MemneaO EM HERICO om Tequila, the drink which typifies the festive spirit of Mexico, is a refined descendant of the mezcal brandy of Mexican Colonial times, and was probably the first liquor co be distilled in the Americas. It was prepared, and is still being made in various regions of the country, fromm the core of the mezeal cactus, commonly known in the United States as the Century Plant. It seems that only in the region of Tequila, State of Jalisco, are the soil and climate suitable for the pro- duction of the blue variety of maguey, which is the only mezcal used in the manufacture of fine Tequila The first factory of “mezcal wine" in that region was established in the latter half of the XVIII Century by don Pedro Sanchez de Tagle, who was granted a permit for that purpose by the Viceroy of New Spain. Up until the end of the last century, this liquor was known as “mezcal wine of Tequila”, for even then the mezcal of that pare of the country was distinguished by its unique flavor and other special characteristics. With time it came to be known simply as Tequila. Nowadays, the famous Tequila CUERVO is being made in an ultramodern distillery plant “La Rojena” within a beautiful century-old hacienda right in the heart of the vast plantations which for years and years have been producing the best mezcal in Tequila, Jalisco. There, millions of plants are grown exclusively for consumption by this factory, where the mezeal juice is subjected ro a double distillation process in copper stills and then allowed to mellow in oak casks. “La Rojefia”, founded in 1823, adheres strictly to the traditional standards which for decades have made it famous. Its product, Tequila “CUERVO”, is today well-known the world over, and it has been awarded several gold medals in expositions, as a recognition of its superior quality.v Ponga en una coctelera: 1/4 parte de hielo picado 1 copita de jugo de limon 3/4 de copita de jarabe natural 1'/2 copitas de Tequila “CUERVO” Blanco Agitese bien y sirvase colado en copa para vino; adérnese con una rebanadita de limén y usense popptes medianos. In cocktail shaker add: 1/, full or cracked ice, place ¥ 1 jigger lime juice 4/4 jigger plain syrup 1'/o jiggers Tequila “CUERVO” White Shake well and strain into wine glass. Garnish with a slice of lime. Use medium sized straws. an?f | uervo En el vaso de una licuadora pongase: Hasta la mitad de hielo picado 3/4 de una copita de jugo de limon 3/4 de una copita de jarabe natural o I'/2 cucharaditas de azucar t/2 copitas de Tequila “CUERVO” Blanco Mézclese hasta que el hielo esté uniforme y espeso, sirva- se en copas champajferas has- ta copetearlas. Addérnese en- cima con una rebanada de limén y una cereza, ambas es- carchadas con azticar y dete- nidas con un palillo. Témese con popotes medianos y una cucharita, Frozen Fill blender one half full with cracked ice, Add 4/4 Jigger lime juice 3/4 Jigger plain syrup or I'/s teaspoons granulated “CUERVO” White Mix until ice is mushy, Serve in champagne glasses, forming a mound. Garnish on top with slice of lime and a cherry both dipped in sugar and held together with toothpick. Use medium sized straws and small spoons,uervo Margarila Poner en la coctelera: Una copa coctelera de hielo do de una copita de jugo de on li 4/4 de una copita de Cointreau o Triple Sec ila ‘4 copitas de Te: UERVO” Bianco Agitese ligeramente y sirvase en copas cocteleras cuyos bordes han sido previamente humedecidos con limon y es- carchados cgn sal. Una reba- nada de limén completa el adorno Place in cocktail shaker cracked ice (about a cocktail jigger lime juice 4/4 jigger of Cointreau or Triple See 1!/s jigger Tequila "CU. 7Q” White Shake lightly and serve in cocktail glass, the edges of which have been previously moistened with lime and frosted with salt. A slice of lime on the edge completes the decoration.