Documentos de Académico
Documentos de Profesional
Documentos de Cultura
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A.
1. Objetivos
https://www.apd.es/objetivos-del-marketing-digital/
https://www.youtube.com/watch?v=1Fyo5IIPhaU&ab_channel=Expansi%C3%B3nDigital
2.Ventajas
https://www.inboundcycle.com/blog-de-inbound-marketing/ventajas-marketing-digital
https://www.youtube.com/watch?v=kcpwThghXYY&ab_channel=InstitutodeMarketingAgil
3. Desventajas
https://2heart.co/blog/desventajas-del-marketing-digital-y-sus-ventajas/
https://www.youtube.com/watch?
v=199jjBWDhdk&ab_channel=EASYPROMOSTVMarketingyRedesSociales
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B.
1. Tipos
https://www.esic.edu/rethink/marketing-y-comunicacion/12-nuevos-tipos-marketing-digital
https://www.youtube.com/watch?v=nACJLWCmzk8&ab_channel=Cyberclick
%E2%80%A2MarketingDigital
2. Tendencias
https://www.youtube.com/watch?v=CGG3UnXMyoI&ab_channel=Cyberclick
%E2%80%A2MarketingDigital (25)
https://btodigital.com/tendencias-marketing-digital-2021/
3. Conversiones
https://www.mdmarketingdigital.com/que-es-el-marketing-digital
https://www.cyberclick.es/que-es/conversion-digital#:~:text=En%20marketing%20digital%2C
%20llamamos%20%22conversi%C3%B3n,o%20que%20compren%20un%20producto.&text=El
%20usuario%20compra%20el%20producto,la%20web%20%2D%2D%2D%20Tercera%20conversi
%C3%B3n.
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C.
1. Estrategias
https://www.rdstation.com/co/blog/estrategias-marketing-digital/
https://www.alohacreativos.com/blog/5-ejemplos-de-estrategias-de-marketing-digital-ganadoras-
en-2020
https://www.cyberclick.es/marketing/marketing-online-o-marketing-digital-que-
es#plandemarketing
2. Plan de marketing
https://www.cyberclick.es/marketing/marketing-online-o-marketing-digital-que-
es#plandemarketing
https://www.youtube.com/watch?v=tRDnpQK1CXo&ab_channel=Cyberclick
%E2%80%A2MarketingDigital
https://www.cyberclick.es/marketing/plan-de-marketing
3. Implementación
https://www.youtube.com/watch?v=nACJLWCmzk8&ab_channel=Cyberclick
%E2%80%A2MarketingDigital (min, 7:18)
https://www.cyberclick.es/marketing/marketing-online-o-marketing-digital-que-
es#plandemarketing
https://www.juancmejia.com/marketing-digital/estrategia-de-marketing-digital-herramientas-y-
pasos-de-implementacion/