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Competitive
Acute
Event
Prevention
Advantage as
Screening Diagnosis Monitoring
Treatment
Plus
Healthcare
Chronic
Disease
Changes
Ogan Gurel, MD MPhil
Aesis Research Group, LLC
gurel@aesisgroup.com
Competitive Advantage
Change
The Future of Healthcare
Maintaining Competitive
Advantage in the Face of Change
Overview
Competitive Advantage
Change
The Future of Healthcare
Maintaining Competitive
Advantage in the Face of Change
Five forces of competition
define strategic options
Differentiation Advantage
Competitive Strategy
Overview
Competitive Advantage
Change
The Future of Healthcare
Maintaining Competitive
Advantage in the Face of Change
Change: Incremental or
Disruptive?
Competitive Advantage
Change
The Future of Healthcare
Maintaining Competitive
Advantage in the Face of Change
The hospital as center of
care
Acute
Event
Diagnosis Treatment
Chronic
Disease
Care is now decentralized
and fragmented
Acute
Event
Prevention
Treatment
Plus
Chronic
Disease
The future will demand more
integration and coordination
Acute Prevention
Event
Sub-
Screening Diagnosis
Diagnosis
Treatment
Monitoring
Plus
Chronic
Disease
Overview
Competitive Advantage
Change
The Future of Healthcare
Maintaining Competitive
Advantage in the Face of
Change
Competitive forces are
changing
1990s Cost
Key Implications:
1. Quality measures must be measured
2. Quality measures that equate to cost reduction will dominate
3. Organizations that leverage data-driven healthcare will succeed
4. Relatively few organizations may meet these challenges
5. Consolidation will happen
A question:
Given the rapid pace of medical technologies, is
evidence-based medicine possible?
gurel@aesisgroup.com