DISRUPTIVE TECHNOLOGY

DEFINITION
A disruptive innovation is

an innovation that disrupts an existing market.

Performance vs Time graph

Magnetic Tape based Floppy Disks

8 inch floppy disk drive 14 inch floppy disk drive

5.25 inch floppy disk drive

3.5 inch floppy disk drive

8 inch drives (used in mini computers) were better than 5.25 inch drives (used in desktop computers) But 8 inch drives were not affordable for the new desktop machines. The simple 5.25 inch drive, assembled from technologically inferior "off-the-shelf" components, was an "innovation" only in the sense that it was new. However, as this market grew and the drives improved, the companies that manufactured them eventually triumphed while many of the existing manufacturers of eight inch drives fell behind.

CDs & DVDs to Downloadable Media

Downloadable Digital Media

CDs, DVDs

 In

the 1990s, the music industry phased out the single. Consumers with no means to purchase individual songs. Downloads were initially free, and then by online retailers such as the iTunes music store & Amazon.com This low end disruption eventually undermined the sales of physical, high-cost CDs.

Mainframes

Minicomputers Personal Computers

 Minicomputers

were originally presented as an inexpensive alternative to mainframes and mainframe manufacturers did not consider them a serious threat in their market. Eventually, the market for minicomputers became much larger than the market for mainframes. Similarly, the market for main frames and mini-computers was seriously disrupted by Personal Computers. Although they were not at all competitive at the time of their introduction in the 1970s, by the mid 1980s they had improved exponentially and could compete directly with the more expensive machines.

Offset Printing

Compu ter Printer

 Offset

printing had a high overhead cost but very low unit cost compared to computer printers, and superior quality But printers, especially laser printers have improved in speed and quality only black ink or one or two ink colors, offset printing may offer a more cost-effective solution four-color printing, digital may offer advantages in lower up-front costs Without question, digital printing offers the most affordable way to customize marketing materials, direct mail pieces, letters, etc.

 Early

digital cameras suffered from low picture quality and resolution and long shutter lag Quality and resolution are no longer major issues and shutter lag is much less than it used to be Convenience of small memory cards and portable hard drives Holds hundreds or thousands of pictures No need to develop these pictures Digital camera consists of pixels The more pixels your image contains, the more detail it has the ability to describe

Telegraph
An electrical telegraph is a telegraph that uses electrical signals, usually conveyed via telecommuni cation lines or radio.

Telephone
The telephone is a telecommunic ations device that transmits and receives sound, most commonly the human voice.

Mobile
A mobile phone is an electronic device used to make mobile telephone calls across a wide geographic area

instant call making facility has made life much easier than before Personal safety, general convenience, and above all, staying connected with near and dear ones round-the-clock They have simplified things and shrunk the world into a global village No two people are apart when they carry a mobile phone in their pockets The biggest advantage of landline phone is consistent fidelity of the telephone signal Landlines don't suffer from the signal problems cell phones face during bad weather or in remote areas Landline telephones do not require an electrical connection and are operational during power outages

Light Bulb High Power consumption High Carbon footprint Big in size Low incandescence Very low power consumption. Negligible Carbon footprint. Very small in size High incandescence
Light Emitting Diode

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ia.org/wiki/Disrup tive_technology

Bibliography
www.wikipedia.org