BK Guia App Adobe Leroy Merlin App v1

LEROY MERLIN
TAGGING GUIDE
VERSION 1 (2018.06.15)
1
0 VERSION HISTORY
VERSION DETAIL AUTHOR NOTES
1 2018.06.15 email1 (@dbi.io) Versión inicial de la guía de etiquetado

email2 (@dbi.io)
2
INDEX
1. REQUIREMENT DEFINITION
2. TAGGING CODE
3. TAGGING DETAIL
3
01
REQUIREMENT DEFINITION
LEROY MERLIN APP
4
1 REQUIREMENT DEFINITION
REQUISITE CONTEXT DATA TAXONOMY EXAMPLE DESCRIPTION
- events - - -
RF 1.1.1 page.type <type> home recoge la tipologia de la pantalla en el cms: home,category,family,product,cart,checkout,search,tienda, listas, outlet
RF 1.1.2 page.hierarchy <hierarchy> productos|calefacción recoge todos los niveles de navegación del site
RF 1.1.3 page.name <name> productos:calefaccion Identifica una estructura de nombres de pantalla únicos, concatena los valores, section, category, subcategory n.
RF 1.1.4 page.section <section> productos recoge el primer nivel de navegación del site por el que se está navegando
RF 1.1.5 page.category <category> calefaccion captura el segundo nivel de categorización del contenido
RF 1.1.6 page.subcategory1 <subcategory1> muebles de baño captura el tercer nivel de categorización del contenido
RF 1.1.7 page.subcategory2 <subcategory2> muebles de baño captura el cuarto nivel de categorización del contenido
RF 1.1.8 page.subcategory3 <subcategory3> - captura el quinto nivel de categorización del contenido
RF 1.1.9 page.subcategory4 <subcategory4> - captura el sexto nivel de categorización del contenido
RF 1.1.10 page.subtype <subtype> productlist biggrid identifica el template de la tipologia de pantalla
RF 1.1.11 page.error <name> nombre de la pantalla identifica lapantalla de error
RF 1.1.12 global.access <access> app dispositivo de acceso: app
RF 1.1.13 global.hour <hh:mm:ss> 0,6460763889 hora de conexión en formato hh:mm:ss
RF 1.1.14 global.day <day> miercoles día de la semana (lunes, martes, etc)
RF 1.1.15 global.typeday <week|weekend> week tipología del día de la semana
RF 1.1.16 comparative.sku <sku> - sku de los productos comparados
RF 1.1.17 comparative.category <category> - categoría de los productos comparados
RF 2.1.1 search.position <position> 4 recoge la posición del termino de busqueda
RF 2.1.2 search.keyword <keyword> mamparas captura el término de búsqueda
5
RF 2.1.3 search.number <number> 3 recoge el número total de busquedas realizadas con el buscador.
RF 2.1.4 search.results <results> 345 número total de resultados.
RF 2.1.5 search.page <page> 01/01/1900 página desde la que se realiza la búsqueda
RF 2.1.6 search.sku <sku> 29299283 sku del producto clickado en la página de resultados
RF 2.1.7 search.filter.price <price> 10€- 50€ filtro monetario página de resultados
RF 2.1.8 search.filter.category <category> jardin filtro de la categoria pagina de resultados
RF 2.1.9 search.filter.manufacter <manufacter> katcher filtro de marca pagina resultados
RF 2.1.10 search.filter.order <order> nombre ascendente ordenar por orden
RF 2.1.11 search.filter.range <range> - ordenar por rango
RF 3.1.1 user.id <user id> 1983459 id de ususrio logado (mismo que en crm)
RF 3.1.2 user.marketingcloudid <user client> 1234567890123456-6543210987654321 id del marketing cloud
RF 3.1.3 user.gender <hombre|mujer> hombre recoge el sexo del usario cuando hay login
RF 3.1.4 user.age <age> 24 recoge la edad del usuario cuando hay login
comenzaremos con una variable personalizada con 0 compras

RF 3.1.5 user.loyality <loyality> 3 y cada vez que se hace una compra, incrementararemos la cuenta.de esa manera podremos seguir diferentes niveles de compra
de los usurios registrados.
RF 3.1.6 user.type <cliente|no cliente> cliente recojera si el usario esta logado o no
RF 3.1.7 user.typeclient <particular|empresa> particular identificara si en el proceso de pago es una empresa o un usuario normal
RF 3.1.8 user.recurrency <new|recurrent> new indentificara la recurrencia del usario
RF 3.1.9 user.housing <tipo vivienda> chalet tipo de vivienda del usuario.
RF 3.1.10 user.customer <si|no> si idenficara si el usuarios ya ha realizado una compra en leroymerlin.
RF 3.1.11 user.socio <si|no> no idenficara si el usuarios es socio.
6
RF 3.1.12 user.login <si|no> si -
RF 3.1.13 user.typelogin <fb|g+|registro> fb Identifica si en el proceso de pago es una empresa o un usuario normal
RF 3.1.14 user.gps.longitud <longitud gps> - -
RF 3.1.15 user.gps.latitud <latitud gps> - -
RF 4.1.1 store.region <region> norte segun division de lm para los hi : norte, sur ....
RF 4.1.2 store.city <city> barcelona ciudad o comunidad de la tienda
RF 4.1.3 store.center <center> sant cugat nombre de la tienda
RF 4.1.4 store.search.keyword <keyword> - -
RF 5.1.1 product.name <product name> detector de movimiento chacon fo2004 nombre del producto
RF 5.1.2 product.id <product id> 29.4 sku del producto
RF 5.1.3 product.price <product price> 23.1 precio del producto
RF 5.1.4 product.oldprice <product oldprice> 29,9 en caso de oferta primer precio del producto
RF 5.1.5 product.specialprice <product specialprice> 2490% precio del producto en oferta
RF 5.1.6 product.financing <product financing> 24€-3meses precio del producto financiado
RF 5.1.7 product.discount <product discount> 0,12 % de descuento de producto
RF 5.1.8 product.category <product category> baños categoria del producto (breadcrumb desde la categoria a sucategoria5)
RF 5.1.9 product.subcategory1 <product subcategory1> muebles de baño captura el segundo nivel de categorización del contenido
RF 5.1.10 product.subcategory2 <product subcategory2> espejos baño captura el tercer nivel de categorización del contenido
RF 5.1.11 product.subcategory3 <product subcategory3> subcategory3 captura el cuarto nivel de categorización del contenido
RF 5.1.12 product.subcategory4 <product subcategory4> subcategory4 captura el quinto nivel de categorización del contenido
7
product.availabilit
RF 5.1.13 <si|no> si recoge si esta disponible online
y.online
product.availabilit
RF 5.1.14 <si|no|bajo pedido> si recoge si esta disponible en la tienda seleccionada
y.shop
product.itemshop
RF 5.1.15 <1|2|3|...> 2 número de items añadidos al carrito
pingcart
RF 5.1.16 product.calculator <product calculator> 70 numero de metros del producto introducidos en la calculadora
product.ecoopcio
RF 5.1.17 <si|no> no si es eco opción
n
RF 5.1.18 product.brand <product brand> chacon marca del producto
RF 5.1.19 product.flash <si|no> si si pertence al catalogo de venta flash
product.flash.dura
RF 5.1.20 <product flash duration> 22 dias duración de la venta flash
tion
RF 5.1.21 product.flash.end <product flash end> 20 horas tiempo de restante de la venta flash
product.flash.cate
RF 5.1.22 <product flash category> categoria de venta flash categoria del producto (breadcrumb desde la categoria a sucategoria5)
gory
variable que identifica si el producto esta dentro de la acción comercial

RF 5.1.23 product.opecom <si|no> si
(si tiene descuento en amarillo y no pertence a outlet o venta flash)
RF 5.1.24 product.state <oferta|novedad|hemos bajado el precio|eco-opciones> oferta -
RF 5.1.25 product.type <product type> a,b,c,d tipo de gama a la que pertence el producto
RF 5.1.26 product.topaje <product topaje> product topaje topaje al que pertence el producto
RF 5.1.27 product.shipping <product shipping> 8,99 gastos de envio del producto
product.richreleva
RF 5.1.28 <si|no> si el producto viene desde un click en el modulo de rich relevance
nce
RF 5.1.29 product.quartile <produc quartile> 1,2,3,4 cuartil al que pertenece el producto
product.previous
RF 5.1.30 <product previous module> rich relevance .... nombre del modulo ultimo modulo de interacctuación
module
product.timeclickc
RF 5.1.31 <product time collect> 3 dias tiempo de recogida del producto en tienda
ollect
product.timeshippi
RF 5.1.32 <product time shipping> 5 dias tiempo de entrega del producto
ng
8
RF 5.1.33 product.sample <product sample> si|no posee muestra el producto
RF 5.1.34 product.rating <product rating> 3 número de estrelllas que tiene el rating de productos
product.productlis
RF 5.1.35 <product list position> 16 posición que ocupa en el listado de producto.solo se debe informar cuando el user venga de un listado de producto de producto
tposition
RF 5.1.36 product.cycle <vivo|muerto|nonato> vivo define el estado del producto es decir si se vende es vivo, sin
RF 5.1.37 product.stock <product stock> 5 valor numerico de las unidades restantes en la tienda
RF 5.1.38 product.scanner <si|no> si si el visionada de la ficha de producto viene de un scaner
RF 5.1.39 product.label <oferta|new|etc> oferta estado de la etiqueta asociada al producto
RF 6.1.1 transaction.id <transaction.id> 134568 Identifica el número de referencia de las transacciones
transaction.paym
RF 6.1.2 <tarjeta visa|transferencia|...> tarjeta visa Identifica la tipologia de pago
enttype
transaction.shippi
RF 6.1.3 <"X" horas> 24 horas Identifica el tipo de metodo de envio
ngmethod
transaction.shippi
RF 6.1.4 <transaction.shipping> 8.99 Identifica los gastos de envio en precio
ng
category;product;quantity;price;eventN=X[|eventN2=
X2];eVarN=merch_category,category;product;quantit
transaction.produ
RF 6.1.5 <transaction.product> y;price;eventN=X[|eventN2=X2];eVarN=merch_catego Identifica la lista de articulos comprados en la transacción con sus variables de producto.
ct
ry
RF 6.1.6 transaction.value <transaction.value> 235 Identifica el valor total de la transacción
RF 6.1.7 transaction.cupon <transaction.cupon> leroynavidad 15 Identifica el nombre del cupon usado o Id de la targeta
transaction.userty
RF 6.1.8 <particular|empresa|invitado> particular Identifica el tipo de facturación que hace la transacción
pe
transaction.shippi
RF 6.1.9 <transaction.shippingtype> - Identifica la tipologia de selección de gastos de envio
ngtype
RF 7.1.1 event - - -
RF 7.1.2 event.category - - -
RF 7.1.3 event.action - - -
RF 7.1.4 event.label - - -
9
02
TAGGING CODE
LEROY MERLIN APP
10
2 SDK implementation
Android SDK 4.x for Experience Cloud Solutions: Android

A document which explains step by step
SDK 4.x for Experience Cloud Solutions allows you to measure
how to implement Android SDK 4.x for
native Android applications, deliver targeted content in your app,
Experience Cloud Solutions is attached
and leverage and collect audience data through audience
in the delivery.
management.
iOS SDK 4.x for Experience Cloud Solutions: iOS SDK 4.x for
A document which explains step by step
Experience Cloud Solutions lets you measure native Apple
how to implement iOS SDK 4.x for
iPhone and iPad applications, deliver targeted content within
Experience Cloud Solutions is attached
your apps, and leverage and collect audience data through
in the delivery.
Audience Manager.
11
2 IOS TAGGING CODE
trackState
NSMutableDictionary *contextData = [NSMutableDictionary dictionary];

DEFINITION: STATES are the different
SCREENS or VIEWS in your application. Each
[contextData setObject:@"<value>" forKey:@"appName"]; time a new state is displayed in your application,
for example, when a user navigates from the
[contextData setObject:@"<value>" forKey:@"section"];
home page to the news feed, you should send a
[contextData setObject:@"<value>" forKey:@"contentLevel1"]; trackState call.
[contextData setObject:@"<value>" forKey:@"contentLevel2"];

[contextData setObject:@"<value>" forKey:@"contentLevel3"]; * All contextData values are defined at 3.
Tagging Detail
[contextData setObject:@"<value>" forKey:@"contentLevel4"];
[contextData setObject:@"<value>" forKey:@"stepNumber"];
[contextData setObject:@"<value>" forKey:@"screenName"];
[contextData setObject:@"<value>" forKey:@"language"];
[contextData setObject:@"<value>" forKey:@"country"];
[ADBMobile trackState:@"<screen name value>" data:contextData];
12
2 IOS TAGGING CODE
trackAction
NSMutableDictionary *contextData = [NSMutableDictionary dictionary];

DEFINITION: ACTIONS are the EVENTS that
occur in your app that you want to measure.
[contextData setObject:@"<value>" forKey:@"screenName"]; Actions are not tracked automatically, so you
must call trackAction when an event that you
[contextData setObject:@"<value>" forKey:@"eventDetail"];
want to track occurs
[contextData setObject:@"<value>" forKey:@"eventErrorDetail"];
[ADBMobile trackAction:@"myapp.eventName" data:contextData]; * All contextData values are defined at 3.

