Cargas by raisehell

Ethics

CSR3

Business Ethics

Service Physical Environment

Service Promotion

Service Product

Specific P's (Process)

Service Pricing

Service Quality

Ambush Marketing

Ambush Marketing

Green Marketing

Order Processing

Inventory Management (Ind. Demand)

40 Chap - Module 6 - Marketing Strategy

38 Chap - Module 6 - Rural Demand

39 Chap - Module 6 - Product Strategy

37 Chap - Module 6 - Rural Marketing

30 Chap - Module 4 - Sales Promotion

36 Chap - Module 5 - Developing Marketing Strategies

32 Chap - Module 5 - Global Marketing

33 Chap - Module 5 - Direct Marketing

34 Chap - Module 5 - Direct Marketing

29 Chap - Module 4 - Advertisng Management

31 Chap - Module 5 - Sales Force & MIS

28 Chap - Module 4 - Marketing Channels

25 Chap - Module 4 - Management of Product Line

26 Chap - Module 4 - Brand Management

27 Chap - Module 4 - Pricing Strategies

22 Chap - Module 4 - Managing Marketing Mix

20 Chap - Module 3 - Positioning the Product

23 Chap - Module 4 - Product Decisions

21 Chap - Module 3 - Brand Positioning

24 Chap - Module 4 - Product Mix Decisions

19 Chap - Module 3 -New Product Development

17 Chap - Module 3 - Product Lifecycle

14 Chap - Module 3 - Market Targeting

18 Chap - Module 3 - New Product Development

13 Chap - Module 3 - Market Segmentation

16 Chap - Module 3 - Product Life Cycle

15 Chap - Module 3 - Choosing Target Market

3 Chap - Module 1 - Marketing Mix

12 Chap - Module 2 - Indian Consumer

7 Chap - Module 2 - Understanding the Consumer

8 Chap - Module 2 - Understanding the Consumer

11 Chap - Module 2 - The Indian Consumer

9 Chap - Module 2 - Consumer Buying Motives

10 Chap - Module 2 - Business Buyer

6 Chap - Module 1 - Role of Marketing in Indian Economy