- DocumentoChapter 5 - Demographic Dimensions of Global Consumer Marketscargado porDeng Kheng
- DocumentoChapter 11 - Place & Development of Channel Systemscargado porDeng Kheng
- DocumentoChapter 21 - Developing Innovating Marketing Planscargado porDeng Kheng
- DocumentoChapter 22 - Ethical Marketing in a Consumer-Oriented Worldcargado porDeng Kheng
- DocumentoChapter 19 - Implementing and Controlling Marketing Plans_evolution and Revolutioncargado porDeng Kheng
- DocumentoChapter 18 - Price Setting in the Business Worldcargado porDeng Kheng
- DocumentoChapter 17 - Pricing Objectives & Policiescargado porDeng Kheng
- DocumentoChapter 6 - Behavioral Dimensions of the Consumer Marketcargado porDeng Kheng
- DocumentoChapter 4 - Evaluating Opportunities in the Changing Marketing Environmentcargado porDeng Kheng
- DocumentoChapter 3 - Focusing Marketing Strategy With Segmentation and Positioningcargado porDeng Kheng
- DocumentoChapter 1 - Marketing's Role in the Global Economycargado porDeng Kheng