Tagging Detail
13
2 ANDROID TAGGING CODE
trackState
HashMap<String, Object> digitalData = new HashMap<String, Object>();

DEFINITION: STATES are the different
SCREENS or VIEWS in your application. Each
digitalData.put("appName", "<value>"); time a new state is displayed in your application,
for example, when a user navigates from the
digitalData.put("section", "<value>");
home page to the news feed, you should send a
digitalData.put("contentLevel1", "<value>"); trackState call.
digitalData.put("contentLevel2", "<value>");
digitalData.put("contentLevel3", "<value>"); * All contextData values are defined at 3.
Tagging Detail
digitalData.put("contentLevel4", "<value>");
digitalData.put("stepNumber", "<value>");
digitalData.put("screenName", "<value>");
digitalData.put("language", "<value>");
digitalData.put("country", "<value>");
Analytics.trackState("<screen name value>", digitalData);
14
2 ANDROID TAGGING CODE
trackAction
HashMap<String, Object> digitalData = new HashMap<String, Object>();

DEFINITION: ACTIONS are the EVENTS that
occur in your app that you want to measure.
digitalData.put("screenName", "<value>"); Actions are not tracked automatically, so you
must call trackAction when an event that you
digitalData.put("eventDetail", "<value>");
want to track occurs
digitalData.put("eventErrorDetail", "<value>");
Analytics.trackAction("myapp.eventName", digitalData); * All contextData values are defined at 3.

Tagging Detail
15
03
TAGGING DETAIL
LEROY MERLIN APP
16
3 TAGGING DETAIL
Before starting the tagging implementation it is important to

know: Antes de iniciar la implementación del
etiquetado de páginas y eventos es conveniente
1.- the keys with "-" values should not be sent on that page or conocer:
event. For example:

1.- las claves que se indican con valores “-“ no
se deben enviar en esa página o evento. Por
ejemplo:
2.- The variables which are between '<>' refer to the

taxonomy of the variable since they do not have a fixed value
2.- Las variables que vienen entre ‘< >’
on that page, while those that are not between '<>' show the
remiten a la taxonomía de la variable ya que
fixed values associated with that page.
NO tienen un valor fijo en dicha página, mientras
que las que no están entre ‘< >’ muestran
los valores fijos que asociados a esa página
17
3 1 home_screenview
pantalla
MEASUREMENT
TYPE Screen view page.type home search.filter.manuf
-
acter
page.hierarchy home
TRACKING search.filter.order -
METHOD
context data page.name home
search.filter.range -
page.section home
user.id <user id>
page.category <category>
user.marketingclou
<user client>
page.subcategory1 - did
page.subcategory2 - user.gender <hombre|mujer>
page.subcategory3 - user.age <age>
page.subcategory4 - user.loyality <loyality>
page.subtype <subtype> user.type <cliente|no cliente>
page.error <name> user.typeclient <particular|empresa>
global.access app user.recurrency <new|recurrent>
CONTEXT DATA
global.hour <hh:mm:ss> user.housing <tipo vivienda usuario>
global.day <day> user.customer <si|no>
global.typeday <week|weekend> user.socio <si|no>
comparative.sku - user.login <si|no>
comparative.categor user.typelogin <fb|g+|registro>

-
y
user.gps.longitud <longitud gps>
search.position -
user.gps.latitud <latitud gps>
search.keyword -
store.region -
search.number -
store.city -
search.results -
store.center -
search.page -
store.search.keyw
-
search.sku - ord
NOTES
- search.filter.price - product.name -
product.id -
search.filter.category -
product.price -
18
3 1 home_screenview
pantalla
MEASUREMENT
TYPE Screen view product.oldprice - product.quartile -
product.specialprice - product.previousm
-
TRACKING odule
METHOD
context data product.financing -
product.timeclickc
-
product.discount - ollect
product.category - product.timeshippi
-
ng
product.subcategory
- product.sample -
1
product.subcategory product.rating -
-
2
product.productlist
-
product.subcategory position
-
3
product.cycle -
product.subcategory
- product.stock -
4
product.availability.o product.scanner -
-
CONTEXT DATA
nline
product.label -
product.availability.s
-
hop transaction.id -
product.itemshoppin transaction.payme
- -
gcart nttype
product.calculator - transaction.shippin
-
gmethod
product.ecoopcion -
transaction.shippin
product.brand - -
g
product.flash - transaction.produc
-
t
product.flash.duratio
- transaction.value -
n
product.flash.end - transaction.cupon -
product.flash.catego transaction.usertyp
- -
ry e
NOTES product.opecom - transaction.shippin
-
- gtype
product.state -
product.type -
product.topaje -
product.shipping -
product.richrelevanc
-
e
19
3 2 home_buscador
evento
MEASUREMENT
TYPE Event events event25 product.opecom -
page.type home product.state -

TRACKING
METHOD context data page.name home product.type -
product.name - product.topaje -
product.id - product.shipping -
product.price - product.richreleva
-
nce
product.oldprice -
product.quartile -
product.specialprice -
product.previousm
-
product.financing - odule
product.discount - product.timeclickc
-
ollect
product.category -
product.timeshippi
-
ng
product.subcategory1 -
CONTEXT DATA
product.sample -
product.rating -
product.productlist
product.subcategory4 - -
position
product.availability.onl product.cycle -
-
ine
product.stock -
product.availability.sh
-
op
product.scanner -
product.itemshopping
- product.label -
cart
product.calculator - transaction.id -
product.ecoopcion - transaction.payme
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
- product.flash.duration - -
g
product.flash.end - transaction.produc
-
t
product.flash.category -
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
20
3 2 home_buscador
evento
MEASUREMENT
TYPE Event transaction.shippingt
-
ype
TRACKING event event.busqueda

METHOD context data
event.category -
event.action <link name>
event.label <keyword>
CONTEXT DATA
NOTES
-
21
3 3 home_añadir_a_favoritos
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
22
evento
MEASUREMENT
-
ype
TRACKING event event.anadir_favoritos

METHOD context data
event.category -
event.label <ko|product.id>
CONTEXT DATA
NOTES
-
23
3 4 home_click_en_banner
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
24
evento
MEASUREMENT
-
ype
TRACKING event event.cta_banner

METHOD context data
event.category -
event.label <banner.name>
CONTEXT DATA
NOTES
-
25
3 5 home_scanear_productos
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
26
evento
MEASUREMENT
-
ype
TRACKING event event.scanear_productos

METHOD context data
event.category -
event.label <product.id>
CONTEXT DATA
NOTES
-
27
3 6 category_screenview
pantalla
MEASUREMENT
TYPE Screen view page.type category search.filter.manuf
-
acter
category|<category>|<subcategory1>|<su
TRACKING page.hierarchy bcategory2>|<subcategory3>|<subcategor search.filter.order -
METHOD
context data y4>
category:<category>:<subcategory1>:<su
page.name bcategory2>:<subcategory3>:<subcategor user.id <user id>
y4>
user.marketingclou
<user client>
page.section category did
page.category <category> user.gender <hombre|mujer>
page.subcategory1 <subcategory1> user.age <age>
page.subcategory2 <subcategory2> user.loyality <loyality>
page.subcategory3 <subcategory3> user.type <cliente|no cliente>
page.subcategory4 <subcategory4> user.typeclient <particular|empresa>
page.subtype <subtype> user.recurrency <new|recurrent>
CONTEXT DATA
page.error <name> user.housing <tipo vivienda usuario>
global.access app user.customer <si|no>
global.hour <hh:mm:ss> user.socio <si|no>
global.day <day> user.login <si|no>
global.typeday <week|weekend> user.typelogin <fb|g+|registro>
comparative.sku - user.gps.longitud <longitud gps>
comparative.categor user.gps.latitud <latitud gps>

-
y
store.region -
search.position -
store.city -
search.keyword -
store.center -
search.number -
store.search.keyw
-
search.results - ord
NOTES
- search.page - product.name -
search.sku - product.id -
search.filter.price - product.price -
28
pantalla
MEASUREMENT
-
TRACKING odule
METHOD
product.timeclickc
-
-
ng
product.subcategory
- product.sample -
1
-
2
product.productlist
-
-
3
product.cycle -
product.subcategory
- product.stock -
4
-
CONTEXT DATA
nline
product.label -
-
- -
gcart nttype
-
gmethod
product.ecoopcion -
transaction.shippin
product.brand - -
g
-
t
n
- -
ry e
-
- gtype
product.state -
product.type -
product.topaje -
product.shipping -
-
e
29
3 7 category_buscador
evento
MEASUREMENT
page.type category product.state -

TRACKING
METHOD context data page.name <category name> product.type -
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
30
evento
MEASUREMENT
-
ype

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
31
3 8 outlet_screenview
pantalla
MEASUREMENT
TYPE Screen view page.type outlet search.filter.manuf
-
acter
outlet|<category>|<subcategory1>|<subca
page.hierarchy search.filter.order -
TRACKING tegory2>|<subcategory3>|<subcategory4>
METHOD
context data
outlet:<category>:<subcategory1>:<subca search.filter.range -
page.name
tegory2>:<subcategory3>:<subcategory4>
user.id <user id>
page.section outlet user.marketingclou

<user client>
did
user.gender <hombre|mujer>
page.subcategory1 <subcategory1>
user.age <age>
user.loyality <loyality>
user.type <cliente|no cliente>
user.typeclient <particular|empresa>
page.subtype <subtype>
user.recurrency <new|recurrent>
CONTEXT DATA
page.error <name>
user.housing <tipo vivienda usuario>
global.access app
user.customer <si|no>
global.hour <hh:mm:ss>
user.socio <si|no>
global.day <day>
user.login <si|no>
global.typeday <week|weekend>
user.typelogin <fb|g+|registro>
comparative.sku -
comparative.categor
-
y user.gps.latitud <latitud gps>
search.position - store.region -
search.keyword - store.city -
search.number - store.center -
search.results - store.search.keyw
-
ord
NOTES search.page -
- product.name -
search.sku -
product.id -
search.filter.price -
product.price -
32
pantalla
MEASUREMENT
-
TRACKING odule
METHOD
product.timeclickc
-
-
ng
product.subcategory
- product.sample -
1
-
2
product.productlist
-
-
3
product.cycle -
product.subcategory
- product.stock -
4
-
CONTEXT DATA
nline
product.label -
-
- -
gcart nttype
-
gmethod
product.ecoopcion -
transaction.shippin
product.brand - -
g
-
t
n
- -
ry e
-
- gtype
product.state -
product.type -
product.topaje -
product.shipping -
-
e
33
3 9 outlet_buscador
evento
MEASUREMENT
page.type outlet product.state -

