3.6%
AP
2.5%
S3.
0.0%
3
2.6%
LT
S
2.5%
Share por Presentación Agencia Jutiapa
Cr
4.6%
i
Jutiapa
s t
4.8%
al
2.4%
in
9.7%
a3
0.6%
5 0
2.9%
3.0%
0.5%
jul-16
Ci
0.0%
el
o
2.7%
37 9.0%
5
3.4%
7.2%
5.6%
Ci
3.7%
el
o
1.4%
5.5%
62
5
2.5%
2.8%
2.4%
2.7%
Ci
0.9%
el
o
4.1%
ago-16
Lt
2.0%
2.7%
1.0%
Ci
0.6%
el
o
0.5%
3l
3.1%
ts
Aq
.
1.0%
u
3.1%
a6
0.5%
0
0.0%
0-
75
15.8%
0
15.1%
m
l
14.1%
22.1%
18.8%
22.9%
sep-16
Aq
u
0.0%
a5
0.0%
0 0
0.0%
0.0%
0.0%
0.0%
Cobertura Agencia Jutiapa x Marca
Jutiapa
100.0%
88.2% 88.8%
90.0%
83.5%
79.6%
77.8%76.5%78.8% 77.2% 76.4% 77.6%
80.0%
73.8%
71.4%69.8% 70.9% 71.8%70.2% 71.9%
67.6% 67.9%
70.0%
71.7% 72.2%
67.9%
60.0% 55.6%
62.7%
51.0%
48.5%
50.0% 46.1% 45.7%45.2% 46.1%
43.1% 42.2% 42.8%
41.1% 41.3%
37.8% 39.4% 39.1% 39.2%37.9%40.8% 39.7%
40.0% 36.4%
34.7% 34.0%
27.5% 26.2%
30.0%
21.2%
19.2% 25.9%
20.0% 15.2% 16.0% 15.3%
13.6%12.1%
11.2% 11.0% 10.4% 10.6%
9.1% 17.3%
6.3% 7.4% 5.8%
10.0%
10.2%11.2%
7.9%
0.0% 5.9%
2.9%
5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6 1 5 01 6
en fe m m TD TD
Y Y

AP
S
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
Pa
ch
o n
16.7%
3.9%
cit
o
10.2%
6.2%
0.9%
AP
3.4%
S 2
81.4%
0
81.6%
abr-16
z
83.7%
61.7%
77.8%
AP
69.7%
S L
39.2%
32.0%
itr
o
36.7%
25.9%
19.4%
AP
24.7%
Sr
0.0%
10
0.0%
oz
3.1%
0.0%
0.0%
0.0%
AP
S
1.0%
8
0.0%
Lt
may-16
s
1.0%
1.2%
0.0%
AP
S
0.0%
1.
3.9%
5
7.8%
Lt
s
10.2%
1.2%
1.9%
0.0%
AP
S
18.6%
2
16.5%
Lt
s
22.4%
12.3%
5.6%
AP
S
4.5%
8.8%
Ga
jun-16
12.6%
lo
n
15.3%
4.9%
4.6%
AP
S
0.0%
3.
0.0%
3
1.9%
Lt
s
7.1%
2.5%
Jutiapa
0.9%
Ci
0.0%
el
Cobertura Agencia Jutiapa x Presentación
o
5.9%
23.3%
37
5
13.3%
16.0%
10.2%
Ci
7.9%
el
jul-16
o
4.9%
62 16.5%
5
12.2%
8.6%
5.6%
6.7%
Ci
el
2.0%
o
5.8%
Lt
7.1%
4.9%
2.8%
Ci
1.1%
el
o
2.0%
Q
3L
1.9%
ts
UA
2.0%
4.9%
60
0.9%
ago-16
0-
0.0%
75
39.2%
0
37.9%
m
l
37.8%
55.6%
25.9%
AQ
46.1%
U
0.0%
A5
0.0%
0 0
0.0%
0.0%
ir st
0.0%
al
i
0.0%
na
11.8%
3.9%
35
0
9.2%
8.6%
8.3%
sep-16
Aq
4.5%
u a
0.0%
2
0.0%
Lt
s
0.0%
0.0%
0.0%
0.0%
100%
90% 88% 89%

