MANUAL DE IDENTIDAD

STYLE MANUAL
Este manual reúne las herramientas básicas para el correcto uso y
la aplicación gráfica de los logos y typografía del Seminario Bíblico
Río Grande en todas sus posibles expresiones.
Ha sido ideado pensando en las necesidades de todas aquellas
personas responsables de interpretar, articular, comunicar y aplicar
la marca en sus diferentes ámbitos.
Se presentan seguidamente las pautas de construcción, el uso de
tipografías y aplicaciones cromáticas de la marca. El adecuado y
consistente uso contribuirá a que consigamos los objetivos de
identificación y refuerzo de esta misma. Es un proyecto
colaborativo con el Seminario Bíblico Río Grande y el Departamento
de Comunicaciones.

This manual brings together the basic tools for the correct use and
graphic application of Seminario Bíblico Río Grandeʼs logos and
typography.
It has been designed to serve as a general reference for anyone
responsible for promotions, interpretation, printing, social media,
and any other communications.
The following are the guidelines, typography, and color
applications of the brand. Adequate and consistent use of these
guidelines will contribute to a consistent and professional
identification for all Rio Grande publications. This is a collaborative
project between the Seminario Bíblico Río Grande and the
Communications Department.
DESARROLLANDO
LÍDERES CRISTO-CÉNTRICOS
CON UNA COSMOVISIÓN
BÍBLICA PARA LA IGLESIA
GLOBAL.

DEVELOPING
CHRIST-CENTERED LEADERS
WITH A BIBLICAL WORLDVIEW
FOR THE GLOBAL CHURCH
ELEMENTOS DE
MARCA

BRAND
ELEMENTS
 El conjunto de la fuente tipográfica y el símbolo es el
identificador de la marca de uso común en todas las
aplicaciones.

The following combination of typography and seal is the

brand identifier that is intended for general use in all
applications.

Símbolo
Seal

Tipografía
Typography
El Imagotipo (Logo)
The Seal (Logo)
El desarrollo del imagotipo de
nuestra Institución es distintivo
por sus cinco banderas, que
representan los cinco continentes
del mundo simbolizando la visión
del Seminario basados en la Gran

+ Comisión.
The seal of our institution is made
up of five flags that represent the
countries of the world,
symbolizing Rio Grandeʼs vision
to reach all nations in fulfilling
the Great Commission.
 Proporciones
Proportions
La siguient versión vertical es la versión
preferencial de la marca.
The following vertical logo is the preferred
version for normal use.

5.5X

0.7X

1.8X

7.5X X
Proporciones
Horizontal
Proportions
Se ha desarrollado una versión
horizontal para aquellas
comunicaciones donde se ponga en
riesgo la visibilidad de marca.

The horizontal version of the logo is

designed for any communication in
which the vertical logo may not be
appropriate or visible

2X X
 Variantes Departamentales
Department Variants
Es necesario que cada departamento del Seminario
guarde la uniformidad y la integridad de la nueva
imagen, por esto, se han desarrollado versiones del
logo de acuerdo a cada una de las áreas en que se
divide el funcionamiento del mismo.

Each department, when distinguishing its

communications may use a variant of the primary logo.
This logo must fall within the following brand variants.

DEPARTAMENTO DE ADMISIONES

*Cada departamento tiene su versión original

(vertical y horizontal), que se debe usar
unicamente con el color alterno permitido de la
marca.
El nombre del departamento queda inferior al
logo en fuente Cinzel, justificado con la tipografía.
Each department may use their logo in both
vertical and horizontal logos, using only approved
colors.
The name of the department must be located
below the logo, in Cinzel font, and justified to the
typography.

ESTUDIOS EN LINEA
Colores Oficiales
Official Colors
PANTONE 2757 C

RGB: 0 30 96
HEX/HTML: 001E60
CMYK: 100 96 31 28

El imagotipo del Seminario The seal of the Seminario Bíblico

Bíblico Río Grande constituye la
imagen visual más inmediata de
nuestra marca.
La versión preferencial es el azul
oficial de la imagen sobre fondo
blanco, aunque hay versiones
alternas.
La versión en CMYK será para
todas las comunicaciones
impresas, internas y externas, y
debe presentarse siempre de
forma limpia en las
presentaciones correctas
descritas en este manual. La
versión RGB* será para las
aplicaciones digitales.
Este imagotípo se puede usar en
negro.
Río Grande represents the
immediate visual image of our
branding.
The preferred version of this logo
is the official blue image on a
white background, although
alternatives are available.
The CMYK version of the color is
to be used for all printed
communications, both internal
and external. It must be
presented in the correct form
demonstrated in this manual.
The RGB version will be utilized
in digital applications.
This logo may also be used in
black
Versiones alternas
Alternate Versions
 La versión negativa The primary negative
principal y la más version (white) will be
recomendada será la que used on a plain, official
utilicemos sobre el fondo blue background.
de color azul plano
Pantone® 2757 C Pantone® 2757 C

Sin embargo, existen otras There are also three

tres versiones alternas alternate backgrounds
más, sobre las que that may be used. Any
únicamente la marca other colors are not to be
puede ser reproducida used for official
según los colores oficiales publications.
de marca.