TRACKING
METHOD context data page.name <outlet> product.type -
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
34
3 9 outlet_buscador
evento
MEASUREMENT
-
ype

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
35
3 10 family_screenview
pantalla
MEASUREMENT
TYPE Screen view page.type family search.filter.manuf
-
acter
family|<category>|<subcategory1>|<subca search.filter.order -
TRACKING page.hierarchy
context data tegory2>|<subcategory3>|<subcategory4>
METHOD
family:<category>:<subcategory1>:<subc
page.name ategory2>:<subcategory3>:<subcategory4 user.id <user id>
>
user.marketingclou
<user client>
page.section family did
CONTEXT DATA

-
y
store.region -
search.position -
store.city -
search.keyword -
store.center -
search.number -
store.search.keyw
-
NOTES
36
pantalla
MEASUREMENT
-
TRACKING odule
METHOD
product.timeclickc
-
-
ng
product.subcategory
- product.sample -
1
-
2
product.productlist
-
-
3
product.cycle -
product.subcategory
- product.stock -
4
-
CONTEXT DATA
nline
product.label -
-
- -
gcart nttype
-
gmethod
product.ecoopcion -
transaction.shippin
product.brand - -
g
-
t
n
- -
ry e
-
- gtype
product.state -
product.type -
product.topaje -
product.shipping -
-
e
37
3 11 family_buscador
evento
MEASUREMENT
page.type family product.state -

TRACKING
METHOD context data page.name <family name> product.type -
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
38
evento
MEASUREMENT
-
ype

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
39
3 12 family_añadir_a_favoritos
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
40
evento
MEASUREMENT
-
ype

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
41
3 13 family_inicio_comparador_de_productos
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
42
evento
MEASUREMENT
-
ype
TRACKING event event.inicio_comparar

METHOD context data
event.category -
event.label <pagetype>
CONTEXT DATA
NOTES
-
43
3 14 family_filtros
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
44
3 14 family_filtros
evento
MEASUREMENT
-
ype
TRACKING event event.inicio_filtros

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
45
3 15 family_aplicar_filtros
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
46
evento
MEASUREMENT
-
ype
TRACKING event event.filtros

METHOD context data
event.category -
event.label <filtro1.id>:<filtro2.id>:...:<filtroN.id>
CONTEXT DATA
NOTES
-
47
3 16 product_screenview
pantalla
MEASUREMENT
TYPE Screen view page.type product search.filter.manuf
-
acter
product|<category>|<subcategory1>|<sub
TRACKING page.hierarchy category2>|<subcategory3>|<subcategory search.filter.order -
METHOD
context data 4>
product:<category>:<subcategory1>:<sub
page.name category2>:<subcategory3>:<subcategory user.id <user id>
4>
user.marketingclou
<user client>
page.section product did
CONTEXT DATA

-
y
store.region -
search.position -
store.city -
search.keyword -
store.center -
search.number -
store.search.keyw
-
NOTES
- search.page - product.name <product name>
search.sku - product.id <product id>
search.filter.price - product.price <product price>
48
pantalla
MEASUREMENT
TYPE Screen view product.oldprice <product oldprice> product.quartile <produc quartile>
product.specialprice <product specialprice> product.previousm

<product previous module>
TRACKING odule
METHOD
context data product.financing <product financing>
product.timeclickc
<product time collect>
product.discount <product discount> ollect
product.category <product category> product.timeshippi

<product time shipping>
ng
product.subcategory
<product subcategory1> product.sample <product sample>
1
product.subcategory product.rating <product rating>

<product subcategory2>
2
product.productlist
<product list position>
3
product.cycle <vivo|muerto|nonato>
product.subcategory
<product subcategory4> product.stock <product stock>
4
product.availability.o product.scanner <si|no>

<si|no>
CONTEXT DATA
nline
product.label <oferta|new|etc>
<si|no|bajo pedido>
- -
gcart nttype
product.calculator <product calculator> transaction.shippin
-
gmethod
product.ecoopcion <si|no>
transaction.shippin
product.brand <product brand> -
g
product.flash <si|no> transaction.produc

-
t
<product flash duration> transaction.value -
n
product.flash.end <product flash end> transaction.cupon -
<product flash category> -
ry e
NOTES product.opecom <si|no> transaction.shippin
-
- gtype
<oferta|novedad|hemos bajado el
product.state
precio|eco-opciones>
product.type <product type>
product.topaje <product topaje>
product.shipping <product shipping>
<si|no>
e
49
3 17 product_product_views
evento
MEASUREMENT
TYPE Event events prodview product.opecom <si|no>
page.type product <oferta|novedad|hemos bajado el

product.state
TRACKING precio|eco-opciones>
METHOD context data page.name <product name>
product.name <product name>
product.id <product id>
product.price <product price>
product.richreleva
<si|no>
product.oldprice <product oldprice> nce
product.specialprice <product specialprice> product.quartile <produc quartile>
product.financing <product financing> product.previousm

odule
product.discount <product discount>
product.timeclickc
ollect
product.category <product category>
product.timeshippi
product.subcategory1 <product subcategory1> <product time shipping>
CONTEXT DATA
ng
product.subcategory2 <product subcategory2> product.sample <product sample>
product.subcategory3 <product subcategory3> product.rating <product rating>
product.subcategory4 <product subcategory4> product.productlist

position
product.availability.onl
<si|no>
ine product.cycle <vivo|muerto|nonato>
product.availability.sh product.stock <product stock>
<si|no|bajo pedido>
op
product.scanner <si|no>
-
cart
product.calculator <product calculator>
transaction.id -
transaction.payme
-
nttype
product.brand <product brand>
transaction.shippin
product.flash <si|no> -
NOTES gmethod
- product.flash.duration <product flash duration> transaction.shippin

-
g
product.flash.end <product flash end>
transaction.produc
-
product.flash.category <product flash category> t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
50
evento
MEASUREMENT
-
ype
TRACKING event -
METHOD context data
event.category -
event.action -
event.label -
CONTEXT DATA
NOTES
-
51
3 18 product_añadir_al_carrito
evento
MEASUREMENT
TYPE Event events scadd product.opecom <si|no>

product.state
product.richreleva
<si|no>

odule
product.timeclickc
ollect
product.timeshippi
CONTEXT DATA
ng

position
<si|no>
<si|no|bajo pedido>
op
-
cart
transaction.id -
transaction.payme
-
nttype
transaction.shippin
NOTES gmethod

-
g
transaction.produc
-
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
52
evento
MEASUREMENT
-
ype
TRACKING event -
METHOD context data
event.category -
event.action -
event.label -
CONTEXT DATA
NOTES
-
53
3 19 product_buscador
evento
MEASUREMENT
page.type product product.state -

TRACKING
METHOD context data page.name <product name> product.type -
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
54
evento
MEASUREMENT
-
ype

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
55
3 20 product_añadir_a_favoritos
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
56
evento
MEASUREMENT
-
ype

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
57
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
58
evento
MEASUREMENT
-
ype

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
59
3 22 product_ver_ficha_tecnica
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
60
evento
MEASUREMENT
-
ype
TRACKING event event.ver_ficha_tecnica

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
61
3 23 product_inicio_comparador_de_productos
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
62
evento
MEASUREMENT
-
ype

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
63
3 24 product_comparador_de_productos_screenview
pantalla
MEASUREMENT
TYPE Screen view page.type product search.filter.manuf
-
acter
METHOD
context data 4>
4>
user.marketingclou
<user client>
CONTEXT DATA

-
y
store.region -
search.position -
store.city -
search.keyword -
store.center -
search.number -
store.search.keyw
-
NOTES
64
pantalla
MEASUREMENT

TRACKING odule
METHOD
product.timeclickc

ng
product.subcategory
1

2
product.productlist
3
product.subcategory
4

<si|no>
CONTEXT DATA
nline
<si|no|bajo pedido>
- -
gcart nttype
-
gmethod
transaction.shippin
g

-
t
n
ry e
-
- gtype
product.state
<si|no>
e
65
3 25 product_comparador_de_productos
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
66
evento
MEASUREMENT
-
ype
TRACKING event event.comparar_productos

METHOD context data
event.category -
<product 1.id>:<product 2.id>:...:<product

event.label
N.id>
CONTEXT DATA
NOTES
-
67
3 26 product_comparador_de_productos_eliminar_producto
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
68
evento
MEASUREMENT
-
ype
TRACKING event event.eliminar_comparar_productos

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
69
3 27 product_calculadora_financiera
evento
MEASUREMENT
TYPE Event events evente2 product.opecom -

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
70
evento
MEASUREMENT
-
ype
TRACKING event event.calculadora_financiera

METHOD context data
event.category -
event.action <cuota mensual>
event.label <input meses>
CONTEXT DATA
NOTES
-
71
3 28 product_calculadora__de_producto
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
72
evento
MEASUREMENT
-
ype
TRACKING event event.calculadora_producto

METHOD context data
event.category -
event.action <número de metros>
event.label <input unidades>
CONTEXT DATA
NOTES
-
73
3 29 product_condiciones_de_devolucion
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
74
evento
MEASUREMENT
-
ype
TRACKING event event.condiciones_devolucion

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
75
3 30 product_consulta_disponibilidad
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
76
evento
MEASUREMENT
-
ype
TRACKING event event.consultar_disponibilidad

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
77
3 31 product_manual_de_montaje
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
78
evento
MEASUREMENT
-
ype
TRACKING event event.manual_montaje

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
79
3 32 product_completa_tu_compra
evento
MEASUREMENT
TYPE Event events event 13 product.opecom -

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
80
evento
MEASUREMENT
-
ype
TRACKING event event.completa_compra

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
81
3 33 search_screenview
pantalla
MEASUREMENT
TYPE Screen view page.type search search.filter.manuf
<manufacter>
acter
search|<category>|<subcategory1>|<subc
TRACKING page.hierarchy ategory2>|<subcategory3>|<subcategory4 search.filter.order <order>
METHOD
context data >
search.filter.range <range>
search:<category>:<subcategory1>:<subc
>
user.marketingclou
<user client>
page.section search did
CONTEXT DATA

-
y
store.region -
search.position <position>
store.city -
search.keyword <keyword>
store.center -
search.number <number>
store.search.keyw
-
search.results <results> ord
NOTES
- search.page <page> product.name -
search.sku <sku> product.id -
search.filter.price <price> product.price -
search.filter.category <category>
82
pantalla
MEASUREMENT
-
TRACKING odule
METHOD
product.timeclickc
-
-
ng
product.subcategory
- product.sample -
1
-
2
product.productlist
-
-
3
product.cycle -
product.subcategory
- product.stock -
4
-
CONTEXT DATA
nline
product.label -
-
- -
gcart nttype
-
gmethod
product.ecoopcion -
transaction.shippin
product.brand - -
g
-
t
n
- -
ry e
-
- gtype
product.state -
product.type -
product.topaje -
product.shipping -
-
e
83
3 34 tienda_screenview
pantalla
MEASUREMENT
TYPE Screen view page.type tienda search.filter.manuf
-
acter
tienda|<category>|<subcategory1>|<subca search.filter.order -
METHOD
tienda:<category>:<subcategory1>:<subc
>
user.marketingclou
<user client>
page.section tienda did
CONTEXT DATA

-
y
store.region <region>
search.position -
store.city <city>
search.keyword -
store.center <center>
search.number -
store.search.keyw
-
NOTES
84
pantalla
MEASUREMENT
-
TRACKING odule
METHOD
product.timeclickc
-
-
ng
product.subcategory
- product.sample -
1
-
2
product.productlist
-
-
3
product.cycle -
product.subcategory
- product.stock -
4
-
CONTEXT DATA
nline
product.label -
-
- -
gcart nttype
-
gmethod
product.ecoopcion -
transaction.shippin
product.brand - -
g
-
t
n
- -
ry e
-
- gtype
product.state -
product.type -
product.topaje -
product.shipping -
-
e
85
3 35 tienda_ver_plano
evento
MEASUREMENT
page.type tienda product.state -

