HUSH PUPPIES PONY

PRODUCTO
2015 2016 2015 2016
Formal 2890320 3530780 1825900 1930755
Casual 5750800 6100000 2376500 2599999
Deportivo 3525000 4270000 2975000 3025000
 BUNKY MARCELO
2015 2016 2015 2016
2750000 2935000 3875500 2125379
1200000 879500 2870777 2899575
1999000 2115000 3200000 3827000
a) TCI por producto= vtas actuales - vtas anteriores *100%
vtas anteriores

TCI formal = 3530780 - 2890320 *100% = 22.16 %

2890320

TCI casual = 6100000 - 5750800 *100% = 6.07 %

5750800

TCI deportivo = 4270000 - 3525000 *100% = 21.13 %

3525000

b) PRM = vtas actuales de c/producto *100%

Σ vtas del producto

PRM formal= 3530780 *100% = 33.56 %

10521914

PRM casual = 6100000 *100% = 48.88 %

12479074

PRM deportivo = 4270000 *100% = 32.26 %

13237000

GRÁFICO
Y X
FORMAL 22.16 1.20
CASUAL 6.07 2.10
DEPORTIVO 21.13 1.12

HUSH PUPPIES
25.00

20.00

CASUA
15.00
FORMA
DEPOR
10.00

5.00

0.00
10.00 8.00 6.00 4.00 2.00 0.00 -2.00 -4.00 -6.00 -8.00 -10.00
5.00

0.00
10.00 8.00 6.00 4.00 2.00 0.00 -2.00 -4.00 -6.00 -8.00 -10.00
 c) PRM > competidor = vtas actuales > comp *100%
Σ vtas del producto

PRM > C. formal = 2935000 *100% = 27.89 %

10521914

PRM > C. casual = 2899575 *100% = 23.24 %

12479074

PRM > C. deportivo = 3827000 *100% = 28.91 %

13237000

d) PRM prod = b/c

PRM formal= 33.56 = 1.20

27.89

PRM casual = 48.88 = 2.10

23.24

PRM deportivo = 32.26 = 1.12

28.91

e) TCI = 15%

CASUAL
FORMAL
DEPORTIVO

.00 -8.00 -10.00

.00 -8.00 -10.00
a) TCI por producto= vtas actuales - vtas anteriores *100%
vtas anteriores

TCI formal = 1930755 - 1825900 *100% = 5.74 %

1825900

TCI casual = 2599999 - 2376500 *100% = 9.40 %

2376500

TCI deportivo = 3025000 - 2975000 *100% = 1.68 %

2975000

b) PRM = vtas actuales de c/producto *100%

Σ vtas del producto

PRM formal= 1930755 *100% = 18.35 %

10521914

PRM casual = 2599999 *100% = 20.83 %

12479074

PRM deportivo = 3025000 *100% = 22.85 %

13237000

GRÁFICO
Y X
FORMAL 5.74 0.55
CASUAL 9.40 0.43
DEPORTIVO 1.68 0.71

PONY
30.00

25.00

20.00

15.00

10.00

5.00

0.00

-5.00
10.00 8.00 6.00 4.00 2.00 0.00 -2.00 -4.00 -6.00 -8.00 -10.00
5.00

0.00

-5.00
10.00 8.00 6.00 4.00 2.00 0.00 -2.00 -4.00 -6.00 -8.00 -10.00
 c) PRM > competidor = vtas actuales > comp *100%
Σ vtas del producto

PRM > C. formal = 3530780 *100% = 33.56 %

10521914

PRM > C. casual = 6100000 *100% = 48.88 %

12479074

PRM > C. deportivo = 4270000 *100% = 32.26 %

13237000

d) PRM prod = b/c

PRM formal= 18.35 = 0.55

33.56

PRM casual = 20.83 = 0.43

48.88

PRM deportivo = 22.85 = 0.71

32.26

e) TCI = 15%

NY

CASUAL
FORMAL
DEPORTIVO

0 -4.00 -6.00 -8.00 -10.00

0 -4.00 -6.00 -8.00 -10.00
a) TCI por producto= vtas actuales - vtas anteriores *100%
vtas anteriores

TCI formal = 2935000 - 2750000 *100% = 6.73 %

2750000

TCI casual = 879500 - 1200000 *100% = -26.71 %

1200000

TCI deportivo = 2115000 - 1999000 *100% = 5.80 %

1999000

b) PRM = vtas actuales de c/producto *100%

Σ vtas del producto

PRM formal= 2935000 *100% = 27.89 %

10521914

PRM casual = 879500 *100% = 7.05 %

12479074

PRM deportivo = 2115000 *100% = 15.98 %

13237000

GRÁFICO
Y X
FORMAL 6.73 0.83
CASUAL -26.71 0.14
DEPORTIVO 5.80 0.50

BUNKY
30.00
25.00
20.00
15.00
10.00
5.00
0.00
-5.00
-10.00
-15.00
-20.00
-25.00
-30.00
10.00 8.00 6.00 4.00 2.00 0.00 -2.00 -4.00 -6.00 -8.00 -10.00
-15.00
-20.00
-25.00
-30.00
10.00 8.00 6.00 4.00 2.00 0.00 -2.00 -4.00 -6.00 -8.00 -10.00
 c) PRM > competidor = vtas actuales > comp *100%
Σ vtas del producto

PRM > C. formal = 3530780 *100% = 33.56 %

10521914

PRM > C. casual = 6100000 *100% = 48.88 %

12479074

PRM > C. deportivo = 4270000 *100% = 32.26 %

13237000

d) PRM prod = b/c

PRM formal= 27.89 = 0.83

33.56

PRM casual = 7.05 = 0.14

48.88

PRM deportivo = 15.98 = 0.50

32.26

e) TCI = 15%

NKY

CASUAL
FORMAL
DEPORTIVO

2.00 -4.00 -6.00 -8.00 -10.00

2.00 -4.00 -6.00 -8.00 -10.00
a) TCI por prod vtas actuales- vtas anteriores*100%
vtas anteriores

TCI formal = 2125379 - 3875500 *100% = -45.16 %

3875500

TCI casual = 2899575 - 2870777 *100% = 1.00 %

2870777

TCI deportivo 3827000 - 3200000 *100% = 19.59 %

3200000

b) PRM = vtas actuales de c/producto *100%

Σ vtas del producto

PRM formal= 2125379 *100% = 20.20 %

10521914

PRM casual = 2870777 *100% = 23.00 %

12479074

PRM deportiv 3200000 *100% = 24.17 %

13237000

GRÁFICO
Y X
Formal -45.16 0.60
CASUAL 1.00 0.47
DEPORTIVO 19.59 0.75

MARCELO
30.00
20.00
10.00
0.00
0.5 1 1.5 2 2.5 3
-10.00
-20.00
-30.00
-40.00
-50.00
Axis Title
-20.00
-30.00
-40.00
-50.00
Axis Title
 c) PRM > compet
vtas actuales*100%
Σ vtas del producto

PRM > C. for 3530780 *100% = 33.56 %

10521914

PRM > C. cas 6100000 *100% = 48.88 %

12479074

PRM > C. dep 4270000 *100% = 32.26 %

13237000

d) PRM prod = b/c

PRM formal= 20.20 = 0.60

33.56

PRM casual = 23.00 = 0.47

48.88

PRM deportiv 24.17 = 0.75

32.26

e) TCI = 15%

ELO

2 2.5 3 3.5

tle
tle