Pantone 2757 C Pantone 2160 C Pantone 2332 C Pantone Black 6 C

R:0 G:30 B: 96 R:66 G:108 B: 147 R:136 G:134 B: 134 R:0 G:0 B:0
C:100 M:96 Y:31 K:28 C:80 M:55 Y:24 K:4 C:49 M:42 Y:42 K:5 C:72 M:68 Y:67 K:88
#001E60 #426C93 #888686 #000000
Versiones alternas
Alternate Versions
Usos Correctos Correct Usage
La solidez y constancia del
entorno visual y de la
identidad de marca del
Seminario Bíblico Río Grande
dependen de que todas las
personas involucradas en su
implementación hagan un
uso correcto de nuestra
identidad.
Siempre que sea posible se
aplicará la imagen visual del
Seminario Bíblico Río Grande
en su versión principal. En el
caso que no sea posible por
razones gráficas se utilizará la
versión horizontal o sobre los
fondos establecidos o fotos en
publicacónes.

The strength and consistency

of the visual language and
brand identity of Seminario
Bíblico Río Grande depends
on the correct use of our
identity by all those involved
in its implementation.
Whenever possible, the visual
image of the Seminario
Bíblico Río Grande will be
applied in its main version. In
case it is not possible for
graphic reasons, the
horizontal version will be
used or accepted alternates
including placement over
pictures in certain
publications.
Incorrect Usage Usos Incorrectos
El mal uso de la identidad
gráfica daña la coherencia del
sistema. Esta página
ejemplifica algunos posibles
usos incorrectos que deben
evitarse.
En ningún caso se harán
modificaciones de los tamaños
o proporciones. Se prohiben
los fondos diferentes. Tampoco
gire el logo sino maneje la
estructura del mismo.

Improper use of the brand

identity damages the
coherence of the system. This
page illustrates some possible
incorrect uses that must be
avoided.
Under no circumstances should
the proportions of the logo be
modified. Alternate fonts are
SEMINARIO
also prohibited along with
inappropriate colors. BÍBLICO

Cualquier logo previo NO será permitido.

Any previous logos are also not permitted.
 TIPOGRAFÍA PRINCIPAL
PRIMARY FONT
The primary font is Cinzel. The font is Fuentes tipográficos
available free of cost, and supports
most of the languages. The Cinzel Font Typefaces (Fonts)
comes with 6 weights (normal+italic),
but Extra Bold and Black weight should
only be used in special circumstances.

Cinzel Regular
Cinzel font is AaBbCcDdEe123
free for
commercial
use. ab cdefghij klm nop
qrst uwx yz
AB CDEFGHIJK LMNOP CINZEL

QRS TUWXYZ *Arreglo de

01 23456789

Aa
àáâãäåæçèéêëìíîïðñ
Cinzel Font ò óôõ ö÷øù úûüý þÿ
supports most ÀÁ ÂÃ ÄÅÆÇÈÉÊËÌÍÎÏÐ
languages, ÑÒ Ó Ô ÕÖ
and is AB CČ ĆDĐEFGHI JKLM
constantly NOP QRSŠTUVW X YZ Ž
developed. ab c č ćdđefgh i jkl m
nop qrsštu vw xyz ž 12
345 67890‘?’“!”(% )[ #]{ @
}/&\<- Cinzel Regular
+÷ ×= >®©$€£¥¢:; , . *

Font Weights
Regular AaBbCcDdEe123
Medium AaBbCcDdEe123
SemiBold AaBbCcDdEe123
Bold AaBbCcDdEe123
ExtraBold AaBbCcDdEe123
Black AaBbCcDdEe123
https://fonts.google.com/specimen/Cinzel
 Tipografía Alterna
Las fuentes se
encuentran en los Secondary Font
The secondary font is Source® Sans
enlaces al final de la Pro. The font is available free of cost,
página. and supports most of the languages.
The Source® Sans Pro Font comes
with 6 weights (normal+italic), but
Extra Light weight shouldnʼt be used.
The fonts may be
downloaded using Source® Sans Pro Regular
Source® Sans
the links at the Pro is free for
AaBbCcDdEe123
bottom of the page. commercial
ab cde fgh ij kl mno pq rst u
use.
w xyz
AB CD E FG HIJK LMN O PQ R
STU WXYZ
0 12 3 45 67 89
£ !@# $%^ &*( )_+ -
= []{ }; ʼ \, . /: ” | <>?