TRACKING
METHOD context data page.name <store name> product.type -
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
86
evento
MEASUREMENT
-
ype
TRACKING event event.ver_plano_tienda

METHOD context data
event.category -
event.label <shop.name>:<provincia>
CONTEXT DATA
NOTES
-
87
3 36 tienda_como_llegar_a_una_tienda
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
88
evento
MEASUREMENT
-
ype
TRACKING event event.como_llegar

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
89
3 37 tienda_contactar_por_mail_con_tienda
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
90
evento
MEASUREMENT
-
ype
TRACKING event event.contacto_mail

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
91
3 38 tienda_contactar_por_teléfono_con_tienda
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
92
evento
MEASUREMENT
-
ype
TRACKING event event.contacto_telefono

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
93
3 39 tienda_buscador_de_tienda
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
94
evento
MEASUREMENT
-
ype
TRACKING event event.buscador_tiendas

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
95
3 40 tienda_activar_localización
evento
MEASUREMENT

TRACKING
METHOD context data page.name <name> product.type -
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
96
evento
MEASUREMENT
-
ype
TRACKING event event.activar_localizacion

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
97
3 41 tienda_añadir_a_favoritos_tienda
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
98
evento
MEASUREMENT
-
ype
TRACKING event event.tienda_favorita

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
99
3 42 tienda_talleres_y_eventos
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
100
evento
MEASUREMENT
-
ype
TRACKING event event.talleres_eventos

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
101
3 43 tienda_abrir_modo_tienda
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
102
evento
MEASUREMENT
-
ype
TRACKING event event.abrir_modo_tienda

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
103
3 44 tienda_wifi
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
104
3 44 tienda_wifi
evento
MEASUREMENT
-
ype
TRACKING event event.tienda_wifi

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
105
3 45 tienda_welcome_pack
evento
MEASUREMENT
page.type - product.state -
TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
106
evento
MEASUREMENT
-
ype
TRACKING event event.tienda_welcome_pack

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
107
3 46 listas_screenview
pantalla
MEASUREMENT
TYPE Screen view page.type listas search.filter.manuf
-
acter
listas|<category>|<subcategory1>|<subcat
TRACKING egory2>|<subcategory3>|<subcategory4>
METHOD
context data
listas:<category>:<subcategory1>:<subca search.filter.range -
page.name
user.id <user id>
page.section listas user.marketingclou

<user client>
did
user.age <age>
CONTEXT DATA
page.error <name>
global.access app
user.socio <si|no>
global.day <day>
user.login <si|no>
comparative.sku -
comparative.categor
-
-
ord
NOTES search.page -
- product.name <product name>
search.sku -
108
pantalla
MEASUREMENT

TRACKING odule
METHOD
product.timeclickc

ng
product.subcategory
1

2
product.productlist
3
product.subcategory
4

<si|no>
CONTEXT DATA
nline
<si|no|bajo pedido>
- -
gcart nttype
-
gmethod
transaction.shippin
g

-
t
n
ry e
-
- gtype
product.state
<si|no>
e
109
3 47 listas_crear_lista
evento
MEASUREMENT
page.type listas product.state -

TRACKING
METHOD context data page.name <list name> product.type -
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
110
evento
MEASUREMENT
-
ype
TRACKING event event.crear_listas

METHOD context data
event.category -
event.label <número de listas>
CONTEXT DATA
NOTES
-
111
3 48 listas_guardar_lista
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
112
evento
MEASUREMENT
-
ype
TRACKING event event.guardar_listas

METHOD context data
event.category -

event.label
N.id>
CONTEXT DATA
NOTES
-
113
3 49 listas_eliminar_lista
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
114
evento
MEASUREMENT
-
ype
TRACKING event event.eliminar_listas

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
115
3 50 listas_eliminar_producto_de_la_lista
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
116
evento
MEASUREMENT
-
ype
TRACKING event event.eliminar_producto_listas

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
117
3 51 areaprivada_screenview
pantalla
MEASUREMENT
TYPE Screen view page.type area-privada search.filter.manuf
-
acter
area-privada|<category>|<subcategory1>|
TRACKING page.hierarchy <subcategory2>|<subcategory3>|<subcate search.filter.order -
METHOD
context data gory4>
area-privada:<category>:<subcategory1>:
page.name <subcategory2>:<subcategory3>:<subcat user.id <user id>
egory4>
user.marketingclou
<user client>
page.section area-privada did
CONTEXT DATA

-
y
store.region -
search.position -
store.city -
search.keyword -
store.center -
search.number -
store.search.keyw
-
NOTES
118
pantalla
MEASUREMENT
-
TRACKING odule
METHOD
product.timeclickc
-
-
ng
product.subcategory
- product.sample -
1
-
2
product.productlist
-
-
3
product.cycle -
product.subcategory
- product.stock -
4
-
CONTEXT DATA
nline
product.label -
-
- -
gcart nttype
-
gmethod
product.ecoopcion -
transaction.shippin
product.brand - -
g
-
t
n
- -
ry e
-
- gtype
product.state -
product.type -
product.topaje -
product.shipping -
-
e
119
3 52 areaprivada_login
evento
MEASUREMENT
page.type area-privada product.state -

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
120
evento
MEASUREMENT
-
ype
TRACKING event event.inicio_sesion

METHOD context data
event.category -
event.label <ko|ok>
CONTEXT DATA
NOTES
-
121
3 53 areaprivada_registro
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
122
evento
MEASUREMENT
-
ype
TRACKING event event.registro_lm

METHOD context data
event.category -
event.label <ko|ok>
CONTEXT DATA
NOTES
-
123
3 54 areaprivada_registro_empresa
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
124
evento
MEASUREMENT
-
ype
TRACKING event event.registro_lm_empresas

METHOD context data
event.category -
event.label <ko|ok>
CONTEXT DATA
NOTES
-
125
3 55 areaprivada_localizar_un_pedido
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
126
evento
MEASUREMENT
-
ype
TRACKING event event.localizar_pedido

METHOD context data
event.category -
event.label <ko|ok>
CONTEXT DATA
NOTES
-
127
3 56 areaprivada_añade_tu_tarjeta_del_club
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
128
evento
MEASUREMENT
-
ype
TRACKING event event.añade_tarjeta_club

METHOD context data
event.category -
event.label <ko|ok>
CONTEXT DATA
NOTES
-
129
3 57 cart_opens
evento
MEASUREMENT
TYPE Event events scOpen product.opecom <si|no>
page.type cart <oferta|novedad|hemos bajado el

product.state
METHOD context data page.name <cart open>
product.richreleva
<si|no>

odule
product.timeclickc
ollect
product.timeshippi
CONTEXT DATA
ng

position
<si|no>
<si|no|bajo pedido>
op
product.itemshoppingcart
cart
transaction.id -
transaction.payme
-
nttype
transaction.shippin
NOTES gmethod

-
g
transaction.produc
-
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
130
3 57 cart_opens
evento
MEASUREMENT
-
ype
TRACKING event -
METHOD context data
event.category -
event.action -
event.label -
CONTEXT DATA
NOTES
-
131
3 58 cart_vistas_de_carrito
pantalla
MEASUREMENT
TYPE Screen view page.type cart search.filter.manuf
-
acter
cart|<category>|<subcategory1>|<subcate
TRACKING gory2>|<subcategory3>|<subcategory4>
METHOD
context data
cart:<category>:<subcategory1>:<subcate search.filter.range -
page.name
gory2>:<subcategory3>:<subcategory4>
user.id <user id>
page.section cart
user.marketingclou
page.category <category> <user client>
did
page.subcategory1 <subcategory1> user.gender <gender>
page.subtype <subtype> user.typeclient <particular|empresa>
page.error <name> user.recurrency <new|recurrent>
CONTEXT DATA
global.access app user.housing -
global.hour <hh:mm:ss> user.customer <si|no>
global.day <day> user.socio <si|no>
global.typeday <week|weekend> user.login -
comparative.sku - user.typelogin -
comparative.categor user.gps.longitud -
-
y
user.gps.latitud -
search.position -
store.region -
search.keyword -
store.city -
search.number -
store.center -
search.results -
store.search.keyw
search.page - -
ord
NOTES
- search.sku - product.name <product name>
search.filter.price - product.id <product id>
search.filter.category - product.price <product price>
132
pantalla
MEASUREMENT

TRACKING odule
METHOD
product.timeclickc

ng
product.subcategory
1

2
product.productlist
3
product.subcategory
4

<si|no>
CONTEXT DATA
nline
<si|no|bajo pedido>
product.itemshoppingcart -
gcart nttype
-
gmethod
transaction.shippin
g

-
t
n
ry e
-
- gtype
product.state
<si|no>
e
133
3 59 cart_calculadora__de_producto_carrito
evento
MEASUREMENT
page.type cart product.state -

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
134
evento
MEASUREMENT
-
ype

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
135
3 60 cart_tramitar_pedido
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
136
evento
MEASUREMENT
-
ype
TRACKING event event.tramitar_pedido

METHOD context data
event.category -
event.label <mid>
CONTEXT DATA
NOTES
-
137
3 61 cart_eliminar_productos
evento
MEASUREMENT
TYPE Event events scremove product.opecom <si|no>

product.state
METHOD context data page.name <name>
product.richreleva
<si|no>

odule
product.timeclickc
ollect
product.timeshippi
CONTEXT DATA
ng

position
<si|no>
<si|no|bajo pedido>
op
cart
transaction.id -
transaction.payme
-
nttype
transaction.shippin
NOTES gmethod

-
g
transaction.produc
-
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
138
evento
MEASUREMENT
-
ype
TRACKING event -
METHOD context data
event.category -
event.action -
event.label -
CONTEXT DATA
NOTES
-
139
3 62 cart_añadir_favaritos
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
140
evento
MEASUREMENT
-
ype

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
141
3 63 cart_servicio_de_instalacion
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
142
evento
MEASUREMENT
-
ype
TRACKING event event.añadir_servicio_instalacion

METHOD context data
event.category -
event.label <user id>
CONTEXT DATA
NOTES
-
143
3 64 checkout_1_screenview
pantalla
MEASUREMENT
TYPE Screen view page.type checkout search.filter.manuf
-
acter
checkout|<category>|<subcategory1>|<su
METHOD
context data y4>
checkout:<category>:<subcategory1>:<su
y4>
user.marketingclou
<user client>
page.section checkout did
page.category <category> user.gender <gender>
CONTEXT DATA
page.error <name> user.housing -
global.day <day> user.login -
global.typeday <week|weekend> user.typelogin -
comparative.sku - user.gps.longitud -
comparative.categor user.gps.latitud -
-
y
store.region -
search.position -
store.city -
search.keyword -
store.center -
search.number -
store.search.keyw
-
NOTES
144
pantalla
MEASUREMENT

TRACKING odule
METHOD
product.timeclickc

ng
product.subcategory
1

2
product.productlist
3
product.subcategory
4

<si|no>
CONTEXT DATA
nline
<si|no|bajo pedido>
<1|2|3|...> -
gcart nttype
-
gmethod
transaction.shippin
g

-
t
n
ry e
-
- gtype
product.state
<si|no>
e
145
3 65 checkout_inicios_del_checkout
evento
MEASUREMENT
TYPE Event events sccheckout product.opecom <si|no>
page.type checkout <oferta|novedad|hemos bajado el

product.state
product.richreleva
<si|no>

odule
product.timeclickc
ollect
product.timeshippi
CONTEXT DATA
ng

position
<si|no>
<si|no|bajo pedido>
op
cart
transaction.id -
transaction.payme
-
nttype
transaction.shippin
NOTES gmethod