83%
80%
80% 78% 77% 79% 77% 76%
74%
71% 70% 73% 72% 70% 72%
70% 68% 71% 72%
68%
60% 63%
56%
51%
50% 46% 49%
46% 45% 46%
44% 42% 41% 41%
39% 39% 39% 38% 41%
40% 36%
38%
35% 34%
30% 27% 26%
28%
26% 25% 21% 26% 26%25%
24% 19%
20% 21% 21% 22% 20% 17% 16%
19% 15% 20% 14% 21%
11% 17% 17% 18%
11% 15% 10% 11%
10% 6% 7% 6% 8% 12% 9% 13%
6% 10%
10%
3% 13% 10% 9%
7% 6% 5% 4% 4% 4% 7% 6% 8%
3% 6% 7% 4%
0% 2% 2% 0% 1% 0% 2% 3%
5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6
Ja Fe M a A p M a Ju Ju Au Se Oc N o D e Ja Fe M a A p M a Ju Ju Au Se
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0%
e
5
38.6% 60.1% 1.3%
5
32.1% 64.3% 3.7%
en fe m
5
31.9% 68.1% 0.0%
a ab
5
m
35.2% 63.5% 1.4%
5
26.5% 73.1% 0.5%
a ju
AQUA
5
39.1% 58.0% 2.8%
5
35.0% 61.6% 3.4%
5
32.0% 53.3% 14.6%
ju ag se
5
34.6% 63.8% 1.6%
SALVAVIDAS
5
27.1% 66.2% 6.7%
oc no
5
34.2% 64.8% 1.0%
CIELO
5
29.8% 59.8% 10.4%
Share por Empresa Agencia Santa Lucía
6
30.2% 67.1% 2.7%
Santa Lucia
6
32.1% 59.9% 8.0%
SCANDIA
6 6 36.3% 58.0% 5.7%
36.3% 42.7% 20.8%

