Volumen anual estimado de ventas (en kg) para diferentes precios / grados y gastos de publicidad.

(Estimación del volumen del mercado donde participa Café Monte Bianco)

Grado de café D C B BB A
Precio por Kg. 8,800 19,500 26,660 30,000 35,500

Gasto Publicidad / Ventas Volumen (kg.)

0% 29,000 2,395,000 1,645,000 1,529,000 1,103,000

1% 2,455,000 1,696,000 1,566,000 1,145,000
2% 2,545,000 1,720,700 1,649,000 1,226,000
3% 2,665,000 1,896,000 1,760,000 1,334,000
4% 2,800,000 2,024,000 1,884,000 1,456,000
5% 2,950,000 2,166,000 2,022,000 1,591,000
6% 3,130,000 2,367,000 2,157,000 1,723,000
7% 3,196,000 2,417,000 2,195,000 1,792,000
8% 3,268,000 2,446,000 2,231,000 1,823,000
9% 3,310,000 2,465,000 2,258,000 1,837,000
10% 3,340,000 2,494,000 2,286,000 1,843,000

6,316,000
(6,287,000) 3,949,000 2,051,000
e publicidad.

AA AAA Grado de café D

39,000 42,600 Precio por Kg. 8,800

Gasto Publicidad / Ventas

667,000 127,000 0% 255,200,000

717,000 157,000 1%
799,000 229,000 2%
910,000 325,000 3%
1,034,000 433,000 4%
1,172,000 553,000 5%
1,307,000 667,000 6%
1,345,000 694,000 7%
1,366,000 752,000 8%
1,495,000 875,000 9%
1,523,000 935,000 10%

5,971,000
 C B BB A AA
19,500 26,660 30,000 35,500 39,000

1 ingresos

46,702,500,000 43,855,700,000 45,870,000,000 39,156,500,000 26,013,000,000

47,872,500,000 45,215,360,000 46,980,000,000 40,647,500,000 27,963,000,000
49,627,500,000 45,873,862,000 49,470,000,000 43,523,000,000 31,161,000,000
51,967,500,000 50,547,360,000 52,800,000,000 47,357,000,000 35,490,000,000
54,600,000,000 53,959,840,000 56,520,000,000 51,688,000,000 40,326,000,000
57,525,000,000 57,745,560,000 60,660,000,000 56,480,500,000 45,708,000,000
61,035,000,000 63,104,220,000 64,710,000,000 61,166,500,000 50,973,000,000
62,322,000,000 64,437,220,000 65,850,000,000 63,616,000,000 52,455,000,000
63,726,000,000 65,210,360,000 66,930,000,000 64,716,500,000 53,274,000,000
64,545,000,000 65,716,900,000 67,740,000,000 65,213,500,000 58,305,000,000
65,130,000,000 66,490,040,000 68,580,000,000 65,426,500,000 59,397,000,000
 AAA Grado de café D
42,600 Costo unitario (liras) 6,600
Costos fijos (en miles de liras) 3,319,500
Gasto Publicidad / Ventas

5,410,200,000 0% -
6,688,200,000 1% -
9,755,400,000 2% -
13,845,000,000 3% -
18,445,800,000 4% -
23,557,800,000 5% -
28,414,200,000 6% -
29,564,400,000 7% -
32,035,200,000 8% -
37,275,000,000 9% -
39,831,000,000 10% -

Grado de café D
Costo unitario (liras) 6,600
Costos fijos (en miles de liras) 3,319,500
Gasto Publicidad / Ventas

0% 63,800,000
1% -
2% -
3% -
4% -
5% -
6% -
7% -
8% -
9% -
10% -

Ingresos-Gas publicos
 Depreciación
Gastos Fijos

TOTAL
 C B BB A
12,485 14,275 16,288 17,791
4,100,500 4,100,500 4,100,500 4,100,500
2 gastos publicidad