-
g
transaction.produc
-
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
146
evento
MEASUREMENT
-
ype
TRACKING event -
METHOD context data
event.category -
event.action -
event.label -
CONTEXT DATA
NOTES
-
147
3 66 checkout_2_envio_a_domicilio
pantalla
MEASUREMENT
-
acter
METHOD
context data y4>
y4>
user.marketingclou
<user client>
CONTEXT DATA
-
y
store.region -
search.position -
store.city -
search.keyword -
store.center -
search.number -
store.search.keyw
-
NOTES
148
pantalla
MEASUREMENT

TRACKING odule
METHOD
product.timeclickc

ng
product.subcategory
1

2
product.productlist
3
product.subcategory
4

<si|no>
CONTEXT DATA
nline
<si|no|bajo pedido>
<1|2|3|...> -
gcart nttype
-
gmethod
transaction.shippin
g

-
t
n
ry e
-
- gtype
product.state
<si|no>
e
149
3 67 checkout_2_envio_a_domicilio_ confirmar_y_continuar
evento
MEASUREMENT
page.type checkout product.state -

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
150
evento
MEASUREMENT
-
ype
TRACKING event event.continuar_cheeckout

METHOD context data
event.category -
event.label -
CONTEXT DATA
NOTES
-
151
3 68 checkout_2_envio_a_domicilio_ direccion_de_envio
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
152
evento
MEASUREMENT
-
ype
TRACKING event event.cheeckout_direccion_envio

METHOD context data
event.category -
event.label -
CONTEXT DATA
NOTES
-
153
3 69 checkout_2_envio_a_domicilio_ direccion_de_facturacion
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
154
evento
MEASUREMENT
-
ype
TRACKING event event.cheeckout_direccion_facturacion

METHOD context data
event.category -
event.label -
CONTEXT DATA
NOTES
-
155
3 70 checkout_2_envio_a_domicilio_ gastos_de envio
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
156
evento
MEASUREMENT
-
ype
TRACKING event event.cheeckout_gastos_envio

METHOD context data
event.category -
event.label <gastos de envio>
CONTEXT DATA
NOTES
-
157
3 71 checkout_2_punto de conveniencia
pantalla
MEASUREMENT
-
acter
METHOD
context data y4>
y4>
user.marketingclou
<user client>
CONTEXT DATA
-
y
store.region -
search.position -
store.city -
search.keyword -
store.center -
search.number -
store.search.keyw
-
NOTES
158
pantalla
MEASUREMENT

TRACKING odule
METHOD
product.timeclickc

ng
product.subcategory
1

2
product.productlist
3
product.subcategory
4

<si|no>
CONTEXT DATA
nline
<si|no|bajo pedido>
<1|2|3|...> -
gcart nttype
-
gmethod
transaction.shippin
g

-
t
n
ry e
-
- gtype
product.state
<si|no>
e
159
3 72 checkout_2_recogida_en_tienda
pantalla
MEASUREMENT
-
acter
METHOD
context data y4>
y4>
user.marketingclou
<user client>
CONTEXT DATA
-
y
store.region -
search.position -
store.city -
search.keyword -
store.center -
search.number -
store.search.keyw
-
NOTES
160
pantalla
MEASUREMENT

TRACKING odule
METHOD
product.timeclickc

ng
product.subcategory
1

2
product.productlist
3
product.subcategory
4

<si|no>
CONTEXT DATA
nline
<si|no|bajo pedido>
<1|2|3|...> -
gcart nttype
-
gmethod
transaction.shippin
g

-
t
n
ry e
-
- gtype
product.state
<si|no>
e
161
3 73 checkout_3_resumen_del_pedido
pantalla
MEASUREMENT
-
acter
METHOD
context data y4>
y4>
user.marketingclou
<user client>
CONTEXT DATA
-
y
store.region -
search.position -
store.city -
search.keyword -
store.center -
search.number -
store.search.keyw
-
NOTES
162
pantalla
MEASUREMENT

TRACKING odule
METHOD
product.timeclickc

ng
product.subcategory
1

2
product.productlist
3
product.subcategory
4

<si|no>
CONTEXT DATA
nline
<si|no|bajo pedido>
<1|2|3|...> -
gcart nttype
-
gmethod
transaction.shippin
g

-
t
n
ry e
-
- gtype
product.state
<si|no>
e
163
3 74 checkout_3_resumen_del_pedido_comprar
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
164
evento
MEASUREMENT
-
ype
TRACKING event event.comprar

METHOD context data
event.category -
event.label -
CONTEXT DATA
NOTES
-
165
3 75 checkout_4_forma_de_pago
pantalla
MEASUREMENT
-
acter
METHOD
context data y4>
y4>
user.marketingclou
<user client>
CONTEXT DATA
-
y
store.region -
search.position -
store.city -
search.keyword -
store.center -
search.number -
store.search.keyw
-
NOTES
166
pantalla
MEASUREMENT

TRACKING odule
METHOD
product.timeclickc

ng
product.subcategory
1

2
product.productlist
3
product.subcategory
4

<si|no>
CONTEXT DATA
nline
<si|no|bajo pedido>
<1|2|3|...> -
gcart nttype
-
gmethod
transaction.shippin
g

-
t
n
ry e
-
- gtype
product.state
<si|no>
e
167
3 76 checkout_4_forma_de_pago_cheque
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
168
evento
MEASUREMENT
-
ype
TRACKING event event.cheeckout_pago_cheque

METHOD context data
event.category -
event.label -
CONTEXT DATA
NOTES
-
169
3 77 checkout_4_forma_de_pago_tarjeta_regalo
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
170
evento
MEASUREMENT
-
ype
TRACKING event event.cheeckout_pago_tarjeta_regalo

METHOD context data
event.category -
event.label -
CONTEXT DATA
NOTES
-
171
3 78 checkout_4_forma_de_pago_tarjeta
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
172
evento
MEASUREMENT
-
ype
TRACKING event event.cheeckout_pago_tarjeta

METHOD context data
event.category -
event.label -
CONTEXT DATA
NOTES
-
173
3 79 checkout_4_forma_de_pago_transferencia
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
174
evento
MEASUREMENT
-
ype
TRACKING event event.cheeckout_pago_transferencia

METHOD context data
event.category -
event.label -
CONTEXT DATA
NOTES
-
175
3 80 checkout_4_forma_de_pago_oney
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
176
evento
MEASUREMENT
-
ype
TRACKING event event.cheeckout_gastos_pago_oney

METHOD context data
event.category -
event.label -
CONTEXT DATA
NOTES
-
177
3 81 thank_you_page
pantalla
MEASUREMENT
-
acter
page.hierarchy -
METHOD
context data page.name <name>
page.section -
user.id <user id>
user.marketingclou
<user client>
page.subcategory1 <subcategory1> did
CONTEXT DATA
global.hour <hh:mm:ss> user.housing -
comparative.sku - user.login -
comparative.categor user.typelogin -
-
y
user.gps.longitud -
search.position -
user.gps.latitud -
search.keyword -
store.region -
search.number -
store.city -
search.results -
store.center -
search.page -
store.search.keyw
-
search.sku - ord
NOTES
- search.filter.price - product.name <product name>

178
3 81 thank_you_page
pantalla
MEASUREMENT

TRACKING odule
METHOD
product.timeclickc

ng
product.subcategory
1

2
product.productlist
3
product.subcategory
4

<si|no>
CONTEXT DATA
nline
<si|no|bajo pedido>
hop transaction.id <transaction.id>
<1|2|3|...> <tarjeta visa|transferencia|...>
gcart nttype
<"X" horas>
gmethod
transaction.shippin
product.brand <product brand> <transaction.shipping>
g

<transaction.product>
t
<product flash duration> transaction.value <transaction.value>
n
product.flash.end <product flash end> transaction.cupon <transaction.cupon>
<product flash category> <particular|empresa|invitado>
ry e
<transaction.shippingtype>
- gtype
product.state
<si|no>
e
179
3 82 e120 - step1
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
180
3 82 e120 - step1
evento
MEASUREMENT
-
ype
TRACKING event event.e120 - step1

METHOD context data
event.category -
event.action -
event.label -
CONTEXT DATA
NOTES
-
181
3 83 e121 - step2
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
182
3 83 e121 - step2
evento
MEASUREMENT
-
ype

METHOD context data
event.category -
event.action -
event.label -
CONTEXT DATA
NOTES
-
183
3 84 e122 - step3
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
184
3 84 e122 - step3
evento
MEASUREMENT
-
ype

METHOD context data
event.category -
event.action -
event.label -
CONTEXT DATA
NOTES
-
185
3 85 e123 - step4
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
186
3 85 e123 - step4
evento
MEASUREMENT
-
ype

METHOD context data
event.category -
event.action -
event.label -
CONTEXT DATA
NOTES
-
187
3 86 home_screenview
pantalla
MEASUREMENT
TYPE Screen view page.type home search.filter.manuf
-
acter
page.hierarchy home
METHOD
context data page.name home
page.section home
user.id <user id>
user.marketingclou
<user client>
page.subcategory1 - did
page.subcategory2 - user.gender <hombre|mujer>
page.subcategory3 - user.age <age>
page.subcategory4 - user.loyality <loyality>
CONTEXT DATA
global.hour <hh:mm:ss> user.housing <tipo vivienda usuario>
comparative.sku - user.login <si|no>
comparative.categor user.typelogin <fb|g+|registro>

-
y
search.position -
user.gps.latitud <latitud gps>
search.keyword -
store.region -
search.number -
store.city -
search.results -
store.center -
search.page -
store.search.keyw
-
search.sku - ord
NOTES
- search.filter.price - product.name -
product.id -
product.price -
188
3 86 home_screenview
pantalla
MEASUREMENT
-
TRACKING odule
METHOD
product.timeclickc
-
-
ng
product.subcategory
- product.sample -
1
-
2
product.productlist
-
-
3
product.cycle -
product.subcategory
- product.stock -
4
-
CONTEXT DATA
nline
product.label -
-
- -
gcart nttype
-
gmethod
product.ecoopcion -
transaction.shippin
product.brand - -
g
-
t
n
- -
ry e
-
- gtype
product.state -
product.type -
product.topaje -
product.shipping -
-
e
189
3 87 home_buscador
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
190
3 87 home_buscador
evento
MEASUREMENT
-
ype

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
191
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
192
evento
MEASUREMENT
-
ype

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
193
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
194
evento
MEASUREMENT
-
ype
TRACKING event event.cta_banner

METHOD context data
event.category -
event.label <banner.name>
CONTEXT DATA
NOTES
-
195
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
196
evento
MEASUREMENT
-
ype
TRACKING event event.scanear_productos

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
197
pantalla
MEASUREMENT
TYPE Screen view page.type category search.filter.manuf
-
acter
category|<category>|<subcategory1>|<su
METHOD
context data y4>
category:<category>:<subcategory1>:<su
y4>
user.marketingclou
<user client>
page.section category did
CONTEXT DATA

-
y
store.region -
search.position -
store.city -
search.keyword -
store.center -
search.number -
store.search.keyw
-
NOTES
198
pantalla
MEASUREMENT
-
TRACKING odule
METHOD
product.timeclickc
-
-
ng
product.subcategory
- product.sample -
1
-
2
product.productlist
-
-
3
product.cycle -
product.subcategory
- product.stock -
4
-
CONTEXT DATA
nline
product.label -
-
- -
gcart nttype
-
gmethod
product.ecoopcion -
transaction.shippin
product.brand - -
g
-
t
n
- -
ry e
-
- gtype
product.state -
product.type -
product.topaje -
product.shipping -
-
e
199
evento
MEASUREMENT
page.type category product.state -

TRACKING
METHOD context data page.name <category name> product.type -
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
200
evento
MEASUREMENT
-
ype

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
201
pantalla
MEASUREMENT
TYPE Screen view page.type outlet search.filter.manuf
-
acter
outlet|<category>|<subcategory1>|<subca
TRACKING tegory2>|<subcategory3>|<subcategory4>
METHOD
context data
outlet:<category>:<subcategory1>:<subca search.filter.range -
page.name
user.id <user id>
page.section outlet user.marketingclou

