Reach Higher…

ADF Workshop
How to complete the Online
Applicant Data Form (ADF)

RCE Facts
RCE is the only professional designation designed specifically for

REALTOR association executives

RCE Facts
•RCE designees are committed to
the REALTOR organization and territories

•400+ RCE designees in 49 states

It’s All On-line!
• Designation Information • Online Applicant Data Form

• List of tips for the ADF
– Gives a full list of ideas on completing the form Go to: http// Click Here

The RCE Process
• Online Applicant Data Form (ADF) –
Submit online at

• ADFs are graded; points are awarded • 350 points needed to take exam

RCE Designation Process
• • • •

 Four steps to earning the
Comprehensive application In depth study

Multiple-choice exam
Local on-line exam option

 Streamlined process:
 3 hour multiple-choice format  Documentation no longer
required (except articles)

 Fewer references to study

RCE CAE+5 Program
•CAE designees with 5 years
REALTOR® association or real estate management experience

•Condensed exam on

REALTOR® association topics Local on-line exam option: •State and local associations can sponsor the RCE or CAE+5 exam locally


Free Virtual Study Groups
• Beginning in April – September 2011 • Offered online weekly via WebEx • Open to RCE candidates • Facilitated by RCE Board Members
and NAR subject matter experts

ADF Help Guide
• Guide covers specific questions and
how to answer • It gives you an idea of each point earned • It helps you calculate the hours/points • Suggestions and examples on how to fill in the information

ADF Help Guide
• List of all the AEI locations and dates • List of all University of Chicago
classes and dates • Filling out the ADF is easy with this Guide

Go to:

• Create an online ADF and add to it as
you complete professional development activities • NAR committee history click here • State association activities • Resume • ADF Help guide online click here

ADF – Section I
• Years of experience
– Chief Executive Officer – Staff specialist – Other association management

ADF – Section II
• Attendance at AEI • University of Chicago • NAR self study courses • E-PRO • Other designations • College/CEU

ADF – Section II
• Association Management courses • State/regional AE education • ASAE/Allied meetings • RCE ADF workshop/study groups • Industry related conferences • NAR Leadership luncheons

ADF – Section III
• Presentations • Leader/panelist • Articles – documentation required • NAR AE committees • NAR committees • State/Regional AE committees • State/Regional REALTOR®
committees • AE conferences

ADF – Section IV
• Articles outside NAR – documentation
required • Presentations outside NAR • Membership outside association management

ADF - Section V
• Political Involvement
–Rallies/fundraisers –Legislative/Congressional Briefings/Hill Visits –Calls to Action –Community Forum

ADF – Section VI
• Major accomplishment
–Association Management Activity –Impact/Benefit to association or state

Is The RCE Designation For You?
• Commitment to association • Increased leadership role • Knowledge and skills enhanced • Networking

Is The RCE Designation For You?
• Professional
development • Pride • Recognition • Career enhancement

New designees recognized at 2010 AEI

The Answer Book – The Source for REALTOR® Association Management
Access to the Answer Book is FREE!
• A must have reference for every
local and state REALTOR® association office REALTOR® association management information designation

• A comprehensive compilation of

• Primary study resource for the RCE
• Visit to access

Advanced REALTOR® Association Management Self-Study Course

•Online interactive self-study course •Prepares candidates for the RCE exam •One year to complete course •Earn 75 points on ADF •Available until April 18, for just $99! -- save 20%!

Exam Format
• 120 questions broken into 3 modules

• Local on-line exam option • 60 minutes to complete each module • Passing score of 75% on each of the 3

• Primary reference: The Answer Book

• Board Policy References on-line at

On-line RCE Exam Option
The RCE exam can be taken locally on-line up to four weeks before the exam is offered at NAR meetings
(with an RCE proctor)

Exam Modules
I. Manage the Association and Its
Business Operations

II. Understand the Structure of the

REALTOR® Organization/ Foster Effective Interpersonal Relationships Issues and Trends/ Acquire and Communicate Valuable Information

III. Understand Real Estate Industry


Dividends, interest, annuities, and royalties are examples of __________.

A: B: C: D:
for-profit income subsidiary corporate income passive income taxable income


C: passive income

What Can RCE Do For Your Association?
• Increases professionalism and value of association • Enhances decision-making abilities • Keeps AEs on leading edge of industry • Recognizes commitment to REALTOR® organization

5 Reason to earn your RCE!
• Confirms your competency as a REALTOR® association executive • Establishes you as a high achiever • Enhances your career opportunities • Increases your competitive edge • Leads to higher earnings, and that’s a fact

RCE Designee’s Testimonials
“I believe in a culture of education
and the professional opportunities that it provides. I was absolutely amazed at what I learned by studying all the RCE course materials, and how proud it made me to work for an organization That places such strong emphasis On standards of practices and excellence in general. I would recommend the RCE program to ANY REALTOR® AE!."
Dale Stinton, RCE, CAE, CPA National Association of REALTORS®

RCE Designee’s Testimonials
“Preparing for and earning the RCE designation was an awesome and eye-opening experience. I highly recommend it to any AE striving for excellence and am proud to work within an organization that not only focuses on education, but that has put together such a complete body of knowledge.”

Nancy Baker, RCE Sanibel and Captiva Islands Association of REALTORS®, FL

Leadership Luncheon for Everyone
national meetings.  Relevant industry issues are presented.  Next program will be held May 13, Washington, D.C.

 Held at both NAR

“Seven Strategic Conversations that Could Transform your Association” With Susan Sarfati, CAE

2010 Another RCE Banner Year! 50 applications received and 48 new RCEs!

So, what are YOU waiting for?

Submit your ADF by July 1 or December 1

And the winner is…
• Submit your business card in the
drawing for a chance to win a free Advanced REALTORS® Association Management Self-Study Course

Contact Renee Holland, 312/329-8545,

Krystal Allen, 312/329-8514, For information on the RCE Designation program

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