Publishing and the Web

Michael Sensiba
Wayne State University Libraries
Writing and Publishing Workshop
December 8, 2007
Where do you publish?
• Traditional forms
• Electronic versions
• Self-publishing
Destinations
• Self-publishing (web
page/blog/wiki)
• Institutional/Professional
Repositories
• Online Journals
• Web Services
▫ scribd
▫ docstoc
▫ DivShare
▫ 1000keyboards
Writing Tools
• Desktop software (e.g. MS
Word, MS Publisher)
• Web-based word processors
▫ Google Docs
▫ Zoho Writer
▫ Writeboard
• Wikis
▫ Pbwiki
▫ Wetpaint
▫ Wikispaces
• Scriptware
▫ ScriptBuddy
File Format
• Plain text
• .RTF
• .DOC
• .DOCX
• .PDF
• Other
Companion Sites
• Personal/Institutional Website
• Book Companion Website
• Author Blog
• Wikipedia entry
 How Search Engines Rank Sites
• Prominence • Placement
▫ How high in your page ▫ Where you put your keywords
hierarchy your top keywords within your page shows their
appear (title, h1, etc.) relative importance...Search
• Frequency engines favor the following
▫ How often your keywords areas for keyword placement:
appear Title tag
• Weight or density Heading tags
▫ The ratio of keywords to the Keyword meta tag
total number words within a First 25 visible words
web page... Hyperlinked text, URLS, and
• Proximity titles
▫ How close keywords are to alt attributes
each other • Off the Page Criteria
d from:Fredrick Marckini, in Andrew B. King, Speed Up Your Site: Web Site Optimization
New Riders Publishing, 2003, p. 335-336.
▫ Inbound Links
Getting Found
• Search Engines
▫ Google / Yahoo / Ask
▫ Google Scholar / Live Search
Academic / Infomine
• Social bookmarking sites
▫ del.icio.us / Furl
▫ Digg / Reddit
▫ Cite-U-Like / Connotea
• Directories
▫ Technorati
Issues
• Accessibility
• WebXact
• Copyright
▫ Yours & Others’
Copyscape
Scribd Copyright FAQ
▫ Creative Commons
▫ Digital Rights Management
• Privacy & Terms of Use
• Scribd Terms of Use
• Style
▫ Concise, SCANNABLE, and Objective: How to Write for the Web
• Impact & Credibility
• Impact Factors
Web links
• Blogger – www.blogger.com
• Digital Commons @ WSU – digitalcommons.wayne.edu
• Americana: The Journal of American Popular Culture
1900 to Present --
http://www.americanpopularculture.com/journal/index.
htm
• scribd – www.scribd.com
• docstoc -- http://www.docstoc.com/
• divShare -- http://www.divshare.com/
• 1000keyboards -- http://1000keyboards.com/
• Google Docs -- docs.google.com/
• Zoho Writer --
writer.zoho.com/jsp/home.jsp?serviceurl=%2Findex.do
• Writeboard -- www.writeboard.com/
• pbwiki -- pbwiki.com/
• wetpaint -- www.wetpaint.com/
• wikispaces -- www.wikispaces.com/
• ScriptBuddy -- www.scriptbuddy.com/
• File.Extensions.org -- www.file-extensions.org/
• everythingismiscellaneous.com –
www.everythingismiscellaneous.com/
• Joho the Blog – www.hyperorg.com/blogger/
• Wikipedia: Everything Is Miscellaneous --
en.wikipedia.org/wiki/Everything_Is_Miscellaneous
• Google Scholar -- scholar.google.com/
• Live Search Academic --
search.live.com/results.aspx?scope=academic&q=
• Infomine -- infomine.ucr.edu/
• del.icio.us -- del.icio.us/
• Furl -- www.furl.net/
• Digg -- digg.com/
• Reddit -- reddit.com/
• Cite-U-Like -- www.citeulike.org/
• Connotea -- www.connotea.org/
• Technorati -- technorati.com/
• WebXact -- webxact.watchfire.com/
• Copyscape -- www.copyscape.com/
• scribd: Copyright FAQ --
www.scribd.com/static/copyright_faq
• Creative Commons -- creativecommons.org/
• Digital Rights Management: ALA –
www.ala.org/ala/washoff/woissues/copyrightb/digitalri
ghts/digitalrightsmanagement.cfm
• scribd: Terms of Use -- www.scribd.com/terms
• Concise, SCANNABLE, and Objective: How to Write for
the Web --
www.useit.com/papers/webwriting/writing.html
• Wikipedia: Impact Factor --
en.wikipedia.org/wiki/Impact_factor