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INTRODUCTION

Levi

Strauss & Co. is a privately held clothing company known worldwide for its Levi's brand of denim jeans.It was founded in 1853 Levi Strauss & Co. is a worldwide corporation organized into three geographic divisions: San Francisco headquarters; Europe Middle East and Africa The Mission of Levi Strauss & Co. is to sustain responsible commercial success as a global marketing company of branded apparel. it conduct business ethically and demonstrate leadership in satisfying responsibilities to our communities and to society. Levi Strauss markets apparel in more than 60 countries, and it has 53 production facilities and 32 customer service centers in 49

STRENGTH

Economically established Branded products Financially strong First to produce apparels for minors Business ethics & values Liberal idealism Social responsible Loyalty & trust for customers Best advertisement strategy

WEAKNESS

Company's inefficient of keeping financial records Company had no government contracts Even when company was going on loss then also they streamline the merchandise products They are using old principle till now also no up gradation Too much reliability on products

OPPPORTUNITIES

Initially lack of competition World wide expansion Diversified product range For everyone Recognized brands Use of modern technology (scanners) Sales promotion & advertistment

THREATS

Hunger strikes by employees Protest of companies policies Demand of apparels Various claims & charges imposed by federal state commission like price-fixing & restraint of trade Levis & co. have bribed the foreign officials due to which all practices were terminated

What approach to social responsibility & business ethics does levis take? Do you agree with this approach?

Levis gave strong instance on human rights & it is always ready to provide social services Levis has its own business principles & standards & it cannot comprise with these standards in any case Whenever any calamity happens levis always help them in any case His business ethics is based on pay for performances Yes we are agree with his approach as it increases moral values which are decreasing nowadays It inspires humanity approach

Levis is a private held cooperation should publicly held cooperation should also adopt it? Why & why not

yes , I think a public held cooperation should adopt some features not all because every organization has a different structure, different departments, different function process

What may be applied to an one organization cannot be applied to all organizations

What are factors in its environment & what are characteristics of top management have led Levi to adopt such approach?

Rise in competitor Government policy Strikes

SUMMARY

Levi's, the main brand, was founded in 1873 in San Francisco, specializing in riveted denim jeans and different lines of casual and street fashion Levis started making apparels for minor workers & they were used by soliders & finally moved to youngsters levis faced many difficulties like absence of stuff, less employess & charges & claims imposed on levis but then also it never diverted from its goal Levis besides apparels market clothing & accessories like Britannia, Dockers They started a closed business with wall mart & launched a mobile phone also Levis is only brand still have its old principles & still making profit