Journey from Web 2.0 to Web 3.

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Presented By: Muhammad Rizwan Muhammad Bakar Hassan Kamran Zafar Mohsin Ibrahim

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The DotCom Boom (1997-2000)

DotCom Theory (Wikipedia)

an Internet company's survival

depended on expanding its customer base as rapidly as possible, even if it produced large annual losses.
Mantra:
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Get large or get lost

Exit

strategy:

DotCom statistics
Average

first day returns on Internet IPOs reached 89% made 606% gain on

TheGlobe.com

first day
Cisco
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became the worlds largest

DotCom Bust

NASDAQ peaked on March 10th 2000

then bust spectacularly!

Between March and September 2000, the Bloomberg US Internet Index lost $1.755 TRILLION!!
Cisco: down $210 billion Yahoo: down $102 billion AOL: down $92 billion Go.com: Lost $790 million

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Web 2.0 Dotcom Boom all over again?

Recent

acquisitions

EBay

bought Skype bought YouTube looking to buy FaceBook also bought Del.icio.us and International bought MySpace

Google News

Yahoo! Yahoo!
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Flickr

Web 2.0 getting it right this time

Web

2.0 Economics

Long Tail economics Social networks, tipping point and

wisdom of crowd economics business model

Contextual advertising a proven

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Where Web 1.0 went wrong

Misunderstood Relied

the Webs dynamics

on old software business models sold as an application not a service

E.g. DoubleClick

Software

Sold
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to the Head, not to the Tail

E.g. Akamai, DoubleClick

and kept going wrong!

Ignored

their key asset

Its Data, not the software

Ignored

the power of network effects

The more people use a networked

service, the more useful it becomes

the Web as publishing, not 5/5/12 participation

Saw

What is Web 2.0?

Many

definitions

Wikipedia:
Web 2.0 is a term often applied to a

perceived ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform serving web applications to end users. Ultimately Web 2.0 services are expected to replace desktop computing applications for many purposes
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More Definitions
Tim

oreilly (2005) :

"web

2.0 is the network as platform, spanning all connected devices; web 2.0 applications are those that make the most of the intrinsic advantages of that platform:

software as a continually-updated service that 5/5/12 gets better the more people use it

Delivering

The Dynamics underlying the Web

Long

Tail Data Effects and the Wisdom of

Social

Network

Crowds
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The Long Tail the real Dynamics of the Web

Traditionally,

stores only stock the hits Limited shelf-space the Web, stores can stock anything
No shelf-space limitations

On

In an era without the constraints 5/5/12 physical of

Long Tail Economics

Long

Tail describes a Power Law

curve
Paretos 80:20 rule E.g. Chart number of sales against

products

Top 20 (the hits) make 80% of sales

Extend
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out further down the Long

Tail

Long Tail Examples

Search

Keywords

20-25% of Googles queries have never

been seen before

Google

AdSense

Extend advertising to publishers way

down the long tail of web sites

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Amazon

The Three Forces of the Tail

Democratize

the Tools of Production

Let everyone create More stuff, lengthens the tail

Democratize

the Tools of Distribution

More access to niches, fattens the tail

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Connect

Supply and Demand

The Three Forces of the Tail (cont.)

Democratize

Production

Producers: Camcorders, Digital

Cameras, Camera phones, Blogging tools, Desktop music software, Video editing tools, Wikis

Democratize

Distribution

Netflix, MySpace, YouTube, Blog lines, Wikipedia 5/5/12

Aggregators: Amazon, eBay, iTunes,

Social Data

Successful

Web 2.0 aggregators have the best data

More of it Easier ways to navigate

through it

Lock users in with the best database

Why go elsewhere?

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Data is a Web 2.0 companys biggest

Solution

Harness the Social Side of the Web Let your users create your data Let your users create their own apps

using your data

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user behavior act to filter the data

The Social Side of Web 2.0

Let your users create your data

Amazons reviews Del.icio.uss bookmarks Flickrs photos Yahoo, Googles indexed web pages Technoratis blogs FriendsReuniteds friends

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Wikipedias information

Social Side of Web 2.0 (cont)

Let

your users create their own apps using your data

Provide programmatic access to data

(Web Services, RSS, etc.)

