Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Understanding Market
Market is a place where buyers and sellers meet each other to enter into transactions.. The exchange of goods or services for money is a transaction. Market comprises not only the actual buyers but also the potential buyers of a product or service.
The presence of sellers and actual & potential buyers of a products or services over the Internet is known as "Online market" or "web market"
ABC Method
ABC method refers Attention, Benefits and Close. Its a sales method, where the customers attention is attracted, the salesperson then shows the benefits of the product to the customer, and finally closes the deal
What is Utility?
Definition of Marketing
The process of planning and executing the concepts, pricing, promotion and distribution of ideas/goods/services to satisfy individual's/organizational goals is called marketing.
Viral marketing spreads the name of your business to more and more people through the Internets social media platforms so that your customer base gradually keeps increasing.
Marketing buzz
Marketing buzz or simply buzz a term used in word-of-mouth marketing is the interaction of consumers and users of a product or service which serves to amplify the original marketing message
A comparison of the business processes with competitors and improving prevailing ones is called bench marketing.
Methods
What methods can you use for your drip marketing campaign? Postcards Newsletters Email Newsletter (You'll have to be careful of spam filters) Promotional or Sales Brochures Your drip marketing campaign should keep them aware of your products and services. With this thought in mind your campaign will succeed.
Social media marketing is marketing using online communities, social networks, blog marketing and more
Direct Marketing is a form of advertising that directly reaches to the customers on a personal basis (like phone calls, private mailings, etc) rather than traditional channel of advertising (like TV, Newspapers, etc).
There are many types of direct marketing, only some important types are listed i)Direct Mail Marketing: Advertising material sent directly to home and business addresses. This is the most common form of direct marketing. ii)Telemarketing: It is the second most common form of direct marketing, in which marketers contact consumers by phone. ii)Email Marketing: This type of marketing targets
Indirect Marketing is the distribution of a particular product through a channel that includes one or more resellers
Direct marketing is basically advertising your own products or services. In the same way you might advertise for someone else is called Indirect marketing, is an increasingly popular way of doing business.
Internet marketing is the marketing of products or services over the Internet. Internet Marketing is also known as imarketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or eMarketing.
Digital Marketing is the practice of promoting products and services using all forms of digital advertising. It includes Television, Radio, Internet, mobile and any other form of digital media.
Market research is any organized effort to gather information about markets or customers. Market research is for discovering what people want, need, or believe. It can also involve discovering how they act. Once that research is completed, it can be used to determine how to market your product.
The sale of solution to a problem and not features of an item is called solution positioning. That which can be offered to satisfy a need of the customer is called product.
An exposure to various other unutilised services of the bank to a customer is called cross selling.
A buyer whose latest purchase lies within the last 1-year period is called active buyer
A marketing research undertaken for a particular one-time need is called ad hoc research.
A 'likely' interested customer of the bank is termed as a prospect. In marketing, calling on the prospective customers is known as a call. When an organisation head inspires its employees to perform better, it is called motivation. In sellers' market marketing is not required to be undertaken.
Availing marketing services from ad hoc suppliers, rather than a centralised source is called a la carte. An example of the practice of a la carte is advertising company. Marketing study that monitors the changes in the consumer attitudes, awareness and uses of a product, is known as AAU. The essence of a product, its quality and competitiveness displayed in the form of letters, symbols and colours is known as branding.
The process of using research tools to understand a market is called marketing research.
A persuading communication between the Company's representative and a prospective buyer lies under the class of personal selling. The development of marketing mix to influence a customer's perceptions of a brand is called positioning. When a marketer persuades a person/group of prospective buyers, the communication is
To know the prices of the different commodities in the market, as well as the supply and demand situation.
What is Branding?
The essence of a product, its quality and competitiveness displayed in the form of letters, symbols and colours is known as branding.
In market skimming pricing strategy Initially price is higher and then it is reduced.
Price discrimination
Price discrimination or price differentiation exists when sales of identical goods or services are transacted at different prices from the same provider.
Penetration pricing
Penetration pricing is the pricing technique of setting a relatively low initial entry price, often lower than the eventual market price, to attract new customers
Premium pricing
Premium pricing is the practice of keeping the price of a product or service artificially high in order to encourage favorable perceptions among buyers, based solely on the price.
Basics of Brand
A brand is a symbol or a mark that helps the customers in instant recall and differentiates it thereby from the competitor products of same nature.
Who is a customer?
A customer, also known as a client is a current or potential buyer of a product -good or service. The firm or organization is seller. A potential customer is also known as prospective customer or client. A customer may view, check, experience the service but not purchase.
The division of a market into different homogeneous groups of consumers is known as market segmentation. The purpose for segmenting a market is to allow your marketing program to focus on prospects that are "most likely" to purchase your offering. If done properly this will help to insure the highest return for your marketing expenditures.
By helping the marketer to identify the groups of customers to whom he can more effectively target marketing efforts. By helping the marketer in addressing the customer needs and satisfying them. By helping, the marketers to stay focused rather than scattering their marketing resources.
Marketing Mix:
Marketing mix is the combination of elements that you will use to market your product If you could identify the right combination of these elements, your marketing would succeed. The 4 P's of Marketing describe the mix of factors required to successfully market a product.
The marketing mix of product marketing consists of 4Ps, the services marketing takes in 3 more Ps making the extending market mix for service industry: 7Ps The additional 3Ps are People, Process and Physical Evidence.
People - The individuals involved in the sale and purchase of products or services come under people. Process - Process includes the various mechanisms and procedures which help the product to finally reach its target market Physical Evidence - With the help of physical evidence, a marketer tries to communicate the USPs and benefits of a product to the end users It refers to the experience of using a product or service. When a service goes out to the customer, it is essential that you help him see what he is buying or not. For examplebrochures, pamphlets etc serve this purpose.
Perishability is relating to the fact that services can not be stored. They must be consumed when offered, they can not be held or stocked. Variability is when the quality of services varies due to who provides them. Also where, when and how they are provided. Inseparability is when services can not be separated from there providers. Intangibility is when services can not be seen, tasted, heard, smelt or felt. Services are performed not produced.
Introduction Stage
In the introduction stage, the firm seeks to build product awareness and develop a market for the product.
Growth Stage
In the growth stage, the firm seeks to build brand preference and increase market share.
Maturity Stage
At maturity, the strong growth in sales diminishes. Competition may appear with similar products. The primary objective at this point is to defend market share while maximizing profit.
Decline Stage
The marketing mix decisions in the decline phase will depend on the selected strategy. For example, the product may be changed if it is being rejuvenated, or left unchanged if it is being harvested or liquidated. The price may be maintained if the product is harvested, or reduced drastically if liquidated.