Architecture and Interior Designing

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Architecture
Architecture is both the process and product of planning, designing and construction. Architectural works, in the material form of buildings, are often perceived as cultural and political symbols and as works of art. Historical civilizations are often identified with their surviving architectural achievements.

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"Architecture" can mean: The art and science of design and erecting buildings and other physical structures. A general term to describe buildings and other infrastructures. A style and method of design and construction of buildings and other physical structures.

Strategies for Architecture Firms

Strategic planning Sales and business development Winning work The interview

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Public relations Marketing infrastructure Organizing your marketing department

Suggested Strategies for Marketing Architecture

Use of Yellow Pages Ask for your satisfied customers to put up their testimonials on your website Permission-based e-mail marketing is a very cost-effective and easy way to market your services online. Try advertising in magazines that deal in home decoration or building and construction.

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Participate in social service events in the target area to let people know of their presence. Tie up with real tors and architects in the area and arrange to give free presentations to their clients.

Interior Designing

Interior design is a multifaced profession in which creative and technical solutions are applied within a structure to achieve a built interior environment and home lifestyle enhancement.

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The interior design process follows a systematic and coordinated methodology, including research, analysis, and integration of knowledge into the creative process, whereby the needs and resources of the client are satisfied to produce an interior space that fulfils the project goals.

Interior Designing Promotional Strategies

Search Marketing Get your prospect at the time of their decisionmaking. Online PR Create Awareness of your brand by getting it mentioned.

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Online Partnerships Link your brand with others in the industry Offline Communications You should know these. Opt-in Email House list emails (your clients and prospects)

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Viral Marketing Electronic variants of traditional word of mouth Interactive Ads Site-specific Media Buys (only if you target businesses)

Suggested Strategies for Interior Designing

Distribution of Design Magazines Unique personalized design consulting for every client. An excellent client service leading to increased client satisfaction. Unique products which will be made available to different clients as per their requirements.

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An complete package containing consulting, guidance, products and even made to order products for clients to give them a unique design experience. Distribute fliers with newspapers describing their products and services offered. Arrange for free presentations on the importance of interior design and promoting their business in all clubs, associations and organizations in the area.

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