Determining the

Organization’s Mission
and Goals

Reported by: Johann

Agdamag
 Determining the Business
Major questions in starting a business
► Who are our customers?
► What customer needs are being
satisfied?
► How are we satisfying customer
needs?
 Establishing Major Goals
► Developing goals gives the organization a sense of
direction or purpose.

Company Mission statement

Xavier Xavier University (Ateneo de Cagayan) is a
University Filipino, Catholic and Jesuit academic
community dedicated to the integral
development of the person for the needs of
Jollibee Mindanao and the country…
To serve great tasting food, bringing the
joy of eating to everyone.
Unilever Unilever's mission is to add vitality to life. We
meet everyday needs for nutrition, hygiene,
and personal care with brands that help people
feel good, look good and get more out of life.
 Formulating Strategy
► Involves managers analyzing an
organization’s current situation and
then developing strategies to
accomplish its mission and achieve its
goals.
► Two techniques managers use to
analyze formulating strategies are
SWOT analysis and the five forces
model.
 SWOT analysis
►Strengths
►Weaknesses
►Opportunities
►Threats
 Business-level Strategy

SWOT Analysis

Functional-Level Strategy Corporate-level Strategy

Potential Potential Potential Potential
Strengths Opportunities Weakness Threats

►Well-developed ►Expand core ►Poorly developed ►Attacks on core

strategy? business(es)? strategy? business(es)?
►Obsolete, narrow ►Increase in domestic
►Strong product ►Exploit new
product lines? competition?
lines? markets segments? ►Increase in foreign
►Rising
►Manufacturing ►Widen product competition?
manufacturing costs?
competence? range? ►Change in consumer
►Decline in R&D
►Good marketing ►Extend cost or tastes?
innovations?
skills? differentiation ►Fall in barrier to entry?
►Poor marketing
advantage? ►Rise in new or
►Good materials plan?
substitute products?
management ►Diversify into new ►Poor materials
►Increase in industry
systems? growth business? management rivalry?
►Human resource ►Apply R&D skills in systems? ►New forms of industry
competencies? new areas? ►Loss of customer competition?
►Brand-name ►Enter new related goodwill? ►Potential take over?
►Inadequate human
reputation? businesses? ►Changes in
resources? demographic factors?
►Cost of ►Overcome barriers
►Loss of brand ►Changes in econmic
differentiation to entry?
name? factors?
advantage? ►Reduce rivalry
►Growth without ►Turn down in
►Appropriate among competitors? direction? economy?
organizational ►Apply brand-name ►Infighting among ►Rising labor costs?
structure? capital in new areas? divisions? ►Slower market
►Appropriate control ►Seek fast market ►Loss of corporal growth?
systems? growth? control?
►Ability to manage ►Inappropriate
strategic change? organizational
structure and control
 The Five Forces Model
► The level of rivalry among
organizations in an industry.
► The potential for entry in an industry
► The power of supplier
► The power of customers
► The threat of substitute products
 References
http://www.xu.edu.ph/miss.html
http://www.jollibee.com.ph/index.php?/about_us/contents/2
http://www.unilever.com/ourcompany/