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GROUP 3
28.10.2011
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Group 3
28.10.2011
| Overview
BP is a leading, worldwide operating oil and gas company, vertically integrating all parts of the value chain from upstream to distribution to clients.
Basic Information (1
Headquarters Earnings 2010 Operating Cash Flow 2010 # of employees London, UK (listed on LSE) 20.5 bn USD 29.6 bn USD ~ 80,300
Business description
One of the largest vertically integrated oil and gas companies in the world Operates through two reportable business segments: Exploration & Production Refining & Marketing Operations in 53 countries Decentralized Management
Group 3
28.10.2011
| Problem Definition (2
The identified factors considerably influenced the actual happening of the oil spill and complicated the crisis management. Leadership
Lack of ownership Lack of accountability Lack of responsibility Poor 3rd party management
Employees
Poor management of staffing Inadequate Training
Technology
Poor communication
Risk- Mgmt.
Systems not integrated No mitigation planning Analysis of data only for impact on time & cost
Group 3
28.10.2011
The impact on the overall organization was and still is extensive. Every division of the company was impacted.
Share Value Sudden drop in share price: USD 60 -> USD 27/28 Panic selling of BP shares
Hostile Take-Over (rumours) Exxon Mobile: Valued Merger -> USD 400 bn. Obama Administration: wont stand in the way Hostile Bid by Exxon -> USD 88 bn.
Overall Crisis Cost As of September 2011 -> USD 11.2 bn Collateral figure USD 20bn. Trust funds Prediction of total cost USD 44 bn. Brand Value (-ve) 30 under Brand Index Score Trials: 220 active cases so far
Bad Culture & Ethics Profit maximization, High Risk, Cost of Safety Culture of Complacency BP CEO and his attitude Underestimated risk, overconfidence on process driven work
Group 3
28.10.2011
| Activities
BP
HR Finance Brand & Marketing Social Media Strategies Customer service line (internally & externally) Foster Rebranding IT/Operations Legal & compliance Review 3rd party contractors and Service Level Agreements
Review upstream division Partner with HR in Reorganisation Appoint local SMEs (Gulf Experience)
Group 3
28.10.2011
| Proposed Activities
In addition to BPs existing programme, we recommend these activities to foster better integration amongst divisions and third party contractors.
BP
HR Finance Brand & Marketing IT/Operations Legal & compliance Increase frequency of audits Review risk management strategies
New unit setup focusing on safety Increase Staff communication Review strategic placement
Reporting Faster reaction Prepare for Conduct Annual syndicate General survey and Meeting (AGM) focus groups
+ Improvement of technical safety training + Allocation of money (corporate spending / departmental budgeting)
Group 3 Foundations in Management and Organizational Analysis 28.10.2011
Summary
Problem
Event
Activities
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