6
22.8% 71.0% 6.2%

d en fe ma ab ma ju
SHANGRILA
6
27.6% 50.2% 21.7%

6
32.2% 58.5% 8.6%

6
32.3% 51.0% 16.7%

ju ag se
WATTA
6
25.8% 66.6% 7.5%

Y T
2 0
Y
D TD
33.9% 62.9% 3.3%

2
1 5 01 6
30.6% 58.3% 10.9%

AP
S P
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
ach
o
0.1%
n
0.3%
cit
o
0.2%
0.4%
0.1%
0.2%
AP
S
42.2%
20
abr-16
63.2%
oz
43.7%
51.1%
37.4%
55.4%
AP
S
0.3%
L
4.2%
itr
o
4.8%
2.2%
5.3%
AP
7.0%
S 1.
0.0%
5
1.4%
Lt
s
0.0%
0.3%
0.0%
may-16
1.8%
AP
S
0.0%
8
0.2%
Lt
s
0.6%
0.4%
0.6%
AP
0.0%
S
0.1%
Ga
0.5%
lo
n
0.5%
1.1%
0.5%
0.3%
AP
S
0.1%
2
1.3%
Lt
jun-16
s
0.2%
Cr
3.0%
i s t
7.1%
al
2.0%
in
0.0%
a3
0.0%
5 0
0.0%
0.0%
0.0%
AP
0.0%
S
Santa Lucia
3.
0.0%
3
0.0%
LT
Share por Presentación Agencia Santa Lucía
S
0.0%
0.0%
0.0%
jul-16
Ci
0.0%
el
o
14.6%
37 4.6%
5
18.1%
7.7%
Ci 12.3%
6.3%
el
o
6.1%
1.6%
62
5
3.6%
1.0%
4.3%
1.0%
Ci
0.0%
el
o
0.0%
ago-16
Lt
0.0%
0.0%
0.0%
Ci
0.0%
el
o
0.0%
0.0%
3L
ts
0.0%
0.0%
0.0%
0.2%
Aq
35.9%
ua
22.8%
2 0
27.2%
32.2%
31.3%
25.6%
sep-16
Aq
u
0.3%
a5
0.0%
0 0
0.4%
0.0%
0.0%
0.0%
Cobertura Agencia Santa Lucía x Marca
Santa Lucía
90.0%
80.4%
80.0% 76.3% 77.3%
74.3% 75.4%
71.8%72.9% 72.2%72.3% 71.2%
70.1% 69.9% 68.9%
70.0% 65.9% 66.5%67.8%
64.4% 62.9%
69.6%
59.8%
60.0% 64.4% 56.3%
53.0% 61.9%
59.8% 59.3%
50.0%
52.5%53.8%53.1% 51.5%
49.8% 50.8% 50.8% 50.3%50.8% 49.5%
48.6% 47.5%
45.2% 46.7%
40.0% 43.6% 43.9% 43.7%42.8% 43.7% 34.0%
31.1%
35.7%
30.0%
20.6% 20.2% 21.7%
18.8%
20.0% 15.7% 14.8%
8.2% 15.1% 17.3%

10.0% 6.9% 14.1%
4.5% 5.3%
2.8%
0.0% 0.8% 7.1% 8.5%
2.1% 2.3%
0.0%
1.8%
- 1 5 - 1 5 r - 1 5 r - 1 5 - 1 5 - 1 5 l - 1 5 - 1 5 - 1 5 t - 1 5 - 1 5 - 1 5 - 1 6 - 1 6 r -1 6 r - 1 6 - 1 6 - 1 6 l - 1 6 -1 6 - 1 6 0 15 016
e b a y n j u go e p c v c e b y n ju g o e p
2
D
2
YT YT

