FRACHISE OF LEVI’S

NILOTPAL MAITY (08DR051) IMIS, Bhubaneswar

The company briefly experimented (in the 1970s) with employee ownership and a public stock listing.HISTORY Levi Strauss & Co. modern jeans were not produced until the 1920s. . It was founded in 1853 when Levi Strauss came from Bavaria. California to open a west coast branch of his brothers' New York dry goods business. but remains owned and controlled by descendants and relatives of Levi Strauss' four nephews. Germany to San Francisco. (LS&CO) is a privately held clothing company known worldwide for its Levi's brand of denim jeans. Although the company began producing denim overalls in the 1870s.

of Franchise Outlet: 200+ Industry Category: Clothing .DETAILS OF FRANCHISE Vertical: Levis Clothing Required Capital: Rs 50 Lakh to Rs 5 crore depending on location Contact: 011 32638433 No.

UNIT INVESTMENT MASTER FRANCHISE Rs 50lakh to 1 crore INVESTMENT COUNTRIES AVAILABLE MULTI UNITS NIL 5 CRORE AND ABOVE INVESTMENT COUNTRIES AVAILABLE WHAT AREAS ARE AVAILABLE FOR UNIT FRANCHISE INDIA NATIONWIDE .

CONTD… franchise fee included in this figure Is there How much working capital is required in multi unit franchise addition to this Yet not disclosed 15-20 LACS Is there exclusive No territorial rights given to a unit franchise? Are any performance guarantees given to a unit franchise What is the anticipated percentage return on franchise? No 12%-24% .

PROPERTY DETAIL WHAT TYPE OF PROPERTY IS REQUIRED FOR THIS FRANCHISE OPPORTUNITY? FLOOR AREA REQUIREMENT COMMERCIAL 1000-5000sqft Preferred location of unit franchised outlet HIGH FOOT FALL AREA .

and pyramid. .  Campaign like “Dangerously” also to get more women customer who now account for 30%of the sale.  Planning to open large format retail store ranging between 1500-4000 sqft  Expanding along with retail chain like shopper stop.BUSINESS PLAN AND MODEL  Retail space of 42000 sqft and planning to add more than 1 lakh sqft in the next 3 yr. lifestyle.

TARGET CITIES .

•Marketing. and • professional services.FRANCHISEE RELATION •Free consultant. •Store layout plan. •Store location. •Trained worker. •Financial support. human resources. . • inventory procurement. •Analyzing the market.

Security/safety procedures. Newsletter. 4. 2.FRANCHISEE SUPPORT 1. Meetings. Grand opening. Internet. Purchasing cooperatives . 7. 3. Field operations/evaluations. 5. 6. Toll-free phone line.

.ADVERTISING AND BRANDING  The iconic status and brand salience as Levi's.  expensive competitors.  Re-designing the marketplace and raising the benchmark for quality and satisfying consumers' needs.  The unique image of the Levi's brand.  Worldwide Levi's is accepted as an American icon.

Levi’s is also sponsoring a project called Gen next. Dockers. 160 stores in all main cities.International Opportunities  Levi's. In India. World’s 2nd largest store in Bangalore. World class Master Franchisee. World class quality.       . and Levi Strauss Signature names in more than 110 countries. Global Sourcing and Operating Guidelines.

levi.com .com http://eu.     www.franchising.com www.indianretailer.SOURCES.franchiseindia.com www.

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