Industry Profile

History of Radio

The first public demonstration of wireless telegraphy took place in the lecture theatre of the Oxford University Museum of Natural History on August 14, 1894, carried out by Professor Oliver lodge and Alexander Muirhead.

Uses of radio
Twenty first century development

a)Internet radio
Internet radio consists of sending radio-style audio programming over streaming Internet connections.

b)Digital audio broadcasting

Digital audio broadcasting(DAB): appears to be set to grow in importance relative to FM radio for airborne broadcasts in several countries. c)Legal issues with radio When radio was first introduced in the 1930s many predicted the end of records. Radio was a free medium for the public to hear music for which they would normally pay d)Audio FM broadcast radio sends music and voice with higher fidelity radio.

COMPANY PROFILE
Big FM is a nationwide private FM radio station in India and overseas owned by Indian businessman Anil Ambani. It broadcasts at 92.7 Megahertz. Vision The BIG 92.7 FM Network is a voice for our Church, for the truth and for our faith. Mission Model our message through our corporate and co-operative relationships. Every people believe of our information. Its main tagline is Suno Sunao, Life Banao.

Name of the Organization: - BIG 92.7 FM Name of the chairman:- Anil Dhirubhai Ambani Surat Branch head:- Mr. Rajiv Patel (Programming Head) Type of business: - Adlabs Films Limited (FM Radio Initiative) Major Competitor:- 98.3 Radio Mirchi, 91.1 Radio City, 101.1 Vividh Baharti, 94.3 MY FM. Address of the organization:706,7th Floor, 21st Century, Ring Road, Surat-395002, Gujarat. Board: - +91 261 3984928 Fax: - +91 261 3984972 www.big92.7fm.com

Conceptual framework
Youth mapping is a process in which youth and/or adults collect data in a defined geographic areaa neighbourhood, a community, a county, or even an entire state. These data typically can include a description of the resource, address, hours of operation, if applicable, and other pertinent information, such as a description of the problem or risk. Geographic Information Systems (GIS) and Global Positioning Systems (GPS) are used as tools to represent the data in a geographical context and enable the user to analyze data by a number of different variables. Digital cameras are often used in the mapping process. Definition Youth work" is defined as activities that intentionally seek to impact young people. This is primarily a set of loosely affiliated activities which have been defined, redefined, examined and reinvented in subsequent generations.

Research Methodology
Meaning of Research:Marketing research means the systematic gathering, recording, analyzing of data about problems relating to the marketing of goods and services. Objective and scope Of Study: To study the preference of Youth in terms of Trends, Fashion, Idols, Entertainment, Passion and much more To study trends amongst young stars. To solicit various suggestion from the Respondents for the Youth Mapping for BIG 92.7 FM improve performance. To track records of different activities which are mostly preferred by the youth in leisure time. To study the industry.
Benefits of Study: The company will come to know about the latest trends and passion of different age of people of Surat. Company will also come to know that what type of program to be produce at what time. It will help them to know that what type of content should be included in program. The study also helps to know the different activities which are mostly preferred by youth on leisure time. So as to get idea about launching time of programs.

Research Problem:-

Some people believe that the popularity of BIG FM is reducing. Some of the people believe that the RJs of BIG 92.7 FM are not effective Some of the people believe that the programmes of BIG 92.7 FM are not entertaining. What should be the corrective action for increasing the viewership of BIG 92.7FM, and how to create image in to the mind of youth. Some of the people are choose price and not a quality. Research Design:Descriptive Research : Generally, if a researcher is studying a community which is familiar and this research purpose is to depict accurately and in detail the characteristics of a particular institution, group or an event in the community, the appropriate research design is called Descriptive research Design.
A DESCRIPTIVE RESEARCH has been used by the researcher, because it is preliminary investigation and which doesnt have rigid design.

Determining Sources of Data:Primary Data as well as Secondary data use for the survey of the youth for Youth Mapping for BIG 92.7 FM. The accuracy of Primary Data is not reliable, so it was not beneficiary used Primary Data for getting the information from the respondent. Designing Data Collection Form:Observational Method Survey Method In a research survey method used to collect primary data, by personal interview of respondent. The data collection tool is in the form of Questionnaire. Determining Sampling Design and Sampling Size:The researcher has chosen the non probability sampling. Sample Size: Sampling Area is Surat City [College Campus, School Students, Teen agers, Society]

Data Analysis and Interpretation

Q.1 What is your style statement? Why?
Answer Hair Style Goggles T- shirts Jeans Accessories/ Tattoo Other Total Respondent 36 14 22 16 9 8

Percentage 6% 16% 8% 35% 14%

Hair Style

Goggles
T- shirts Jeans

21%

Accessories/ Tattoo
Other

Q.2 Amongst this on which topic you discuss more? Why?

