DATE:23.09.

2010

REGION-WISE RESEARCH STUDY FOR WM

Team-LSR

Factors affecting WM decision making

Independent houses

Flats/apartments

Old retired couples

Joint family
Housewives Working women

Nuclear family
Housewives Working women

Bachelors /singles

Family with New born baby/kids

REGION NORTH (Amritsar,Ludhiana ,Chandigarh)

POWER Normal power supply with a few power cuts in Ludhiana

WATER Fixed hours of water supply

TYPE OF HOUSING Independent houses with separate washing areas No space constraint Flats/Apartments Too much of space constraint

WEATHER Hot Summers & extremely cold winters

WM USAGE SA-6.5kg was the most dominant In-built heater demanded especially for winter season Dominance of FA with the use of separate dryers.

West(Pune & Mumbai)

Pune faces power cuts on every Thursday

Normal running water

Temperate weather with Very high humidity & strong monsoons Extreme climate(summer & winter)

NCR (Ghaziabad & Noida)

Long hours of power cut

Water hardness with excessive sulphur content is a major problem Normal running water

Mix of Independent houses & flats. No space constraint Mix of Independent houses & flats. No space constraint Spacious backyards for drying

Dominance of SA,due to long hours of power cut. Preference for anticorrosive plastic body WM to prevent rusting. Usage of FA more due to an increased visibility of metro city like trend in lifestyle.

North Urban (Lucknow, Agra, Kanpur)

Kanpur faces numerous power cuts almost daily.

Extreme climate(summer & winter)

NORTH SEMI-URBAN (Preference for SA) characteristics

Power Frequent & long hours of power cut

water Normal running water

weather Extremes of both climate

space No constraint. People have independent small houses. -

Family type 6-7 members family with non-working females Mostly operated by housewives who are not too much tech savvy.

Reason for Preference

Power saving due to many loads being washed & dried in less time. In-built voltage stabilizer Panasonic offers Inverter technology in FA

Water is re-used for 34 different loads, first white clothes, then colored clothes,& last for dusters/rugs etc Water recycling in FA

Need for

In-built heater especially for winter season Whirlpool offers it in SA & TL both in 6.5kg & above. In consideration weather

competition

Videocon NORTH PUNJAB (Preference for SA) Problem Power

water

space

Family type

Not much of power problem. Same as above

Normal supply of water Fixed hours in Chandigarh. Same as above

Extremes of both climate -

Independent houses with separate washing area/lobby

Mix of joint & nuclear families. With nonworking females WM mostly operated by maids & housewives

Reason for Preference

Need for

Water recycling in FA

In-built heater especially for winter season . Same as above

competition

Panasonic offers inverter technology in FA

Videocon

Same as above

NOIDA/GHAZIABAD (Preference for SA) characteristics

Power Frequent & long hours of power cut

water Excessive problem of water hardness causing rusting problem in Metal body Re-utilization of Water

weather Extremes of both climate

Space/Type of housing Mix of independent houses & apartments. -

Family type -

Reason for Preference of SA

Optimum power utilization due to many loads being washed & dried in less time. In-built voltage stabilizer/Inverter operated WM Panasonic offers inverter tech Power

Need for

In-built water softener

competition Videocon PUNE/MUMBAI (Preference for FA) Characteristics

IFB offers an in-built water softener water

weather

Space/Type of housing Too much of space constraint in apartments Occupies less space as compared to SA. Compact size WM, with less of width space. -

Family type

Power cut in Pune on Thursday. No power cut issues

Normal supply of water

Excess of humidity/causes corrosion in Metal body & problem in drying clothes Faster & better drying

Reason for Preference of FA Need for

No water supply issues

Mostly working females.

A compact dryer

competition

IFB offers 100% drying & a separate dryer LG offers washer dryer -

Videocon

Type of WM

SPACE

WEATHER

WATER

POWER

LIFESTYLE/EDUCATIO N LEVEL Semi-urban/Rural households.

SA preference

More often in independent type of housing More often in flats with space constraint.

water re-utilization

Areas affected by power crisis

FA preference

Areas with humid type of climate prefer a FAFL. A compact dryer A higher drying efficiency

Families with working females in Metro cities & Urban households.

Need for

Compact size WM,occupying less of width space esp for flat occupants

In built water softener to eliminate water hardness problem in NCR. Water recycling mechanism in FA

In-built voltage stabilizer. Inverter operated WM

VID Vs Competition

IFB-dryers. LG washer dryers

IFB offers in-built water softener @Rs 1800

Panasonic-Inverter technology

Family type & WM preference

Old retired couples/2 old adults Joint family with working females Joint family with housewives Nuclear family with working female Nuclear family with housewife Bachelors/singl es Family with new born baby/ kids

SA

Routine work

Routine work

Affordable

Prefer a dettol wash or some allergy care function

FA

Convenience of usage

Time saving

Time Saving

MASTER GRID

External factors Geography Weather

High humidity/Strong Monsoons Extreme summers Extreme winters

Internal factors Family type

Old retired couples/2 old adults Joint family with working females Joint family with housewives Nuclear family with working females Nuclear family with housewife Bachelors/singles Family with new born baby/ kids

Regional factors Rural/Urban households

Water
Hard water vs soft water Adequate vs inadequate water supply

Family Size
2-3 Members 4 members 4 members & above

Type of housing
Independent houses Flats in apartments

Power
Frequent Power cuts Vs Adequate power supply

Income level
Socio-economic status Lifestyle Technology awareness

Placement of WM
Balconies Kitchen  Separate Washing area Bathroom

THANK YOU