- - - -
478,725,000 452,153,600 469,800,000 406,475,000
992,550,000 917,477,240 989,400,000 870,460,000
1,559,025,000 1,516,420,800 1,584,000,000 1,420,710,000
2,184,000,000 2,158,393,600 2,260,800,000 2,067,520,000
2,876,250,000 2,887,278,000 3,033,000,000 2,824,025,000
3,662,100,000 3,786,253,200 3,882,600,000 3,669,990,000
4,362,540,000 4,510,605,400 4,609,500,000 4,453,120,000
5,098,080,000 5,216,828,800 5,354,400,000 5,177,320,000
5,809,050,000 5,914,521,000 6,096,600,000 5,869,215,000
6,513,000,000 6,649,004,000 6,858,000,000 6,542,650,000

C B BB A
12,485 14,275 16,288 17,791
4,100,500 4,100,500 4,100,500 4,100,500
3 ingresos- gp-cv

16,800,925,000 20,373,325,000 20,965,648,000 19,533,027,000

16,743,100,000 20,552,806,400 21,003,192,000 19,870,330,000
16,860,625,000 20,393,392,260 21,621,688,000 20,840,774,000
17,135,950,000 21,965,539,200 22,549,120,000 22,203,096,000
17,458,000,000 22,908,846,400 23,572,608,000 23,716,784,000
17,818,000,000 23,938,632,000 24,692,664,000 25,350,994,000
18,294,850,000 25,529,041,800 25,694,184,000 26,842,617,000
18,057,400,000 25,423,939,600 25,488,340,000 27,281,408,000
17,826,940,000 25,076,881,200 25,237,072,000 27,106,187,000
17,410,600,000 24,614,504,000 24,865,096,000 26,662,218,000
16,917,100,000 24,239,186,000 24,487,632,000 26,095,037,000
18,294,850,000 25,529,041,800 25,694,184,000 27,281,408,000

78,504,633,800 77,668,256,000 MIX

 (400,000,000) (400,000,000) Gasto Publicidad
(4,100,500,000) (4,100,500,000) 0%
74,004,133,800 73,167,756,000 5%
63,800,000 6%
7%
TOTAL
Capa osciosa
 depreciacion nuevo

AA AAA Grado de café

19,166 20,441 Costo unitario (liras)
4,100,500 4,100,500 Costos fijos (en miles de liras)
Gasto Publicidad / Ventas

- - 0%
279,630,000 66,882,000 1%
623,220,000 195,108,000 2%
1,064,700,000 415,350,000 3%
1,613,040,000 737,832,000 4%
2,285,400,000 1,177,890,000 5%
3,058,380,000 1,704,852,000 6%
3,671,850,000 2,069,508,000 7%
4,261,920,000 2,562,816,000 8%
5,247,450,000 3,354,750,000 9%
5,939,700,000 3,983,100,000 10%

AA AAA Grado de café

19,166 20,441 Costo unitario (liras)
4,100,500 4,100,500 Costos fijos (en miles de liras)
Gasto Publicidad / Ventas

13,229,278,000 2,814,193,000 0%
13,941,348,000 3,412,081,000 1%
15,224,146,000 4,879,303,000 2%
16,984,240,000 6,786,325,000 3%
18,895,316,000 8,857,015,000 4%
20,960,048,000 11,076,037,000 5%
22,864,658,000 13,075,201,000 6%
23,004,880,000 13,308,838,000 7%
22,831,324,000 14,100,752,000 8%
24,404,380,000 16,034,375,000 9%
24,267,482,000 16,735,565,000 10%
24,404,380,000 16,735,565,000

Tipo de Café
BB A D
29,000
2,022,000
2,157,000
1,792,000
5,971,000
29,000
 400,000,000

D C B BB A
6,600 12,485 14,275 16,288 17,791
3,319,500 4,100,500 4,100,500 4,100,500 4,100,500
2a costos v+ costos f

3,910,900,000 34,002,075,000 38,289,125,000 29,004,852,000 23,723,973,000

34,751,175,000 39,145,625,000 29,607,508,000 24,471,195,000
35,874,825,000 40,430,375,000 30,959,412,000 25,912,266,000
37,373,025,000 42,143,375,000 32,767,380,000 27,833,694,000
39,058,500,000 44,070,500,000 34,787,092,000 30,004,196,000
40,931,250,000 46,211,750,000 37,034,836,000 32,405,981,000
43,178,550,000 48,781,250,000 39,233,716,000 34,754,393,000
44,002,560,000 49,723,400,000 39,852,660,000 35,981,972,000
44,901,480,000 50,751,200,000 40,439,028,000 36,533,493,000
45,425,850,000 51,350,750,000 40,878,804,000 36,782,567,000
45,800,400,000 51,779,000,000 41,334,868,000 36,889,313,000