¢ Ponga en un vaso alto: 3 cubos de hielo 1/4 copitas de jugo de limon I'/s copitas de jarabe natural 2 copitas de Tequila “CUERVO” Bianco Llénese el resto del vaso con agua gaseosa y revuélvase bien agréguese una rebanada de limén para prolongar la efer- vescencia. Place in tall glass: 3 ice cubes I'/, figger lime juice I'/s jigger plain syrup 2 jiggers Tequila “CUERVO” White Fill glass to top with soda water. Stir well. Add slice of lime to prolong effervescenseuervo Bull Poner en un vaso alto 3 cubos de hielo 1 copita de jugo de limon 4/; copita de jarabe natural 1'/s copitas de Tequila “CUERVO” Blanco 3/4 partes del resto del vaso con cerveza obscura Liénese el resto del vaso con agua gaseosa. Revuélvase -y agréguese una rebanada de limoén. Plade in tal! glass: 3 ice cubes 1 jigger lime juice 3/, jigger plain syrup Jiggers Tequila “CUBR VO” White Fill glass up to 3/4 full witt dark beer, the remaining 1/4 with soda water, Stir and add slice of lime.Ponga en un vaso mezclador: 4 cubos de hielo 4/; copita de Vermouth Rojo 3 gotas de jugo de limon 2 copitas de Tequila “CUERVO” Blanco Revuélvase bien y sirvase colado en copa coctelera. Agréguese una cascarita de limén, exprimiéndola antes so- bre la bebida. Place in mixing glass: 4 ice cubes 5/4 jigger italian vermouth 3 drops lime juice 2 jiggers Tequila “CUERVO” White Mix well and strain into cock- tail glass. Add twist of lime peel, squeezing first into drinkNonoalco No. 383 México 4, D.F.Ponga en una coctelera: Hielo picado, la cantidad equivalente a una copa de vino I copita de jugo de naranja i/, copita de jarabe simple 10 gotas de limon 2 copitas de Tequila “CUERVO” Anejo Agitese bien y sirvase colado en copa para vino. Adérnese con una cdscard de naranja torcida. Place in cocktail shaker: cracked ice (about a wine glass full). Add 1 jigger orange juice 1/; jigger plain syrup 10 drops lime juice 2 jiggers Tequila “CUERVO” Anejo (gold) Shake well and strain into wine glass. Garnish with a twist of orange peel. —En un vaso grande 1/o cucharadita de sal Un poco de pimienta negra 1/9 copita de jugo de limon 1/9 copita*de salsa inglesa Saisa picante al gusto Sal de cebolla o cebolla picada al gusto Agreguese jugo de naranja hasta lenar J/s del vaso Lienese el resto del vaso con jugo de jitomate Revuélvase bien y sirvase en vasitos (cafia) individuales In large glass place: 1/> teaspoon salt A dash of black pepper 1/o jigger lime juice 1/e jigger Worcestershire sauce Tabasco sauce to taste Onion salt or chopped onion to taste Fill glass up to 1/3 full. with orange juice Fill rest of glass with tomato Juice Mix well and serve in individual jiggers,Ponga en un vaso mezclador: 1 copita de miel de abeja 1 copita de jugo de copitas de Tequila “CUERVO” Blanco Mézclese bien y viértase en un vaso alto con tres cubos de hielo. Llénese el resto del va- so con agua gaseosa. Revuel- vase y agréguese una rebana- da de limén y-popotes largos. Place in mixing glass: Mix well and pour into tall glass with three ice cubes. Fill rest of glass with soda water. Mix and add slice of lime. Use long straws.umbres Ponga en un vaso alto: Wz partes de hielo picado If, copita de jugo de limon 8/, copita de jarabe natural 2 copitas de jugo de toronja 2 copitas de Tequila “CUERVO” Blanco revuélyase bien con cuchara larga Tomese en ambas manos hielo raspado y adhiérase a la parte superior del vaso. Pon- gase popotes [argos y adérne- se con rebanada de naranja. Place in tall glass: cracked ice (about 9/ full). Add If) jigger lime juice geer plain syrup 2 jiggers grapefruit juice 2 jiggers Tequila “CUERVO” White mix well with long spoon. Take shaved ice in both hands and press to outside top of glass. Serve with long straws and slice of orange.Llenar un vaso de Old Fashioned con hielo fino, y ponerle: 2 copitas de Tequila “CUERVO” Centenario Zumo de cascara de limon Adornar con la misma cascarita Fill one Old Fashioned glass with fine ice and add 2 jiggers Tequila “CUERVO” Centenario Twist lime peel on top Garnish with sameEn un vaso grande, pongase: Hielo picado 14/ copitas de Tequila “CUERVO” Centenario dugo de medio limon Llénese el resto del vaso con soda de limon y revuélyase bien, adornandolo con una cascarita de limon y popotes largos. Shangri-La In large Glass place cracked ice s jiggers Tequila ERVO” Centenario Juice of half a lime Fill rest of glass with Lemon- soda and mix well. Garnish with twist of lime peel, Serve with long straws.Pongase en una copa champafiera: Hielo picado 1 copita Tequila (°CUERVO’ Anejo 2 copitas jugo de pina Jugo de un limon y medio Revuélvase y sirvase con un trozo de pifia y popotes cortos Place in champagne glass: eracked ice 1 jigeer Tequila ‘CUERVO’ Anejo (gold) 2 jJiggers pineapple juice duice of 1'/2 limes Mix and serve with a wedge of pineapple. Use short straws