AP
S P
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
a
0.0%
ch
o
0.5%
nc
1.5%
ito
0.7%
2.1%
0.6%
AP
1.4%
S
59.3%
20
74.9%
abr-16
oz
59.2%
69.6%
61.7%
AP
79.9%
S L
1.1%
9.0%
itr
o
6.1%
5.8%
13.8%
AP
S
16.4%
r
0.0%
10
0.0%
o z
0.0%
0.0%
0.0%
0.5%
AP
S
0.0%
8
0.5%
Lt
may-16
s
0.7%
1.6%
1.2%
AP
S
0.0%
1.
0.0%
5
2.5%
Lt
s
0.0%
0.5%
0.6%
1.9%
AP
S
0.5%
2
3.0%
Lt
s
0.7%
6.3%
14.4%
AP
S
5.6%
1.1%
Ga
jun-16
4.5%
lo
n
2.7%
8.4%
6.6%
AP
S
5.1%
3.
0.0%
3
0.0%
Lt
s
0.0%
0.0%
0.0%
Ci
0.0%
el
Santa Lucía
o
21.2%
14.1%
37
5
31.3%
13.6%
28.1%
Ci
15.9%
Cobertura Agencia Santa Lucía x Presentación
el
jul-16
o
11.1%
6.0%
62
5
8.2%
2.1%
11.4%
4.7%
Ci
el
0.0%
o
0.0%
Lt
0.0%
0.0%
0.0%
Ci
e
0.0%
lo
0.0%
Q
3L
0.0%
ts
UA
0.0%
0.0%
60
0.0%
0
ago-16
0.5%
-7
59.8%
50
46.7%
m
l
50.3%
50.8%
59.3%
AQ
49.5%
U
0.0%
A5
0.0%
0 0
0.7%
ri
0.0%
s t
0.0%
al
i
0.0%
na
0.0%
0.0%
35
0
0.0%
0.0%
0.0%
sep-16
Aq
0.0%
ua
0.0%
2
0.0%
Lt
s
0.0%
0.0%
2.4%
0.5%
90%
80%
80% 76% 77%
74% 75%
72% 73% 72% 72% 71%
70%
70%
70% 67% 68%
64% 63%
66% 64% 60%
60% 59%
62%
53% 53% 54% 56% 60%
50% 51% 51% 50% 51%
50% 49% 53%
44% 45% 50%
43% 47%
40% 44% 44% 44%
34%
36% 36% 31%
34% 33% 33%
30% 32%
29% 28% 30%
27% 20% 27% 28%
24% 25% 22% 24%
20% 24% 23% 21%
20% 22% 21% 17%
20%
16% 15% 18%
15%
14%
10% 8% 16% 19%
8% 7% 16% 13% 7% 16%
5% 9% 6%
2% 5% 3% 5% 4% 5% 3%
0% 1% 0%0% 1% 0% 1% 1% 2% 2%1% 1% 2%1%
5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6
Ja Fe M a A p M a Ju Ju Au Se O c N o De Ja Fe M a Ap Ma Ju Ju Au Se
Share por Empresa Agencia Tiquisate
Tiquisate
100%
90%
80%
46.7%
57.4%
58.3%
59.2%
59.6%
61.4%
62.3%
64.5%
61.7%
57.5%
70%
63.9%
61.4%
66.2%
64.2%
62.9%
68.8%
58.3%
65.2%
64.3%
67.6%
65.2%
57.8%
71.1%
60%
50%
40%
30%
52.7%
41.9%
40.5%
38.9%
38.4%
38.4%
37.1%
36.3%
36.1%
35.8%
35.4%
35.1%
35.0%
33.8%
33.7%
20%
33.0%
32.6%
32.1%
32.1%
31.7%
30.7%
30.6%
27.3%
10%
0%
5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6 1 5 01 6
en fe m m TD TD
Y Y

AP
PS
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
ach
o
1.1%
nc
0.0%
ito
0.3%
0.0%
1.4%
0.2%
AP
S
60.0%
20
abr-16
50.2%
oz
56.3%
50.1%
57.4%
50.6%
AP
S
1.8%
L
5.4%
itr
o
5.8%
5.6%
2.2%
AP
5.1%
S1
0.5%
.5
0.0%
Lt
s
0.0%
0.0%
0.0%
may-16
0.0%
AP
0.4%
S8
0.4%
Lt
s
0.6%
0.1%
0.0%
AP
0.0%
S
0.8%
Ga
1.5%
lo
n
0.0%
1.8%
0.7%
1.6%
AP
1.5%
S2
0.0%
Lt
jun-16
s
0.0%
Cr
4.1%
is t
2.2%
al
0.3%
in
0.0%
a3
0.0%
5 0
0.0%
0.0%
0.0%
Tiquisate
AP
Share por Presentación Agencia Tiquisate
0.0%
S 3
0.0%
.3
0.0%
LT
S
0.0%
0.0%
0.0%
jul-16
Ci
0.0%
e
lo
1.4%
2.5%
37
5
1.0%
0.6%
1.6%
Ci
3.0%
e
lo
0.0%
0.0%
62
5
1.7%
0.0%
0.5%
1.1%
Ci
0.0%
el
o
0.0%
ago-16
Lt
0.0%
0.0%
0.0%
Ci
0.0%
el
o
0.0%
0.0%
3L
Aq
ts
0.0%
u a
0.0%
0.0%
60
0
0.0%
-7
32.1%
50
38.4%
m
l
33.7%
36.3%
32.6%
35.4%
sep-16
Aq
ua
0.0%
5
0.0%
00
0.0%
0.0%
0.0%
0.0%
Cobertura Agencia Tiquisate x Marca
Tiquisate
90.0%
78.0%
80.0% 75.4% 75.0%
74.2%73.8%73.6% 72.9%
71.0% 71.8% 70.8% 71.9%71.4% 71.8%71.7%
69.4%69.4% 69.2% 69.9%
68.1%
70.0%
62.3% 62.5% 70.0%
58.3%
60.0% 56.0%
59.4%
50.0%
52.7%
51.5%
48.4% 48.3% 47.5% 48.2% 46.9%
45.0% 46.5% 45.1%
40.0% 44.9% 44.0% 44.0%
40.0% 41.3%
36.9%38.2%
38.5% 38.1%39.1%
36.4%
30.0%
20.0%
7.8%
10.0%
3.2% 3.6% 3.8% 4.7% 4.8% 3.3% 4.3% 3.0% 4.0% 5.4% 4.0%
2.5% 2.6% 1.7% 2.0% 2.5% 2.5% 2.3%
1.0% 1.0% 1.0% 0.9%
0.0%
- 1 5 - 1 5 r - 1 5 r - 1 5 - 1 5 - 1 5 l - 1 5 - 1 5 - 1 5 t - 1 5 - 1 5 - 1 5 - 1 6 - 1 6 r - 1 6 r - 1 6 - 1 6 - 1 6 l - 1 6 - 1 6 -1 6 0 15 016
e b a y n j u go e p c v c e b y n j u go e p
e n fe m ab ma ju a s o no di en fe ma ab ma ju a s D
2
D
2
YT YT

