Case Study Coca-Cola Japan puts the fizz back in vending machine sales

Instrctor: Dr. Ibarhim Al-mahdi

4/22/12

Decision Support System

Mikuna Japanes beverage company Mikuni coca-cola bottling company one of 15 coca-cola bottlers in japan

Was the first company to use teradata warehouse to leverage the information.

4/22/12

Introduction

They face a challenges in sales decline after they were highly profitable for bottles Competitors

Their main challenges was How does company ensure that its vending Click to edit Master machines continue to turn subtitle style the a profit in highly competitive soft drink industry?

4/22/12

Problems

Is a computer company that sells database software for data warehouses and analytic applications.

4/22/12

Teradata

The information was taken back to a host computer at the end of the day.

Key business concept

Measure the operational performance of vending machines such as Click to edit Master subtitle style v out-of-stock rate. v replenishment rate. v rate of actual planned visits.

4/22/12

Before Teradata

Teradata analyzes the data and reports to the headquarters staff and area managers about the performance of the vending machines along a specific route or in a certain area

Grow sales with least costsstyle Click to edit Master subtitle Raising sales Performance levels.

System Objectives

4/22/12

Uses of Teradata

Using the data more Effectively and Efficiently

Gathering data from the machines Using column Management System as a planning tool for column assortments Collect not only historical data but also near real-time data that could then be transmitted via wireless connection to Click to edit Master subtitle style headquarters. Improve sales and operational efficiency

4/22/12

Study customers preferences, including their lifestyles, values and reasons for selection View every vending machine as a store optimized for the needs of the consumers it serves Click to edit Master subtitle style Transform customer information into intelligence, to have the right products at the right time to meet customer preferences.

Company Requirement

4/22/12

First selection

Using combination of an oracle database and various business intelligence software tools. Existing combination of technology simply did not meet HCCBCs needs. Facing a real limitations in analyzing extensive data.

Problem

4/22/12

Testing

Adding Wireless component Selecting Teradata database V2R5 on a 4900 NCR Server with Unix SVR4. Combined with HCCBCs existing Column Management System. Uses the process of developing assumptions for optimizing individual stores Verifying the effectiveness of inventory changes.

4/22/12

Solutions

The new approach provides detailed product information such as:

v

Time and Date of each sale Lack in stock Machines malfunctioning

React more quickly with the previous problems such as

v

Reporting to the headquarter in real time from mobile phones

4/22/12

Results

Sales increase 10% overall. Cost Decreases 46% Increase in vending machines with 42% Fresher products to customer Better customer services Support not only the sales stuff but also to link to a country wide supply chain management

4/22/12

Summery

http://dssresources.com/cases/cocacolajapan/index.html

4/22/12

References

Thank You

4/22/12