Submitted by, Amit Ranjan (1020804) Ashish Bagla (1020807) Tiju Thomas (1020816) Naveen Andey (1020817) Rajeev

Ranjan (1020821) Ravi Roshan (1020823) Sourabh Gangrade (1020827) Vijay Gupta (1020831)

 ICL, a private cricket league funded by Zee Entertainment Enterprises operated between 2007 and 2009 in India. Many Matches are played in Twenty 20 format. Planned domestic 50 over tournament, but this turned up. It is established before IPL (Indian Premier League).

Lacked support from BCCI and ICC

Political pressure

Policies of ICC

Failures of ICL

Huge success of IPL

Unresolved controversial issues

 To fight and conquer in all your battles is not supreme excellence ; supreme excellence consists in breaking the enemys resistance without fighting
Master Sun Tzu in Art Of War

Cricket might be a Gentlemans game in the country of its origin ENGLAND. .BUT for us it is a RELIGION !!!!....

 Vision Statement Ultimate CRIC-KENT (Cricket + Entertainment) in the shortest time

Mission Adding color to Cricket.

Six Path Framework to reconstruct market boundaries Focus on the big picture Reach beyond Existing Demand Strategic sequence

A A

C C

Loser Team

Loser Team

Bat-Out 1 D

A
Pre final winner

C A A
Final Winner Of T-10 Cricket

Loser Team

BATOUT WINNER 1

Bat-Out 2
BATOUT WINNER 2

D
This is the day winner of that particular state.

Break between each Match : 10 mins

Alternative Industries Hockey, Football Strategic groups within industries 50-50 over match 20-20 over match Test Match Chain of buyers Common man, Public, Business executives, channels, franchisee. Complementary products and services Entertainment, Rewards, food Emotional appeal Excitement, Regional loyalty, to get rewarded Sustainable trends Glamour and entertainment with exciting play

 Strategy Canvas ERRC Grid PMS Map

Blue Ocean Strategy Canvas

High

Low
Spectator time

Game pace

Family Involve

State loyalty
Entertainment

Public rewards

Excitement

Money spent

Price Before BO Strategy

After BO Strategy

REDUCE Time Spent Money Spent Uncertainty of Result

RAISE Price Pace of the game More Excitement Pool of young talent State loyalty Public Reward

ERRC Model

CREATE New Entertainment industry with pool of young talent.

ELIMINATE Centralised power Conventional wisdom of the game

PMS STRATEGY

TODAY
PIONEERS Pioneers are the companies blue
ocean strategies and they are the most powerful source of profitable growth. There business has mass following of customers. Pioneers have maximum growth potential but often consume cash at the outset as they grow and expand.

TOMORROW
T-10 cricket provides fast growth opportunity that caters to the mass market. Initially it incurs huge cash outflow. ISCL is a great example, it made huge expenditure on advertisement and product development however it becomes huge success. It is a future cash-cow of cricket control board. In future one day international will be more of migrators for cricket boards. They try to change the format of the game by introducing T-10 or other method of providing more or less. Test cricket has become settlers and continue to provide marginal growth for the boards. It act as a typical red ocean unless and until some differentiation is created to upgrade its migrators category.

MIGRATO RS

Migrators lie s somewhere in between pioneers and settlers. Such business extend the industry curve by giving customers more or less but they dont alter its basic shape. business whose value curve shows the basic shape of the industrys. it generally not contribute much to a companys future growth. They are stuck with in the red ocean. Settlers have marginally growth

SETTLERS Settlers are the other extreme of

 3 kinds of non customers

Non Cricket Lovers Fan followers

Business executive Top leaders Politician

Cricket Lover

BLUE OCEAN IDEA(BOI) INDEX OF T-10 CRICKET

T-10 CRICKET

UTILITY

Is there exceptional utility? Are there compelling reason to buy your offering? Is your price accessible to the mass of buyers?

Yes, entertainment plus cricket

PRICE

Yes, price is easily accessible to mass market.

COST

Does your cost structure meet the target cost?

Yes, cost structure meet the target cost. ISCL is a great example.
Yes, hugely adopted by fans, cricket bodies and sports community.

ADOPTIO N

Have you addressed adoption hurdles upfront?

Cognitive Hurdle Employee Motivation Vision and Mission

Political Hurdle Role of Big players

Resource Hurdle Players Financial Resources

Motivation Hurdle Resolve conflicts