HEALTHY

TASTY
 Vásquez Meder Anell Brigitte
 Verastegui Espinoza Mariaximena Camila
 Diestra Ramos Dayanna Antuanette
 Cristopher Andre Lopez Torres
 Piero Jesús Vega Asin
  Somos un aliado estratégico en el suministro inteligente de
ingredientes naturales, optimizando el valor para nuestros
clientes mediante tecnologías y servicios diferenciados, con un
HEALTHY TASTY enfoque sustentable, ágil y creativo. Como propósito tenemos
ser la mejor opción en el mercado de ingredientes naturales,
contribuyendo a mejorar la calidad de vida de los
consumidores.

2
 1.
OBJETIVOS
- El objetivo de nuestra empresa se encarga de vender productos naturales que enfoquen un plan nutricional para las personas que van al gimnasio o para
personas que quieran llevar una vida sana con insumos saludables como los snacks que son saludables .Va dirigido a esas personas que les gusta llevar
una vida sana fortaleciendo su sistema inmunológico , evitando enfermedades , teniendo un correcto funcionamiento del sistema digestivo como también
mejorar la calidad del sueño, entre otros.

- Lo que queremos lograr en nuestra empresa es satisfacer el segmento de personas que quieren o necesitan llevar una vis saludable.
- Nuestro objetivo es mejorar la calidad y el estilo de vida del nuestros clientes y que ellos logren un cambio de saludad y peso.
- Queremos generar relación con nuestros clientes a largo plazo y así obtener una publicidad y recomendaciones.
- Tambien la meta que tenemos como empresa es educar a nuestros clientes sobre sus hábitos alimenticios con la finalidad de mejorar y lograr un impacto
positivo.
2. ANALISIS
TARGET
Edad: Actualmente nuestros productos lo
empiezan a consumir desde ya la adolescencia,
ya que es ahí donde se preocupan mas por llevar
un estilo de vida saludable, el promedio de edad
es entre 16-50 años.

Sexo: Masculino y Femenino

Zona geográfica: Lima metropolitana-Central
Sur, los distritos que se han escogidos
son( Barranco, Surco, Miraflores, Chorrillos,
Surquillo, San Borja, San isidro)

Nivel socioeconómico:
A/B: Clase alta: Es el segmento con mas alto
nivel de vida. Básicamente porque son individuos
con un nivel de educativo de licenciatura o
mayor. Viven en casa o departamentos de lujo.

C: Clase media: El perfil de jefe de familia de

estos hogares tienen un nivel educativo de
preparatoria principalmente. Los hogares
pertenecientes a este segmento son casas
propias o departamentos con comodidad.

4
 3. ESTRATEGIA DE
PRODUCTO
 DESARROLLO DE PRODUCTO

 Se comercializaran snack saludables sugeridos por un profesional en

nutrición, donde lanzaremos un producto con 3 variedades de sabores,
para que nuestros consumidores puedan tener opción a elegir y así
brindarles:
• Nuevas características
• Nuevos tributos
• Nuevas mejoras

 Esta estrategia nos funciona muy bien ya que es brindarles obsequios a

nuestros clientes, tanto a nuestros clientes actuales, como potenciales,
esto nos ayudara a:
• Romper el hielo con nuestros clientes
• Recompensar la fidelidad
 Algunos ejemplos de obsequios son los llaveros, fundas para móviles,
etc
5
4.
M  Televisión:

E
Elegimos televisión por ser el medio masivo que combina movimiento,
imagen y sonido captando la atención de los televidentes. Este tiene
amplia cobertura, lo que ayuda al objetivo de la campaña, el cual es
introducir al mercado un producto novedoso y exquisito, para esas

D
personas que les guste alimentarse saludablemente.

 Radio:

I
Elegimos pautear en radio, ya que pensamos que es un medio masivo de
comunicación, que tiene mucha audiencia a cualquier hora y en
cualquier momento, Haremos anuncios referentes a nuestro producto
encontrando la satisfacción y felicidad del consumidor.

O  Redes sociales:
La publicidad por internet se ha convertido en un medio masivo de

S
comunicación en estos últimos años, por eso hemos elegido las redes
sociales, Publicaremos flyers, videos, anuncios, creación de eventos y
promociones de campaña con la finalidad de incentivar a los
consumidores a consumir nuestros productos.

6
 Pautemos en televisión: En el canal 4 América
TV, en el programa " Estás en todas" una vez
por semana, los días lunes, para que las
5.
personas creen una recordación ese día y
durante toda la semana, de que pueden ir a
comer en "Healthy y Tasty".

