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STRATEGIC MGMT

Ember Creek, Lagos

CONTENT
Introduction Strength and Weakness Layout of Assgn Next Step Slide 3 Slide 4 - 8 Slide 9 11 Slide 12

EMBER CREEK
Ember Creek is an upscale outdoor bar & restaurant suitably located on Awolowo Road, Ikoyi a highbrow area of Lagos. In addition to its location, Ember creek boasts of a waterfront view of the Macgregor canal . Ember is owned by Abbey Ford who has previous relevant experience working in a 5 star hotel in New York and

managing a Gym in Lagos.

STRENGTH AND WEAKNESS BY AREA OF CONCERN


HUMAN RESOURCES
Strength
Adequately Staffed - 30 Staff Quarters available.

Weakness
Staff have little or no training. No fixed salary. It fluctuates and is not regular. This has led to low level of motivation and high turnover of staff. No HR Policy of any sort. High level of bullying within the workplace.

STRENGTH AND WEAKNESS BY AREA OF CONCERN


OPERATIONS
Strength
A staff Rota is in place Goods (Drinks and food are delivered by suppliers.

Weakness
No set opening time. No set time for prepping and cleaning the facility. No established routine for purchasing and delivery of supplies. Inventory management system is very poor.. No P.O.S system to track sales and trends.

STRENGTH AND WEAKNESS BY AREA OF CONCERN


DISTRIBUTION Strength
Ember creeks Location in Ikoyi is a huge advantage. The McGregor creek gives a beautiful view. Outdoor bar + comfortable chairs. Nice ambience and good size (space) Location is used for event hosting. E.G Shows, Weddings etc

Weakness
Staff Uniforms are not very nice. No Nametags on Staff.

STRENGTH AND WEAKNESS BY AREA OF CONCERN


FINANCE Strength
Steady cash flow especially from Events hosting. There is a basic accounting system being followed.

Weakness
No credit policy Huge number of debtors esp. friends. Suppliers are not paid on time. Salaries not paid on time Encourages staff to steal.

STRENGTH AND WEAKNESS BY AREA OF CONCERN


PRODUCTS Strength
Bartender was brought in from S.A A professional Mixologist. Small Snacks are tasty. As a relaxation location or evening by the creek, Embers location and ambience is perfect. Service can be very slow on a busy night and theres no system in place to mitigate this. Too much food on the menu, theres no specialty/ strength they are known for. As a club, Ember is not profitable.

Weakness

P RO P O S E D L AYO U T F O R A S S G N.
SECTION A Where are we now? Analysis of the External Environment
PLESTIE

Analysis of the Micro-Environment.


Porters Five Forces. Hofstede Cultural Dimension.

Core Competencies of Ember


SWOT

C O N T. O F L AYO U T
SECTION B Where are we going? Competitive Strategies and Choices
???

SECTION C How are we going to get there Organisational Culture Change Management
????

Benchmarking

.CONT OF LAYOUT
SECTION D Where are we going? The Future
5 year Plan
Diversification

Exit Strategy

TA S K S A N D R E S P O N S I B I L I T I E S

Johnny
Femi Ib

Do the P.L.E.S.T Analysis of Nigeria


Political, Legal, Economical, Socio-Economics, Technology)

I and E Analysis of Nigeria (Industrial and Environmental) Geert Hofstede Cultural Dimensions check the link below. http://www.geerthofstede.com/hofstede_west_africa.shtml

Porters Five Forces

NEXT MEETING
When should we meet next? I propose we have a conference call tomorrow about 12noon. Let me know what you think about the call time. My number is 07402 455 369