Documentos by SapientNitro

SapientNitro - Insights, Issue 4

China’s Wired Women and the Future of Global Consumption | By Evelina Lye (Regional Marketing Lead, APAC), Padmini Pandya (Strategic Business, Planning, APAC) and Sue Su (Manager, Marketing Strategy & Analysis, China)

Virtual Reality in Retail | By Gary Koepke (Vice President and Chief Creative Officer, North America) and Adrian Slobin (Managing Director and Digital Strategist)

Our Storyscaping Approach | By Darren “Daz” McColl, Global Chief Brand Strategy Officer

Applied Analytics

On Engagement | By Donald Chesnut, Senior Vice President and Chief Experience Officer

Motion & Animation | By Parvez Ahmed, Experience Technologist

The IoT

Thinking Beyond Smartphones

The Game Changers

Planning (and Doing) Innovation | By By John Cain (VP, Marketing Analytics) and Zachary Jean Paradis (Director Experience Strategy), with contributions from Joel Krieger, Adrian Slobin, and Pinak Kiran Vedalankar

Analyzing the Chief Marketing Technologist | By Sheldon Monteiro (Chief Technology Officer), Hilding Anderson (Director, Research and Insights), and Scott Tang (Head of Global Consumer and Industry Research)

Banking in the Customer Experience Era | By David Poole (Senior Strategist) and Jon Day (Director and Global Lead for Financial Services)

Where Have All the Brave Brands Gone? | by Kim Douglas, Vice President and Managing Director, Southeast Asia

Reaching Maturity

Be The Gryphon

Analyzing the CMTO

WHO IS SHOP AND WHO IS NOT?

Technologiedschungel

Augmented Reality

Mobile neue Einkaufswelt

Digitale Trends läuten Wandel beim Einkauf im Ladengeschäft ein

SapientNitro Insights 2014

The Economy of One

RESPONSIVE DESIGN 101

The Bottom Line on Experience

APAC

SapientNitro Insights 2014

Disruptor or Disrupted? How to Stay on Top in an Era of Tiered Transformation | By Nigel Vaz

Leadership Lessons From Omnichannel Pioneers

The Innovative CMO

Organizational Transformation

Placing Experience Within Reach

Delivering Big Data ’s Potential

Five Technologies Enabling Connected, Always-on Environments | By Sheldon Monteiro

Second Story

SapientNitro 2nd Annual In-store Digital Retail Study

Retailers as Media Platforms

The Future of the Store

Building Social Business And Brands

Brand Messaging in Real time

Evaluating Real-World Experience

Mobile Velocity

Generation Z

The Future of B2B | By Zachary Jean Paradis, Wolfgang Steiner

Shopping in Increments

Connecting Brands and Consumers at the Intersection of Technology and Story

Connected Russia

India Profile