 Pautemos en radio: En la emisora RPP, en su

programa " Los encendidos”, en el horario de
10:00 am - 12:0 pm, con una cuña radial de 15
segundos, todos los días. CA
N
 Redes Sociales: Facebook, Instagram y Twitter AL
Serán las redes que se encargarán de ES
promocionar nuestros productos, con una
duración de 4 semanas, Publicación de medios
durante todo el día a partir desde las 8:00 am
hasta las 10:0 pm, Horario en el que están más
activas las personas utilizando flyers, videos,
anuncios, creación de eventos, promoción de
campañas etc. Todo esto de lunes a domingo.
7
 6. FORMATOS

Brand Day
Una de las ventajas de este formato es que
proporciona a la marca la capacidad de ser la
publicidad más destacada de la web, mejorando de
manera sobresaliente su visibilidad. El anuncio llega a
integrarse de manera perfecta con la página,
apareciendo en laterales, cabecera, fondo o
desplegables.

8
 $/17, 280
6.
PRESUPUEST
O

9
 REDES
TELEVISIÓN RADIO
SOCIALES

America TV (canal 4) Programa "Estas en todas" todos los lunes Emisora RPP Programa "Los Facebook: $180
Costo mensual: $700 Costo total anual:$8,400 encendidos", anuncio de 15s todos los Instagram: $180
dias Costo mensual: $250 Twitter: $130 Costo
Costo total anual: $3,000 total anual: $5,880

$17,280

7. COSTOS 10
CALENDARIO HEALTHY TASTY

11
 Radio Radio
(10:00am – (10:00am –
12:00pm) 12:00pm)
Television
Radio Radio Radio Radio Radio Radio
Radio
(10:00am – (10:00am – (10:00am – (10:00am – (10:00am – (10:00am –
(10:00am –
12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm)
12:00pm)
Television Radio Radio Radio
Radio Radio (10:00am – (10:00am – (10:00am – Radio EVENTO
(10:00am – (10:00am – 12:00pm) (10:00am – HYPE
12:00pm) 12:00pm)
12:00pm) 12:00pm) 12:00pm)
Television Radio Radio Radio Radio
Radio Radio
Radio (10:00am – (10:00am – (10:00am – (10:00am –
(10:00am – (10:00am –
(10:00am – 12:00pm) 12:00pm) 12:00pm) 12:00pm)
12:00pm) 12:00pm)
12:00pm)
Television Radio Radio Radio Radio Radio Radio
Radio (10:00am – (10:00am – (10:00am – (10:00am – (10:00am – (10:00am –
(10:00am – 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm)
12:00pm)
Television
Radio
(10:00am – 12
12:00pm)
EVENTO HYPE
 Como empresa socialmente responsible
somos consientes de la masiva
contaminacion en las playas, y aun mas
en los meses de verano, por ello
realizaremos una campaña, la cual
consiste en el limpiar la playa Agua Dulce.
 Este evento se realizara: Domingo 16 de
Enero a las 12:00pm.
 Todas las personas que se sumen a la
campaña recibiran un Municipalidad de
Chorrilos y snacks de Healthy Tasty.

13
 FEBRERO
Radio Radio
(10:00am – (10:00am –
12:00pm) 12:00pm)
Television
Radio Radio Radio Radio Radio Radio
Radio
(10:00am – (10:00am – (10:00am – (10:00am – (10:00am – (10:00am –
(10:00am –
12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm)
12:00pm)
Television Radio Radio Radio Radio
Radio Radio (10:00am – Radio
(10:00am – (10:00am – (10:00am –
(10:00am – (10:00am – 12:00pm) (10:00am –
12:00pm) 12:00pm) 12:00pm)
12:00pm) 12:00pm) 12:00pm)
Television Radio Radio Radio Radio
Radio Radio
Radio (10:00am – (10:00am – (10:00am – (10:00am –
(10:00am – (10:00am –
(10:00am – 12:00pm) 12:00pm) 12:00pm) 12:00pm)
12:00pm) 12:00pm)
12:00pm)
Television Radio Radio Radio Radio Radio Radio
Radio (10:00am – (10:00am – (10:00am – (10:00am – (10:00am – (10:00am –
(10:00am – 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm)
12:00pm)
Television
Radio
(10:00am – 14
12:00pm)
 MARZO
Radio Radio
(10:00am – (10:00am –
12:00pm) 12:00pm)
Television
Radio Radio Radio Radio Radio Radio
Radio
(10:00am – (10:00am – (10:00am – (10:00am – (10:00am – (10:00am –
(10:00am –
12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm)
12:00pm)
Television Radio Radio Radio Radio
Radio Radio (10:00am – Radio
(10:00am – (10:00am – (10:00am –
(10:00am – (10:00am – 12:00pm) (10:00am –
12:00pm) 12:00pm) 12:00pm)
12:00pm) 12:00pm) 12:00pm)
Television Radio Radio Radio Radio
Radio Radio
Radio (10:00am – (10:00am – (10:00am – (10:00am –
(10:00am – (10:00am –
(10:00am – 12:00pm) 12:00pm) 12:00pm) 12:00pm)
12:00pm) 12:00pm)
12:00pm)
Television Radio Radio Radio Radio Radio Radio
Radio (10:00am – (10:00am – (10:00am – (10:00am – (10:00am – (10:00am –
(10:00am – 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm)
12:00pm)
Television
Radio
(10:00am – 15
12:00pm)
 ABRIL EVENTO HEALTHY-
FITNESS

