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- So, You Want an Amazing Business?
- Ask Not What Your Brand Can Do for You…
- 2 Ingredients, 15 Products = 1 Savvy Brand
- Pondering Your Brand Epitaph
- How is Your Publicist Representing Your Brand?
- Great Sellers are Created by Great-Looking Packages
- Building Brand Equity
- Steaks, Fakes and Carpetbaggers
- Spicing Up Your Brand
- The Power of the Press Release