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Lecture 7 - Branding Slides

Lecture 6 - Pricing

Lecture 4 - Product Management

Lecture 3 - Segmentation Targeting and Postioning

Lecture 2 - Customer Behaviour

Lecture 1 - Marketing in a digital age

B220 MI06 Student Lecture Notes

B220_MI05_Lecture Notes

B220 MI02_Lecture Notes

B220_MI03_Lecture Notes

B220_MI04_Lecture Notes

B220_MI01_Lecture Notes