Radio Radio
(10:00am – (10:00am –
12:00pm) 12:00pm)
Television
Radio Radio Radio Radio Radio Radio
Radio
(10:00am – (10:00am – (10:00am – (10:00am – (10:00am – (10:00am –
(10:00am –
12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm)
12:00pm)
Television Radio Radio Radio Radio
Radio Radio (10:00am – Radio
(10:00am – (10:00am – (10:00am –
(10:00am – (10:00am – 12:00pm) (10:00am –
12:00pm) 12:00pm) 12:00pm)
12:00pm) 12:00pm) 12:00pm)
Television Radio Radio Radio Radio
Radio Radio
Radio (10:00am – (10:00am – (10:00am – (10:00am –
(10:00am – (10:00am –
(10:00am – 12:00pm) 12:00pm) 12:00pm) 12:00pm)
12:00pm) 12:00pm)
12:00pm)
Television Radio Radio Radio Radio Radio Radio
Radio (10:00am – (10:00am – (10:00am – (10:00am – (10:00am – (10:00am –
(10:00am – 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm)
12:00pm)
Television
Radio
(10:00am – 16
12:00pm)
EVENTO HEALTHY-FITNESS
 Realizaremos un convenio con el gimnasio
" Smart Fit "
 En todo el mes de Marzo con promociones
únicas, a las personas que se matriculen
en el gimnasio recibirán un cupo de
descuento en cualquier producto de
"Healthy tasty“. Ademas podran encontrar
al unos de nuestros snacks en el gimnasio
solo por el mes de Marzo.

17
 MAYO
Radio Radio
(10:00am – (10:00am –
12:00pm) 12:00pm)
Television
Radio Radio Radio Radio Radio Radio
Radio
(10:00am – (10:00am – (10:00am – (10:00am – (10:00am – (10:00am –
(10:00am –
12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm)
12:00pm)
Television Radio Radio Radio Radio
Radio Radio (10:00am – Radio
(10:00am – (10:00am – (10:00am –
(10:00am – (10:00am – 12:00pm) (10:00am –
12:00pm) 12:00pm) 12:00pm)
12:00pm) 12:00pm) 12:00pm)
Television Radio Radio Radio Radio
Radio Radio
Radio (10:00am – (10:00am – (10:00am – (10:00am –
(10:00am – (10:00am –
(10:00am – 12:00pm) 12:00pm) 12:00pm) 12:00pm)
12:00pm) 12:00pm)
12:00pm)
Television Radio Radio Radio Radio Radio Radio
Radio (10:00am – (10:00am – (10:00am – (10:00am – (10:00am – (10:00am –
(10:00am – 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm)
12:00pm)
Television
Radio
(10:00am – 18
12:00pm)
 JUNIO
Radio Radio
(10:00am – (10:00am –
12:00pm) 12:00pm)
Television
Radio Radio Radio Radio Radio Radio
Radio
(10:00am – (10:00am – (10:00am – (10:00am – (10:00am – (10:00am –
(10:00am –
12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm)
12:00pm)
Television Radio Radio Radio Radio
Radio Radio (10:00am – Radio
(10:00am – (10:00am – (10:00am –
(10:00am – (10:00am – 12:00pm) (10:00am –
12:00pm) 12:00pm) 12:00pm)
12:00pm) 12:00pm) 12:00pm)
Television Radio Radio Radio Radio
Radio Radio
Radio (10:00am – (10:00am – (10:00am – (10:00am –
(10:00am – (10:00am –
(10:00am – 12:00pm) 12:00pm) 12:00pm) 12:00pm)
12:00pm) 12:00pm)
12:00pm)
Television Radio Radio Radio Radio Radio Radio
Radio (10:00am – (10:00am – (10:00am – (10:00am – (10:00am – (10:00am –
(10:00am – 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm)
12:00pm)
Television
Radio
(10:00am – 19
12:00pm)
 JULIO
Radio Radio
(10:00am – (10:00am –
12:00pm) 12:00pm)
Television
Radio Radio Radio Radio Radio Radio
Radio
(10:00am – (10:00am – (10:00am – (10:00am – (10:00am – (10:00am –
(10:00am –
12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm)
12:00pm)
Television Radio Radio Radio Radio
Radio Radio (10:00am – Radio
(10:00am – (10:00am – (10:00am –
(10:00am – (10:00am – 12:00pm) (10:00am –
12:00pm) 12:00pm) 12:00pm)
12:00pm) 12:00pm) 12:00pm)
Television Radio Radio Radio Radio
Radio
Radio (10:00am – EVENTO (10:00am – (10:00am – (10:00am –
(10:00am –
(10:00am – 12:00pm) NICE FOOD 12:00pm) 12:00pm) 12:00pm)
12:00pm)
12:00pm)
Television Radio Radio Radio Radio Radio Radio
Radio (10:00am – (10:00am – (10:00am – (10:00am – (10:00am – (10:00am –
(10:00am – 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm)
12:00pm)
Television
Radio
(10:00am – 20
12:00pm)
EVENTO NICE FOOD
 Evento “NICE FOOD” Nos presentaremos
en una feria, donde estaremos
promocionando nuestros productos. El
publico asistente podrá hacer
degustaciones gratis y mediante una
encuesta nos dirá que tan satisfactorio
son nuestros productos, así podremos
mejorar la calidad y el sabor de ellos.