Aa
Source® Sans Pro
Regular
Cinzel Font
supports most
languages,
and is
constantly
developed.
àá âãäåæ çè é ê ë ì í îï ðñ òó ô
õö÷ øù úû üý þÿ
ÀÁÂÃÄÅÆ ÇÈÉ ÊËÌÍ Î Ï Ð Ñ Ò
ÓÔÕ Ö

Font Weights
Light AaBbCcDdEe123
Regular AaBbCcDdEe123
Bold AaBbCcDdEe123
Black AaBbCcDdEe123
Black AaBbCcDdEe123
https://fonts.google.com/specimen/Source+Sans+Pro
 Nombre Oficial
Official Name

El nombre oficial es Seminario Bíblico Río Grande, tanto en inglés como en español.
NO se pueden utilizar abreviaturas en ningún momento.
(Ejemplos: RGBI, RGBM, RGBC, SBRG, IBRG)
En aras de la brevedad, cualquier documento puede comenzar con Seminario
Bíblico Río Grande y especificar un nombre alternativo.
Los nombres alternativos pueden ser Río Grande o Seminario. En ningún momento
deben utilizarse las palabras "instituto" o "colegio".
Ejemplo de sustitución adecuada: "El Seminario Bíblico Río Grande (en adelante Río
Grande) fue fundado en 1946. Desde entonces, Río Grande ha estado formando
fielmente líderes centrados en Cristo con una cosmovisión bíblica para la iglesia
global."

The official name is Seminario Bíblico Río Grande in both English and Spanish.
NO abbreviations may be used at any time.
(Examples: RGBI, RGBM, RGBC, IBRG, SBRG)
For brevity, any document may begin with Seminario Bíblico Río Grande and specify
an alternate name.
Alternate names may be Rio Grande or Bible College. At no time should the words
“institute” or “seminary” be used.*
Example of proper substitution: “The Seminario Bíblico Río Grande (hereafter
referred to as Rio Grande) was founded in 1946. Since then, Rio Grande has been
faithfully developing Christ-centered leaders with a biblical worldview for the global
church.”
 Dirección Oficial
Official Address

Rio Grande Bible Ministries

or
Seminario Bíblico Río Grande
4300 South Business Highway 281
Edinburg, TX 78539-9650
4300 S Bus Hwy 281
Edinburg, TX 78539

*Certain legal documents may include Rio Grande Bible Institute as a legal name.
 Membrete del Seminario
Seminario Stationery
NOMBRE
DEPARTAMENTO XXXX

(xxx) xxx xxxx

xxxx@riogrande.edu

4300 S Bus Hwy 281

www.riogrande.edu Edinburg, TX 78539

Seminario Bíblico Río Grande

4300 S Business Highway 281
Edinburg, TX 78539-9650

4300 S Business Highway 281

Edinburg, TX 78539-9650
 Desarollando líderes Cristo-céntricos
con una cosmovisión bíblica
para la iglesia global

+1 (956) 380-8100 rgbimail@riogrande.edu www.riogrande.edu

Campus: 4300 S Bus Hwy 281 Edinburg, TX 78539-9650
Canada: 103-2005 St Mary's Rd. Winnipeg, MB R2N 4P1
Aplicaciones
Mockups

Since 1946
The Seminario Bíblico Río Grande has been training
pastors, missionaries, leaders, and Christian Educators
to serve the Spanish-speaking world and beyond.
Today, our graduates serve in nearly every Spanish-
speaking country, the United States, Canada, and
across the globe.
Developing Chris
Biblical Wor
Accredited Biblical Educa
Our 4-year Bible degree is taught predominantly in Spanish,
biblically sound education that theologically and practically
tomorrowʼs leaders to fulfill the Great Commission.
We offer a Bachelorʼs Degree in Biblical Studies that is accre
Association for Biblical Higher Education, recognized by the
Department of Education.
Our 4-year Bible degree has 4 areas of emphasis.
- Pastoral Studies
- Missions
- Christian Education
- Womenʼs ministries
We also offer 1 and 2 year diplomas and an
Associates degree.
Accessible Biblical Education
Rio Grande offers all their Bible courses and degrees for on
students, enabling students from all over the world and ev
life and ministry to grow in their Biblical knowledge and ac
accredited degree to help them faithfully fulfill their calling
service.
 Example Brochure

Rio Grande Bible Ministries

st-Centered Leaders with a
rldview for the Global Church
ation A Focus on Missions
, provides a Rio Grande is dedicated to global missions.
y equips For over six decades Rio Grande has trained career
missionaries and laymen in Spanish language and culture in
edited by the the Intercultural Studies Program. This two-semester
e US intensive of Spanish grammar and phonetics incorporates
Scripture memorization, chapels, personal tutoring, and
ministry involvement to prepare students for ministry in a
Spanish-speaking context.
Each year, Rio Grande students travel across the globe to
serve in missions.
To better equip churches for missions,
Rio Grande Global trains and mentors Spanish-speaking
churches to become involved in and sustain missions in
their home country and abroad.

Practical Experience
Our classroom teaching is reinforced by ongoing experience
For more information on the Bible in churches, ministries, and missions both locally and
nline College or the Intercultural Studies throughout the world.
Program, please contact: Through practical ministries, internships, and mission trips
very walk of Maribel MendonÇa
chieve an our students graduate with the skills, habits, and
admisiones@riogrande.edu
g in Christʼs 956 380 8111 experience that prepare them for a lifetime of effective
ministry service.