Users generate many apps, showing

how useful your data is compared with your competitors

Adds value to your data

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Network Effects

Wikipedia
a characteristic that causes a good or service to have a value

to a potential customer dependent on the number of customers already owning that good or using that service.

Two types:
Inherent my value from my using the product Network my value from your using the product

Examples
Telephone system

5/5/12 Faxes

Inherent vs Network
Inherent

Effects

Metcalfes Law the value of a telecommunications

network is proportional to the square of the number of users of the system (n2).

Network
5/5/12The

Effects

Web 2.0 apps

More people use a Web 2.0 app, the

Web 2.0 Enabling Technologies

Tools
Web Service APIs SOAP JavaScript AJAX (Asynchronous JavaScript and XML) Greasemonkey, Konfabulator scripts,

Google Gadgets

RSS
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Data = Mashups

Mashups
A

mashup is a website or web application that seamlessly combines content from more than one source into an integrated experience. data from the following:

Mashup

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Amazon Web Services

WebOS
Web

2.0 tools also enable a richer user experience

More interactivity More powerful services

Web

becomes a platform in its own

right
Examples
Google Spreadsheet, Calendar, Writely
5/5/12Parakey.com

Web 2.0 Core Competencies

1. 2. 3. 4. 5. 6. 7.

Services, not packaged software Forever beta = agility Hard-to-recreate data sources that get richer as more people use them Trusting users as co-developers Harnessing collective intelligence Leveraging the Long Tail Software above the level of a single

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It

has never been easier to create content for the web.

Every single Tweet is a new page that is

created for the web. A pretty scary concept when you consider how often some people tweet. The outcome is that Google and the current tools we use to navigate and sort information on the web will soon no longer be able to cope.

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The

semantic web creates relationships between separate pieces of data to provide context and meaning.
For example the semantic web may

know that a CD review of Kanye West despite being given a five star rating by the reviewer may be of no interest to me because I have previously posted on Twitter how I dislike Kanye.

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"Web 2.0 was centered on user-generated content, where anyone could be a publisher.
We're now in the third wave I call it a social wave," said Katz, a former MySpace executive.

Katz predicted that the future of the Internet "is one where every page is going to be personalized.
If you plan a trip to Paris, you shouldn't see [search results

listing] 900 hotels.

You should see six hotels based on where you stayed before; the

places you checked in at on Face book and Foursquare, and the places where your friends have stayed.

5/5/12 that makes sense for almost every part of the Internet."

It's not something that's just relevant to travel; it's something

Face book

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Face Recognition

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Web 3.0 is the futuregrasp it..

Defining

Web 3.0 (transcendent

web)

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Features of Web 3.0

Three
search

main features:

The capability of obtaining contextual information from a web

The ability to obtain information drawn from a variety of

previously incompatible or walled applications or sources

The engagement of all types of devices and machines in the

data creation, data use, and communication process that informs our daily lives, our work, and our businesses

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Features of Web 3.0

Context

Is its Differentiator

Openness

between data sources

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Features of Web 3.0

Social

web web of things intelligence

Semantic Internet Artificial

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Impact of Transcendent Web

The

personalized web business friendly web Hyper connected Age

The

The

The Roles of Cloud Services, Social

Media, and IPv6 in the Web 3.0

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Candidate Web 3.0 Technologies

Web3.0 would be used in various technologies of computer and Internet. Artificial intelligence Automated reasoning Cognitive architecture Composite applications Distributed computing Ontology (computer science) Scalable vector graphics Semantic Web

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Making Transcendent Web a Reality

Making

Web 3.0 a reality requires catering the following issues:

Technical Issues Security Issue Scale Issue

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Web Comparison Web 2.0 and Web 3.0 3.0

WEB 2.0 The document web Abundance of information Controversial The social web The second decade, 2000-9 Google as catalyst Mashups , fragmentation integration, new tools 5/5/12 Search WEB 3.0 The data web Control of information No less controversial The intelligent web The third decade, 2010-20 Semantic web companies as catalyst Why search, when you can find?