21
 AGOSTO
Radio Radio
(10:00am – (10:00am –
12:00pm) 12:00pm)
Television
Radio Radio Radio Radio Radio Radio
Radio
(10:00am – (10:00am – (10:00am – (10:00am – (10:00am – (10:00am –
(10:00am –
12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm)
12:00pm)
Television Radio Radio Radio Radio
Radio Radio (10:00am – Radio
(10:00am – (10:00am – (10:00am –
(10:00am – (10:00am – 12:00pm) (10:00am –
12:00pm) 12:00pm) 12:00pm)
12:00pm) 12:00pm) 12:00pm)
Television Radio Radio Radio Radio
Radio Radio
Radio (10:00am – (10:00am – (10:00am – (10:00am –
(10:00am – (10:00am –
(10:00am – 12:00pm) 12:00pm) 12:00pm) 12:00pm)
12:00pm) 12:00pm)
12:00pm)
Television Radio Radio Radio Radio Radio Radio
Radio (10:00am – (10:00am – (10:00am – (10:00am – (10:00am – (10:00am –
(10:00am – 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm)
12:00pm)
Television
Radio
(10:00am – 22
12:00pm)
 SEPTIEMBRE
Radio Radio
(10:00am – (10:00am –
12:00pm) 12:00pm)
Television
Radio Radio Radio Radio Radio Radio
Radio
(10:00am – (10:00am – (10:00am – (10:00am – (10:00am – (10:00am –
(10:00am –
12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm)
12:00pm)
Television Radio Radio Radio Radio
Radio Radio (10:00am – Radio
(10:00am – (10:00am – (10:00am –
(10:00am – (10:00am – 12:00pm) (10:00am –
12:00pm) 12:00pm) 12:00pm)
12:00pm) 12:00pm) 12:00pm)
Television Radio Radio Radio Radio
Radio Radio
Radio (10:00am – (10:00am – (10:00am – (10:00am –
(10:00am – (10:00am –
(10:00am – 12:00pm) 12:00pm) 12:00pm) 12:00pm)
12:00pm) 12:00pm)
12:00pm)
Television Radio Radio Radio Radio Radio Radio
Radio (10:00am – (10:00am – (10:00am – (10:00am – (10:00am – (10:00am –
(10:00am – 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm)
12:00pm)
Television
Radio
(10:00am – 23
12:00pm)
 OCTUBRE
Radio Radio
(10:00am – (10:00am –
12:00pm) 12:00pm)
Television
Radio Radio Radio Radio Radio Radio
Radio
(10:00am – (10:00am – (10:00am – (10:00am – (10:00am – (10:00am –
(10:00am –
12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm)
12:00pm)
Television Radio Radio Radio Radio
Radio Radio (10:00am – Radio
(10:00am – (10:00am – (10:00am –
(10:00am – (10:00am – 12:00pm) (10:00am –
12:00pm) 12:00pm) 12:00pm)
12:00pm) 12:00pm) 12:00pm)
Television Radio Radio
Radio Radio Radio EVENTO
Radio (10:00am – (10:00am – (10:00am –
(10:00am –
(10:00am – (10:00am – STREAM
12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm)
12:00pm) HEALTHY
Television Radio Radio Radio Radio Radio Radio
Radio (10:00am – (10:00am – (10:00am – (10:00am – (10:00am – (10:00am –
(10:00am – 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm)
12:00pm)
Television
Radio
(10:00am – 24
12:00pm)
EVENTO STREAM HEALTHY
 Realizaremos una campaña en twitch
donde nos contactaremos con dos de los
streamers más conocidos y mediante la
plataforma nos promocionarán nuestros
productos.
 Hablaremos sobre la producción hasta el
empaque de nuestro producto, así
nuestros consumidores podrán conocer un
poco mas de nuestra marca.