D C B BB A
6,600 12,485 14,275 16,288 17,791
3,319,500 4,100,500 4,100,500 4,100,500 4,100,500
2b costos con depre

4,310,900,000 34,402,075,000 38,689,125,000 29,404,852,000 24,123,973,000

35,151,175,000 39,545,625,000 30,007,508,000 24,871,195,000
36,274,825,000 40,830,375,000 31,359,412,000 26,312,266,000
37,773,025,000 42,543,375,000 33,167,380,000 28,233,694,000
39,458,500,000 44,470,500,000 35,187,092,000 30,404,196,000
41,331,250,000 46,611,750,000 37,434,836,000 32,805,981,000
43,578,550,000 49,181,250,000 39,633,716,000 35,154,393,000
44,402,560,000 50,123,400,000 40,252,660,000 36,381,972,000
45,301,480,000 51,151,200,000 40,839,028,000 36,933,493,000
45,825,850,000 51,750,750,000 41,278,804,000 37,182,567,000
46,200,400,000 52,179,000,000 41,734,868,000 37,289,313,000
 AA AAA Grado de café
19,166 20,441 Costo unitario (liras)
4,100,500 4,100,500 Costos fijos (en miles de liras)
Gasto Publicidad / Ventas

16,884,222,000 6,696,507,000 0%
17,842,522,000 7,309,737,000 1%
19,414,134,000 8,781,489,000 2%
21,541,560,000 10,743,825,000 3%
23,918,144,000 12,951,453,000 4%
26,563,052,000 15,404,373,000 5%
29,150,462,000 17,734,647,000 6%
29,878,770,000 18,286,554,000 7%
30,281,256,000 19,472,132,000 8%
32,753,670,000 21,986,375,000 9%
33,290,318,000 23,212,835,000 10%

AA AAA
19,166 20,441
4,100,500 4,100,500

17,284,222,000 7,096,507,000
18,242,522,000 7,709,737,000
19,814,134,000 9,181,489,000
21,941,560,000 11,143,825,000
24,318,144,000 13,351,453,000
26,963,052,000 15,804,373,000
29,550,462,000 18,134,647,000
30,278,770,000 18,686,554,000
30,681,256,000 19,872,132,000
33,153,670,000 22,386,375,000
33,690,318,000 23,612,835,000
 D C B BB A
6,600 12,485 14,275 16,288 17,791
3,319,500 4,100,500 4,100,500 4,100,500 4,100,500
utilidad operacional

(4,055,700,000) 12,300,425,000 5,166,575,000 16,465,148,000 15,032,527,000

- 12,242,600,000 5,217,581,400 16,502,692,000 15,369,830,000
- 12,360,125,000 4,126,009,760 17,121,188,000 16,340,274,000
- 12,635,450,000 6,487,564,200 18,048,620,000 17,702,596,000
- 12,957,500,000 7,330,946,400 19,072,108,000 19,216,284,000
- 13,317,500,000 8,246,532,000 20,192,164,000 20,850,494,000
- 13,794,350,000 10,136,716,800 21,193,684,000 22,342,117,000
- 13,556,900,000 9,803,214,600 20,987,840,000 22,780,908,000
- 13,326,440,000 8,842,331,200 20,736,572,000 22,605,687,000
- 12,910,100,000 8,051,629,000 20,364,596,000 22,161,718,000
- 12,416,600,000 7,662,036,000 19,987,132,000 21,594,537,000
 AA AAA
19,166 20,441
4,100,500 4,100,500

8,728,778,000 (1,686,307,000)
9,440,848,000 (1,088,419,000)
10,723,646,000 378,803,000
12,483,740,000 2,285,825,000
14,394,816,000 4,356,515,000
16,459,548,000 6,575,537,000
18,364,158,000 8,574,701,000
18,504,380,000 8,808,338,000
18,330,824,000 9,600,252,000
19,903,880,000 11,533,875,000
19,766,982,000 12,235,065,000