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M Ahsan Cheema Fazal Elahi Abrar Hussain Ahsan Arshad Nasir Khan
Many government departments launching a housing scheme like Revenue Department, district council, development agency, tax departments and CDA etc.
Conceptual Feasibility
Two big fish of the industry chose prefab houses.
Malik Riaz already had don a project of prefab houses in Bahria Town. Arif Habib is doing a project of prefab houses on area 1200 acre in Sindh. All area of 2005 earth quake is full of prefab houses.
Marketing Feasibility
In 1998 World Bank Housing shortage in Pakistan stood at 4.33 million units. In February 2010 World Bank Housing shortage in Pakistan has reached an exceptional high of 7.57 million units. Average One year Shortage (Demand and Supply Difference) (7.57 4.33) 3.24 / 12 = 0.27 million average one year shortage
Marketing Feasibility
Houses in Pakistan (2005)
Annual demand of housing .7 million units Annual constructing only 0.3 million units
Marketing Feasibility
Factors of Fast Increasing Growth in Housing Industry Normal Factors Previous years shortage added with new years. Population growth rate 2 to 1.57 in last 4 years. Special Factors 2005 Earthquake, 0.6 million houses had been damaged or destroyed 2010 Flood, some 1.74 million households have lost their homes in flood.