AP
S
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
Pa
0.0%
ch
on
1.7%
c
0.0%
ito
1.0%
0.0%
3.0%
AP
1.8%
S
72.9%
20
62.3%
abr-16
oz
73.0%
69.1%
71.7%
AP
62.5%
S L
4.2%
4.3%
itr
o
6.0%
8.2%
3.0%
AP
6.3%
Sr
0.0%
10
0.0%
oz
0.0%
0.0%
0.0%
0.0%
AP
S
1.7%
8
0.0%
Lt
may-16
s
0.0%
0.9%
0.0%
AP
S
0.9%
1.
0.8%
5
0.0%
Lt
s
0.0%
0.0%
0.0%
0.0%
AP
S
2.5%
2
0.0%
Lt
s
0.0%
5.5%
3.0%
AP
S
0.9%
6.8%
Ga
jun-16
7.2%
lo
n
1.0%
12.7%
4.0%
AP
S
9.8%
3.
0.0%
3
0.0%
Lt
s
0.0%
0.0%
0.0%
Ci
Tiquisate
0.0%
el
o
2.5%
4.3%
37
5
Cobertura Agencia Tiquisate x Presentación
2.0%
0.9%
4.0%
Ci
4.5%
el
jul-16
o
0.0%
62 0.0%
5
1.0%
0.0%
2.0%
1.8%
Ci
el
0.0%
o
0.0%
Lt
0.0%
0.0%
0.0%
Ci
0.0%
el
o
0.0%
Q
3L
0.0%
ts
UA
0.0%
0.0%
60
0.0%
0
ago-16
0.0%
-7
47.5%
50
59.4%
m
l
44.0%
48.2%
46.5%
AQ
52.7%
U
0.0%
A5
0.0%
0 0
0.0%
ri
0.0%
s t
0.0%
al
i
0.0%
na
0.0%
0.0%
35
0
0.0%
0.0%
0.0%
sep-16
Aq
0.0%
ua
0.0%
2
0.0%
Lt
s
0.0%
0.0%
0.0%
0.0%
90%
80% 78%
75% 74% 74% 74% 75% 73% 75%
72% 72% 72% 71% 72% 72%
68% 69% 69%
70%
69%
60% 58% 58% 62%

