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Syndicate members:Rajan Bhatia, Deepak Chaudhary, Simrandeep Singh, Aarthi , Kumar Abhishek

Work done by members:


Deepak Chaudhary Simrandeep Singh Aarthi Rajan Bhatia Kumar Abhishek Introduction Products Products Competitive Strategy Future Strategy

Introduction
HUL is India's largest fast moving consumer goods company, with a strong portfolio touching the lives of two out of three Indians categories in home & personal care products and food & beverages

HUL was formed in 1933 as Lever Brothers India Limited In 1956 as Hindustan Lever Limited through a merger of Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. Company was renamed in June 2007 to Hindustan Unilever Limited.

Factsheet
Creating long term value for our shareholders, our people and our business partners covers over 3 million households across India 15000 direct employees, over 1,400 managers

over 2000 suppliers & associates HUL is No. 1 in most of the categories it operates

Competitive Strategies
Overall low cost leadership strategy Best cost provider strategy Best quality provider strategy Broad differentiation strategy

Focused low cost strategy Focused differentiation strategy Growing market responsibly Identify opportunities for innovations

Food brands
Brooke Bond 3 Roses Playful banter, a little mischief, serious conversation theres no time for young couples like the time spent sharing a cup of 3 Roses. Red Label Indias favorite cup of tea, the great taste of Red Label brings people closer together and strengthens relationships. Brooke Bond Taaza Brooke Bond Taaza lifts me and unshackles my mind, allowing me to see and realize possibilities. Taj Mahal Brooke Bond Taj Mahal is an exclusive selection of teas for the discerning consumer.

Lipton Lipton has a range of vitality teas that truly encompass the goodness of tea. Annapurna Partnering with the mom in nurturing her dreams, Annapurna Atta is aimed at helping her provide wholesome tasty nutrition to her family. Bru Ek cup Bru aur mood ban jae Kissan With Kissan, good food is loved not shoved! Knorr Knorr helps families make meal times special, nutritious, tasty and healthy.

Kwality Walls A good honest scoop of daily pleasure.

Home care brands


Active Wheel Active Wheel de "Mehnat se Aazadi" Freedom from painful & tiring laundry Surf Excel Giving your kids the freedom to get dirty and experience life, safe in the knowledge that Surf Excel will remove those stains Vim Created in 1885, the Vim brand is still innovating and using the magic of natural ingredients to create unbeatable results over a hundred years later. Rin Rin provides best in class whiteness which is demonstrable.

Sunlight Sunlight is a color care brand Cif Cif- the best cleaner to let you shine. Comfort The worlds largest fabric conditioner brand. Domex The sheer power of Domex bleach gives you the confidence you need, eradicating all known germs.

Personal care brands


Aviance Aviance enables women actualize their unique potential through expert customized beauty solutions. Axe Axe with Best Quality Fragrance LEVER Ayush Therapy LEVER Ayush aims to help a new generation of Indians rediscover everyday health and vitality through customized Ayurvedic solutions. Pepsodent Pepsodent India is committed to improve the overall Oral health of Indians.

Closeup Freshness that brings you Closer Clear New Clear with Essential Oils, guarantees Zero dandruff and leaves your hair feeling fabulous. Clinic Plus Clinic Plus is Indias largest selling shampoo and has won the trust the millions of families across India. Sunsilk Sunsilk encourages young women in India to live for today. Sunsilk helps you transform the beauty of your hair instantly because LIFE CAN'T WAIT!!

Fair & Lovely More than 30 years ago, a unique brand was born. Wrapped within a humble lavender tube, it went on to become the Worlds No.1 Fairness cream. Lakme Lakme is an ally to the Indian Woman and inspires her to express her unique beauty and sensuality. Thus, enabling her to realize the potency of her beauty. Ponds Get the expert to look after your skin

Lifebuoy Lifebuoy is available in multiple variants in soaps and specialist formats such as liquid handwash, catering to the entire family. Liril Awaken, and enliven your senses with a Liril bath. Lux Lux believes in passion for beauty. It continues to be a favorite with generations of users for a sensuous experience of luxury. Pears Pears the purest and most gentle way to skincare! Breeze Breeze, with the goodness of glycerine gives soft, fragrant and smooth skin.

Dove Dove stands for real beauty. All around the world, Dove is making real women feel more beautiful! Hamam Holistic skin care experiences perfected over the ages to deliver healthy, beautiful skin Rexona Rexona gives you 24 hr protection from sweat and body odour and therefore the confidence to handle whatever the day has in store. Vaseline Your skin is amazing. It deserves to be treated as such.

PRODUCT SEGMENTATION OF HUL

Personal care
Toilet soap Market share HUL share No.2 current $ 1496 mln. 54% 10%
Dove, LUX, PEERS
affluent

HAMAM, LUX

aspiring

LIFEBOUY, BREEZE

striving

Laundry care
LAUNDRY MARKET SHARE Hul share CURREN T $1773 mln. 37.8% Surf excel
affulent

No.2

13.5%

aspiring

Rin advanced

striving

wheel

Toothpaste
TOOTHPASTE

CURRENT

MARKET SHARE Hul share


affulent

$592 MLN. 30%


48.2%

Close up

No.1

aspiring

pepsodent

striving

Pepsodent sachet, closeup sachet

Hair care
shampoo current

Market share
hul

$463 mln.
47.5%
Dove hair care products, clear
sunsilk
affluent

aspiring

Clinic plus

striving

Skin care
Skin current

Market share
Hul share
affluent

$575 mln.
55.1%

ponds

No.2
Mens fair & handsome, fair & lovely,vaseline

7.5%

aspiring
striving

Fair & lovely sachets, vaseline lip care

tea
Tea Current
Lipton, taj mal

Market share
Hul share

$896mln.

affulent

aspiring

Red label

24.7 %
striving

taaza

No2.

20.7%

coffee
coffee Market share Current $153mln.
affulent

BRU CAPPACINO

aspiring

BRU

Hul share NO.2

46.9% 37.7%

striving

BRU SACHET

PROCESSED FOOD
PROCESS ED FOOD
MARKET SHARE HUL

CURRENT

$ 14 BLN.
KETCHUP SOUP, SQUASH ,JAMS,ATTA& SALT

FUTURE PLAN
Tiger Balm takes small steps into rural and semi urban areas. IRDA to introduce standard products for rural insurance. Rural base helps Idea cross 10 million subscriber in Maharastra. Castrol to increase rural footprint. Driving Maruti to the village (foray into rural). (since 70% of population lives in rural India)

INTENDS TO INCREASE RURAL DISTRIBUTION REACH.


Direct reach Conceived of Project Shakti. Make brands more experiential in nature and can carry out communication activity. Educational campaigns like khushiyon ki doli. Increasing quality and quantity of rural coverage. Brand building through its distribution system.

A Shakti entrepreneur at her shop in a village in AP.

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