<user client>
did
user.age <age>
CONTEXT DATA
page.error <name>
global.access app
user.socio <si|no>
global.day <day>
user.login <si|no>
comparative.sku -
comparative.categor
-
-
ord
NOTES search.page -
- product.name -
search.sku -
product.id -
product.price -
202
pantalla
MEASUREMENT
-
TRACKING odule
METHOD
product.timeclickc
-
-
ng
product.subcategory
- product.sample -
1
-
2
product.productlist
-
-
3
product.cycle -
product.subcategory
- product.stock -
4
-
CONTEXT DATA
nline
product.label -
-
- -
gcart nttype
-
gmethod
product.ecoopcion -
transaction.shippin
product.brand - -
g
-
t
n
- -
ry e
-
- gtype
product.state -
product.type -
product.topaje -
product.shipping -
-
e
203
3 94 outlet_buscador
evento
MEASUREMENT
page.type outlet product.state -

TRACKING
METHOD context data page.name <outlet> product.type -
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
204
3 94 outlet_buscador
evento
MEASUREMENT
-
ype

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
205
pantalla
MEASUREMENT
TYPE Screen view page.type family search.filter.manuf
-
acter
family|<category>|<subcategory1>|<subca search.filter.order -
METHOD
family:<category>:<subcategory1>:<subc
>
user.marketingclou
<user client>
page.section family did
CONTEXT DATA

-
y
store.region -
search.position -
store.city -
search.keyword -
store.center -
search.number -
store.search.keyw
-
NOTES
206
pantalla
MEASUREMENT
-
TRACKING odule
METHOD
product.timeclickc
-
-
ng
product.subcategory
- product.sample -
1
-
2
product.productlist
-
-
3
product.cycle -
product.subcategory
- product.stock -
4
-
CONTEXT DATA
nline
product.label -
-
- -
gcart nttype
-
gmethod
product.ecoopcion -
transaction.shippin
product.brand - -
g
-
t
n
- -
ry e
-
- gtype
product.state -
product.type -
product.topaje -
product.shipping -
-
e
207
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
208
evento
MEASUREMENT
-
ype

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
209
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
210
evento
MEASUREMENT
-
ype

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
211
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
212
evento
MEASUREMENT
-
ype

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
213
3 99 family_filtros
evento
MEASUREMENT

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
214
3 99 family_filtros
evento
MEASUREMENT
-
ype
TRACKING event event.inicio_filtros

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
215
evento
MEASUREMENT
TYPE
0 Event events event20 product.opecom -

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
216
evento
MEASUREMENT
TYPE
0 Event transaction.shippingt
-
ype
TRACKING event event.filtros

METHOD context data
event.category -
event.label <filtro1.id>:<filtro2.id>:...:<filtroN.id>
CONTEXT DATA
NOTES
-
217
pantalla
MEASUREMENT
TYPE
1 Screen view page.type product search.filter.manuf
-
acter
METHOD
context data 4>
4>
user.marketingclou
<user client>
CONTEXT DATA

-
y
store.region -
search.position -
store.city -
search.keyword -
store.center -
search.number -
store.search.keyw
-
NOTES
218
pantalla
MEASUREMENT
TYPE
1 Screen view product.oldprice <product oldprice> product.quartile <produc quartile>

TRACKING odule
METHOD
product.timeclickc

ng
product.subcategory
1

2
product.productlist
3
product.subcategory
4

<si|no>
CONTEXT DATA
nline
<si|no|bajo pedido>
- -
gcart nttype
-
gmethod
transaction.shippin
g

-
t
n
ry e
-
- gtype
product.state
<si|no>
e
219
evento
MEASUREMENT
TYPE
2 Event events prodview product.opecom <si|no>

product.state
product.richreleva
<si|no>

odule
product.timeclickc
ollect
product.timeshippi
CONTEXT DATA
ng

position
<si|no>
<si|no|bajo pedido>
op
-
cart
transaction.id -
transaction.payme
-
nttype
transaction.shippin
NOTES gmethod

-
g
transaction.produc
-
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
220
evento
MEASUREMENT
TYPE
-
ype
TRACKING event -
METHOD context data
event.category -
event.action -
event.label -
CONTEXT DATA
NOTES
-
221
evento
MEASUREMENT
TYPE
3 Event events scadd product.opecom <si|no>

product.state
product.richreleva
<si|no>

odule
product.timeclickc
ollect
product.timeshippi
CONTEXT DATA
ng

position
<si|no>
<si|no|bajo pedido>
op
-
cart
transaction.id -
transaction.payme
-
nttype
transaction.shippin
NOTES gmethod

-
g
transaction.produc
-
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
222
evento
MEASUREMENT
TYPE
-
ype
TRACKING event -
METHOD context data
event.category -
event.action -
event.label -
CONTEXT DATA
NOTES
-
223
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
224
evento
MEASUREMENT
TYPE
-
ype

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
225
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
226
evento
MEASUREMENT
TYPE
-
ype

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
227
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
228
evento
MEASUREMENT
TYPE
-
ype

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
229
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
230
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.ver_ficha_tecnica

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
231
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
232
evento
MEASUREMENT
TYPE
-
ype

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
233
pantalla
MEASUREMENT
TYPE
9 Screen view page.type product search.filter.manuf
-
acter
METHOD
context data 4>
4>
user.marketingclou
<user client>
CONTEXT DATA

-
y
store.region -
search.position -
store.city -
search.keyword -
store.center -
search.number -
store.search.keyw
-
NOTES
234
pantalla
MEASUREMENT
TYPE

TRACKING odule
METHOD
product.timeclickc

ng
product.subcategory
1

2
product.productlist
3
product.subcategory
4

<si|no>
CONTEXT DATA
nline
<si|no|bajo pedido>
- -
gcart nttype
-
gmethod
transaction.shippin
g

-
t
n
ry e
-
- gtype
product.state
<si|no>
e
235
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
236
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.comparar_productos

METHOD context data
event.category -

event.label
N.id>
CONTEXT DATA
NOTES
-
237
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
238
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.eliminar_comparar_productos

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
239
evento
MEASUREMENT
TYPE
2 Event events evente2 product.opecom -

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
240
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.calculadora_financiera

METHOD context data
event.category -
event.action <cuota mensual>
event.label <input meses>
CONTEXT DATA
NOTES
-
241
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
242
evento
MEASUREMENT
TYPE
-
ype

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
243
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
244
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.condiciones_devolucion

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
245
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
246
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.consultar_disponibilidad

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
247
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
248
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.manual_montaje

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
249
evento
MEASUREMENT
TYPE
7 Event events event 13 product.opecom -

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
250
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.completa_compra

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
251
pantalla
MEASUREMENT
TYPE
8 Screen view page.type search search.filter.manuf
<manufacter>
acter
search|<category>|<subcategory1>|<subc
TRACKING page.hierarchy ategory2>|<subcategory3>|<subcategory4 search.filter.order <order>
METHOD
context data >
search.filter.range <range>
search:<category>:<subcategory1>:<subc
>
user.marketingclou
<user client>
page.section search did
CONTEXT DATA

-
y
store.region -
search.position <position>
store.city -
search.keyword <keyword>
store.center -
search.number <number>
store.search.keyw
-
search.results <results> ord
NOTES
- search.page <page> product.name -
search.sku <sku> product.id -
search.filter.price <price> product.price -
search.filter.category <category>
252
pantalla
MEASUREMENT
TYPE
8 Screen view product.oldprice - product.quartile -
-
TRACKING odule
METHOD
product.timeclickc
-
-
ng
product.subcategory
- product.sample -
1
-
2
product.productlist
-
-
3
product.cycle -
product.subcategory
- product.stock -
4
-
CONTEXT DATA
nline
product.label -
-
- -
gcart nttype
-
gmethod
product.ecoopcion -
transaction.shippin
product.brand - -
g
-
t
n
- -
ry e
-
- gtype
product.state -
product.type -
product.topaje -
product.shipping -
-
e
253
pantalla
MEASUREMENT
TYPE
9 Screen view page.type tienda search.filter.manuf
-
acter
tienda|<category>|<subcategory1>|<subca search.filter.order -
METHOD
tienda:<category>:<subcategory1>:<subc
>
user.marketingclou
<user client>
page.section tienda did
CONTEXT DATA

-
y
store.region <region>
search.position -
store.city <city>
search.keyword -
store.center <center>
search.number -
store.search.keyw
-
NOTES
254
pantalla
MEASUREMENT
TYPE
-
TRACKING odule
METHOD
product.timeclickc
-
-
ng
product.subcategory
- product.sample -
1
-
2
product.productlist
-
-
3
product.cycle -
product.subcategory
- product.stock -
4
-
CONTEXT DATA
nline
product.label -
-
- -
gcart nttype
-
gmethod
product.ecoopcion -
transaction.shippin
product.brand - -
g
-
t
n
- -
ry e
-
- gtype
product.state -
product.type -
product.topaje -
product.shipping -
-
e
255
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
256
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.ver_plano_tienda

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
257
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
258
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.como_llegar

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
259
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
260
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.contacto_mail

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
261
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
262
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.contacto_telefono

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
263
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
264
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.buscador_tiendas

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
265
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
266
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.activar_localizacion

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
267
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
268
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.tienda_favorita

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
269
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
270
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.talleres_eventos

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
271
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
272
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.abrir_modo_tienda

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
273
3 12 tienda_wifi
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
274
3 12 tienda_wifi
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.tienda_wifi

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
275
evento
MEASUREMENT
TYPE
page.type - product.state -
TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
276
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.tienda_welcome_pack

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
277
pantalla
MEASUREMENT
TYPE
1 Screen view page.type listas search.filter.manuf
-
acter
listas|<category>|<subcategory1>|<subcat
TRACKING egory2>|<subcategory3>|<subcategory4>
METHOD
context data
listas:<category>:<subcategory1>:<subca search.filter.range -
page.name
user.id <user id>
page.section listas user.marketingclou

<user client>
did
user.age <age>
CONTEXT DATA
page.error <name>
global.access app
user.socio <si|no>
global.day <day>
user.login <si|no>
comparative.sku -
comparative.categor
-
-
ord
NOTES search.page -
- product.name <product name>
search.sku -
278
pantalla
MEASUREMENT
TYPE

TRACKING odule
METHOD
product.timeclickc

ng
product.subcategory
1

2
product.productlist
3
product.subcategory
4

<si|no>
CONTEXT DATA
nline
<si|no|bajo pedido>
- -
gcart nttype
-
gmethod
transaction.shippin
g

-
t
n
ry e
-
- gtype
product.state
<si|no>
e
279
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
280
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.crear_listas

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
281
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
282
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.guardar_listas

METHOD context data
event.category -

event.label
N.id>
CONTEXT DATA
NOTES
-
283
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
284
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.eliminar_listas

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
285
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
286
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.eliminar_producto_listas

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
287
pantalla
MEASUREMENT
TYPE
6 Screen view page.type area-privada search.filter.manuf
-
acter
area-privada|<category>|<subcategory1>|
TRACKING page.hierarchy <subcategory2>|<subcategory3>|<subcate search.filter.order -
METHOD
context data gory4>
area-privada:<category>:<subcategory1>:
page.name <subcategory2>:<subcategory3>:<subcat user.id <user id>
egory4>
user.marketingclou
<user client>
page.section area-privada did
CONTEXT DATA

-
y
store.region -
search.position -
store.city -
search.keyword -
store.center -
search.number -
store.search.keyw
-
NOTES
288
pantalla
MEASUREMENT
TYPE
-
TRACKING odule
METHOD
product.timeclickc
-
-
ng
product.subcategory
- product.sample -
1
-
2
product.productlist
-
-
3
product.cycle -
product.subcategory
- product.stock -
4
-
CONTEXT DATA
nline
product.label -
-
- -
gcart nttype
-
gmethod
product.ecoopcion -
transaction.shippin
product.brand - -
g
-
t
n
- -
ry e
-
- gtype
product.state -
product.type -
product.topaje -
product.shipping -
-
e
289
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
290
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.inicio_sesion

