FRACHISE OF LEVIS

NILOTPAL MAITY (08DR051) IMIS, Bhubaneswar

HISTORY
Levi Strauss & Co. (LS&CO) is a privately held clothing company known worldwide for its Levi's brand of denim jeans. It was founded in 1853 when Levi Strauss came from Bavaria, Germany to San Francisco, California to open a west coast branch of his brothers' New York dry goods business. Although the company began producing denim overalls in the 1870s, modern jeans were not produced until the 1920s. The company briefly experimented (in the 1970s) with employee ownership and a public stock listing, but remains owned and controlled by descendants and relatives of Levi Strauss' four nephews.

DETAILS OF FRANCHISE
Vertical:

Levis
Clothing

Required Capital: Rs 50 Lakh to Rs 5 crore depending on location Contact: 011 32638433 No. of Franchise Outlet: 200+ Industry Category: Clothing

UNIT
INVESTMENT MASTER FRANCHISE Rs 50lakh to 1 crore

INVESTMENT
COUNTRIES AVAILABLE MULTI UNITS

NIL

5 CRORE AND ABOVE

INVESTMENT
COUNTRIES AVAILABLE
WHAT AREAS ARE AVAILABLE FOR UNIT FRANCHISE

INDIA

NATIONWIDE

CONTD
franchise fee included in this figure Is there How much working capital is required in multi unit franchise addition to this Yet not disclosed 15-20 LACS

Is there exclusive No territorial rights given to a unit franchise? Are any performance guarantees given to a unit franchise What is the anticipated percentage return on franchise? No

12%-24%

PROPERTY DETAIL
WHAT TYPE OF PROPERTY IS REQUIRED FOR THIS FRANCHISE OPPORTUNITY? FLOOR AREA REQUIREMENT

COMMERCIAL

1000-5000sqft

Preferred location of unit franchised outlet

HIGH FOOT FALL AREA

BUSINESS PLAN AND MODEL

Retail space of 42000 sqft and planning to add more than 1 lakh sqft in the next 3 yr. Planning to open large format retail store ranging between 1500-4000 sqft Expanding along with retail chain like shopper stop, lifestyle, and pyramid. Campaign like Dangerously also to get more women customer who now account for 30%of the sale.

TARGET CITIES

FRANCHISEE RELATION
Free consultant. Store location. Analyzing the market. Financial support. Store layout plan. Trained worker. Marketing, human resources, inventory procurement, and professional services.

FRANCHISEE SUPPORT
1. 2. 3. 4. 5.

6.

7.

Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives

ADVERTISING AND BRANDING

The iconic status and brand salience as Levi's. The unique image of the Levi's brand. expensive competitors. Worldwide Levi's is accepted as an American icon. Re-designing the marketplace and raising the benchmark for quality and satisfying consumers' needs.

International Opportunities
Levi's, Dockers, and Levi Strauss Signature names in more than 110 countries. Global Sourcing and Operating Guidelines. World class Master Franchisee. In India, 160 stores in all main cities. Levis is also sponsoring a project called Gen next. Worlds 2nd largest store in Bangalore. World class quality.

SOURCES.

www.franchising.com www.franchiseindia.com http://eu.levi.com www.indianretailer.com