FRACHISE OF LEVI’S

NILOTPAL MAITY (08DR051) IMIS, Bhubaneswar

HISTORY Levi Strauss & Co. Germany to San Francisco. . modern jeans were not produced until the 1920s. Although the company began producing denim overalls in the 1870s. It was founded in 1853 when Levi Strauss came from Bavaria. (LS&CO) is a privately held clothing company known worldwide for its Levi's brand of denim jeans. The company briefly experimented (in the 1970s) with employee ownership and a public stock listing. but remains owned and controlled by descendants and relatives of Levi Strauss' four nephews. California to open a west coast branch of his brothers' New York dry goods business.

DETAILS OF FRANCHISE Vertical: Levis Clothing Required Capital: Rs 50 Lakh to Rs 5 crore depending on location Contact: 011 32638433 No. of Franchise Outlet: 200+ Industry Category: Clothing .

UNIT INVESTMENT MASTER FRANCHISE Rs 50lakh to 1 crore INVESTMENT COUNTRIES AVAILABLE MULTI UNITS NIL 5 CRORE AND ABOVE INVESTMENT COUNTRIES AVAILABLE WHAT AREAS ARE AVAILABLE FOR UNIT FRANCHISE INDIA NATIONWIDE .

CONTD… franchise fee included in this figure Is there How much working capital is required in multi unit franchise addition to this Yet not disclosed 15-20 LACS Is there exclusive No territorial rights given to a unit franchise? Are any performance guarantees given to a unit franchise What is the anticipated percentage return on franchise? No 12%-24% .

PROPERTY DETAIL WHAT TYPE OF PROPERTY IS REQUIRED FOR THIS FRANCHISE OPPORTUNITY? FLOOR AREA REQUIREMENT COMMERCIAL 1000-5000sqft Preferred location of unit franchised outlet HIGH FOOT FALL AREA .

and pyramid.BUSINESS PLAN AND MODEL  Retail space of 42000 sqft and planning to add more than 1 lakh sqft in the next 3 yr.  Campaign like “Dangerously” also to get more women customer who now account for 30%of the sale. lifestyle.  Planning to open large format retail store ranging between 1500-4000 sqft  Expanding along with retail chain like shopper stop. .

TARGET CITIES .

•Store layout plan. . •Marketing. • inventory procurement. •Analyzing the market. •Trained worker. and • professional services. •Financial support.FRANCHISEE RELATION •Free consultant. human resources. •Store location.

Meetings. 6. Newsletter. Field operations/evaluations. 4. Purchasing cooperatives . Internet. Grand opening. 2. 5. Security/safety procedures. 3.FRANCHISEE SUPPORT 1. 7. Toll-free phone line.

.ADVERTISING AND BRANDING  The iconic status and brand salience as Levi's.  Re-designing the marketplace and raising the benchmark for quality and satisfying consumers' needs.  Worldwide Levi's is accepted as an American icon.  The unique image of the Levi's brand.  expensive competitors.

World class Master Franchisee. Levi’s is also sponsoring a project called Gen next. Dockers.       . In India.International Opportunities  Levi's. Global Sourcing and Operating Guidelines. 160 stores in all main cities. World class quality. World’s 2nd largest store in Bangalore. and Levi Strauss Signature names in more than 110 countries.

franchising.     www.com www.com www.SOURCES.levi.com .franchiseindia.indianretailer.com http://eu.

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