Answer Politics Bollywood Friends Latest Trends Age:- 12 - 15 0 12 10 8 Age:- 16 - 21 0 14 10 8 Age:- 22 - 29 6 6 14 4 Total Respondent 6 32 34 20

Other

10

Percentage

10% 20%

6% 31% Politics Bollywood Friends Latest Trends Other

33%

Q.3 Which of these soft drinks do you like the most? Why?
Answer Pepsi Coco Cola Total Respondent 10 6

Mirinda
Thumps Up Other

20
26 40

Percentage
10% 39% 20% 6% Pepsi Coco Cola Mirinda Thumps Up 25% Other

Q.4 In your free time what do you prefer to watch on television?

Answer Movie Sports Total Respondent 18 20

Reality Shows
Songs Serials

12
38 14

Percentage
14%

18% Movie 20% Sports Reality Shows 11% Songs Serials

37%

Q.5 What types of movies do you like? Why?

Answer Age:- 12 - 15 Age:- 16 - 21 Age:- 22 - 29 Total Respondent Action/Thriller Suspense/ Horror 4 12 4 14 10 12 18 38

Comedy
Cartoon

10
8

14
2

10
2

34
12

Percentage
12% 18% Action/Thriller 33% 37% Suspense/ Horror Comedy Cartoon

Q.6 Amongst these which is your favourite sport?

Answer Cricket Volleyball Total Respondent 52 16

Football
Basketball Other

4
8 22

Percentage
21% Cricket 8% 16% 51% Volleyball Football 4% Basketball Other

Q.7 What is your travelling source?

Answer Total Respondent

Car Bike Scooter Cycle other

28 50 8 8 8

Percentage
8% 7% Car Bike Scooter

8%
30%

Cycle
47% other

Q.8 With whom do you share your secrets? Why?

Answer Age:- 12 - 15 Age:- 16 - 21 Age:- 22 - 29 Total Respondent Mummy/Daddy 4 6 6 16

Friends
Sister/Brother Other

20
6 4

22
0 6

24
2 2

66
8 12

Percentage
7% 12% 16% Mummy/Daddy Friends Sister/Brother 65% Other

Q.9 What are the latest gadgets and gizmos you carry?
Answer Mobile i-Pod Pen Drive Other Age:- 12 - 15 18 8 2 6 Age:- 16 21 30 2 0 2 Age:- 22 - 29 30 0 2 2 Total Respondent 78 10 4 10

Percentage
4% 10% Mobile i-Pod 76% Pen Drive Other

10%

Q.10 Your favourite hangs out place?

Answer
Lake View Garden Dumas Hazira Bridge Shopping Malls Chopatti Other

Total Respondent
12 28 14 34 0 14

Percentage
0% 14% 12% 27% 33% 14%

Lake View Garden Dumas Hazira Bridge Shopping Malls Chopatti Other

Q.11 Who is your icon/idol? Why?

Answer Laxmi Nivas Mittal Mahatma Ghandi Mother Teresa Amitab Bachachan Total Respondent 0 12 6 18

Dhirubhai Ambani
Narendra Modi Manmohan Sigh John Abraham Other

20
6 4 14 22

Percentage
0% 22% 12% 5% Laxmi Nivas Mittal Mahatma Ghandi Mother Teresa 13%

18%

Amitab Bachachan DhiruBhai Ambani Narendra Modi

6% 4%

20%

Manmohan Sigh John Abraham Other

Q.12 What do you look in your idol?

Answer
Attitude Style Passion Leadership Other

Age:- 12 - 15
8 12 6 6 2

Age:- 16 - 21
8 10 4 10 2

Age:- 22 - 29
14 10 4 3 0

Total Respondent
30 32 14 22 4

Percentage
4% 22% 29% Attitude Style 14% 31% Passion Leadership Other

Q.13 While buying any product which factor influences you the most? Why?
Answer Price Durability Service Quality Schemes Total Respondent 44 14 8 30 6

Percentage
6% 29% 43%

Price Durability Service

8% 14%

Quality Schemes

Q.14 With whom do you associate the most? Why?

Answer Total Respondent

Brother/Sister Father& Mother Relatives/ Associates Friends Other

42 4 0 54 2

Percentage
1% 42% 53% Brother/Sister Father& Mother Relatives/ Associates Friends Other 0% 4%

Q.15 What is your passion? Why?

