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AGRADECIMIENTOS A mi familia que acompaño este proceso de conocimiento Carolina
Mejía lopera Te agradezco infinitamente mi Dios porque día a día Me permites sentir tu
presencia en las cosas hermosas que me regalas y en los seres maravillosos que me acompañan:
Mi profesión y mi hija María Andrea Gracias Mamá y Papá por su entrega y sacrificio, por
estar siempre ahí Para mí A Claudia Elena, por tu amor y apoyo incondicional John Mario
Rodríguez M
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“La Gerencia Social debe encargarse de la gestión de los saberes, para contribuir
con el desarrollo de las relaciones solidarias y favorecer la aplicación de las
políticas sociales”. 8 “La Gerencia Social como un instrumento para el diseño e
implementación de políticas sociales, con el fin de dar respuesta a necesidades
reales de la población. Como un campo de conocimiento que permite consolidar
diversos saberes para la resolución de problemas sociales concretos y como un
movimiento profesional a partir del cual se constituye un perfil y una identidad
propia del gerente social que le hace dar respuesta al desafío de los grandes
déficits sociales”. 9
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“La organización maneja una comunicación mecanicista y lineal que privilegia
los medios y la elaboración de los mensajes, mas que los aspectos psicológicos
de la condición humana”. 11
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“La comunicación es un factor inseparable de la gerencia social, por ende, esta
última debe establecer claramente las áreas temáticas en las que se va a
desenvolver y el radio de influencia donde pretende intervenir. En primer término
debe abordar la pregunta: ¿qué significa comunicar en la gerencia social?,
Comunicar bien desde la gerencia social significa hacer uso de la capacidad
discursiva (palabra, sonido e imagen). Comunicar de manera constante a través
de la práctica social. Apropiarse las nuevas tecnologías, esto es, conocer los
medios de comunicación, sus códigos y lenguajes y las tecnologías de punta en
sistemas de monitoreo y seguimiento de proyectos o programas (almacenar,
recuperar y procesar información). Saber qué se comunica. Conocer el contexto
desde el cual se comunica (local, regional, nacional). Respetar a los
interlocutores. Comunicar con serenidad, sin herir la sensibilidad y convocar a
un encuentro de reflexión permanente” 12
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