Documentos de Académico
Documentos de Profesional
Documentos de Cultura
Colonel Harland Sanders, born September 9, 1890 His father died when he was just six year old.
33,000 restaurants
840,000 employees
KFC Environment Organization environment can help or hurt management efforts to attain organizational goals
Internal Environment
External Environment
General Environment
Task Environment
KFC in Pakistan
Nazia Attique
To sell food in a fast, friendly environment that appeals to pride conscious, health minded consumers.
KFCS GOALS
1. Goals directs KFCS resources & efforts towards fulfilling the mission. 2. Goals specify exactly where the the KFC wants to go & what must be achieved 3. Goals are the plains that will translate the mission into realty
KFCS GOALS
Operational
Strategic
Tactical
KFCS GOALS
Characteristics of goals: Challenging Attainable Measurable Time defined Relevant goals
KFCS OBJECTIVES
1.Stated objectives Product development Increase variety on menu Introduce desert menu Introduce buffet to restaurants
KFCS OBJECTIVES
Implied objectives
Expansion of international operations to provide Increased percentage of overall sales growth Increased percentage of profit growth
Sana Amin
Decision Making
A decision is a choice made from among available alternatives that is expected to result in a favorable resolution to a problem.
Types of decisions
1- Programmed decision: Managers makes a programmed decision when a situation occurs so often or is well structured that it can be handled through the use of preset decisions rules.
2- Non-programmed decisions: Non programmed decision is made in a situation that cannot be handled with a preset rules because the situation occurs infrequently, is unique or somewhat unstructured.
SWOT Analysis
Strengths:
1. KFCs secret recipe 2. Name recognition and reputation 3. Traditional customer loyalty 4. Improving operating efficiencies by reducing overhead and other operating costs can directly affect operating profit
Weaknesses:
1- Many sales of KFC lead to a confusing corporate direction. 2- KFC has a long time to market with new products. 3- Conflicting cultures of KFC and Pakistan 4- Difficult to handle franchise from America 5- Health conscious consumers 6- Increased start up costs
SWOT Analysis
Opportunities:
1- The upper KPK market 2- Wider children customer base 3- Murrees market opportunity 4- New distribution channels offer a significant growth opportunity.
Threats:
1- Increasing competition and rising sales of substitute products. 2- Changing preferences of consumers 3- Obstacles associated with expansion in Pakistan
Anam Jameel
When the buyers buy in large quantities as they can bargain for price reduction.
When the supply company depends highly on the buyer for large portion of its total orders.
The products have few substitutes and are important for the buying companies.
The buying companies are not important for suppliers have their businesses and they don't depend on them to operate their businesses. Therefore, suppliers have little incentive to improve quality or reduce prices
Competitive Structure Companies are interdependent in this industry Exit barriers: strategic, economic and emotional factors that keep companies in the industry even when returns are low.
Shazia Eman
Comprehensive plans aimed at helping the organization achieve its goals are called strategies.
Scope
Comprehensive strategy
Levels of strategy
Strategic are normally developed at 3 levels in KFC. Corporate-level strategic: In this strategy over all direction of KFC is set, it defines the business of company and determine how resources will be allocated.Top mgt is responsible for formulate corporate-level strategy.
Business-level strategy: This is derived from corporate-level strategy and defines how KFC will compete in each branch, including its menu and market choices.
Functional-level strategy: This strategy support business-level strategy by specifying activities in each of the functional areas of every outlet of KFC-PAKISTAN. Branch mangers who head up that branch develop functional strategies...
Strategic mgt process depends upon 4 major steps Conduct a situational analysis: Review mission and goals Internal assessment External assessment SWOT analysis ( strength, weakness, opportunities, threats ) Corporate-level strategy Business-level strategy Functional-level strategy
Implementation of strategy
Isma Ihsan
External Check
Secondary Responsibility
Primary Responsibility
Economic Responsibilty
Secondary Responsibility
Corporarate Social Performance
Responsibility to Maximaze Organization Stake holders Profit Social Responsibility and Legal Responsibility organizational Performance
Area of Social Responsibilities 1. The Community 2. Natural Environment 3. Consumer Right 4. Culture