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FIRM GA: GAME ADMINISTRATOR INDUSTRY T

MARKETING RESEARCH FOR GAME ADMINISTRATOR, QUARTER 7 (SUMMER ) PAGE 1
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MARKETING RESEARCH STUDY #36 (COMPETITIVE INFORMATION - BRAND PROFILES)
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DEALER ADVERTISING PROMOTION SALES

------------- ------------------- --------------- FORCE
Price Rebate $ Amount MC Media $ Amount Type SIZE
------ ------ ---------- -- ----- ---------- ---- -----

REGION 5 (PACIFIC )
Product 2-2 1,863 8 1,200,000 13 75557 800,000 29 50
Product 5-2 1,766 30 500,000 19 83519 800,000 10 50
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FIRM GA: GAME ADMINISTRATOR INDUSTRY T
MARKETING RESEARCH FOR GAME ADMINISTRATOR, QUARTER 7 (SUMMER ) PAGE 2
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MARKETING RESEARCH STUDY #41 (REGIONAL SUMMARY ANALYSIS )
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REGION STATISTICS, REGION 5 (PACIFIC ), QUARTER 7 (SUMMER)

Í───────────────────────À
║ Quarter Ã──────À
Ã───────────┬───────────ÂChange║
║ Previous │ Current ║ (%) ║
Í────────────────────────Î───────────┼───────────Î──────Â
║Population ║225,506,496│225,980,720║ .2║
║Consumer Price Index ║ 1,300│ 1,312║ 1.0║
║Per Capita Income ║ 12,000│ 12,116║ 1.0║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Sales Volume ║ 0│ 59,723║ .0║
Ã────────────────────────Î───────────┼───────────Î──────Â
║Industry Advertising ║ 0│ 1,700,000║ .0║
║Industry Average D_Price║ 0│ 1,863║ .0║
║Industry Promotion ║ 0│ 1,600,000║ .0║
║Industry Average R&D ║ 270,312│ 317,187║ 17.3║
║Industry Sales Force ║ 0│ 200║ .0║
Ë────────────────────────ð───────────┴───────────ð──────¢

BRAND PERFORMANCE STATISTICS, REGION 5 (PACIFIC ), QUARTER 7 (SUMMER)

Í────────────────────────────────────────────Ê─────────Ê───────Ê───────À
║ Volume Market Share (%) ║ D_Price ║ P_Per ║ P_Con ║
Í────Î───────┬────────────────────────────────────Î─────────Î───────Î───────Â
║2-2 ║99.9 ++│██████████████████████████████████ ║$1,863 ++║ .0 ++║15.8 ++║
║5-2r║ .1 ++│▒ ║$1,766 ++║72.9 ++║14.6 ++║
Ë────ð───────┴┬───────┬───────┬───────┬───────┬───ð─────────ð───────ð───────¢
0% 21% 45% 69% 93%

*** NOTES ***

(1) An "r" after a product number denotes a reformulation in this quarter.
A "u" denotes unfilled orders in this quarter. A "*" denotes a product
that has been reformulated and that has unfilled orders in this quarter.
(2) Changes of more than 25%, from the previous-quarter value, are flagged
by "++" and "--" to the right of the current-quarter entry for increases
and decreases, respectively. Changes of more than 5% but less than 25%,
from the previous-quarter value, are flagged by "+" and "-" to the right
of the current-quarter entry for increases and decreases, respectively.
Changes of less than 5% from the previous quarter are not flagged.
(3) "D_Price" is dealer price, "P_Per" is perceived performance, and "P_Con"
is perceived convenience.
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FIRM GA: GAME ADMINISTRATOR INDUSTRY T
MARKETING RESEARCH FOR GAME ADMINISTRATOR, QUARTER 7 (SUMMER ) PAGE 3
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MARKETING RESEARCH STUDY #47 (SELF-REPORTED ATTRIBUTE PREFERENCES )
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REGION 5 (PACIFIC ) REGION 5 (PACIFIC )

┌─────────────┬─────┬───────────────────────────────────────────────────────┐
│Attribute 8│ .0%│▒ │
│#1, 20│ .4%│▒ │
│Syntech 32│ 4.1%│▒▒▒▒▒▒ │
│ 44│19.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│35.9%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│29.0%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 80│ 9.7%│▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 92│ 1.6%│▒▒▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ 8.5%│▒▒▒▒▒▒▒▒▒▒▒▒ │
│#2, 20│19.9%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│Plumbo 32│29.7%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│25.7%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│12.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│ 3.3%│▒▒▒▒▒ │
│ 80│ .5%│▒▒ │
│ 92│ .0%│▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ .0%│▒ │
│#3, 20│ .0%│▒ │
│Glomp 32│ .0%│▒ │
│ 44│ .0%│▒ │
│ 56│ .2%│▒ │
│ 68│ 4.1%│▒▒▒▒▒▒ │
│ 80│25.5%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 92│70.2%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒│
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ 2.3%│▒▒▒▒ │
│#4, 20│ 5.7%│▒▒▒▒▒▒▒▒ │
│Trimicro 32│10.3%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 44│16.2%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 56│19.6%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 68│19.7%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 80│16.1%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
│ 92│10.1%│▒▒▒▒▒▒▒▒▒▒▒▒▒▒ │
├─────────────┼─────┼┼────────┼────────┼────────┼────────┼────────┼────────┼┤
│Attribute 8│ │ No results due to vaporware technology constraints. │
│#5, 20│ │ No results due to vaporware technology constraints. │
│Fralange 32│ │ No results due to vaporware technology constraints. │
│ 44│ │ No results due to vaporware technology constraints. │
│ 56│ │ No results due to vaporware technology constraints. │
│ 68│ │ No results due to vaporware technology constraints. │
│ 80│ │ No results due to vaporware technology constraints. │
│ 92│ │ No results due to vaporware technology constraints. │
└─────────────┴─────┴┼────────┼────────┼────────┼────────┼────────┼────────┼┘
0% 7% 14% 21% 28% 35% 42%+
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FIRM GA: GAME ADMINISTRATOR INDUSTRY T
MARKETING RESEARCH FOR GAME ADMINISTRATOR, QUARTER 7 (SUMMER ) PAGE 4
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TABLE OF CONTENTS FOR THIS MARKETING RESEARCH STUDY OUTPUT
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MR STUDY #36 (COMPETITIVE INFORMATION - BRAND PROFILES) .......... page 1

MR STUDY #41 (REGIONAL SUMMARY ANALYSIS ) .......... page 2
MR STUDY #47 (SELF-REPORTED ATTRIBUTE PREFERENCES ) .......... page 3