Ubicación alternativas

Factores Peso
Fontibon Chapinero
Acceso vial y medios de transporte 10
Infraestructura tecnológica 15
Serivicios públicos 10
Seguridad 12
Total
ión alternativas Puntaje
Usaquén Fontibon Chapinero Usaquén

250,000 100%
180,000 72%
70,000 28%
0% $ 20 500 10,000 Año

10% $ 20 50 1,000 1
20% $ 20 2
3
107% 4
5
6
Total Pcc

Pcc
%
Incremento

Unidades Pcc

Pcc
%
Incremento

Unidades Pcc
Crecimiento Crecimiento
% aumento
ventas Precio Unidades Venta Total $ en Vental ventas
Marketing unitario vendidas Marketing
Total
Digital Digital
0% 250,000 12,000 3,000,000,000 n/a 0%
10% 250,000 13,200 3,300,000,000 10% 10%
20% 250,000 15,180 3,795,000,000 15% 20%
30% 250,000 18,216 4,554,000,000 20% 30%
40% 250,000 22,770 5,692,500,000 25% 40%
50% 250,000 29,601 7,400,250,000 30% 50%

% %
Pcc Incremento Año Pcc Incremento
en ventas en ventas
12,000 11% 1 5,000
13,200 110% 12% 2 5,500 46%
15,180 127% 14% 3 6,325 53%
18,216 152% 16% 4 7,906 66%
22,770 190% 21% 5 10,278 86%
29,601 247% 27% 6 29,601 247%
110,967 Total Pcc 64,610
1 2 3 4 5 6
12,000 13,200 15,180 18,216 22,770 29,601

10% 15% 20% 25% 30%

1,200 1,980 3,036 4,554 6,831

1 2 3 4 5 6
5,000 5,500 6,325 7,590 9,488 12,334

10% 15% 20% 25% 30%

500 825 1,265 1,898 2,846

 % aumento
Precio Unidades Venta Total $ en Vental
unitario vendidas
Total

250,000 5,000 1,250,000,000 n/a

250,000 5,500 1,375,000,000 10%
250,000 6,325 1,581,250,000 15%
250,000 7,590 1,897,500,000 20%
250,000 9,488 2,371,875,000 25%
250,000 12,334 3,083,437,500 30%

5%
6%
7%
9%
27%
 Periodo Inversión Ingreso CAO

0 75,000,000 -

1 3,000,000,000 2,246,135,569
2 3,432,000,000 2,293,503,995
3 4,084,938,000 2,762,912,795
4 5,048,983,368 3,455,409,943
5 6,469,009,940 4,500,234,414
6 8,619,955,745 6,094,619,137

14% costos
TIO 10% 19%
VPN 24% -
TIR 28% 1
33% 2
3

Publicidad Depreciación Sueldos com Mag 4

6,000,000 4,200,000 12,000,000 5

6,240,000 4,368,000 12,480,000 6
6,489,600 4,542,720 12,979,200 gastos
6,749,184 4,724,429 13,498,368
7,019,151 4,913,406 14,038,303 -
7,299,917 5,109,942 14,599,835 1
2
3
4
5
6
 4.0% 4% 4%

Pago Obli.
Sueldos com Mag Depreciación Publicidad
Bancarias

- - - -

12,000,000 4,200,000 6,000,000 -

12,480,000 4,368,000 6,240,000 201,541,154
12,979,200 4,542,720 6,489,600 233,047,763
13,498,368 4,724,429 6,749,184 276,272,519
14,038,303 4,913,406 7,019,151 335,936,820
14,599,835 5,109,942 7,299,917 417,453,731

mp Mo Inversion equipo
59,721,208
2,212,343,569 33,792,000
2,258,360,315 35,143,680
2,726,363,368 36,549,427

3,417,398,539 38,011,404

4,460,702,554 39,531,860
6,053,506,002 41,113,135

Sueldos com Mag Depreciacion Publicidad Impuestos

12,000,000 4,200,000 6,000,000

12,480,000 4,368,000 6,240,000 201,541,154
12,979,200 4,542,720 6,489,600 233,047,763
13,498,368 4,724,429 6,749,184 276,272,519
14,038,303 4,913,406 7,019,151 335,936,820
14,599,835 5,109,942 7,299,917 417,453,731
pago proveedores Pago dividendos Base Impuesto

- - -

- 731,664,431 -
201,122,143 712,744,708 201,541,154
205,305,483 859,660,439 233,047,763
247,851,215 435,328,893 609,148,817 276,272,519
310,672,594 590,448,946 705,746,306 335,936,820
405,518,414 714,838,431 960,516,338 417,453,731

Total
59,721,208
2,246,135,569
2,293,503,995
2,762,912,795

3,455,409,943

4,500,234,414
6,094,619,137

Pago Obli. Bancarias pago proveedores Inversion Saldo Caja

75,000,000
15,278,792
201,541,154 201,122,143 746,943,223
233,047,763 205,305,483 1,459,687,931
276,272,519 247,851,215 2,319,348,370
335,936,820 310,672,594 2,928,497,185
417,453,731 405,518,414 3,634,243,491
 Análisis de sensibilidad

FCN Publicidad 241%

- 75,000,000 Sueldos con Mag 192.70%

735,864,431
515,571,554
631,155,396
337,600,727
374,722,892
548,172,549

TIO 10%
TIR 954%
VPN $ 2,266,944,634.48
 5,000,000
Periodo Inversion Ingresos
- 30,000,000 - 30,000,000
1 7,000,000
2 7,000,000
3 7,000,000
4 22,000,000

Tasa Descuento 15%

VPN -$ 1,438,852.78 - 1,438,853 -
TIR 13.03%

- 1,438,852.78