METHOD context data
event.category -
event.label <ko|ok>
CONTEXT DATA
NOTES
-
291
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
292
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.registro_lm

METHOD context data
event.category -
event.label <ko|ok>
CONTEXT DATA
NOTES
-
293
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
294
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.registro_lm_empresas

METHOD context data
event.category -
event.label <ko|ok>
CONTEXT DATA
NOTES
-
295
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
296
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.localizar_pedido

METHOD context data
event.category -
event.label <ko|ok>
CONTEXT DATA
NOTES
-
297
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
298
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.añade_tarjeta_club

METHOD context data
event.category -
event.label <ko|ok>
CONTEXT DATA
NOTES
-
299
3 14 cart_opens
evento
MEASUREMENT
TYPE
2 Event events scOpen product.opecom <si|no>

product.state
METHOD context data page.name <cart open>
product.richreleva
<si|no>

odule
product.timeclickc
ollect
product.timeshippi
CONTEXT DATA
ng

position
<si|no>
<si|no|bajo pedido>
op
cart
transaction.id -
transaction.payme
-
nttype
transaction.shippin
NOTES gmethod

-
g
transaction.produc
-
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
300
3 14 cart_opens
evento
MEASUREMENT
TYPE
-
ype
TRACKING event -
METHOD context data
event.category -
event.action -
event.label -
CONTEXT DATA
NOTES
-
301
pantalla
MEASUREMENT
TYPE
3 Screen view page.type cart search.filter.manuf
-
acter
cart|<category>|<subcategory1>|<subcate
TRACKING gory2>|<subcategory3>|<subcategory4>
METHOD
context data
cart:<category>:<subcategory1>:<subcate search.filter.range -
page.name
gory2>:<subcategory3>:<subcategory4>
user.id <user id>
page.section cart
user.marketingclou
page.category <category> <user client>
did
page.subtype <subtype> user.typeclient <particular|empresa>
page.error <name> user.recurrency <new|recurrent>
CONTEXT DATA
global.access app user.housing -
global.hour <hh:mm:ss> user.customer <si|no>
global.day <day> user.socio <si|no>
global.typeday <week|weekend> user.login -
comparative.sku - user.typelogin -
comparative.categor user.gps.longitud -
-
y
user.gps.latitud -
search.position -
store.region -
search.keyword -
store.city -
search.number -
store.center -
search.results -
store.search.keyw
search.page - -
ord
NOTES
- search.sku - product.name <product name>
search.filter.price - product.id <product id>
search.filter.category - product.price <product price>
302
pantalla
MEASUREMENT
TYPE

TRACKING odule
METHOD
product.timeclickc

ng
product.subcategory
1

2
product.productlist
3
product.subcategory
4

<si|no>
CONTEXT DATA
nline
<si|no|bajo pedido>
product.itemshoppingcart -
gcart nttype
-
gmethod
transaction.shippin
g

-
t
n
ry e
-
- gtype
product.state
<si|no>
e
303
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
304
evento
MEASUREMENT
TYPE
-
ype

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
305
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
306
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.tramitar_pedido

METHOD context data
event.category -
event.label <mid>
CONTEXT DATA
NOTES
-
307
evento
MEASUREMENT
TYPE
6 Event events scremove product.opecom <si|no>

product.state
product.richreleva
<si|no>

odule
product.timeclickc
ollect
product.timeshippi
CONTEXT DATA
ng

position
<si|no>
<si|no|bajo pedido>
op
cart
transaction.id -
transaction.payme
-
nttype
transaction.shippin
NOTES gmethod

-
g
transaction.produc
-
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
308
evento
MEASUREMENT
TYPE
-
ype
TRACKING event -
METHOD context data
event.category -
event.action -
event.label -
CONTEXT DATA
NOTES
-
309
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
310
evento
MEASUREMENT
TYPE
-
ype

METHOD context data
event.category -
CONTEXT DATA
NOTES
-
311
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
312
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.añadir_servicio_instalacion

METHOD context data
event.category -
event.label <user id>
CONTEXT DATA
NOTES
-
313
pantalla
MEASUREMENT
TYPE
9 Screen view page.type checkout search.filter.manuf
-
acter
METHOD
context data y4>
y4>
user.marketingclou
<user client>
CONTEXT DATA
-
y
store.region -
search.position -
store.city -
search.keyword -
store.center -
search.number -
store.search.keyw
-
NOTES
314
pantalla
MEASUREMENT
TYPE

TRACKING odule
METHOD
product.timeclickc

ng
product.subcategory
1

2
product.productlist
3
product.subcategory
4

<si|no>
CONTEXT DATA
nline
<si|no|bajo pedido>
<1|2|3|...> -
gcart nttype
-
gmethod
transaction.shippin
g

-
t
n
ry e
-
- gtype
product.state
<si|no>
e
315
evento
MEASUREMENT
TYPE
0 Event events sccheckout product.opecom <si|no>
page.type checkout <oferta|novedad|hemos bajado el

product.state
product.richreleva
<si|no>

odule
product.timeclickc
ollect
product.timeshippi
CONTEXT DATA
ng

position
<si|no>
<si|no|bajo pedido>
op
cart
transaction.id -
transaction.payme
-
nttype
transaction.shippin
NOTES gmethod

-
g
transaction.produc
-
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
316
evento
MEASUREMENT
TYPE
-
ype
TRACKING event -
METHOD context data
event.category -
event.action -
event.label -
CONTEXT DATA
NOTES
-
317
pantalla
MEASUREMENT
TYPE
-
acter
METHOD
context data y4>
y4>
user.marketingclou
<user client>
CONTEXT DATA
-
y
store.region -
search.position -
store.city -
search.keyword -
store.center -
search.number -
store.search.keyw
-
NOTES
318
pantalla
MEASUREMENT
TYPE

TRACKING odule
METHOD
product.timeclickc

ng
product.subcategory
1

2
product.productlist
3
product.subcategory
4

<si|no>
CONTEXT DATA
nline
<si|no|bajo pedido>
<1|2|3|...> -
gcart nttype
-
gmethod
transaction.shippin
g

-
t
n
ry e
-
- gtype
product.state
<si|no>
e
319
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
320
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.continuar_cheeckout

METHOD context data
event.category -
event.label -
CONTEXT DATA
NOTES
-
321
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
322
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.cheeckout_direccion_envio

METHOD context data
event.category -
event.label -
CONTEXT DATA
NOTES
-
323
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
324
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.cheeckout_direccion_facturacion

METHOD context data
event.category -
event.label -
CONTEXT DATA
NOTES
-
325
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
326
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.cheeckout_gastos_envio

METHOD context data
event.category -
event.label <gastos de envio>
CONTEXT DATA
NOTES
-
327
pantalla
MEASUREMENT
TYPE
-
acter
METHOD
context data y4>
y4>
user.marketingclou
<user client>
CONTEXT DATA
-
y
store.region -
search.position -
store.city -
search.keyword -
store.center -
search.number -
store.search.keyw
-
NOTES
328
pantalla
MEASUREMENT
TYPE

TRACKING odule
METHOD
product.timeclickc

ng
product.subcategory
1

2
product.productlist
3
product.subcategory
4

<si|no>
CONTEXT DATA
nline
<si|no|bajo pedido>
<1|2|3|...> -
gcart nttype
-
gmethod
transaction.shippin
g

-
t
n
ry e
-
- gtype
product.state
<si|no>
e
329
pantalla
MEASUREMENT
TYPE
-
acter
METHOD
context data y4>
y4>
user.marketingclou
<user client>
CONTEXT DATA
-
y
store.region -
search.position -
store.city -
search.keyword -
store.center -
search.number -
store.search.keyw
-
NOTES
330
pantalla
MEASUREMENT
TYPE

TRACKING odule
METHOD
product.timeclickc

ng
product.subcategory
1

2
product.productlist
3
product.subcategory
4

<si|no>
CONTEXT DATA
nline
<si|no|bajo pedido>
<1|2|3|...> -
gcart nttype
-
gmethod
transaction.shippin
g

-
t
n
ry e
-
- gtype
product.state
<si|no>
e
331
pantalla
MEASUREMENT
TYPE
-
acter
METHOD
context data y4>
y4>
user.marketingclou
<user client>
CONTEXT DATA
-
y
store.region -
search.position -
store.city -
search.keyword -
store.center -
search.number -
store.search.keyw
-
NOTES
332
pantalla
MEASUREMENT
TYPE

TRACKING odule
METHOD
product.timeclickc

ng
product.subcategory
1

2
product.productlist
3
product.subcategory
4

<si|no>
CONTEXT DATA
nline
<si|no|bajo pedido>
<1|2|3|...> -
gcart nttype
-
gmethod
transaction.shippin
g

-
t
n
ry e
-
- gtype
product.state
<si|no>
e
333
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
334
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.comprar

METHOD context data
event.category -
event.label -
CONTEXT DATA
NOTES
-
335
pantalla
MEASUREMENT
TYPE
-
acter
METHOD
context data y4>
y4>
user.marketingclou
<user client>
CONTEXT DATA
-
y
store.region -
search.position -
store.city -
search.keyword -
store.center -
search.number -
store.search.keyw
-
NOTES
336
pantalla
MEASUREMENT
TYPE

TRACKING odule
METHOD
product.timeclickc

ng
product.subcategory
1

2
product.productlist
3
product.subcategory
4

<si|no>
CONTEXT DATA
nline
<si|no|bajo pedido>
<1|2|3|...> -
gcart nttype
-
gmethod
transaction.shippin
g

-
t
n
ry e
-
- gtype
product.state
<si|no>
e
337
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
338
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.cheeckout_pago_cheque

METHOD context data
event.category -
event.label -
CONTEXT DATA
NOTES
-
339
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
340
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.cheeckout_pago_tarjeta_regalo

METHOD context data
event.category -
event.label -
CONTEXT DATA
NOTES
-
341
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
342
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.cheeckout_pago_tarjeta

METHOD context data
event.category -
event.label -
CONTEXT DATA
NOTES
-
343
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
344
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.cheeckout_pago_transferencia

METHOD context data
event.category -
event.label -
CONTEXT DATA
NOTES
-
345
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
346
evento
MEASUREMENT
TYPE
-
ype
TRACKING event event.cheeckout_gastos_pago_oney

METHOD context data
event.category -
event.label -
CONTEXT DATA
NOTES
-
347
3 16 thank_you_page
pantalla
MEASUREMENT
TYPE
-
acter
page.hierarchy -
METHOD
context data page.name <name>
page.section -
user.id <user id>
user.marketingclou
<user client>
page.subcategory1 <subcategory1> did
CONTEXT DATA
global.hour <hh:mm:ss> user.housing -
comparative.sku - user.login -
comparative.categor user.typelogin -
-
y
user.gps.longitud -
search.position -
user.gps.latitud -
search.keyword -
store.region -
search.number -
store.city -
search.results -
store.center -
search.page -
store.search.keyw
-
search.sku - ord
NOTES
- search.filter.price - product.name <product name>

348
3 16 thank_you_page
pantalla
MEASUREMENT
TYPE

TRACKING odule
METHOD
product.timeclickc

ng
product.subcategory
1

2
product.productlist
3
product.subcategory
4

<si|no>
CONTEXT DATA
nline
<si|no|bajo pedido>
hop transaction.id <transaction.id>
<1|2|3|...> <tarjeta visa|transferencia|...>
gcart nttype
<"X" horas>
gmethod
transaction.shippin
product.brand <product brand> <transaction.shipping>
g

<transaction.product>
t
<product flash duration> transaction.value <transaction.value>
n
product.flash.end <product flash end> transaction.cupon <transaction.cupon>
<product flash category> <particular|empresa|invitado>
ry e
<transaction.shippingtype>
- gtype
product.state
<si|no>
e
349
3 16 e120 - step1
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
350
3 16 e120 - step1
evento
MEASUREMENT
TYPE
-
ype