63%
59% 53%
50% 48%
48% 51% 45%
49% 47% 48%
45% 46%
44% 44%
40% 41%
40%
37% 38% 38% 38% 39%
36% 35%
30% 31% 31% 31%
29%
25% 25% 25% 25% 27% 27% 26% 27%
25% 25% 25% 24%
20% 23% 22%
21%
10% 8%
3% 4% 4% 3% 3%
5%
3%
5% 3%
3%
4% 3% 4% 5%
1% 1% 1% 2% 2% 1%
5%
0% 0% 2% 1% 3% 1% 1% 3% 1% 2% 2% 1% 3% 4% 0% 1% 3% 3% 1% 3% 4%
5 5 5 5 5 5 5 5 5 5 5 5 6 6 6 6 6 6 6 6 6
Ja Fe M a A p M a Ju Ju Au Se O c N o De Ja Fe Ma A p M a Ju Ju Au Se
Resultados Estudio de Ejecución PDV
Agua Pura
Septiembre 2016

AP Resultados Estudio de Ejecución PDV 09 16

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AP Resultados Estudio de Ejecución PDV 09 16

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Resultados Estudio de Ejecución PDV

• Recurso Humano Motivado, Comprometido y Capacitado

AQUA SALVAVIDAS CIELO SCANDIA SHANGRILA WATTA

78.3%78.2%78.3% 78.5% 78.9% 78.3% 77.5%

AQUA SALVAVIDAS CIELO

AQUA SALVAVIDAS CIELO SCANDIA SHANGRILA WATTA

AQUA SALVAVIDAS CIELO

40% 41% 37% 39%

11.4% 35.9% 50.7%

19.0% 37.9% 43.2%

8.8% 29.5% 58.9%

8.9% 60.6% 30.6%

10.4% 32.2% 56.3%

26.3% 43.5% 30.2%

16.7% 40.3% 41.3%

AQUA SALVAVIDAS CIELO

AQUA SALVAVIDAS CIELO SCANDIA SHANGRILA WATTA

80.0% 75.8% 77.2%75.7% 76.4% 75.8%77.2%76.9%

AQUA SALVAVIDAS CIELO

80% 77% 77% 75% 76% 76% 77%

31.5% 44.8% 23.6%

22.1% 37.2% 40.8%

23.9% 42.9% 28.8%

25.1% 34.6% 40.3%

14.3% 29.1% 56.0%

15.3% 29.7% 52.8%

16.5% 19.4% 63.1%

18.4% 26.8% 54.2%

14.1% 27.5% 56.1%

26.0% 40.1% 33.8%

20.4% 27.2% 51.1%

AQUA SALVAVIDAS CIELO

80% 75% 76%

AQUA SALVAVIDAS CIELO SCANDIA SHANGRILA WATTA

AQUA SALVAVIDAS CIELO

AQUA SALVAVIDAS CIELO SCANDIA SHANGRILA WATTA

AQUA SALVAVIDAS CIELO

40% 45% 42% 43% 47% 46% 39%

34.0% 64.2% 1.9%

33.9% 58.1% 6.4%

37.5% 46.5% 4.5% 11.4%

31.8% 59.8% 7.5%

20.3% 45.8% 13.6% 20.3%

24.7% 66.8% 1.3%

33.2% 54.0% 0.9% 5.2%6.5%

abr-16 may-16 jun-16 jul-16 ago-16 sep-16

AQUA SALVAVIDAS CIELO

26% 49%28% 50% 26% 48%

11.1% 65.8% 21.5%

11.2% 60.2% 27.8%

9.2% 57.3% 32.1%

9.7% 59.2% 30.1%

10.7% 60.0% 28.2%

6.5% 57.7% 34.9%

15.1% 66.3% 18.6%

11.2% 59.9% 27.2%

AQUA SALVAVIDAS CIELO

25.2% 48.9% 26.0%

14.7% 56.6% 27.8%

17.0% 57.6% 25.2%

8.1% 48.1% 42.8%

12.4% 55.0% 32.2%

6.6% 49.1% 43.7%

5.3% 47.3% 46.9%