25
 NOVIEMBR
E
Radio Radio
(10:00am – (10:00am –
12:00pm) 12:00pm)
Television
Radio Radio Radio Radio Radio Radio
Radio
(10:00am – (10:00am – (10:00am – (10:00am – (10:00am – (10:00am –
(10:00am –
12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm)
12:00pm)
Television Radio Radio Radio Radio
Radio Radio (10:00am – Radio
(10:00am – (10:00am – (10:00am –
(10:00am – (10:00am – 12:00pm) (10:00am –
12:00pm) 12:00pm) 12:00pm)
12:00pm) 12:00pm) 12:00pm)
Television Radio Radio Radio Radio
Radio Radio
Radio (10:00am – (10:00am – (10:00am – (10:00am –
(10:00am – (10:00am –
(10:00am – 12:00pm) 12:00pm) 12:00pm) 12:00pm)
12:00pm) 12:00pm)
12:00pm)
Television Radio Radio Radio Radio Radio Radio
Radio (10:00am – (10:00am – (10:00am – (10:00am – (10:00am – (10:00am –
(10:00am – 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm)
12:00pm)
Television
Radio
(10:00am – 26
12:00pm)
 DICIEMBR
E
Radio Radio
(10:00am – (10:00am –
12:00pm) 12:00pm)
Television
Radio Radio Radio Radio Radio Radio
Radio
(10:00am – (10:00am – (10:00am – (10:00am – (10:00am – (10:00am –
(10:00am –
12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm)
12:00pm)
Television Radio Radio Radio Radio
Radio Radio (10:00am – Radio
(10:00am – (10:00am – (10:00am –
(10:00am – (10:00am – 12:00pm) (10:00am –
12:00pm) 12:00pm) 12:00pm)
12:00pm) 12:00pm) 12:00pm)
Television Radio Radio Radio Radio
Radio Radio
Radio (10:00am – (10:00am – (10:00am – (10:00am –
(10:00am – (10:00am –
(10:00am – 12:00pm) 12:00pm) 12:00pm) 12:00pm)
12:00pm) 12:00pm)
12:00pm)
Television Radio Radio Radio Radio Radio Radio
Radio (10:00am – (10:00am – (10:00am – (10:00am – (10:00am – (10:00am –
(10:00am – 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm) 12:00pm)
12:00pm)
Television
Radio
(10:00am – 27
12:00pm)
o Los resultados que se esperan del plan de medios realizados por
nuestros productos naturales de Healthy Tasty es que se
enfoquen un plan nutricional para las personas que van al
gimnasio o para personas que quieran llevar una vida sana con
insumos saludables como los snacks como también evitando las
enfermedades . Y satisfaciendo el segmento de personas que
quieren llevar una vida sana por otro lado también mejorar el
estilo de vida un cambio de salud y peso . Así obtener una
publicidad y recomendaciones por los clientes a largo plazo , por
ultimo nuestra meta es educar a los clientes sobre sus hábitos
alimenticios en finalidad de mejorar y lograr un impacto
positivo .

ANÁLISIS
 CITAS BIBLIOGRAFICAS
https://acumbamail.com/blog/plan-de-medios/.

https://www.marketinginteli.com/documentos-marketing/integrated-mar
keting-communications/selecci%C3%B3n-de-canales-de-comunicaci%C3%
B3n-y-medios/
.

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