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INCOME SECURITIES It can be said that the income of this city comes
from fun attractions such as: roller coasters,
artificial beach, water park, live shows, shopping
centers and nearby tourist centers and the gym.
GENDER Women = 60% equals 4,800
SEGMENTATION Men = 40% equals 3,200
BEHAVIOR 60% are single.
SEGMENTATION 50% of adults are professionals.
20% of the population is poor.
30% of the population is wealthy.
50% have good living conditions.
SEGMENTATION OF THE It is possible to identify that people do not have a
OCCASION specific date to acquire a jewel or an accessory
therefore it follows that they buy when they have a
precise need.