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2. Blue Ocean- Untapped market space & demand. Creation and opportunity for profitable growth.
3. Well beyond existing industries New Market space Uncontested. 4. Largely uncharted Put the clock forward by 25 years. 5. Value innovation. 6. Minimum risk & not Risk taking.
3. Ordinary People Hardly could afford. 4. 200- Cos Competing to serve small % of customers.
Blue Ocean Strategy Case Study II B.O.S U.S Wine Industry 1. Price/Bottle of Wine. 2. Elite refined Image Medals won Art/Science of wine making. 3. Marketing Raise consumer awareness in a crowded market. 4. Encourage distributors/ retailers to give prominence to a brand.
5. Aging Q of wine.
6. Complexity and Sophistication of wine taste. 7. Diverse Range: Varieties of grapes and consumer preferences.
Blue Ocean Strategy Case Study II B.O.S U.S Wine Industry Strategic profile broke from the competition.
Blue Ocean Strategy Swiss, Quartz Watch 1960 - 62,500 Mechanical Watch Makers. 1970 12,500 Mechanical Watch Makers.
Quartz Watch
Invented By Swiss How to Differentiate?? Italian SWISS Technology Fashion Design Swatch
Commercialized by Japan