Answer Sports Total Respondent 28

Singing
Listen Music Dancing Other

6
34 16 18

Percentage
18% 16% 6% 27%

Sports Singing Listen Music Dancing Other

33%

Q.16 Which networking website you visit frequently?

Answer Google Yahoo Hotmail Orkut Total Respondent 24 14 2 21

AOL
Gmail Facebook Hi5 Other

0
12 21 4 4

Percentage
4% 4% 24% 20% 14% 20% 0% 2% Google Yahoo Hotmail Orkut 12% AOL Gmail Facebook Hi5 Other

Q.17 What lingos you use while talking amongst your peer group?
Answer Hindi English Gujarati Other Total Respondent 42 20 40 0

Percentage
0% 39% 41%

Hindi English Gujarati

20%

Other

Q.18 On what topics do you like to gather more information? Why?

Answer Business Automobiles Fashion Other Total Respondent 26 14 46 16

Percentage

16%

25%
Business Automobiles Fashion Other

14%

45%

Q19. What is your hobby?

Answer Age:- 12 - 15 Age:- 16 - 21 Age:- 22 - 29 Total Respondent Eating/ Sleeping Surfing /Chatting Jogging/ Walking Reading 6 16 4 8 14 16 2 2 14 16 0 4 34 48 6 14

Percentage
6% 14%

33%

Eating/ Sleeping
Surfing /Chatting Jogging/ Walking 47%

Reading

Q20. Your suggestion on Love, Romance, and Sex? Respondent Answers Love is everyewhere,its a part of life. Once in love everything is like to be.

They are inter-relates with each other.

Findings
36 of youth in Surat believe that hair style i.e. 35% and T-shirt i.e. 21% is their style statement as both things are necessary to develop personality of an individual. 34 of youth in Surat i.e. 33% like to discuss more about their friends. Researcher has found out that 39% of youth like 7-up, Fruti, Milk Shake, Dew,Appy as their favorite cold drink. 76 of youth like watching songs, suspenses movie on television. Cricket is the favorite sport amongst the youth. For travelling source of youth 78 prefer car or bike. 66 of youth share their secrets with friends. 62 hug out place Shopping malls or Dumas. 62 Listening music, and playing cricket is the passion of youth. 82 of youth speaks Hindi and Gujarati and only 20% speaks English. Youth like to gather more information on fashion Youth like surfing and chatting on the internet,33% of youth hobby is eating/Sleeping, -

CONCLUSION
Researcher like to conclude that youth in Surat city are very advanced and like to keep on gathering information on business, latest trends, latest launch of boutique, shopping malls, and etc. Researcher also like to conclude that youth in Surat city are very fun and inspiration loving, they like to listen music, watching suspenses and comedy movie, like to visit new places and much more. Researcher comes to know that youth of Surat city are very price sensitive while buying any product first and foremost thing they check is the price of the product and secondly quality of the product. From the research, the researcher comes to know that the firm has to increase viewership by launching new programs in the night, and afternoon. Mostly People have a internet so they are easily downloads and listening every information

Recommendation
Youth in Surat like to discuss more about their friends, so BIG FM should add such program related to friendship, or they can arrange quiz for friends were they can ask question to their friends that how much they know each other, or about their likes and dislikes or reason for their friendship.

As Surat peoples like suspenses, and comedy movie, BIG FM should organized quiz and create suspenses by asking question, related to identify the voice of celebrity or should organize quiz regarding Bollywood by asking them guess the movie including tools like provide hints movie and win prizes.
Mostly youth carry mobile with them so, BIG FM should also keep them informing about new mobile company launch in India and overseas, latest mobile series launch by the existing companies and their features and etc.

The youth of Surat city like to spend time on surfing on internet, visiting on website like Google, Orkut, Yahoo and etc., so BIG FM should provide information regarding this website or any new website hitting the market.

BIG 92.7 FM should also add some program for those who belong in the age between 40-50 such as religious songs at least once in a day for one hour minimum. Researcher also like to recommend that BIG 92.7 FM should also have special program for children, specifically regarding studies, importance of parents, importance grandfather/mother in life, regarding respecting elders, traffic rules, behavior guidance and much more.
Researcher also comes to know that youth of Surat are very food loving people and also calorie conscious, so BIG FM should also provide or give information on health tips, dietitian advice, yoga experts, meditation experts and etc so that they stay fit and strong.