METHOD context data
event.category -
event.action -
event.label -
CONTEXT DATA
NOTES
-
351
3 16 e121 - step2
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
352
3 16 e121 - step2
evento
MEASUREMENT
TYPE
-
ype

METHOD context data
event.category -
event.action -
event.label -
CONTEXT DATA
NOTES
-
353
3 16 e122 - step3
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
354
3 16 e122 - step3
evento
MEASUREMENT
TYPE
-
ype

METHOD context data
event.category -
event.action -
event.label -
CONTEXT DATA
NOTES
-
355
3 17 e123 - step4
evento
MEASUREMENT
TYPE

TRACKING
-
nce
product.oldprice -
product.quartile -
product.previousm
-
-
ollect
product.category -
product.timeshippi
-
ng
CONTEXT DATA
product.sample -
product.rating -
product.productlist
position
-
ine
product.stock -
-
op
product.scanner -
- product.label -
cart
-
nttype
product.brand -
transaction.shippin
-
gmethod
product.flash -
NOTES
transaction.shippin
g
-
t
transaction.value -
transaction.cupon -
transaction.usertyp
-
e
356
3 17 e123 - step4
evento
MEASUREMENT
TYPE
-
ype

METHOD context data
event.category -
event.action -
event.label -
CONTEXT DATA
NOTES
-
357
3 {{n {{title}}
{{measurementType}}
MEASUREMENT
TYPE
}} Screen view page.type {{value01}} search.filter.manuf
{{value26}}
acter
page.hierarchy {{value02}}
TRACKING search.filter.order {{value27}}
METHOD
{{trackingMethod}} page.name {{value03}}
search.filter.range {{value28}}
page.section {{value04}}
user.id {{value29}}
page.category {{value05}}
user.marketingclou
{{value30}}
page.subcategory1 {{value06}} did
page.subcategory2 {{value07}} user.gender {{value31}}
page.subcategory3 {{value08}} user.age {{value32}}
page.subcategory4 {{value09}} user.loyality {{value33}}
page.subtype {{value10}} user.type {{value34}}
page.error {{value11}} user.typeclient {{value35}}
global.access {{value12}} user.recurrency {{value36}}
CONTEXT DATA
global.hour {{value13}} user.housing {{value37}}
{{image}}
global.day {{value14}} user.customer {{value38}}
global.typeday {{value15}} user.socio {{value39}}
comparative.sku {{value16}} user.login {{value40}}
comparative.categor user.typelogin {{value41}}

{{value17}}
y
user.gps.longitud {{value42}}
search.position {{value18}}
user.gps.latitud {{value43}}
search.keyword {{value19}}
store.region {{value44}}
search.number {{value20}}
store.city {{value45}}
search.results {{value21}}
store.center {{value46}}
search.page {{value22}}
store.search.keyw
{{value47}}
search.sku {{value23}} ord
NOTES
{{notas}} search.filter.price {{value24}} product.name {{value48}}
product.id {{value49}}
search.filter.category {{value25}}
product.price {{value50}}
358
3 {{n {{title}}
{{measurementType}}
MEASUREMENT
TYPE
}} Screen view product.oldprice {{value51}} product.quartile {{value76}}
product.specialprice {{value52}} product.previousm

{{value77}}
TRACKING odule
METHOD
{{trackingMethod}} product.financing {{value53}}
product.timeclickc
{{value78}}
product.discount {{value54}} ollect
product.category {{value55}} product.timeshippi

{{value79}}
ng
product.subcategory
{{value56}} product.sample {{value80}}
1
product.subcategory product.rating {{value81}}

{{value57}}
2
product.productlist
{{value82}}
{{value58}}
3
product.cycle {{value83}}
product.subcategory
{{value59}} product.stock {{value84}}
4
product.availability.o product.scanner {{value85}}

{{value60}}
CONTEXT DATA
nline
product.label {{value86}}
{{image}} hop
{{value61}}
transaction.id {{value87}}
{{value62}} {{value88}}
gcart nttype
product.calculator {{value63}} transaction.shippin
{{value89}}
gmethod
product.ecoopcion {{value64}}
transaction.shippin
product.brand {{value65}} {{value90}}
g
product.flash {{value66}} transaction.produc

{{value91}}
t
{{value67}} transaction.value {{value92}}
n
product.flash.end {{value68}} transaction.cupon {{value93}}
{{value69}} {{value94}}
ry e
NOTES product.opecom {{value70}} transaction.shippin
{{value95}}
{{notas}} gtype
product.state {{value71}}
product.type {{value72}}
product.topaje {{value73}}
product.shipping {{value74}}
{{value75}}
e
359
3 {{n {{title}}
{{measurementType}}
MEASUREMENT
TYPE
}} Event events {{value01}} product.opecom {{value26}}
page.type {{value02}} product.state {{value27}}

TRACKING
METHOD {{trackingMethod}} page.name {{value03}} product.type {{value28}}
product.name {{value04}} product.topaje {{value29}}
product.id {{value05}} product.shipping {{value30}}
product.price {{value06}} product.richreleva

{{value31}}
nce
product.oldprice {{value07}}
product.quartile {{value32}}
product.specialprice {{value08}}
product.previousm
{{value33}}
product.financing {{value09}} odule
product.discount {{value10}} product.timeclickc

{{value34}}
ollect
product.category {{value11}}
product.timeshippi
{{value35}}
ng
product.subcategory1 {{value12}}
CONTEXT DATA
product.sample {{value36}}
{{image}} product.rating {{value37}}
product.productlist
product.subcategory4 {{value15}} {{value38}}
position
product.availability.onl product.cycle {{value39}}
{{value16}}
ine
product.stock {{value40}}
{{value17}}
op
product.scanner {{value41}}
{{value18}} product.label {{value42}}
cart
product.calculator {{value19}} transaction.id {{value43}}
product.ecoopcion {{value20}} transaction.payme

{{value44}}
nttype
product.brand {{value21}}
transaction.shippin
{{value45}}
gmethod
product.flash {{value22}}
NOTES
transaction.shippin
{{notas}} product.flash.duration {{value23}} {{value46}}
g
product.flash.end {{value24}} transaction.produc
{{value47}}
t
product.flash.category {{value25}}
transaction.value {{value48}}
transaction.cupon {{value49}}
transaction.usertyp
{{value50}}
e
360
3 {{n {{title}}
{{measurementType}}
MEASUREMENT
TYPE
}} Event transaction.shippingt
{{value51}}
ype
TRACKING event {{value52}}

METHOD {{trackingMethod}}
event.category {{value53}}
event.action {{value54}}
event.label {{value55}}
CONTEXT DATA
{{image}}
NOTES
{{notas}}
361

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LEROY MERLIN

VERSION DETAIL AUTHOR NOTES

1 2018.06.15 email1 (@dbi.io) Versión inicial de la guía de etiquetado

REQUISITE CONTEXT DATA TAXONOMY EXAMPLE DESCRIPTION

RF 1.1.8 page.subcategory3 <subcategory3> - captura el quinto nivel de categorización del contenido

RF 1.1.9 page.subcategory4 <subcategory4> - captura el sexto nivel de categorización del contenido

RF 1.1.10 page.subtype <subtype> productlist biggrid identifica el template de la tipologia de pantalla

RF 1.1.11 page.error <name> nombre de la pantalla identifica lapantalla de error

RF 1.1.12 global.access <access> app dispositivo de acceso: app

RF 1.1.13 global.hour <hh:mm:ss> 0,6460763889 hora de conexión en formato hh:mm:ss

RF 1.1.14 global.day <day> miercoles día de la semana (lunes, martes, etc)

RF 1.1.15 global.typeday <week|weekend> week tipología del día de la semana

RF 1.1.16 comparative.sku <sku> - sku de los productos comparados

RF 1.1.17 comparative.category <category> - categoría de los productos comparados

RF 2.1.1 search.position <position> 4 recoge la posición del termino de busqueda

RF 2.1.2 search.keyword <keyword> mamparas captura el término de búsqueda

REQUISITE CONTEXT DATA TAXONOMY EXAMPLE DESCRIPTION

RF 2.1.4 search.results <results> 345 número total de resultados.

RF 2.1.5 search.page <page> 01/01/1900 página desde la que se realiza la búsqueda

RF 2.1.7 search.filter.price <price> 10€- 50€ filtro monetario página de resultados

RF 2.1.8 search.filter.category <category> jardin filtro de la categoria pagina de resultados

RF 2.1.9 search.filter.manufacter <manufacter> katcher filtro de marca pagina resultados

RF 2.1.10 search.filter.order <order> nombre ascendente ordenar por orden

RF 2.1.11 search.filter.range <range> - ordenar por rango

RF 3.1.2 user.marketingcloudid <user client> 1234567890123456-6543210987654321 id del marketing cloud

comenzaremos con una variable personalizada con 0 compras

RF 3.1.6 user.type <cliente|no cliente> cliente recojera si el usario esta logado o no

RF 3.1.8 user.recurrency <new|recurrent> new indentificara la recurrencia del usario

RF 3.1.9 user.housing <tipo vivienda> chalet tipo de vivienda del usuario.

RF 3.1.10 user.customer <si|no> si idenficara si el usuarios ya ha realizado una compra en leroymerlin.

RF 3.1.11 user.socio <si|no> no idenficara si el usuarios es socio.

REQUISITE CONTEXT DATA TAXONOMY EXAMPLE DESCRIPTION

RF 3.1.12 user.login <si|no> si -

RF 3.1.14 user.gps.longitud <longitud gps> - -

RF 3.1.15 user.gps.latitud <latitud gps> - -

RF 4.1.2 store.city <city> barcelona ciudad o comunidad de la tienda

RF 4.1.3 store.center <center> sant cugat nombre de la tienda

RF 4.1.4 store.search.keyword <keyword> - -

RF 5.1.2 product.id <product id> 29.4 sku del producto

RF 5.1.3 product.price <product price> 23.1 precio del producto

RF 5.1.5 product.specialprice <product specialprice> 2490% precio del producto en oferta

RF 5.1.6 product.financing <product financing> 24€-3meses precio del producto financiado

RF 5.1.7 product.discount <product discount> 0,12 % de descuento de producto

REQUISITE CONTEXT DATA TAXONOMY EXAMPLE DESCRIPTION

RF 5.1.18 product.brand <product brand> chacon marca del producto

RF 5.1.19 product.flash <si|no> si si pertence al catalogo de venta flash

variable que identifica si el producto esta dentro de la acción comercial

RF 5.1.24 product.state <oferta|novedad|hemos bajado el precio|eco-opciones> oferta -

RF 5.1.27 product.shipping <product shipping> 8,99 gastos de envio del producto

RF 5.1.29 product.quartile <produc quartile> 1,2,3,4 cuartil al que pertenece el producto

REQUISITE CONTEXT DATA TAXONOMY EXAMPLE DESCRIPTION

RF 5.1.33 product.sample <product sample> si|no posee muestra el producto

RF 5.1.38 product.scanner <si|no> si si el visionada de la ficha de producto viene de un scaner

RF 5.1.39 product.label <oferta|new|etc> oferta estado de la etiqueta asociada al producto

RF 6.1.1 transaction.id <transaction.id> 134568 Identifica el número de referencia de las transacciones

RF 6.1.6 transaction.value <transaction.value> 235 Identifica el valor total de la transacción

Android SDK 4.x for Experience Cloud Solutions: Android

NSMutableDictionary *contextData = [NSMutableDictionary dictionary];

[contextData setObject:@"<value>" forKey:@"contentLevel2"];

[ADBMobile trackState:@"<screen name value>" data:contextData];

NSMutableDictionary *contextData = [NSMutableDictionary dictionary];

[ADBMobile trackAction:@"myapp.eventName" data:contextData]; * All contextData values are defined at 3.