Documentos de Académico
Documentos de Profesional
Documentos de Cultura
PRESENTED BY,
SIDDHESH P.PATIL PRASENJEET THORAT
OUR PRODUCT
Pen
Refill
Whitener/ highlighter
WHY THIS INDUSTRY Close to peoples all walk of life Growth Rate Cello pens Positive response from customer survey
SWOT ANALYSIS
Strengths
Multifunctional Appearance Light weighted Product line Available in various colors. fragrance Need of student and office goers Multifunctional product at reasonable rates Product acceptance as per the conducted survey
Weaknesses
High selling and distribution overheads due to new entry
Opportunities
Can acquire good market shares due to new concept No direct competition to the product Connect people emotionally with brand by fulfilling their multiple needs at a time. Separate sale of whiteners and highlighters.
Threats
No direct threat Duplicity of the product concept and Design by the unorganized players.
MARKET SURVEY
What are the qualities you look in particular pen? At what range you purchase a pen?
5 to 8
Qualities
30% 15% 10% 3%
42%
Range Of Pen
9 to 12 13 to 15
16 to 20
18%
Price Durability comfort Brand Appearance`
28%
13% 41%
- 42 % people focuses on comfort Which pen do you prefer mostly?(ball pen /gel pen)
-Demand for ball pen > gel pen. -Out of total production 70% would be for ball pen
-As 68% people do not follow particular brand, This pen has great chance to acquire good market shares
Are you price conscious while selecting particular pen, whitener, highlighter?
pen users
-58% people are not price conscious regarding pen but when its come to whitener or highlighter they are price conscious. - Customer can prefer this pen if they gets 2 function in one pen & that is too for affordable price
- "To Be NO 1 Writing Instruments Dedicated To Quality And Consistent Performance." - Consistently Make Good Products At The affordable Prices. - Constant Achievement Grow In Volume And Value. - Maintaining Healthy Customer Relationship - Achieve 10% of total sales amount in first a months.
MARKETING STRATEGY
Market For Market Testing - Corporate and Government offices and management Institutes Duration For Test- 3 Month Reason For Selecting Particular Duration For Test - Average Repurchase Period - Market Competition - Cost Approaching Government ,Corporate Offices And Colleges For Bulk Orders(Providing Discounts) Discount & gifts to the retailers on the sale of more than 50 pens in a month
PRODUCT STRATEGY
Product features Product range Brand Name: "NOVEL Brand logo:
Packaging
(Crate of 12 packs)
(Pack of 12 pens)
POSITIONING
Slogan: Ride the wave of change
Uniqueness Economic Quality
CHANNELS OF DISTRIBUTION
Company Customer Company Retailer Customer Company Distribution centre- Retailer Customer
PROMOTIONAL ACTIVIES
- Newspaper and Internet Advertising - Distribution of free Samples in conferences and college Induction Programme.
DIRECT SELLING
COST SHEET
Particulars Fixed Cost Machinery Cost 1) Refill making machine 2)Plastic moulding machine 3) Pen stic machine 4)Embossing machine 5)Product packing machine If each assembly line produce five product Land & Bldg. VARIABLE COST Wages Manager 350000 ( 3 months) Labor 400000 (3months) Supervisor 200000 ( 3 months) 950000 x 3 = 2850000/50 50 Products 2850000/50 Raw material 2.30 x 10 Finished product Refill 0.15 Whitener 0.45 Highlighter 1.80 Selling & Distributions Advertisement & Promotion Distribution Amount Amount 500000 50000 900000 200000 700000 3050000 3050000/5 610000 2000000
BEP CALCULATIONS
2610000
29571000
VARIABLE COST
26571000 - 3000000 units BEP= FIXED COST/ PRICEVARIABLE COST
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Thank you
for your co-operation