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FRACHISE OF LEVI’S

NILOTPAL MAITY (08DR051) IMIS, Bhubaneswar

(LS&CO) is a privately held clothing company known worldwide for its Levi's brand of denim jeans. California to open a west coast branch of his brothers' New York dry goods business. modern jeans were not produced until the 1920s. It was founded in 1853 when Levi Strauss came from Bavaria.HISTORY Levi Strauss & Co. . Although the company began producing denim overalls in the 1870s. but remains owned and controlled by descendants and relatives of Levi Strauss' four nephews. Germany to San Francisco. The company briefly experimented (in the 1970s) with employee ownership and a public stock listing.

DETAILS OF FRANCHISE Vertical: Levis Clothing Required Capital: Rs 50 Lakh to Rs 5 crore depending on location Contact: 011 32638433 No. of Franchise Outlet: 200+ Industry Category: Clothing .

UNIT INVESTMENT MASTER FRANCHISE Rs 50lakh to 1 crore INVESTMENT COUNTRIES AVAILABLE MULTI UNITS NIL 5 CRORE AND ABOVE INVESTMENT COUNTRIES AVAILABLE WHAT AREAS ARE AVAILABLE FOR UNIT FRANCHISE INDIA NATIONWIDE .

CONTD… franchise fee included in this figure Is there How much working capital is required in multi unit franchise addition to this Yet not disclosed 15-20 LACS Is there exclusive No territorial rights given to a unit franchise? Are any performance guarantees given to a unit franchise What is the anticipated percentage return on franchise? No 12%-24% .

PROPERTY DETAIL WHAT TYPE OF PROPERTY IS REQUIRED FOR THIS FRANCHISE OPPORTUNITY? FLOOR AREA REQUIREMENT COMMERCIAL 1000-5000sqft Preferred location of unit franchised outlet HIGH FOOT FALL AREA .

BUSINESS PLAN AND MODEL  Retail space of 42000 sqft and planning to add more than 1 lakh sqft in the next 3 yr. and pyramid. lifestyle.  Planning to open large format retail store ranging between 1500-4000 sqft  Expanding along with retail chain like shopper stop. .  Campaign like “Dangerously” also to get more women customer who now account for 30%of the sale.

TARGET CITIES .

• inventory procurement.FRANCHISEE RELATION •Free consultant. •Trained worker. human resources. •Financial support. . •Analyzing the market. •Store layout plan. •Store location. and • professional services. •Marketing.

2. Internet. Purchasing cooperatives . 6. Toll-free phone line. 7. Newsletter. 4. 5.FRANCHISEE SUPPORT 1. Field operations/evaluations. Security/safety procedures. Grand opening. Meetings. 3.

ADVERTISING AND BRANDING  The iconic status and brand salience as Levi's.  The unique image of the Levi's brand.  expensive competitors. .  Re-designing the marketplace and raising the benchmark for quality and satisfying consumers' needs.  Worldwide Levi's is accepted as an American icon.

160 stores in all main cities. World class Master Franchisee. World’s 2nd largest store in Bangalore. Global Sourcing and Operating Guidelines.       . and Levi Strauss Signature names in more than 110 countries. World class quality. In India.International Opportunities  Levi's. Dockers. Levi’s is also sponsoring a project called Gen next.

franchiseindia.com http://eu.com www.franchising.SOURCES.     www.com .levi.indianretailer.com www.

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