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4/27/2012

Sub:Selling and Negotiations

Presented By
Farhan (12)
Noel (32) Jarvis (17) Morgan (29) Sanket (47) Sanjana (46)

4/27/2012

Sub:Selling and Negotiations

Get All Parties Right


Its not only about two parties in the negotiation. E.g. Buying a Car. Parties involved are you, sales rep, sales manager , your spouse, plus other dealers in contention. Going with only the obvious parties can darken the real keys to the deal

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Sub:Selling and Negotiations

7 Key Aspects

Identify Highest Value Players.

Map the Potential Influential Players


Include All those involved in decision Making and Governance Process Map Influential Parties With wrong Incentives Anticipate Negotiations with those who must Approve the deal Consider those who must implement the deal.

Include only necessary parties.

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HIGHEST VALUE PLAYER

Including the highest value playersensures that your deal can create the greatest possible value. Theme : Selling of Company

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Identify Highest Value Players


Scenario 1 Scenario 2
Consumer product company

Industry Buyer 1 Packaging Company (seller) Industry Buyer 2

Packaging Company (seller)

Industry buyer 1

Industry buyer 2

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Anticipate Negotiations with those who must Approve the deal

Get proposal Iteratively Verified at every stage Traveler Group and Citi Group mearger
Securities and Exchange Commission(SEC) Federal Trade Commission(FTC) Justice departments

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Sub:Selling and Negotiations

Anticipate influential parties who are going to influence the deal. In a negotiation be Proactive not Reactive.

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Skit 2

Including the potentially influential players helps identiifyng the ultimate decision makers.
Theme: Promotion Cum Transfer in an Organisation

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Day 1
At the Office

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Same Day At Home

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Next day. Day 2 At the Office

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Consider who must implement the deal

Matsushita Electricals

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Skit 3

Parties with wrong incentives


Themes: Insurance Claim

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Importance of Mapping

Get all parties right

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Conclusion

We always have to ensure that the right parties really are involved
Without the right deal makers it is hard to get the right the deal

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ARE THERE TOO MANY PARTIES ??

Identifying whether there are too many parties complicating the decision. Too many parties lead to potentially useful parties being left out of the deal. Managing the no. of parties makes it simplified- RIGHT PARTY @ RIGHT TIME.
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THANK YOU !!!

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